It is quite interesting as to how the town of Roodepoort got its name. Around the time of 1884, the period when the city was established, red soil was found in the area. In Afrikaans, Roodepoort means red soil. Roodepoort is a town located in the Gauteng province and belonging to the municipality of Johannesburg and it is known to have strong ethical practices for individuals visiting or settling in Roodepoort, making it a fine option to assess educational preferences. In this article, we shall brief you about the digital marketing courses in Roodepoort.
Digital Marketing and its Essentials
Digital Marketing gained popularity in the 1990s and since then has conceptualized its practice and emerged into the market with innovations that have taken an excellent turn. Digital Marketing is a type of marketing where electronic devices are used to market the product/service to the end user. Digital marketing uses the means of social media, emails, websites, mobile devices, search engines, and various other channels.
These channels are used efficiently to drive marketing campaigns, sales, customer surveys, product announcements, and other variables. Although the process of digital marketing varies on a large scale, it still utilizes some of the techniques and principles of traditional marketing. Digital Marketing strategizes its practices individually for the B2B & B2C audience.
The leads of both these audiences have a significant difference. The decision-making of B2B clients is longer which thus drives longer sales funnels. In terms of relationship strategies as well, there is a better flow in the long run whereas in the B2C spectrum, there is a better response with short-term provisions.
In the B2B digital marketing strategy, the focus is centered on increasing leads online and the end spokesperson would be the salesperson. Apart from generating online leads from a website, the focus of B2B research would likely be through business-centric portals like LinkedIn & Glassdoor.
In a B2C digital marketing strategy, the generation of leads is usually not the focal point. Without having an intermediary, for instance, a salesperson, a B2C digital marketing strategy involves driving traffic to the website and forming a potential customer base. This digital marketing strategy also requires a strong call to action to generate purchases and portals like Facebook, Instagram & Pinterest are widely used for B2C markets.
Digital Marketing runs on creativity, innovation, and incorporating current culture and trends in brand promotion techniques. Hence, learning digital marketing courses in Roodepoort shall lead to taking up the various job opportunities available in digital marketing.
How is Digital Marketing Benefiting a Business & the Economy?
In this era where technology and innovations are creating many immeasurable business cultures, digital marketing is proving to be a boon to mark a company’s success. With the advancement of technology and the internet, businesses are now able to target individuals irrespective of their location. Digital Marketing offers various benefits, such as:
- Geographical Reach– Digital marketing gives you the flexibility of location preferences when running ads or marketing campaigns. Connecting with potential customers across the globe helps the business generate more purchases and also aids in evaluating the buying behavior specific to each location.
- Economical: The mediums of traditional marketing have a high expenditure. The marketing & printing costs of newspapers, hoardings, direct mail & television are not favorable every time and give you no access to track the readability of potential customers or clients. With the mediums of digital marketing, a business has the advantage of tracking target customers, website traffic, and readability.
- Higher Results: A business executes the marketing strategy after significant brainstorming and effort. To gauge the success of the marketing strategy, it is very critical to track the customer base and monitor the conversions. With digital marketing, there is an advantage to storing and tracking the sales records, to assess customer reach and make better decisions on brand promotion & strategy.
- The popularity of E-commerce and start-up models: The big giants such as Amazon have created many success stories due to their excellent implementation of digital marketing ideas and strategies. The growth of online retail has taken up a major chunk of the economic segment and the start-up culture has accelerated as well with the application of digital marketing. There is a wider reach of investors with the increase of start-ups and this results in the economic development of a country.
- Faster Conversions: The traditional tools of marketing limit the connectivity of customers to the business. There is no guarantee of readability and that creates uncertainty in terms of reciprocation from the reader. The maximum expectation through means of traditional marketing is receiving a phone call after viewing the ads. As digital marketing is a strong call to action, saving a blog post or clicking on the link to a website can make the prospects of a purchase higher. Furthermore, it also offers the advantage of keeping the customer connected irrespective of the purchase decision.
