Top 5 Digital Marketing Courses in Maine With Placements

The fundamentals of a digital marketing approach come from understanding local customer behavior patterns. COVID-19 has accelerated commerce to go online in a rush, creating a competitive environment in places where earlier there was none so significant. Consequently, consumer behavior has displayed radical changes that have prompted businesses to rely on Digital Marketing techniques in order to sustain themselves in an exceedingly competitive scenario. Within a short span, Digital Marketing has become one of the fastest-expanding industries worldwide. In this article, we will discuss the top Digital Marketing courses in Maine and how they can help you to align and grow your enterprise in the Tech age.

 

List of best digital marketing courses in Maine

 

Maine is an almost absolute Caucasian-inhabited state in the New England region of the United States. Compared to its neighbors, it is much less populated, has a mostly middle-aged demography, and has the lowest cost of living in all of New England. Most enterprises here are run by locals and supported wholeheartedly by the strong sense of community of the residents.

As opposed to earlier, local businesses have started to realize that the Internet is the first source of all purchase-related information for the majority of consumers. This practice has been reinforced during the recent pandemic, prompting people in commerce to develop their marketing strategies around their customer preferences.

In light of the aforementioned developments within the business community of Maine, the most important question being asked is how one develops an effective digital marketing strategy for their business. The answer to this lies in learning & understanding the nuances of digital marketing from the basics.

If you are a person who would like to amp up the digital presence of your product/ service for better sales growth or if you are a student/professional keen to make a career in online marketing in Maine, you are in the right place, at the right time. There are a number of top-notch institutes offering Digital Marketing courses in Maine that can help you change your life for the better.

So, what really is Digital Marketing, and which are the top Digital Marketing courses in Maine? Read on to learn more about the subject and choose a course that is best suited for you.

 

What is Digital Marketing?

It is the element of marketing where the internet and other online-based platforms, devices, technologies, media, and data are harnessed to reach potential customer segments. The primary objective of Digital Marketing is to effectively communicate promotional campaigns to a prospective market base, engage with them, influence them, and finally make them buyers.

Digital communication through strategically designed websites, web-based advertising, search engine optimization, emails, social media adverts, pay-per-click advertising, content marketing, mobile apps, etc., are various mediums through which online marketing is carried out.

Offline digital marketing channels like television and radio marketing are also effective in targeting customers. Many organizations use both marketing mediums as part of their strategy quite effectively. In fact, more often than not, a balanced digital marketing plan involves the use of both online and offline channels for higher market penetration and sales growth.

 

Channels of Digital Marketing:

  • Emails Marketing – This is possibly the oldest form of digital marketing, still effective to a great extent. Emails are sent to prospective customers in anticipation of clicks that may ultimately lead to sales. But, before emails can be sent, the prospect would have had to express interest in the merchandise/services offered. Emails are usually sent in personalized format and need to be relevant to the receiver. It is mandatory to add an unsubscribe button at the end of the mailer which allows receivers to exercise their choice should they not want further emails from the sender. Email marketing establishes direct contact with the prospect and is not to be confused with spam mail.

 

  • Website Marketing – A website is the most important piece of the digital presence for a brand, it is a marketing medium all on its own which establishes an identity for brands, their merchandise &/services. It is the channel through which numerous online campaigns are carried out. The ultimate target of website marketing is to rank high on search engine result pages in order to attract maximum clicks for target keywords. An effective website is one that is mobile user-friendly, aesthetically pleasing, and engaging.

 

  • Search Engine Optimisation (SEO) – SEO is a technical process that enables search engines to rank a website on their result page. This entire process is based on dynamic algorithms, which means that they change from time to time. The better your SEO, the higher the ranking of your website. For example, rankings at the top of Google search results page can depend on content superiority, ease of accessibility on mobile phones, degree of customer involvement, ease of navigation through a webpage, etc.

