Do you want to feed your ravenous sales team?? Introduce them to the invigorating flavors of digital marketing… do you want to upgrade your marketing career or magnify your entrepreneurial skill?? Delve into the realm of digital marketing… If marketing is the engine, then digital marketing is the fuel. This is the digital era. A marvelous example is Jordan, with nearly 11.32 million populations, and 9.95 million are using the internet. Impressive statistics, isn’t it? So, why not consider encouraging your career in digital marketing? Check the Top 10 Digital Marketing courses in Jordan.
“If your business is not on the Internet, then your business will be out of business”– Bill Gates. Marketing dates back to around 1500 BC when Mesopotamian sellers started selling their goods to buyers with a unique mark, which was considered a logo. This communicated to the buyer that the product came from which seller so that they can pay them back.
In 1450, when the first printing press was invented, branding was done through books, posters, and newspapers to reach mass customers. From 1920 advertising of products was done through radios, televisions, and magazines.
This helped a much larger audience. Then after the birth of the Internet, the advertising world got a new life. And now, online marketing or digital marketing is the most sought-after. Companies are investing more in Digital Marketing to reach out to the whole world with just a click.
Table of Contents
|The Root of Digital Marketing
|What is Digital Marketing
|Types of Digital Marketing
|Benefits of Digital Marketing
|Scope of Digital Marketing in Jordan
|Paid and Free Digital Marketing Courses in Jordan
· Paid Digital Marketing Courses in Jordan
· Free Digital Marketing Courses in Jordan
The Root of Digital Marketing
Before jumping on directly with the top 10 paid and free digital marketing courses in Jordan, let us first look at how digital marketing gained its ground. The year 1990 originated the term ‘Digital Marketing’ with the advent of the first web search engine Archie. In this era, the Web1.0 platform was in use, which restricted information sharing over the web.
The year 1993 witnessed the start of the digital marketing era with the selling of the first clickable web ad by Global Network Navigator. HotWired was the first website to sell banner ads in huge quantities. In 1994, the inception of Yahoo gave a new definition to digital marketing. The organizations were trying to refine their website for better ranking in search engines.
The year 1997 launched the first social media site Sixdegrees.com. The year 1998, introduced us to Google. Other two important aspects in the year are Microsoft launched MSN, and Yahoo launched Yahoo web search.
From the year 2002 till the present, many social media sites like Facebook, YouTube, Twitter, WhatsApp, and professional networks like LinkedIn were launched. Google also launched AdWords and AdSense in 2009, which further boosted the spirit of digital marketing. The next ladder to success for digital marketing was the Cookie. This succored marketing by fetching the user data.
So we have seen how digital marketing has started and has been unstoppable since 1993. Digital marketing is continuously evolving and in the upcoming future, it is going to bring a lot of change and help more businesses flourish.
What is Digital Marketing?
“The Internet is becoming the town square for the Global village of tomorrow”– Bill Gates
Marketing has always been the process of connecting with the customers. But now, when the Internet is on the throne, marketing should also be what people are interested in. It is just not about selling the products it is also about showing who you are and connecting with your customers.
When brands promote their products or services to their prospective customers through digital channels and the Internet then this type of marketing is referred to as Digital Marketing. Usage of websites, apps, social media sites, blogs, content marketing, e-mails, and search engines are involved in this type of marketing.
Though it uses the same principles of marketing as it was done traditionally through television, radio, or print, the way of marketing the products or services has changed. The five aspects of digital marketing are boosting leads, social media, content creation, mobile consideration, and organic search.
An example can help you relate in a better way. The e-mails you receive from banks regarding loans or credit cards are a type of digital marketing. The various funny and eye-catching food theme posts on Instagram by Swiggy are strategies of digital marketing. Hope now you have a brief notion of digital marketing. Is this triggering you to join digital marketing courses in Jordan?