Now that these aspects of digital marketing have given you the outline of this stream, you can choose how you would like to access the digital marketing courses in Roodepoort.
1. IIM SKILLS
This institute presents the Master Digital Marketing Course, making it a viable consideration for digital marketing courses in Roodepoort. After the success of their first program of Content Writing Course, IIM SKILLS made the addition of courses in the fields of marketing, finance, and analytics. This course is ideal for any group of individuals ranging from marketing professionals, students, entrepreneurs, and homemakers making it a flexible option to pursue digital marketing courses in Roodepoort.
Fundamentals of the Digital Marketing Course:
Course Duration: 5 months including 2 months of paid internship
Mode of Learning: Online
Certification: IIM Skills certificate recognized by the Government of India and recognized by Meta & Hubspot
Course Fee: INR 29,900 + Taxes
Course Outline:
- Free Demo session to brief you about the teaching style and basic information on digital marketing before opting for the course.
- Option to choose from weekday or weekend batch
- Placement cell
- Lifetime access to course material.
- 60 hours of live online training.
- Hands-on experience with marketing tools.
- Case Studies
- Digital marketing tasks with companies like Starbucks, Amazon, H&M & a few more to build your portfolio.
- 1:1 student support system
Course Curriculum:
- Digital Marketing Introduction
- Web development using WordPress
- Search Engine Optimization (SEO)
- Google Ads
- Email Marketing
- E-Commerce Marketing
- Video Marketing
- Quora Marketing
- Google Analytics
- Graphics Designing
- Digital Infographics
- Content Writing
- Advanced Blogging
- Social Media Marketing
- Inbound Marketing
- Media Buying & Planning
- Affiliate Marketing
- Marketing Automation
- Digital Marketing Strategy
Learning Outcome:
- Master the skills required for WordPress web hosting and web development.
- Building a social media presence by using Facebook Business, Twitter & LinkedIn Business.
- Learn the fundamentals of creating a video on YouTube and the aspects of managing the tools.
- Learn the difference between on-page & off-page SEO including keyword research, keyword density, and speed optimization.
- Learn the PayPal integration and affiliate payment setup to participate in affiliate marketing programs.
Contact Details:
Ph: +91-9580740740
Email ID: info@iimskills.com
Website: www.iimskills.com
2. IIDE
IIDE launched its institute in 2016 and has specialized in digital marketing training programs and certifications. Since 2016, IIDE has trained more than 5,00,000 avid learners and has an 87% placement rate. Getting 2nd place at the GOMAC (Global Online Marketing Academic Challenge) in the Asia Pacific, Middle East & Africa Region, IIDE marks its success with this milestone.
The digital marketing courses in Roodepoort by IIDE favor the custom requirements of different categories of learners. The alumni of this institute work in McDonald’s, ONEPLUS, Nykaa & other reputed firms. Hence, the digital marketing courses in Roodepoort by this institute make your placement prospects higher.
Course: Advanced Digital Marketing Course with 100% Placement Assistance
Mode of Learning: Online
Category of Learners: Marketing professionals, entrepreneurs/small business owners, college students & career switchers
Eligibility Criteria for students: Completion of 12th Grade with a minimum of 50% aggregate
Course Fee: INR 1,15,000
Course Duration: 4 months
Course Outline:
- Scholarship grants up to INR 30,000
- AI mock interviews
- Placement Portal
- 1:1 mentoring sessions
- Presentation & Live Projects
- 180 days of access to the course material after completion
- Hands-on experience with tools like Google Ads, Facebook Ads, Ubersuggest, Yoast SEO, and other variables.