 

  • Pay-per-pay-per-click advertising (PPC) – PPCs are paid internet adverts intended for consumers who search for a specific query on the internet. For every click that searchers make on the ads, the advertiser pays to the platform on which the advertisement has appeared. While the primary intention of PPCs is for the customer to make a purchase, other actions like signing up for regular news bulletins, and garnering traffic to the website also help marketers. As we speak, some of the most popular PPC platforms include Instagram, Facebook, Google, Pinterest, Twitter, Bing, LinkedIn, etc. To place a PPC advert, businesses have to go through an auction process that the aforementioned platforms have devised where the pertinence and justification behind the ads are automatically determined before they appear in the search result listings.

 

  • Social Media Marketing – Due to the fact that everyone in the world is on some social media platform or the other, marketing on SM platforms is the easiest and most significant way for businesses to target potential customers. Social media marketing includes branding, selling, creating a community of loyalist customers, interacting with them through comments, advertising, building a strong image that targets specific customer profiles and finally driving traffic to the business website.

 

  • Content Marketing – This is an extremely effective process where relevant content in the form of blogs, videos, newsletters, infographics, audio, podcasts, etc., is used to attract a specific audience. The most significant part of content marketing is to first identify the targeted consumer segment and then create content that is easily relatable & engaging. Finally, the goal of content marketing is to reduce the cost of acquisition, drive up sales & profits, and retain customers in the long haul.

 

  • Mobile Marketing – This encompasses any kind of promotional activity that is carried out on handheld devices like smartphones, tablets, social media apps, etc. Examples of mobile marketing include SMS marketing, social media marketing, QR code marketing, app-based marketing, in-game mobile marketing, location-based marketing, etc.

 

What Are the Advantages of Digital Marketing?

Apart from reaching customers across boundaries, Digital Marketing has a number of advantages that can serve businesses of all kinds. Let us discuss some of the most significant ways in which Digital Marketing makes a difference.

  • Widespread Reach – Unlike traditional marketing, the outreach of digital marketing is beyond geographical boundaries. This is advantageous because no additional expenditure is required to transcend borders in order to connect with an expansive target market.
  • Economical – The benefit of personalized customer communication and engagement without any additional cost leads to the ultimate goal of better bottom lines.
  • Easily Computable – With the help of software and web analyzing tools, it is quite easy to measure the results of a digital marketing plan and understand whether it is effective or not.
  • Customization – Most companies have linked their databases with their website, facilitating automated customer tracking. As a result, customized options can be marketed to customers to make their shopping experience more personalized.
  • Enhanced Customer Engagement – With a well-managed social media policy it is possible for marketers to engage with customers closely. This helps them gather more information about customer needs and cater to them more specifically. The more the engagement with various customer profiles the better the penetration of the merchant’s goods & services in the market.
  • Quicker Conversion Process – The biggest advantage of Digital Marketing, in my opinion, is the fact the customer can make purchases with just a few slides & clicks. A smart marketing strategy can make it extremely difficult for customers to resist the impulse to buy.

 

The Top Digital Marketing Courses in Maine

 

1. IIM SKILLS – Digital Marketing Master Course

A renowned global online educational institute IIM SKILLS, offers one of the most comprehensive Digital Marketing courses in Maine. Their Digital Marketing Master Course is an instructor-led online training program of 5 months with an inbuilt internship of 2 months where students get an opportunity to earn a small stipend.

A standard feature in all IIM SKILS courses is the rigorous assignments and ongoing feedback that each student will receive on a one-on-one basis. The internship will give pupils the opportunity to create their individual portfolios which can be used to demonstrate their practical skills during job interview discussions. The most exciting part of this learning plan, however, is the fact that it will help to prepare for Facebook, Google & HubSpot examinations.

 

Digital Marketing Course Curriculum:

The training includes 40 different digital marketing modules, more than 15 hands-on projects, and many case studies which will make the incumbents absolutely ready for their careers in Digital Marketing.  Additionally, they will be provided with access to state-of-the-art tools which will enable them to be creative in developing productive marketing strategies. Career counseling, as well as placement services, are part of the package.