Types of Digital Marketing
Digital Marketing has come up with several avenues for organizations to promote themselves. This type of marketing provides a lot of benefits for organizations. We will discuss the benefits later. But now, in this article top 10 paid and free digital marketing courses in Jordan, we will see the most used categories of digital marketing. This will help in understanding the strategies for yielding better results. Below is an Infographic of the same.
v E-mail Marketing:
In this type, marketers use the e-mail addresses of customers to promote their products or services. It is a very effective and efficient strategy for marketing.
v Social Media Marketing:
The various social media channels like Facebook, YouTube, Instagram, Twitter, and other such mediums are used to create social awareness of products or services. This platform is also used to create trust in the product and the company as well.
v Website Marketing:
It involves the promotion of the website to draw customer attention. If the website attracts more traffic, then more opportunities are created for the customer base.
v Pay-per-click Advertising(PPC):
Using the PPC strategy, the company promotes its products or services through paid ads. They can use platforms like Google, Facebook, YouTube, Twitter, LinkedIn and other similar mediums.
v Content Marketing:
“Content is King” – Bill Gates. In today’s world, content marketing is a very powerful medium to let your customers know about the company, its products, or services. In this type of marketing promotion of products is done through content in the form of blogs, articles, eBooks, online courses, infographics, and webinars. Content is published on the website and then it is advertised through social media, e-mails, search engine optimizations, and PPC Campaigns.
v Affiliate Marketing:
In this type of marketing, one company sells another company’s product to earn a commission. A great example is the Amazon Associate Program. In this program, many bloggers and publishers sign up to promote Amazon products on their websites to get compensation for the sales that are generated by their sites.
v Video Marketing:
In this type of marketing, a video of the company and product is made, and then the video is promoted on YouTube, Facebook, and other social media channels. Example: Philips has its product videos on YouTube. When the customers are planning to buy any product they can go to YouTube. When the customers are planning to buy any product they can go to YouTube and check the videos and learn how to use it as well as see the reviews. So this is a good module in digital marketing.
Above mentioned are the most common strategies of Digital Marketing. An organization uses many other forms of advertising. These types help companies to promote their products most efficiently and effectively.
Benefits of Digital Marketing
Are you feeling to know what is motivating the companies to choose digital marketing? Or are you pondering why to chose digital marketing as your career? Let us check its advantages.
- Connect Global Audience:
Through digital marketing, the companies can reach out to a wide market. They can connect globally. This increases the scope and opportunity of the organizations to market their products or services to a wide range of audiences. This motivates small businesses, who can reach the international market. A larger audience brings a growth opportunity.
Digital marketing is a cost-effective way of marketing. The amount spent on advertising is less compared to traditional ways of marketing. Most types of digital marketing like content, and social media requires low signup cost. This boosts many start-up companies as well as small companies to use digital marketing platforms.
- Brand awareness:
Digital Marketing helps create brand awareness. When companies promote their product on various social media sites or blogs, they are reaching to larger audience. This aids in getting leads.
- Quantifiable output:
Promotions through Television, Radio, and Newspapers are not measurable. However, most digital marketing methods are quantifiable. For instance, PPC, E-mails, Social media views, and others as such. This helps to get a better understanding of the company’s performance.
- Customer Engagement and Reviews:
Digital marketing assists in engaging with customers through e-mails or messages. This also serves the purpose of getting reviews from the customers. Hence, the organization gets a chance to know what improvements to be made and what measures to be taken for more success.
- Increase in Employment:
Digital marketing has led to an increase in employment opportunities. As companies need content writers and designers to market their products, many people are saved from being jobless. Not only this, individuals are also coming up with their own channels and posts which is helping them to earn money and get established in society. YouTube channels are a perfect example of this scenario.
All these aspects make the world of digital marketing more flexible for organizations. This also provides easy services and benefits the company in many ways.
Scope of Digital Marketing in Jordan
In today’s world when the Internet is the buzz, people search for the smallest thing over the Internet. For example, people look and search the reviews of the nearest restaurant before ordering food or going out for a dine-in. In such a situation, companies should choose digital marketing to seek the attention of their potential customers.
The article, Top 10 Paid and Free Digital Marketing Courses in Jordan will help you to gain insight into why to choose digital marketing in Jordan. What is the expected salary, and also if Jordan is an ideal location for digital marketing?
In the beginning itself, it was mentioned that out of the 11.32 population 9.95 million Jordians are using the Internet. To supplement this huge figure, around 58.4 percent of the population uses social media. A major chunk of the population is hooked to Facebook, YouTube, Twitter, Instagram, and other such platforms.
This raises the scope of digital marketing. The organizations will get leads by using digital marketing strategies as their customers are present on the internet. The statistics of digital marketing in Jordan, reveal that 50% of companies have websites. It is expected that nearly US$136.10 million will be spent on digital marketing in 2023.