- 24X7 AI assistance on IIDE’s learning platform
- Gain access to WhatsApp and Telegram community and updates for freelancing gigs & job opportunities
- Dedicated Course Managers
Course Curriculum: The course is divided into 6 modules. You will learn the following subjects in this program:
- Fundamentals of Marketing
- AIDA Funnel
- Presentations
- Basics of website
- SEO & Google Ads
- Corporate soft skills training
- Reporting
- Excel Training
- Organics of Social -Media
- Brand Image
- Influencer Marketing
- Lead Generation & Nurturing
- Media Planning
- Conversion Rate & Optimisation
- Management of Customer Relations
- Economics of Freelancing
- Portfolio Building & Personal Branding
- Pitching
- Client Servicing
- Campaign planning & implementation
- Project Management
- Conflict Resolution Tactics
Contact Details:
Ph: +91 9619958615
Email ID: admissions@iide.co
3. Digital School of Marketing
The Digital School of Marketing is South Africa’s leading institute pioneering digital marketing educational provisions. The marketing certification is recognized by MICT SETA, the Media Information and Communication Technologies Sector Education and Training Authority. The Digital School of Marketing is also a member of the CPD certification based in the UK. The digital marketing courses in Roodepoort by DSM are internationally recognized and are one of the most preferred options amongst freshers and marketing professionals.
Course Name: Advanced Digital Marketing Course
Category of Learners: Working professionals, and freshers willing to enter the digital marketing segment in corporate companies.
Course Duration: 4-6 months
Mode of Learning: Online self-paced or Live virtual sessions
Course Fee: Online self-paced- R 14520 at a discounted price
Virtual Sessions: R 22880 at a discounted price
Course Outline: Online self-paced
- Slides with digital marketing introduction
- Infographics
- Videos of all digital marketing fundamentals
- Downloadable E-books
- Recognized by MICT (SETA)
- CPD-certified, UK
- Membership in IAB holds credibility
Course Outline: Virtual Sessions
- Unlimited access to live & demand lectures
- Interaction with highly qualified expertise
- Get access to community forums
- Recognized by MICT (SETA)
- CPD-certified, UK
- Membership in IAB holds credibility
Course Curriculum: In 12 modules, you will learn the following subjects:
- Components of digital marketing
- Differences between Advertising & Marketing
- SEO fundamentals
- Applications of WordPress
- Digital marketing strategy & analysis
- Content marketing strategy & analysis
- Digital Copywriting
- Business writing
- Press releases
- Storytelling for brand building
- Writing advertising copy
- Keyword research in SEO
- Email marketing
- Mobile Marketing
- Google search advertising
- Measurement and optimization of paid efforts
- Social media strategy & management
Learning Outcome:
- Build the skills to create a website.
- Learn the techniques of PPC on the Google advertising platform.
- Learn to strategize social media campaigns.
- Learn to design creative emailers to generate leads.
- Strategizing mobile campaigns by analyzing target audience.
- Learn to create a marketing copy to tap the customer base.
- Learn the essential tips and tricks for PR and customer relationships.
Contact Details:
Ph: 0861 428 710
Email ID: info@digitalschoolofmarketing.co.za
4. Blue Magnet
Blue Magnet is a marketing agency, consultancy, and training provider headquartered in Johannesburg and was founded in 2007. Having the expertise and high-quality educational provisions for the last 16 years, Blue Magnet offers customized solutions to executives, marketing managers, business owners, technical/training managers & students.
The digital marketing experience at Blue Magnet is a collective resource from industrial experts who have an experience of 45 years in fundamentals like social media, SEO, digital marketing strategy, research analysis & other variables.
The professionals in Blue Magnet are also internationally trained, so the students willing to learn digital marketing courses in Roodepoort from Blue Magnet have commendable exposure to mark their entry into the digital marketing career.
Having gained the title of the longest-standing SEO Training company in South Africa, this firm is accredited by SEOPSA. Blue Magnet offers various training modes such as classroom settings, customized and on-site training, certification courses, and executive training.
Under the digital marketing courses in Roodepoort by Blue Magnet, there is an array of digital marketing segments to choose from. The courses below range from ½ day – 5 days respectively. For detailed information, you can view their website to choose the best option aligning with your requirements.
