Digital marketing is an online system of promoting and channeling the company’s products, services, and whole brand with the help of the internet or digital tools. This is a crucial part of the company as it helps them to inform about all the latest products and services or any innovations that come in the market. It encourages people to buy the latest kinds of stuff from the company, which attracts new customers, shoots up the revenue and sales of the company, and generates leads.
Digital marketing courses are made to spread knowledge about various techniques for marketing in the digital market. They include SEO, Social Media Marketing, Content Marketing, Email Marketing, and much more. Their focus area is comprehensive training through lectures, case studies, and hands-on exercises.
Some courses offer certifications after the course completion. The main achievement from this course is to develop effective marketing strategies, drive website traffic, engage audiences, generate leads, increase conversions, and measure campaign performance.
Types of Digital Marketing Courses
- Search Engine Optimization (SEO):
SEO means a website’s content to improve its visibility and ranking in search engine results pages. The main motive is to encourage non-paid network traffic to a website by using high-ranking keywords which helps the website to reach the top of the Search Engine.
- Search Engine Marketing (SEM):
SEM consists of paid advertising efforts. It focuses on Pay-Per-Click (PPC) advertising, in which the advertisers pay for the keywords to display their ads in search engine results at the highest ranking. SEM allows businesses to reach a targeted audience and increase their visibility level.
- Social Media Marketing:
In this type of marketing, social media platforms like Facebook, Instagram, Twitter, and LinkedIn are highly used and help in promoting products, pleasing the audience, and building brand awareness. Activities such as creating and sharing content, running paid ad campaigns, and encouraging the community come under their priority list.
- Content Marketing:
Content marketing focuses on valuable and engaging content that attracts the target audience. It includes blog posts, articles, videos, infographics, eBooks, and many more content-disclosing categories. They provide value to the audience, establish brand authority, and increase the engagement of the customers.
- Email Marketing:
Email marketing is the sending of messages and newsletters to some of the selective groups or individuals to promote and engage the interest of people towards the product. It acts as a pillar for the company to raise a friendly relationship with the customers from distant locations as well.
- Influencer Marketing:
Influencer marketing influences individuals who have a considerable following on social media. Businesses join hands with influencers to promote their products or services to their audience, aiming to reach their fan base and build a strong image within the public.
- Display Advertising:
In display advertising, all the visual aids like banners, images, or videos, are used on third-party platforms. The ads are usually targeted to specific demographics, or interests, to increase brand exposure and drive traffic to the advertiser’s website.
- Affiliate Marketing:
Affiliate marketing is the marketing strategy in which a business recompenses its publishers when it brings more and more customers through its marketing strategies. They promote the products or services through various channels and receive a commission for it.
Digital Marketer is a term used to refer to individuals or professionals who specialize in digital marketing. They are experts in using digital channels and strategies to promote products, services, or brands. A digital marketer is responsible for creating and implementing digital marketing campaigns across various platforms such as search engines, social media, email, websites, and mobile applications.
They use various techniques like Search Engine Optimization (SEO), Pay-Per-Click (PPC) Advertising, Content Marketing, Social Media Marketing, Email Marketing, and Data Analytics to drive targeted traffic, Generate Leads, and achieve Marketing Goals.
Digital marketers keep updating themselves with the latest trends, techniques, and algorithms in digital marketing to target the audience easily. They analyze data and metrics to measure the success of their campaigns, make data-driven decisions, and continually optimize their strategies for better results.
Salary of a Digital Marketer
There are several levels of marketers i.e., according to their experience and skill level marketers are divided into three types:
- Entry-level Digital Marketer: At the time when a digital marketer enters the industry as a fresher or as an intern, they expect to earn an average salary of around Rs3 lakh to Rs5 lakh per year.
- Mid-level Digital Marketer: As they grow and start experiencing the market, digital marketers start earning an average salary of Rs5 lakh to Rs10 lakh per year.
- Senior-level Digital Marketer or a Manager: Digital marketers with significant experience and expertise can earn an average salary of Rs10 lakh to Rs20 lakh or more per year. Senior positions such as Digital Marketing Manager or Director of Digital Marketing demand higher pay as compared to the above-mentioned.