 

The topics that will be covered in this course:

  • An Introduction to Digital Marketing
  • Web Development in WordPress
  • SEO – On & Off-page optimization, Google Business Profiling, and how the whole thing works
  • Search Engine Marketing – Google Ads
  • Email Marketing
  • Inbound Marketing
  • Social Media Marketing
  • Integrated Digital Marketing Strategy
  • Web/Google Analytics
  • ORM – Online Reputation Management
  • E-Commerce Marketing
  • Quora Marketing
  • Graphics Designing
  • Content Writing & Advanced Blogging
  • Media Buying & Planning
  • Affiliate Marketing
  • YouTube Marketing
  • Marketing Automation
  • Digital Infographics & Resume Creation

 

Students have the option to choose from weekday or weekend classes and even the chance to switch, if necessary.

Course Fee: $ 430 all-inclusive special deal for a limited period.

Eligibility: None

 

Contact Details:

Customer Care No: +91 9580 740 740

Email: info@iimskills.com

 

2. University of Maine at Presque Isle – Digital Marketing Ace Credit Certification Course

University of Maine at Presque Isle (UMPI) is a public college offering undergraduate, graduate as well as online courses in various disciplines. This university is known to provide affordable and personalized education options to its students. They pride themselves in tailoring their programs to help learners upskill, and acquire micro credentials and certifications that are universally accepted.

The Digital Marketing ACE Credit Certification is among the best & most affordable Digital Marketing courses in Maine. Participants who join the training will learn through a combination of videos, collaborative exercises, self-assessments, and real-life case studies. The approximate time required to complete this course is 36 hours.

 

Curriculum:

This self-paced online course has been broken up into individual modules. During the introduction to each module pupils will be made to know how they can earn ACE Credits for their final certification. The elements that will be covered through this training include the following:

  • Social Media Marketing
  • Marketing Automation
  • Content Marketing
  • Search Engine Optimisation
  • Web Analytics
  • PPC
  • Conversion Rate Optimisation
  • Mobile Marketing
  • Digital Marketing Strategy
  • Google Analytics

 

Once all the modules are completed students have to take an examination which will decide their final grade. A minimum cut-off of 70% will be required for college credits on this certification.

Course Fee: $ 648

Eligibility: None

 

3. Central Maine Community College – Digital Marketing Strategist

The Digital Marketing Strategist course from the Central Maine Community College is a 12-month self-paced online training in collaboration with ed2go, designed to teach individuals how to create and execute digital marketing policies. This is among the most well-defined Digital Marketing courses in Maine in terms of readying pupils for instant entry-level employability. The total time required to complete this educational program is 400 hours and all required material will be available online.

 

Curriculum:

This course will teach you all the works of Digital Marketing beginning with sales, customer relationship management, and building marketing campaigns. Since it’s an open educational course, individuals can start anytime and complete it within a year. Listed below is the detailed curriculum that will be covered during the tenure.

  • Introduction to Marketing
  • The Marketing Mix
  • Market Research
  • Market Trends
  • International Marketing
  • Sustainable Marketing
  • Brand Management
  • Analysing Consumer Behaviour
  • Project Work
  • Financial Planning
  • Integrated Marketing Planning & action plans
  • Direct Marketing Planning
  • Putting Direct Marketing into action
  • Websites for Marketing
  • Develop Original Concepts
  • Copy Writing
  • Develop Advertise Campaign
  • Multiplatform Digital Advertising
  • SEO Strategy
  • Social Media Engagement
  • Google AdWords
  • Email Marketing

 

Course Fees: $3865

Eligibility: None

 

Recommended Reads:

 

4. American Graphics Institutes – Digital Marketing Certificate

The Digital Marketing Certificate from the American Graphics Institute is among the most flexible Digital Marketing courses in Maine. Participants have the option to choose from a full-time face-to-face option, a full-time online option, or a self-paced online option. In the full-time options, the classes are held everyday day of the working week. The program also includes a hands-on project as well as the opportunity & assistance for students to create a portfolio of their work.

