Top 8 Digital Marketing Courses in Port Harcourt With Placements

The digital boom has taken the world by storm, and it has become imperative to have an online presence. Digital marketing is the key to unlocking the potential of the Internet for a profitable business. A digital marketing professional is the answer for companies looking to assert their digital existence. With the increased electronic commerce in Nigeria, being a digital marketer is a high-paying career option. Port Harcourt, Nigeria’s fifth most populous city and major industrial center is brimming with great opportunities for digital marketing. In this article, we cover the various options for doing digital marketing courses in Port Harcourt, giving anyone looking to upskill or learn a new marketing paradigm a starting point to begin their digital marketing journey.

 

List of best digital marketing courses in Port Harcourt

 

Power of Digital Marketing

The digital age has transformed the traditional methods of marketing. There is no business that hasn’t hopped onto the digital bandwagon. Businesses have to make themselves known online to establish a connection with their customers. Digital marketing is how companies use online platforms to promote and sell their products or services.

It is also one of the best ways of engaging with their clients. Social Media Networks, Websites, Emails, and Search Engines are a few of the online arenas where you can experience the power of digital marketing. With equal opportunities online for big, medium, and small businesses and a global presence, companies can reach and associate with a large audience through strategic digital marketing.

Digital Marketing harnesses the power of the Internet to aid businesses in understanding the requirements of their customers and providing tailored solutions based on these needs.

 

Advantages of Digital Marketing

Digital Marketing provides many benefits to a business. Listed below are a few important ones,

  • Global presence – Digital Commerce removes the restriction of geographical boundaries, and the whole world becomes the marketplace for a business. Organizations can use Digital marketing to reach anyone, anywhere in the world. The global reach increases the sales potential of a company’s products and services.
  • Better Customer Engagement and Experience – Approaching and interacting with customers is simplified online. Understanding the customers’ needs and adopting strategies to optimize their experience and satisfaction is made more accessible through digital marketing.
  • Cost-Effective – Social Media and online platforms require very little investment compared to print media, television, and other traditional marketing methods. So, promoting products and services online is more affordable and gives even smaller organizations a chance to compete with big corporations.
  • Increase Sales – Digital marketing is demographic-specific; that is, businesses can target audiences based on their tastes, preferences, and interests. This allows companies to reach a more extensive customer base, thus boosting sales.
  • Quantifiable – With many analytic tools, digital marketing can help measure online data related to businesses in real time. This allows organizations to study their marketing campaigns’ effectiveness and adapt tactics to improve them based on customer response.
  • Versatile – Digital Marketing is much more versatile as compared to traditional marketing. Traditional marketing methods are bound by predetermined parameters related to the promotion of products and services. Businesses can modify their advertising based on the feedback received from their target audience. And this can be carried out with the most negligible overhead. Companies can start small when they build their online presence through digital marketing and then gradually scale up when they encounter success.

 

Digital Marketing Strategies

The dynamic World Wide Web provides numerous approaches to popularize a business. It is critical to select the right one and adapt it to suit a business’s potential and existing clients. A well-formulated digital marketing approach or strategy can provide a fruitful impetus to the performance of a business. Some of the frequently used digital marketing tactics are,

  • Search Engine Optimization (SEO) – One of the fundamental foundations of digital marketing is augmenting and refining your websites to make them rank higher in search engine results. Search Engine Optimization helps businesses to bring natural traffic, that is traffic from free sources and not paid ones, to their websites. Companies can achieve this through the optimal use of relevant keywords and the creation of credible, high-quality, user-friendly content.
  • Pay-Per-Click (PPC) AdvertisingThe user clicks an ad, and the business pays for it; that is the concept behind pay-per-click advertising. Organizations can display their ads on various online platforms and benefit when consumers visit their website by clicking on an ad they saw online. This can be an efficient way of driving traffic to a website through targeted digital marketing.
  • Social Media MarketingSocial media platforms like Instagram, Twitter, Facebook, TikTok, etc., can be utilized to publicize businesses. Again, this is audience-specific marketing, which helps businesses reach out to people in their focus groups. Companies can also market their products/services using influencers present on social media platforms.
  • Email MarketingEmails can also be an ideal digital marketing tool. With a list of subscribers, businesses can keep in contact with their customers, promote their business, and provide vital information about their products and services through emails.
  • Content MarketingOnline content in the form of blogs, articles, e-books, infographics, podcasts, etc., that appeals to your customers is an ideal way of establishing a rapport with them while promoting your products/services and augmenting sales.