Digital Marketing Course
The digital marketing course is one of the most wanted courses nowadays. This course helps the learners to understand all the necessary skills and terms of marketing like SEO (Search Engine Optimization), Email Marketing, Social Media Marketing, Content Marketing, and much more marketing is included inside it.
Courses for digital marketing
Topics in the digital marketing course include:
- Facebook Certification
- Email Marketing
- Content creation with a marketing
- Web Design
Other best courses in Gujarat:
Institutes for Digital Marketing Courses in Gujarat
1. IIM SKILLS
IIM SKILLS is a famous institute that comes under the top list and provides the best Digital Marketing Course. Vaibhav Kakkar is the CEO and Founder of the center. They impart online sessions to the students which last for a few months. The course is even available in Gujarat. It is a reputed online platform providing a certificate of completion recognized by the Indian Government.
The course includes study material related to Content writing, SEO, WordPress Learning, Google Analytics, Email and Inbound Marketing, and much more.
It’s a 3-month course with a 2-month internship (fixed 6000 stipend).
Rs 34900 is the total amount of the session. They also have an EMI option which is payable in 7 installments.
2. Brand Veda
Brand Veda is one of the top digital marketing courses in Gujarat. It is situated in Ahmedabad. The Brand Veda is owned by Mr. Saurabh Pandey. Here, one can easily learn all about digital marketing. They share their 18 years of experience with students. Almost 6000+ students have enrolled in their courses.
They give guaranteed placement offers with reputed companies depending on the individual student’s performance and authenticated certificate after the completion of the course.
Classroom Batch for Evening
The time period for the course is 3 months. The classes are held only on Thursday and Friday for 3 hours, i.e., 6 pm to 9 pm.
The classroom fee is up to 37,500
Classroom batch for Morning
The 3 months morning batch is scheduled for Tuesday and Wednesday. Timings for the training is 11 am to 1.30 pm
The fee for the morning and evening sessions is the same.
The institute also offers remote classes to its enrollers. The Live Online Classes are regulated and not the recordings are made and shown to the students. Monday, Tuesday, and Wednesday have been fixed for the classes.
The 37,500 is fixed for each
3. Digital Pundit
Digital Pundit is one of the best academies for digital marketing owned by Rathin Pandya. It offers Digital Marketing courses in Gujarat. It is located in Ahmedabad. Recently, the organization has been managed by Rahul Soni. The experience of 15+ years provides their students with a valuable studying environment with a strong skill base.
They keep themselves updated with the latest topics and innovations aired on the subject of digital marketing. The master certificate is provided after the completion of the course. A 100% job placement promise is given to the members enrolled in the class.
A 3-4-month timespan is allotted for the course to finish.
The total of 30,000 is the charge for the enrolment.
4. W3 Marketing School
The third high-ranking digital marketing course is provided by W3 Marketing School. Only some institutes provide offline Digital marketing courses in Gujarat. Abbas Kapasi is the founder of the institute with 10 years of experience in digital marketing. Because of his professionalism, he has provided their enrollers with an amazing platform for increasing their skills in this field.
The whole department is managed by highly qualified tutors who give theoretical and practical knowledge with 20% of case studies. Assignments are provided to the students after the completion of a single topic. The master certificate is provided after the completion of the course.
Moreover, they even provide job placements in number-one companies.
- Marketing tools used by the institute
- Keyword Tool
- Semrush, etc
It’s a 4-month duration course
15000 is charged by W3 Marketing School
EduPristine is also a great platform that provides digital marketing courses in Gujarat. They provide both online and offline training programs in partnership with universities and industry experts. The company was founded by Rajesh Puri.
The content covered by the institute includes:
- Search Engine Optimization (SEO)
- Social Media Marketing
- Google AdWords
- Email Marketing
- Web Analytics
- Content Marketing, and more.
The 12-day timeslot covers the whole training of digital marketing.
The fee for a classroom course is up to Rs 33,000.
6. Learning Catalyst
Learning Catalyst is a prominent digital marketing training institute with branches in various cities across India, including Ahmedabad. It’s one of the most popular digital marketing courses in Gujarat. They offer comprehensive courses in digital marketing, aimed at providing practical skills and industry-relevant knowledge. The course is in offline and in online mode as well.
Kaushik Mhadeshwar, the founder of the company has provided great courses to his enrollers. Their courses are designed to provide hands-on training, real-world case studies, and industry insights to prepare students for a career in digital marketing.
