Aiming to be a digital marketer but do not know where to begin? Relax, we are here to help you make the right decision. In this article, we will be discussing digital marketing, why it is important, its scope, career options, and the top institutes that are offering digital marketing courses in Bangalore.
What is Digital Marketing?
It is a process where products and services are marketed using digital channels to link with a targeted mass audience. The channels can be search engines, social media, email, and websites. In a general sense, digital marketers drive brand awareness, generate traffic for the company’s website, and create leads using various digital channels.
Since the inception of digital marketing, it has become one of the most famous career options. Due to technology, we can now consume a plethora of content like videos, gifs, memes, images, and so on. Now, there is one question that is who is responsible for driving this content and how it is being circulated on all social media platforms?
Well, the answer is a digital marketer. It is because of him that your feed looks like it is right now. If this interests you, look no further than digital marketing. Digital marketing has turned out to be one of the industries that have shown great potential, and now, it has become a sector with significant employment opportunities.
Moreover, with the rising trend of digital business, there is a huge demand for professionals, especially, those who are business experts and have the proper knowledge of how digital marketing works. Having mentioned digital marketing, let us now move to its importance.
Significance of Digital Marketing Courses in Bangalore for Businesses
- Is cost-effective
- High and global reach
- Builds brand awareness
- Builds customer base
- Maintains brand image through appropriate campaign strategies
- Generate high ROIs by investing in advertisements
- Helps to retain loyal customers
Now, it is time for popular career options. Here are a few popular career options that you will get after completing fully professional digital marketing courses in Bangalore:-
1. Search Engine Optimization (SEO)
Along with the rise in demand for SEO services, job opportunities in the industry have also risen. Due to the pandemic, there was a rise in online businesses, and a huge demand for SEO specialists was created. Initially, you will be starting as an SEO Executive. After that, you can apply for SEO Senior Executive or SEO Strategist, following which you can be an SEO Manager and lastly, an SEO Director.
In this job role, an individual must be analytical and good with numbers. He must also know the nitty-gritty of search engine marketing (SEM), including SEO. Every PPC professional has to turn the online marketing efforts and achieve optimal ROI.
Have you come across messages that are from the company? Have you ever wondered who sends these messages and why are you receiving these messages? Well, the messages are being sent by a human only. They send these messages only to convey the company’s views. That person who is sending you the messages is a social media executive.
His functions are managing all social media channels, and campaigns, just to engage with the target audience to create a loyal customer base. You can be an SMM specialist, strategist, or consultant and a social media marketing manager.
In Search Engine Marketing, you have to plan, implement and manage the company’s overall SEO strategies that cover duties like web marketing, web analytics, content strategy, keyword strategy, etc. SEM allows you to be an executive at first, followed by SEM senior executive or strategist. Towards the end, you get to be an SEM Manager, which is then followed by SEM Director.
5. Web Developer and Web Designer
Here you have to create a design to produce the layout of a website or webpage. The main duties of a web designer are making a brand-new website, maintaining its look, features of the website, and related applications. To be a website developer or designer, you need to have a good grasp of graphic designing and computer programming. Development managers closely work with web designers and keep the company’s website updated to generate purposeful results from sales to brand awareness.
6. Content Writer
Do you love to play with words? Are you a grammar nazi? If the answer is yes then this job fits you perfectly. A content writer’s job is to write articles, blogs, product descriptions, and for the company’s website. He also has to evaluate analytics to modify content as and when required, regularly update the company’s website and promote the company’s blog by writing articles on various other platforms. Initially, you will be starting as a junior content writer, followed by a senior content writer, and finally content strategist.
7. Digital Agency Account Manager
An account manager is a bridge between the company and the client. He has to manage the clients, listen to their needs, help them to achieve their objectives, and ascertain maximum customer satisfaction. He also has to acquire new business alongside the old one.
To be an account manager, you must have at least three or more years of work experience in delivering client-focused solutions based on customer requirements. After learning about the career opportunities after doing digital marketing courses in Bangalore, the time has come for us to know its scope and how much is digital marketing needed in this fast-paced world.
Scope of Digital Marketing Courses in Bangalore
Since the advent of digital marketing in India, its scope is on the rise due to its capacity to market products and services to a large worldwide audience at a cheaper rate. One of the many reasons why marketers turned to digital marketing is the ability to advertise your products online to only those who meet your target audience criteria or to remarket your ads to people who have previously shown interest.
Moreover, because of the Covid-19 pandemic, numerous companies irrespective of their sizes switched to digital marketing to conduct marketing campaigns. The move turned out to be cost-effective even when the targeted audiences were sitting back at home. The rise of new digital marketing trends could not be stopped.
Many firms have been able to withstand and re-establish themselves due to digital marketing. As a result, rather than being a fresh and powerful marketing component, digital marketing quickly became a requirement rather than an option for any organization. To keep up with the competition, it was critical to establish an online presence and meet the needs of customers.