 

These digital marketing strategies are pivotal in engaging with a business’s focus group and uniquely marketing its products/services. But using all of them in your digital marketing campaigns is unnecessary. Selecting the appropriate digital marketing strategy is part of a digital marketer’s portfolio. A digital marketer is vital to the effective utilization of digital marketing strategy. And learning these skills through a digital marketing course is essential.

 

Benefits of Enrolling in Digital Marketing Courses in Port Harcourt

Nigeria, where Port Harcourt is located, has seen a significant upswing in the digital marketing industry in the year 2022. As the revenue generated from digital marketing is forecast to be around $133 Million in the year 2023, Nigeria is seeing an increase in ad spending. According to Statista, a leading market, and consumer data provider, both the expenditure on digital ads and the revenue generated by digital marketing will peak between 2023 and 2027. This makes enrolling in Digital Marketing courses in Port Harcourt a profitable prospect.

 

What to Look for When Selecting Digital Marketing Courses in Port Harcourt?

With Digital Marketing being one of the most sought-after skills in today’s world, many courses are being offered both online and offline. Before selecting a course, these key points need to be kept in mind,

  1. Course CurriculumDigital marketing training in Port Harcourt must cover key digital marketing channels like SEO, PPC Advertising, Content Marketing, Email Marketing, Social Media Marketing, etc.
  2. Cost, duration, and mode of courseThe cost and duration of digital marketing courses in Port Harcourt also play an essential role in the selection of a course. For someone looking to upskill themselves while working in the field of advertising and marketing, a short certification course online which could be free, would be the right choice. But for a novice trying to learn digital marketing for the first time, a long offline course with case studies, projects, and internships would be more beneficial.
  3. Instructor Expertise A skill well-taught is well-learned. Having a knowledgeable trainer helps a student understand complex digital marketing concepts easily. Such a trainer also helps apply the studied concepts in real-world scenarios, which is vital in a digital marketing course.
  4. Internships and Placements Institutes that offer internships and help you gain placements in reputed organizations are a good choice for courses in digital marketing in Port Harcourt. The practical application of theoretical skills is an ideal way of learning online marketing.
  5. Course FeedbackReviews and testimonials given by people who have done courses on digital marketing in Port Harcourt are an excellent way of judging the credibility of the course.

This article has collated some of the best digital marketing courses in Port Harcourt based on the guidelines mentioned above.

 

Digital Marketing Courses in Port Harcourt

 

1. IIM SKILLS

IIM SKILLS, a well-recognized educational institute, offers a range of courses targeted at developing industry-ready skillsets. All the courses offered at the institute come with internships and placement assistance. Its highly qualified faculty of industry and subject matter experts trains its students with theoretical and practical knowledge.

The institute’s hands-on teaching approach helps its students enter the job market confidently in the subject of their choosing. IIM SKILLS offers anyone interested in doing digital marketing courses in Port Harcourt a master course that will teach them the ins and outs of Internet Marketing.

 

Master Digital Marketing Course

The Digital Marketing Master Course offered by IIM SKILLS is a comprehensive course covering all the key areas of digital marketing. The three-month classroom course, coupled with the two months of internship, is an exhaustive course with academic concepts and hands-on skills for its students. The course also prepares you to take the certification exams for Google, Facebook, and HubSpot. The course has

  • 15+ Live Projects
  • 10+ Case Studies.
  • 40 Digital Marketing Modules
  • 2 Months Paid Internship
  • Free access to top Digital Marketing Tools

 

Course Duration

5 months of classes in total, that includes,

  • Online Classroom of 3 Months
  • Paid Internship of 2 Months

 

Modules

The modules offered in this course are:

  • Introduction to Digital Marketing
  • Web Development on WordPress
  • Search Engine Optimisation (SEO)
  • Search Engine Marketing (Google Ads)
  • Email Marketing
  • Inbound Marketing
  • Social Media Marketing
  • Integrated Digital Marketing Strategy
  • Web Analytics (Google Analytics}
  • Marketing using Quora
  • Graphic Designing
  • Online Reputation Management (ORM)
  • E-commerce Marketing
  • Content and Blog Writing with Advanced Methods
  • Media Buying & Planning
  • Affiliate Marketing
  • Video Marketing (YouTube)
  • Marketing Automation
  • Digital Infographics Resume Creation

 

Cost

The total cost for this course is 2,73,707.52 Nigerian Naira

 

Contact Details

Email: info@iimskills.com

Phone Number: +91 9580 740 740

 

2. Ciel Consulting

Ciel Consulting is one of the leading training institutes in Nigeria. It has branches in many locations throughout Nigeria, including Port Harcourt. It is licensed and authorized under many institutes and organizations like the Department for Petroleum Resources (DPR), Industrial Training Fund (ITF), Program Evaluation and Certification Board (PECB), Human Resource Certification Institute (HRCI), and Nigeria Social Insurance Trust Fund (NSITF). With such good accreditation, Ciel Consulting’s courses are highly recognized in Nigeria.