Among the total population, 63% of consumers check on company websites to get engaged with the company. The government of Jordan has made a vision of digital transformation REACH 2025 in the year 2016, intending to transform and entitle individuals and organizations to embrace digital solutions. This will pave the way for better business opportunities.
Just not this, digital marketing has also set the moment for many individuals and start-ups. People are coming up with new and unique business ideas, branding themselves in the digital marketing platform, and getting big revenues.
As per the data provided in this article, one fact is understood There are plenty of job opportunities in Jordan for digital marketing. A digital marketing manager in Jordan receives a pay of around 28,180 JOD per year. As per Glassdoor, the average pay for a digital marketing specialist is 1,000 JOD per month. So, pursuing a career in digital marketing will be a beneficial option. And since Jordan is planning to become its ground in digital solutions, aspirers definitely should plan for taking up courses for digital marketing.
Digital Marketing Courses in Jordan
We have discussed in detail, digital marketing, its benefits, scope, and how Jordan is suitable for digital marketing. Not stopping the urge to learn within you, but boosting it more, here we have discussed some of the paid as well as free digital marketing courses in Jordan. These institutes will help you in enhancing your career further.
Many institutes are actively helping aspirers learn about digital marketing for a stable career. As per our research, the top digital marketing courses in Jordan are discussed below.
1. IIM SKILLS
IIM SKILLS is the global leader in professional courses which is one of the top institutes that provides digital marketing courses in Jordan. They provide a Master in Digital Marketing Course. The institute provides a complete instructor-led online digital marketing course, with 5 months of comprehensive Live Training.
Aspirers can master 40 digital marketing course modules, 15+ live projects, 10+ case studies, and 79000+ worth of tools. It also provides 2 months paid internship. It provides lifetime access to training materials, course recordings, and class presentations.
You can also explore their Artificial Intelligence-based Marketing Course, which will you to become an extraordinary marketer. At the end of the curriculum, you will receive a certificate from IIM SKILLS.
Digital Marketing Course Module:
- Introduction to Digital Marketing
- Web development at word process
- Search Engine Optimization
- Search engine marketing
- E-mail Marketing
- Inbound Marketing
- Social media marketing
- Integrated Digital marketing strategy
- Web analytics
- Online reputation management
- E-commerce marketing
- Quora Marketing
- Graphic Designing
- Content writing and advanced blogging
- Media buying and planning
- Affiliate marketing
- Video Marketing
- Marketing Automation
- Digital Infographics Resume creation
Duration of the course: 3 months
Fee Structure: INR 29,900 + taxes
The institute helps you with placement support. It has one of the best training pedagogy and a vast module. Visit their website to book an online demo class for better understanding.
2. SAE INSTITUTE
This institute offers Digital Marketing Courses in Jordan. The Digital Marketing Course starts with the fundamentals of digital marketing and then goes up to the advanced level of digital marketing.
- Introduction to Digital Marketing
- Search Engine Optimization
- Google Ads
- Social Media
- Email Marketing
- Analytics and Reporting
- Graphic design
- Video production
Duration: 132 Hours
For more details about the course, you need to visit their website.
3. THE KNOWLEDGE ACADEMY
This academy is a leading global training provider of digital marketing. It provides both online as well as offline services. They are situated in 1,200 locations in over 200 countries. Aspirers planning for digital marketing courses in Jordan should check about this institute.
- Digital Marketing
- Planning strategy and testing
- Customer experience usability
- Mobile Marketing
- Content Strategy
- Social media
- E-mail marketing
- Search Engine Marketing
- Integrating your marketing communications for maximum ROI
Duration: 1 day
Fee Structure: £895
The institute has a good review for its courses and also they are associated with large hiring partners. Check their website for more details.
4. INC. ACADEMY
This institute is also one of the trusted academies in Jordan. They provide a Digital Marketing certification program. This academy helps beginners, entrepreneurs, and professionals with this course. Their course is designed by industry experts. They provide online as well as offline courses. Digital Marketing courses are indeed gaining ground and helping learners boost their careers.
- Orientation workshop
- Social Media Marketing
- Search Engine Optimization
- Search Engine Marketing – AdWords
- Digital Analytics
- Digital Strategy and Planning
Duration: 48+ hours
Upon completion of the course, you will receive a certificate from the institute. Please take a look at their website for more details.