With individuals spending more time on their phones and the Internet, it was only natural for businesses to turn their focus there. As a result, the scope of digital marketing has proven to be noteworthy, especially with the growing necessity for digital marketing in every firm due to the benefits it provides. Now, the time has come for us to know about how there is a huge demand for digital marketing skills.
Digital Marketing Skills in Need of the Hour
As per statistics, it is because of search engines that 93 percent of all online interactions start. With this, we can understand that first, it is important to make SEO-based content so that our content can be ranked easily on Google as well as on other search engines.
Fundamentally, ranking our website on top of the search engine results organically and, by paid hints that it is the best. When you acquire skills like SEM and SEO that enhance your company’s search engine ranking, you can easily obtain a high-paying job because it is in high demand.
Recommended Read: Content Writing Courses in Bangalore
High Demand for Digital Marketing
Due to the ever-rising scope of digital marketing, there is a huge demand for digital marketing professionals. The demand for digital marketing professionals is rapidly expanding as the scope of digital marketing expands. Here are a few recruiting trends that show how digital marketers are in high demand.
As per Placement India, by 2020, there will be a demand for more than 20 lakh digital marketing professionals, and more marketers are expected to be hired by 69 percent of businesses and companies.
While according to Marketing Trends, McKinley, digital advertising (45 percent) was the most in-demand skill, followed by content creation and curation (42 percent), and content strategy (39 percent). Let us now know which institutes are providing digital marketing courses in Bangalore.
Top 9 Institutes Offering Digital Marketing Courses in Bangalore
1. IIM Skills –
IIM Skills was founded in 2015. Since its advent, the institute has become the number one training provider of digital marketing courses in Bangalore. IIM Skills faculties are certified individuals who have full and professional knowledge of digital marketing. Their teachers make the students grasp the concepts so easily that they become ready for real-time jobs. After you successfully complete the course, you will get a certificate in digital marketing. However, to get certified, one has to pass an online exam.
Course Duration and Fees – The course is for a period of 3 months and the course fee is Rs 34900 plus 18 percent GST.
Digital Marketing Course Highlights:-
- Lifetime access to updated knowledge at zero cost
- 3 months guaranteed internship
- Get certified at zero cost
- 24×7 placement assistance and support
- 100 percent practical training
To know more, visit www.iimskills.com.
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Also Read: IIM Skills Digital Marketing Course Review
2. Simplilearn –
Established in 2009, Simplilearn is one of the leading digital marketing training institutes in Bangalore. The institute has developed all its courses in such a way that everyone can acquire the necessary skills to thrive in the digital economy. Learners have reported career gains such as promotions and new jobs after finishing the program due to their practical and applied approach. That is why Simplilearn has managed to be the one of top-ranked digital marketing courses in Bangalore.
Course Duration and Fees
The duration of the course is 12 months and the course fee is Rs 64,200
- Get certified upon successful completion
- Co-created with Facebook
- 45 plus projects and case studies
- Career guidance
- Job assistance
3. Upgrad –
The next institute for professional courses is UpGrad. If you do a course here, you are bound to get high-level training, degree, and certificate once you complete the course. Their course is fit for all. Be it an employee, a graduate can upskill while continuing his study and work without any hassle. Their course is entirely focused on SEO, SMM, and other necessary digital skills that are required to be digital marketing.
Course Duration and Fees
The course duration is 32 weeks, and along with that, you will get 80 plus tools and four specializations. To know more about the fees, you have to check their website as it differs as per the specializations.
- Certifications from MICA and Facebook
- 15 Case Studies and Live Projects
- MICA alumni status
- Video library with 80 plus tools
- Coaching by industry mentors every 14 days
- Personalized resume feedback
- Mock interviews by hiring managers
- Zero-cost EMI option
Phone: 1800 210 2020
4. KnowledgeHut –
KnowledgeHut’s course trains individuals from various industries and sectors so that they can develop new skills and apply them in numerous ways within the global corporate world. Moreover, the institute’s course is very creative and practical. Along with that its training is high-level. Lastly, the institute’s workshops conducted by industry experts help and motivate the students to overcome obstacles.
Course Duration and Fees
The course lasts 16 hours and includes interactive online training. Please contact them or mail to know about the fees.
- 16 hours of intensive and interactive course
- Learn how to improve the reach of your business
- Get comprehensive training by marketing gurus
- Get trained through practical examples and case studies
Phone: +91-84484-45027 / 1800-121-9232
Recommended Read: GST Certification Courses in Bangalore
5. Digital Academy 360 –
Called one of the best digital marketing courses in Bangalore, Digital Academy360 has trained over 30,000 students and has a strong track record of placements with above 1,000 hiring partners. Due to its good reputation, it has been awarded as “The Best Digital Education Institute” by Education Times and Knowledge Hunt.
The other good thing about the institute is that its entire faculty team is digital marketing experts and AdWords certified professionals. They have kept their training program updated with current market information. Along with that they also provide practical tools to help the candidates prepare for the job.