 

Digital Marketing Certified Associate (DMCA) Course

The DMCA course is one of the digital marketing courses in Port Harcourt that prepares you for a flourishing digital marketing career from day one. The short certification course covers the theory of all the vital components of digital marketing. The course also gives you hands-on training to hone your digital marketing skills. After completing this course, you will be fully equipped to enter Nigeria’s online marketing job market.

 

Course Duration

5 Days

 

Modules

The modules offered in this course are:

  • Introduction
  • Search Engine Optimization (SEO)
  • Social Media
  • Content Marketing
  • Email Marketing
  • Marketing Automation
  • Programmatic Buying
  • Mobile Marketing
  • Pay Per Click (PPC)
  • Website Conversion Rate Optimization
  • Digital Analytics
  • Tools – Google Analytics: Specific Techniques and Reports
  • Tools – Google AdWords Fundamentals
  • Tools – Facebook
  • Tools – YouTube and Video Marketing

 

Cost

The total cost for this course is ₦119,999.

 

Contact Details

Email: support@cielgr.com

Phone Number: +234 08091592389

 

3. Unicaribbean Business School (UBS)

UBS ranked as Nigeria’s number 2 educational institute, offers many short-term and long-term courses at its campus. The institute provides many academic qualifications, from introductory certification courses to diplomas to MBAs. You can select a course and start your digital marketing journey based on your needs.

Accredited by the Federal Ministry of Education, the school has affiliations with many well-known international universities like the Swiss School of Business and Management Geneva, Switzerland, MGM University India, Lincoln University College Malaysia, Sume State University Ukraine, and the University of the Commonwealth Caribbean.

The top-notch learning environment at UBS nurtures and educates its students and helps them face the global market with confidence.

 

School Of Digital Media & Marketing Communications

UBS’s School of Digital Media & Marketing Communications offers many ways to pursue a digital marketing course. For individuals who are short on time, the school offers certification courses that take around 7- 8 months to complete. The school offers diploma and MBA programs for someone looking to add an educational degree to their digital marketing resume. Overall, each course covers the most important aspects of digital marketing, making them one of the most popular digital marketing courses in Port Harcourt.

 

Course Duration

  • Certificates: 7 or 8 months
  • Ordinary Diploma: 18 months
  • MBA: 12 Months & 18 Months
  • MBA: 24 Months & 18 Months
  • Advanced Diploma: 18 months
  • Postgraduate Diploma: 1 year
  • Executive MBA: 1 year

 

Modules

The modules offered in this course are:

  • Advertising & Promotion Management
  • Digital Marketing Communications
  • Marketing Communications
  • PR Management
  • Integrated Marketing Communications
  • Digital Marketing and Social Media
  • Internet Marketing Management
  • Social Media Communication

 

  • Cost
  • Certificates: ₦166,250 – for certificates in computer & engineering courses – ₦228,000
  • Ordinary diploma: ₦190,000 per session – for diploma in computer & engineering courses ₦199,500 per session
  • Advanced diploma: ₦231,800 per session – for diploma in computer & engineering courses – ₦239,875 per session
  • Postgraduate diploma: ₦166,250 per semester – for PGD in computer & engineering courses – ₦216,125 per semester
  • MBA: ₦665,000
  • MBA: ₦1,163,750
  • Executive MBA: ₦ 855,000

 

Contact Details

Email: info@unicaribbeanedu.ng

Phone Number: +234 08024326624

 

4. Skillboost

Skillboost is one of Nigeria’s top training academies for tech and business skills. Individuals interested in becoming expert digital marketers can opt for the masterclass course offered by Skillboost. The classes, led by industry experts, teach the principles of digital marketing with the help of live projects and social media tools.

Skillboost also offers job assistance that helps you find employment on course completion. Thus, for anyone looking to upskill for a job or apply the tools and techniques of online marketing to their own business, Skillboost is a good option.