Moreover, it covers a wide range of topics, including Search Engine Optimization (SEO), Social Media Marketing, Pay-Per-Click (PPC) Advertising, Content Marketing, Email Marketing, Web Analytics, Google Display Network, Advanced SEO, Website Designing more.
After the completion of course the provide a completion certificate with a promised 2 months internship.
The duration period is 2 months. The classes are conducted only on weekends.
Rs 36,650+ Tax is the total amount for the sessions.
2 months duration same as an offline classroom. The classes can be on any day i.e., on weekdays or weekends.
Rs 25,000+ Tax
7. Ahmedabad School of Digital Marketing (ASDM)
Ahmedabad School of Digital Marketing (ASDM) is a well-known institute for digital marketing courses in Gujarat. They specialize in providing comprehensive courses and certifications in the field of digital marketing.
ASDM’s digital marketing courses cover various aspects of the field, including search engine optimization (SEO), social media marketing, pay-per-click (PPC) advertising, content marketing, email marketing, web analytics, and more.
ASDM offers both offline and online training programs. Their offline courses typically involve attending classes at their physical training center in Ahmedabad, where students can interact with instructors. Their online courses provide flexibility for students to access course materials, lectures, and assignments remotely. A certificate for completion is provided after the whole course ends.
It’s a total of 3 months of a program that offers 2 days of training on the Amazon E-Commerce Specialist Program.
32000 is the fee for the course.
Traininginseo is an excellent institute for providing Digital marketing Courses in Gujarat. The platform is run by an experienced person named Mr. Chirag Shah. He is the Chief Executive Officer of the company with an experience of 15 years in digital marketing. They have appointed highly certified trainers who provide a good learning platform to their students.
Apart from this, the company has promised free first three lectures. In the course, almost 50% of the syllabus is for marketing. even the recorded videos of the lectures are given after the session. Along with these benefits they also provide 100%job assistance to their students.
The company didn’t mention the course duration. For further details contact on their website number.
Rs 23,499 is the cost for the whole course.
9. Digital Scholars
Digital Scholars is one of the highest-ranking online institutes that is available for Digital Marketing Courses in Gujarat as well. It’s a leading brand that assists in learning all the basic and advanced skills needed for a digital marketer. Live online sessions are conducted for the students which is convenient and easy for an individual.
Around 20 certificates are given to the enrollers after passing all the tests directed by the institute itself and when the student completes the whole course with the specified tasks.
It’s a 4-month course (including a 1-month Internship)
RS 45,000 is the fee for 4 months of online sessions.
10. Digital Deepak
It is the leading online institute for digital marketing Courses in Gujarat. It was founded by Deepak Kanakaraju, offering online digital marketing courses that cover various aspects of the field.
They provide comprehensive training in areas such as SEO, social media marketing, email marketing, content marketing, and more. They often include assignments, quizzes, and hands-on exercises to enhance learning. They provide videos of all the content and one can easily search for any video at any time.
There is no specific time for the completion of the course. Once you enroll, you will be considered as part of the course, and till the individual completes all the videos and tasks they can sign in to their account anytime. 35+ hours of training videos are in the course structure.
Rs 4,999 is the charge for the course.
- Digital Marketing Courses in India
- Digital Marketing Courses in Surat
- Digital Marketing Courses in Agra
- Digital Marketing Courses in Bhopal
- Digital Marketing Courses in Bangalore
- Digital Marketing Courses in Chandigarh
Eren Bali a Turkish Engineer is the owner and founder of Udemy. It is a popular online learning platform that offers a wide array of digital marketing courses in Gujarat. They have courses both for beginners and advanced learners. In Udemy courses the enrollers have to learn by themselves
They provide half to 1-hour videos of each topic included in the course. Udemy’s digital marketing courses cover topics such as Search Engine Optimization (SEO), Social Media Marketing, Google AdWords, Content Marketing, Email Marketing, Digital Analytics, and more.
There is no fixed time for the course. Once an individual is part of the course, they will continue to be the part until they have completed all the course content and tasks. Moreover, they can sign in whenever they want.
3,399 is the price for the Udemy course.
12. Digital Vidya
Digital Vidya is a prominent institute providing digital marketing courses in Gujarat. It is an online learning platform based in India. It offers a huge range of digital marketing courses and certifications to help individuals and professionals enhance their digital marketing skills.