Course Duration & Fees
Digital Academy360’s course is for a period of four and eight months. Their fees start from Rs. 60,000 with 0 percent monthly installment.
- Eight months training course
- 720 plus hours of online and classroom learning
- Industry-recognized certificate
- Mentors provide live sessions
- Industry experts provide guest lectures
- Project-based learning
- Dedicated learning assistant and course manager
6. Digital Monk –
The next institute on our list is Digital Monk. Its course has benefited several college-goers, employed persons, business owners, and future entrepreneurs. Digital Monk has coached more than 5000 students. The students get coaching from industry experts. They also have a network of 100 plus placement partners.
Course duration & fees
The course gets completed in two to four months. You can visit the website or address or call them to know more about the fees.
- Above 50 Modules
- 15 plus Certifications
- 100 percent placement assistance
- The full program is practical
- 6 capstone projects
Phone: +91 8310657401
7. Learn Digital –
Having been awarded “The Institute of the year for Digital Education 2020”, the Digital Academy is the country’s (India) only agency-based digital marketing course in Bangalore. This school offers certified digital marketing courses in Bangalore. The programs are taught with live projects and practical training. This is the only institute that provides advanced digital marketing courses in Bangalore.
Course Duration & Fees
The course lasts till 3 months. To inquire more about the fees, you need to contact them using the information given below.
- 12 Google-recognized certifications
- 3 months internship
- 100 percent placement assistance
- Practical training on live projects
Recommended Read: Technical Writing Courses in Bangalore
8. NIDM –
Founded by MS Kuma with digital marketing faculty and speaker with an experience above 10 years, the National Institute of Digital Marketing College’s training program suits all –be it students, employed candidates, or entrepreneurs. The above-mentioned candidates can benefit from NIDM’s highly professional digital marketing courses in Bangalore.
NIDM’s faculty is highly knowledgeable, having work experience of above eight years. The institute has trained above 5000 plus candidates from HP, Myntra, Flipkart, etc, and has conducted over 50 plus workshops.
Course Duration & Fees
The course period is for 3 months. To get the fees-related queries, kindly contact them.
- Free Demo class
- Mock interviews
- Five Live assignments
- Eight globally recognized certificates
- Expert advice from industry mentors
- Placement assistance
Phone: +91 9611303057 | +91 9591595919
9. Edupristine –
Edupristine, an offline and online educator, was established in the year 2007. Since its inception, they have gone on to become one of the trusted schools for digital marketing courses in Bangalore. The institute has professional digital marketing experts from all around the globe to provide advanced training and skills that are necessary to be a digital marketer.
Course Duration and Fees
Kindly call EduPristine or visit their website to know more about the course duration and fees.
- Live onboarding session
- 100 hours of instructor-led online training
- 15 hours of Soft Skill training
- Self-paced learning system
- International certificate
- 24×7 LMS access with a 1-year validity
- Experienced trainers
- After course assistance and help
- Placement assistance
Phone: 1800 200 5835
Now that we know about the institutes that are offering the best digital marketing courses in Bangalore, it is time for some questions and answers. Still, have doubts? Here are a few questions that candidates usually ask.
Frequently Asked Questions
1. Is the digital marketing course worth it?
Having already learned how marketing has become digitally oriented, it is one of the best career options. 56 percent of business owners need digital skills and the others have already gone online. As per a Times of India report, by 2022, the digital marketing industry will create 2.5 lakh employment opportunities. With that, it can be said that getting a job in digital marketing is a good choice.
2. How would I earn as a digital marketer?
The average salary you would be earning will be between Rs 300,000 and Rs 1200,000 per annum. As stated earlier, the salary would be commensurate according to your skills, experience and, how big and reputed the company is. However, as a fresher, your salary per month might be around Rs 21,585.
3. How to fetch a high-salaried digital marketing job?
Want to get a high-salaried digital marketing job? To get a high-salaried digital marketing job, first of all, you need to enroll in a digital marketing course as that would instill key skills within you. It will also help you to be ready for the job. We would recommend IIM Skills’ digital marketing course. Their course is led by top professionals with hands-on learning through live and real-time assignments. Along with that, you would also get lifetime access to session recordings. Even if you forget a few key concepts their LMS is there to help you out.
Q4. What is the highest salary a digital marketer would get?
As an entry-level digital marketer, you would be earning somewhere around Rs 300,000 to 40, 0000 per annum. The salary also depends on the job profile that you will be applying for.
Q5. How much does a freelancer earn in digital marketing?
As a freelancer, you could make up to Rs 517,203 in India. However, as a freelancer, the salary depends on the skills, work experience, project size, client’s portfolio, and, the number of hours that you are willing to spend.
We hope that this blog has given you a better idea of whether or not you want to pursue a digital marketing career. While the compensation in digital marketing is attractive, there are other benefits that have enticed many graduates and working professionals to pursue a career in the field.