 

Digital Marketing Masterclass Course

The Digital Marketing Masterclass course Skillboost offers is one of the extensive digital marketing courses in Port Harcourt. The course covers all the fundamentals of online marketing while teaching tricks and techniques to sharpen your digital marketing skills. The course provides both online and offline modes of instruction. With no prior knowledge required, anyone can join this course and become a proficient digital marketer.

 

Course Duration

  • Weekdays Session: 8 Weeks – (Monday, Wednesday & Friday) 10 AM – 1 PM
  • Weekend Session: 12 Weeks – Saturday (10 AM – 1 PM) & Sunday (1 PM – 4 PM).

 

Modules

The modules offered in this course are:

  • Google Analytics
  • Social Media Marketing
  • Content Marketing
  • Search Engine Optimization
  • Market Research
  • Google Ads

 

Cost

The total cost for this course is ₦150,000

 

Contact Details

Phone Number: +234 7030163486 / 08072025490

 

5. Mapemond Business Academy (MBA)

MBA is the EdTech initiative of Mapemond Limited, a branding and marketing company in Port Harcourt. Being in the field of digital marketing, MBA instructors have professional experience in the field of online marketing and brand promotion. This makes them ideal for an educator’s role. Unlike other institutes where the trainers have no operational experience in digital marketing concepts, MBA faculty are true industry experts. Thus, doing a digital marketing course at MBA in Port Harcourt is the perfect choice.

 

Social Media Marketing Course

The Social Media Marketing Course is a 2-day course offered by MBA. The mode of instruction for this course is physical classes at the institute’s premises in Port Harcourt. MBA also offers a lower-priced self-paced online learning option where the students are provided with recorded class videos that they can use to learn the concepts of Social Media Marketing.

The physical classes are taught with a significant focus on case studies and live projects. This is one of the digital marketing courses in Port Harcourt that is ideal for individuals or businesses looking for a short-term course.

 

Course Duration

2 Days

 

Modules

The modules offered in this course are:

  • Platform Management Essentials
  • Defining your Objectives
  • Online marketing tactics
  • Content creation techniques
  • Running adverts

 

Cost

The total cost for this course is ₦25000.

 

Contact Details

Email: hello@mba.mapemond.com

Phone Number: +234 08165608119 / 08026827261

 

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6. Olivet Cloud Institute (OCI)

Olivet Cloud Institute in Port Harcourt is a Tech Training institute that arms its students with skills that increase their standing in the job market. It has many structured courses that provide in-depth knowledge about digital marketing. Choosing any of OCI’s digital marketing courses in Port Harcourt will make you a well-versed digital marketer.

 

The Professional Training in Digital Marketing Course

The Professional Training in Digital Marketing course at OCI is a 4-weeks course available offline and online. The course covers expansive theory related to online marketing and its channels, industry insights, and hands-on training.

 

Course Duration

4 Weeks

 

Modules

The modules offered in this course are:

  • Introduction to Digital Marketing
  • Search Engine Optimization
  • Search Engine Marketing
  • Web Site Analytics
  • Social Media Marketing
  • Email Marketing
  • Mobile Marketing
  • Display advertising
  • Digital Marketing Planning

 

Cost

The total cost for this course is ₦100,000

 

Contact Details

Email: trainings@olivetcloud.institute

Phone Number: +234 08187041441 / 08033739875

 

7. WebCapz Technologies

WebCapz Technologies is a web design and business development company in Nigeria that also provides training services in the field of Information and Computer Technology (ICT). With its roots in New Delhi, India, WebCapz Technologies started its operations in Nigeria in 2016.

Having registered with the Nigeria Corporate Affairs Commission, WebCapz Technologies specializes in Web Design and Development, Digital Marketing, Software Development, Graphic Design and Corporate Branding, Business Development Services, ICT Training and Consultancy services. Being a part of the digital marketing domain, they can provide holistic training for all digital marketing tools, channels, and tactics.

 

Complete Digital Marketing Training Course

The Complete Digital Marketing Training Course by WebCapz Technologies consists of a wide array of modules that focus on each aspect of online marketing. Teaching the art of selling and promoting products and services, the course will help you master all the facets of e-commerce and digital marketing. The three-month course with one month of free mentorship will act as a stepping stone for people looking for opportunities in the arena of digital marketing.

 

Course Duration

3 months

 

Modules

The modules offered in this course are:

  • Introduction to Digital Marketing
  • Pay Per Click (PPC) Management & Optimization
  • Google Ads – (Search Advertising & Display Advertising)
  • Google Analytics
  • Digital Marketing Planning and Strategy
  • Content Marketing
  • Social Media Marketing
  • Search Engine Optimization (SEO)
  • Email Marketing
  • Sales Funnel
  • Copy Writing
  • Video Marketing
  • Affiliate Marketing
  • Specialization/Niches.