 

Curriculum:

The instruction of this Digital Marketing Certificate will teach incumbents the usage of digital marketing apparatus, create websites on WordPress & HTML, edit & touch-up on Photoshop, create graphics & brochures on InDesign, and create a successful portfolio to showcase their work to potential employers. There will be individual mentoring, career counseling, and placement assistance. The course bundle consists of all of the individual training itemized below:

  • Google Analytics Training
  • Digital Marketing Strategy
  • HTML Email Introduction
  • Responsive HTML Email
  • HTML Introduction to Basics
  • WordPress Introduction
  • InDesign Introduction
  • InDesign Intermediate
  • Photoshop Introduction
  • Photoshop Intermediate
  • Digital Marketing Project
  • Digital Marketing Portfolio

Course Fees: $5700 (Payment plans available)

Eligibility: Clear communication & general computer skills

 

5. E-Cornell – Digital Marketing 360 certificate

This is an instructor-led, completely online program that is intended for marketing professionals interested in Digital Marketing. It will teach participants to tackle the challenges of marketing in contemporary times. The Digital Marketing 360 Certificate is among the most cutting-edge Digital Marketing Courses in Maine designed to be completed within 10 months.

 

Curriculum:

The course promises to help marketers design extensive marketing strategies, construct robust social media approaches, explore opportunities in AI to further marketing objectives and manage data security solutions. Upon successful completion, participants shall be awarded a Digital Marketing 360 Certificate from Cornell SC Johnson College of Business. The topics that will be covered in the course are:

  • Understanding the Digital Marketing landscape & customer funnel
  • Assessing opportunities in paid & owned Digital Media
  • Implementing an integrated Digital Marketing Plan
  • Social Media Strategy
  • Social Media marketing across the purchase funnel
  • Creating Effective Content Marketing
  • Brand building through influencer marketing
  • Social listening & community management
  • Measuring Social Media marketing success
  • Measuring customer preferences
  • Analysing Segmentation & Targeting
  • Using data for positioning brands
  • Predicting & managing customer’s lifetime value
  • Market response modeling
  • Optimising Digital Advertising with Analytics
  • Data Privacy in Marketing
  • Growth marketing elective track, Data Privacy elective track
  • Leadership Symposium Live
  • Marketing Symposium Live

 

Course Fee: $7999

Eligibility: Program designed for Marketing Personnel, Business leaders, Product Managers, Social Media Community managers, Marketing Data Analysts, Brand Managers & Entrepreneurs

 

FAQs

 

1. How do I choose from the top Digital marketing courses in Maine if I am a fresher?

It is easy to choose a Digital Marketing course if you are a fresher, as the majority of the courses are open to novices. Most of the Digital Marketing courses start with an introduction to the basics and build thereon. Read the syllabi carefully and check the eligibility criteria, all courses will clearly mention who can take them.

 

2. What are some of the jobs that I can apply for/get if I complete one of the Digital Marketing courses in Maine?

Upon completion of any of the Digital Marketing courses in Maine, there are a number of job profiles that may come your way.  Some examples of the positions that you may be able to fill are listed below:

  • Digital Marketing Manager
  • Marketing Assistant
  • Digital Marketing Developer
  • Digital Marketing Specialist
  • SEO Expert
  • CRM Manager
  • Web Designer
  • Marketing Coordinator
  • Digital Sales Lead
  • Content Marketing Specialist
  • ORM Manager
  • Data Analytics Manager
  • Digital Brand Manager
  • ORM Manager

 

3. What is the future of the Digital Market in Maine?

Digital Marketing is evolving rapidly across the globe and Maine is no exception. The future of the Digital Marketing industry looks extremely promising with AI expected to play an imperative role. Nearly 80% of companies worldwide have embraced Digital Marketing and continue to invest in it with full vigor. This is an industry that has just begun to rise. If you complete one of the Digital Marketing courses in Maine, you can join one of the most dynamic industries of the 21st century, within Maine or in any other part of the world.

 

4. Between the online & offline courses which ones are the best Digital Marketing courses in Maine?

Both online and offline courses can be equally good. To determine if a course is suitable for you, check the course contents and decide if it meets your requirements. You should also look up the credibility of the course, the quality of the faculty of the institute, and the placements that they have offered in the recent past. That will help you decide the most appropriate Digital Marketing course in Maine for you.

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