Course Names:
- Certified Digital Marketing Professional
- Certified SEO Professional Course
- Landing Page Conversion Optimisation Course
- Facebook Business Manager Course
- Online Reputation Management Course
- Introduction to Digital Marketing Course
- Content Marketing Course
- Social Media Marketing Course
- SEO (Search Engine Optimisation) Course
- (PPC) with Google Ads Course
- Display and Video Advertising Course
- Email Marketing Course
- Website Optimisation Course
- Analytics with Google Analytics Course
- Digital Marketing Strategy Course
Contact Details:
Ph: +44(0) 7738468942
Email ID: info@bluemagnet.co.za
Also Check:
- Digital Marketing Courses in South Africa
- Digital Marketing Courses in Johannesburg
- Digital Marketing Courses in Durban
- Digital Marketing Courses in Tembisa
- Digital Marketing Courses in Springs
- Digital Marketing Courses in the Netherlands
5. IIE Rosebank College
Rosebank College is branded under the Independent Institute of Education. This college is recognized for providing higher education facilities in South Africa and has placed 15000 graduates since 2012. The IIE has been accredited with top-rated qualifications including the British Accreditation Council (BAC).
Rosebank College strives to improve the quality of education focusing on the relevancy of current education systems and economic scenarios. In the institution’s partnership with other educational sources & industry tie-ups, the students are assured the skill refinement to tackle the corporate structure and business world scenarios.
IIE has a presence in 7 cities and the digital marketing courses in Roodepoort are offered in 2 options which are distance learning & on-campus mode.
Course Name: Higher Certificate in Digital Marketing
Course Duration: 1 year
Eligibility Criteria: SAQA: 111345
NQF: Level 5
Credits: 120
Mode of Learning: On Campus (Pretoria CBD)
Online
Course Fees: On Campus -R26 640 (excluding application fee)
Online- R2 450 per module (excluding application fee)
Course Outline:
- Weekday sessions in on-campus mode
- Accredited by the Council on Higher Education (CHE)
- Certification from IIE after successful course completion
Note: For information about the course curriculum, contact the university for more details as information is given only upon enquiry.
Contact Details:
Ph: 087 240 6457
Tel: 0861 253 276
Email ID: info@rosebankcollege.co.za
6. Vega School
The Vega School is another brand of the IIE and was founded in 1999. With the shift from traditional marketing & advertising patterns, industry giants like Google and Apple adapted to the new age culture of marketing standards and industry approach. The Vega School was founded with the ideology of shape-shifting and churning the minds of learners to imbibe the necessary skill set.
The focal point of the programs and certifications by Vega School is brand building & innovation, and brand strategizing. Located in 4 centers, the digital marketing courses in Roodepoort by Vega School provide short courses on different fundamentals of digital marketing.
Course Name: Digital Brand Strategy
Course Duration: 9 weeks
Mode of Learning: Online
Course Fee: R15 000
Category of Learners: Brand & marketing managers, entrepreneurs & small business owners, IT managers, and individuals eager to enter the digital marketing space.
Course Outline:
- Weekly live sessions
- Online navigator to provide support to students
- Access to the online information center
- Scheduled assignments & activities
- Case studies
- Team-based activities including debate
Course Curriculum:
- Shift from traditional to digital brand-building
- Differences between digital brand strategy & digital marketing
- Digital channels application in brand building
- Pay-per-click strategies
- Influencer marketing
- Social media playbook
- Analytics of Digital Marketing
Learning Outcome
- Learn to utilize the tools of digital marketing.
- Learn the optimization in different channels such as mobile, email & other devices.
- Brainstorming for successful social media strategies.
The second option under digital marketing courses in Roodepoort is:
Course Name: Social Media Marketing
Course Duration: 9 weeks
Category of Learners: Marketing or social media managers, entrepreneurs/small business owners, PR managers/professionals, and marketing professionals.