5. INDIAN INSTITUTE OF TECHNOLOGY (IIT), DELHI
IIT is one of the most distinguished institutes in India. They provide a Certificate Program in Digital Marketing. Emeritus is their service provider. They provide 70+ learning hours, 40+ tutorials, and 18 modules. It is a complete online program. They provide a certificate to the participants after the completion of the course. People interested in joining Digital Marketing courses in Jordan have a wonderful opportunity to gain knowledge from this institute. They provide job placement assistance.
- Consumer behaviour
- Marketing Mix
- Brand Management
- Social Media
- Digital Identities
- Content creation
- Strategic marketing
- Media planning
- Facebook, Instagram, Google ads marketing
- Analyzing and monitoring campaigns
Duration: 6 months
Fee Structure: INR 69000+ GST
This is a reputable institution and learners will achieve a lot after pursuing the course from this institute.
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6. TALAL ABU-GHAZALEH UNIVERSITY COLLEGE FOR INNOVATION
This institute was established in 2018 and is accredited by Jordanian and European accreditation. It specializes in graduate programs. MBA in digital marketing is the first of its kind in Jordan. The program aims to prepare specialists and managers in digital marketing. They also provide internship opportunities. Aspirers who want to choose a degree in Digital marketing can go for this course.
You need to visit their website and contact them regarding details about the course.
Google Digital Garage brings forth various courses. One among them is free digital marketing courses. Fundamentals of Digital Marketing is the course name. At the successful completion of the course, the certificate is offered to the candidates. It also has quizzes and assignments.
The course consists of 26 modules. You can also develop many skills like Google Analytics, email marketing, video ad creation, web optimization, and others. The duration of the course is 40 hours. Among all the free digital marketing courses, the course offered by Google is indeed a good one.
Udemy provides many free digital marketing courses. They are providing online video content. The candidates can learn at their own pace. You need to select the course as per your choice and requirements. You can select the course by checking the rating of the courses.
UpGrad provides Digital Marketing Free Online Course with Certification. No doubt UpGrad is one of the most sought-after institutes. In this article, we have mentioned the UpGrad course because, though it is a free course still it provides 1 to 1 mentorship by industry experts. They also provide weekly live lectures and doubt clearance sessions. They provide many digital marketing skills and certificate that highlights your resume.
10. DIGITAL AD EXPERT, BY ALEPH
This is an online platform that provides free training to the aspirers. It provides both live classes as well as self-paced classes. Candidates receive an official certificate from Aleph upon completion of the course. Learners will get to learn an introduction to digital marketing, the global context of digital marketing, digital marketing performance and reports, and professional skills.
It assists you in learning how to launch campaigns on Twitter, LinkedIn, TikTok, Meta, and other platforms. The course will surely highlight your career path.
1. What are the Job roles offered after pursuing Digital Marketing Courses in Jordan?
As Jordan is getting stronger in technology, it is transforming to digital platform scopes of digital marketing career is high. There are plenty of job opportunities. Some of the job roles are Social Media Manager, Product Marketing lead, Social Media Specialist, Executive Analyst, Content creator, Marketing Specialist, Graphic designer, Digital Marketing Manager, Brand Manager, Professional Blogger, Digital Campaign Specialist, and Search Engine Optimization Specialist.
2. What must be the eligibility criteria for digital marketing courses?
Usually, graduation in any field is preferred for the digital marketing course. But, it is open to all, students, experienced persons, entrepreneurs, and any person who is interested in the marketing world, and words are eligible for the course.
3. How to pursue the course?
In this article, we have provided 10 best institutes from where you can pursue your career. You can choose from any of the Paid or Free services as per your preference. You can log into the IIM SKILLS website and take a free demo session. This will help you understand the programs and their training pedagogy in a better way.
4. What type of Laptop does a digital marketer require?
There are certain criteria that a digital marketer should consider before choosing a laptop. They are as follows:
- The operating system as per your preference and with what you are comfortable
- An enduring battery performance
- The keyboard and touchpad should be smooth
- Good storage
- The screen of the laptop should be larger
- Better GPU
Jordan is a growing economy. It is welcoming the digital world with open arms. Digital Marketing is the sinew of industry. After all, at the end of the day, how much of your product or service is sold out in the market is what matters. Industries are thinking of better prosperity by indulging themselves in digital marketing.
Not only it is creating a good business opportunity, but it is also allowing the common man to start their own business. Thus, in the end, we can conclude by saying that a career in Digital Marking Course will help you to enhance your career goal and set up a bright future. All the best for your future!!