 

Cost

The total cost for this course is ₦150,000

 

Contact Details

Email: info@webcapz.com.ng

Phone Number: +234 07040000608 / 08125893012

 

8. SkillWorks

SkillWorks is a tech company specializing in Web and App development, Digital Marketing, UI/UX, Tech Training, and Consulting. SkillWorks offers digital marketing courses in Port Harcourt as part of its Tech Training services. Managed by a group of competent and committed professionals, SkillWorks has made a name for itself in the Technology Training and Consulting field. The digital marketing course offered by SkillWorks is highly-reputed.

 

The Digital Marketing Training and Certification Course

The Digital Marketing Training and Certification Course offered by SkillWorks promises to turn a digital marketing beginner into a digital marketing ace. The six-week course includes four weeks of theoretical training followed by two weeks of the mentorship program. 100% internship and job placement support, course materials, software, and free access to online tools make this digital marketing course the whole package.

 

Course Duration

6 weeks

 

Modules

The modules offered in this course are:

  • Introduction to Digital Marketing
  • Influencer Marketing
  • Web / Google Analytics
  • Affiliate Marketing
  • Copywriting
  • Media Buying
  • Video Marketing
  • Email Marketing
  • Online Reputation Management (ORM)
  • Blogging
  • Market Research
  • Website Development
  • Digital Marketing Planning & Execution
  • Social Media Marketing / Campaign
  • Facebook Marketing
  • Instagram Marketing
  • Twitter Marketing
  • LinkedIn Marketing
  • Social Media Graphics
  • Search Engine Optimization (SEO)
  • Search Engine Marketing (SEM)
  • Content Marketing
  • The Business of Digital Marketing

 

Cost

The total cost for this course is ₦100,000

 

Contact Details

Email: contact@skillworks.com.ng

Phone Number: +234 08101573736

 

FAQs

 

1. What are the most in-demand Digital Marketing skills?

The most in-demand digital marketing skills are Search Engine Optimization (SEO), Search Engine Marketing (SEM), Pay-Per-Click (PPC) advertising, Email Marketing, Content Generation, Social Media Marketing, and Web Data Analytics.

 

2. What is the earning potential of a Digital Marketing Professional?

A digital marketing professional’s earning potential is very good. It varies based on the role and experience of an individual. A junior digital marketer with 1-2 years of experience can earn anywhere between $35,000 to $ 45,000 per year. In comparison, a Digital Marketing VP or Chief Marketing Officer with 10 – 20+ years of experience can have salaries ranging from $100,000 to $300,000 annually. According to Payscale, the average salary of a digital marketer in Nigeria can range from ₦1,000,000 to ₦7,000,000 per year based on their role and experience.

 

3. What are the highest-paying Digital Marketing Jobs?

The highest-paying Digital Marketing Jobs are

  • Chief Marketing Officer
  • Digital Marketing Manager.
  • Brand Storyteller
  • SEO and SEM Manager
  • Digital Marketing Automation Expert
  • UI/UX Designer

 

4. How much money is required for digital marketing courses?

A digital marketing course will cost ₦150,000 on average. This amount can vary based on the institution, course type, and course duration. The course fees can range from ₦25000 to ₦800,000.

 

5. Who are the top companies hiring for digital marketing roles in Nigeria?

Hiring for digital marketing roles in Nigeria is being carried out by these top companies:

  • Jumia
  • Konga
  • Anakle
  • Wild Fusion
  • Amplify
  • ByteSize
  • Street Toolz
  • Intense

 

Conclusion

In this age of digital commerce, a rising number of companies in Port Harcourt are moving their business online. A more and more pronounced shift from traditional marketing to digital marketing is being seen. Port Harcourt is also seeing an intensifying demand for skilled and qualified digital marketing professionals. Thus, gaining proficiency in digital marketing through a professional course will open the pathway to a world of opportunities.

Understanding digital channels like SEO/SEM, PPC Advertising, Social Media Marketing, Email Marketing, and Content Generation as part of the course curriculum and doing live projects while gaining practical experience makes you stay ahead of the curve. The top 8 digital marketing courses in Port Harcourt listed in this article will help you adapt, innovate, and strategize in the ever-evolving world of digital marketing. So, kick off your journey of digital marketing education and jumpstart a successful and profitable career.

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