Course Fee: R13 000
Course Outline:
- Weekly live sessions
- Online navigator to provide support to students
- Access to the online information center
- Scheduled assignments & activities
- Case studies
- Team-based activities including debate
Course Curriculum:
- Social media marketing concepts
- Social media research
- Social media segmenting according to the consumer market
- Social media behavior
- Social media channels
- Optimization of social media platforms
- Social media advertising & strategy
- Social media metrics
- Customer relations management
- Social media playbook
Learning Outcome:
- Connecting with the target audience to create brand awareness and generate leads.
- Social media categorization to identify the target audience.
- Implementing ideas to tap opportunities for brand building.
- Scheduling social media activities
- Track brand performance by analyzing social media statistics.
Contact Details:
Ph: +27 (0)87 357 2808
Email ID: vegaonline@vegaschool.com
Campus Authority: David Mc Connell
Email ID: dmcconnell@vegaschool.com
7. University of The Witwatersrand, Johannesburg (Wits)
Wits University originated in the South African School of Mines in 1986. Additional departments were added over the years and in 1922, the institute was renamed as Wits University. In the current era, Wits has 33 schools and is offering courses to 41,000 students in departments like Commerce, Law, Management, Engineering, Humanities, Health Sciences, and science. Wits is offering digital marketing courses in Roodepoort with advanced certification.
Course Name: Advanced Marketing
Mode of Learning: Online
Course Duration: 28 weeks
Category of Learners: Individuals meeting the prerequisites in Marketing IIA and IIB on the Wits BCom program, individuals willing to develop their marketing expertise or pursue higher education in marketing.
Course Fee: R 19,100
Course Curriculum:
- Marketing Theory & Marketing Roles
- Marketing research tools
- Market strategy
Learning Outcome:
- Application of theoretical knowledge into market analysis & market strategy.
- Problem-solving techniques in case studies.
- Analyze the marketing roles to form the ability in coordination & decision-making.
- Develop effective content marketing strategies to support the goals of digital marketing.
- Evaluate the reports on the success of digital marketing.
FAQs:
-
After pursuing digital marketing courses in Roodepoort, what are the jobs available in this field?
After gaining certification from the digital marketing courses in Roodepoort, the job opportunities in the field are ample. Based on your caliber and interest, you can opt for positions like social media manager, copywriter, SEO specialist, content coordinator, branding specialist, creative director & various other roles.
- What are the types of digital marketing channels?
The success of digital marketing is an amalgamation of the various means of brand building and brand image. Some of the digital marketing channels are content marketing, SEO, social media marketing, email marketing, affiliate marketing, influencer marketing, video marketing & mobile marketing.
-
What are the tips to be efficient in a digital marketing career?
According to Hubspot, there are 4 billion internet users & 3.5 social media users on a global scale. With these numbers, it is evident that the digital marketing spectrum has evolved by imbibing commendable marketing skills. To get an upper hand in this highly competitive field, it is essential to continually upskill your potential. The first successful step in digital marketing is to gauge your customer’s response. By evaluating the results from the source, an effective content marketing strategy begins to take shape to aid your goals in digital marketing.
For successful brand engagement with the audience, forming specific posts on Instagram by asking questions gives your brand a clear-cut picture as to which product/service is popular or the possibility of a product launch. Another crucial tip is to personalize your email content. When a brand sends out emails, creating a personal message by adding the customer’s name gives the notion that the brand is catering to specific needs. Along with personalization, keeping the design minimal with crisp content ensures the chances of readability or lead generation.
Conclusion:
Digital marketing is the journey between brand to business or brand to customer. The South African economy has a vast potential to flourish in digital marketing. According to hypertext, 26.8 million Africans are spending time on social media. The scope of digital marketing in Africa also aids in cost-cutting solutions. Setting up an establishment in Africa is rather heavy on financial terms. But with digital marketing, the earning potential through various channels can also drive more traffic along with generating higher income. Hence, kickstarting your career through digital marketing courses in Roodepoort assures you to find your niche eventually.