Digital Vidya’s courses cover various aspects of digital marketing, including SEO, Social Media Marketing, Content Marketing, Email Marketing, Web Analytics, Mobile Marketing, and much more. The courses are designed to provide practical knowledge and hands-on experience through a combination of video lessons, case studies, assignments, and interactive sessions.
Digital Vidya’s certifications are quite reputed in the industry and add value to the resume and professional profile. The certifications are awarded after the completion of the course and assessments.
It’s a 3 months professional course conducted online.
They charge a price of Rs 49,900(+18% GST)
13. Digital Sandeep Academy
Digital Sandeep Academy is an online learning platform that offers digital marketing courses in Gujarat. It is led by Sandeep Maheshwari, a renowned motivational speaker and entrepreneur. Digital Sandeep Academy aims to provide practical knowledge and guidance to individuals looking to build their skills in the field of digital marketing.
Digital Sandeep Academy offers courses in various aspects of digital marketing, including Social Media Marketing, Search Engine Optimization (SEO), Content Marketing, Email Marketing, and more. The courses are designed to be practical and actionable, focusing on real-world applications and strategies.
The training programs include video lessons, case studies, assignments, and quizzes to help learners understand and apply digital marketing concepts effectively. The courses are suitable for beginners as well as professionals looking to upgrade their skills.
All the sessions are live with more than 120+ hours of lectures. They even help in providing job opportunities in several high-ranking companies.
It’s a 6-month course conducted online.
Rs 29,999+GST is the charge for 6 months of training.
Best Job Offer After the Digital Marketing Courses in Gujarat
Gujarat, being an economically vibrant state, offers numerous job prospects in industries ranging from e-commerce to IT services. Some potential job roles you can consider after completing a digital marketing course include:
- Digital Marketing Executive/Associate:
Entry-level positions that involve implementing digital marketing strategies, managing social media accounts, executing email marketing campaigns, and analyzing data.
- SEO Specialist/Analyst:
Roles focused on optimizing websites for search engines, conducting keyword research, analyzing website performance, and implementing SEO strategies to improve organic search rankings.
- Social Media Manager:
Responsible for managing and executing social media marketing campaigns, creating engaging content, monitoring social media channels, and analyzing social media metrics.
- Content Marketing Specialist:
It involves creating relevant content for various digital channels, including blogs, articles, website copy, and social media posts.
- PPC Analyst:
Roles focused on managing pay-per-click advertising campaigns, conducting keyword research, optimizing ad performance, and analyzing campaign metrics.
- Email Marketing Specialist:
Involves creating email marketing campaigns, managing subscriber lists, and analyzing email performance.
- Digital Marketing Manager:
Senior-level roles that oversee digital marketing strategies, manage digital marketing teams, and monitor campaign performance to achieve marketing objectives.
Are there any digital marketing courses in Gujarat?
Yes, there are several digital marketing courses in Gujarat provided by various institutes that work in digital marketing. Some popular institutes include Digital Pundit, Digital Trainee, IIDM, Learning Catalyst, ProiDeators, School of Digital Marketing, and many more for digital marketing courses. Both online and offline institutes are available in Gujarat.
Do the course will provide guaranteed job placement in reputed companies?
Many digital marketing institutes in Gujarat offer job placement opportunities to their students. They join hands with reputed companies or provide career guidance to students which helps them find job opportunities in the field of digital marketing.
What are the skills required for a career in digital marketing?
Skills needed for digital marketing are analytical thinking, communication, data analysis, and understanding of digital platforms and tools. Continuous learning and adaptability are also crucial in this dynamic field.
Is prior experience or a specific educational background required for a career in digital marketing?
No specific educational background or specific education is required to pursue a career in digital marketing. However, a strong base of marketing, communication, or business may help to learn the concepts more clearly and easily. Digital marketing skills can be acquired through training programs through several institutes or colleges for digital marketing, and hands-on experience in a company, or if a person gets an opportunity to work as a fresher in this field in a reputed company.
Are there only offline classes for learning Digital Marketing?
No, even online learning for digital marketing is widely available. Many institutes and platforms offer online courses and certifications that provide flexibility for learners to study at their own pace and convenience.