SEO-Search Engine Optimization is the keyword behind the online presence of any business, which is essential for its growth and success. A website with highly aligned SEO practices can take your business to every nook and corner of the world. Read the article ahead to learn about the top 10 institutes for SEO training in Lucknow.
Consequently, an SEO expert is the need of the hour for every business, regardless of size. With numerous IT, Automobile, and Textile industries and a defense industrial corridor coming up, Lucknow’s business sector is open to anyone wishing to start a career in SEO marketing. SEO training in Lucknow offers the best hands-on experience in SEO to take any local business to the global market.
What is SEO?
SEO – Search Engine Optimization is an essential part of digital marketing that works towards the visibility of your website. It is the guidelines followed to increase the number of visitors (traffic) to a business’s website to expand its brand visibility and generate leads and sales.
The SEO practices aim to rank the website higher in the organic results (non-paid) of a search engine like Google. So that your website comes at the top of SERP (Search Engine Results Page) when a customer searches for your product or service, driving more visitors or traffic to the website.
Types of SEO
Keywords used to search for a specific product or service play a prominent role in SEO. But it’s not just about keywords. SEO includes more steps and tactics than keywords. Based on the various tactics, SEO is of several types. A few to mention are listed below.
- On-Page SEO – This is the most familiar form of search engine optimization. It includes informative content with proper placement of related and relevant keywords. On-Page SEO also needs a user-friendly and easy-to-navigate website.
- Off-Page SEO – This type of SEO is more difficult to excel in than on-page SEO and concentrates more on link building. Social media, Blogs, and other authoritative sites can have links to your websites. It is possible through good relationships with bloggers, social media influencers, and other website owners. Inbound links in your website, which direct to another page of your website, also help in SEO.
- White Hat SEO – This type includes all SEO techniques which abide by the SEO guidelines framed by the search engines. Examples are Quality content, Link building, Google Ads, etc. White Hat SEO focuses on people and not search engines.
- Black Hat SEO – These are SEO techniques that do not abide by the SEO guidelines of the search engine. Black Hat SEO gives you quick positive results, but in due course, it may demote your ranking. Examples are keyword stuffing, thin content, duplicate content, link spamming, etc.
- Technical SEO – It is one technique of on-page SEO. Technical aspects of your website, like optimized HTML, secured HTTPS connection, optimized images, and website speed, are taken care of to make a fast and easy website, which helps with SEO.
No one can say what a business needs in the future, so an SEO expert must be well-trained in all the SEO types mentioned above. Almost all the institutes providing SEO training in Lucknow offers courses covering all SEO concepts and give you a professional experience.
Importance of SEO
Millions of people use search engines to find a solution to their problems. It is necessary to drive these people to your website and help your business grow. Now, SEO comes into the picture and offers the following benefits.
- Search engine users click on the top organic result of the SERP. Hence it is necessary to make your website at the top of SERP by following SEO tactics.
- SEO guidelines build the user’s trust in the website and the product or service.
- Good SEO ensures a user-friendly well-structured website.
- SEO helps you to know about your customers and their behavior.
- SEO increases the visibility of products, their features, and offers available to increase sales.
- SEO is a cheaper marketing process than traditional advertisements.
- SEO is a long-term process. It takes time to show noticeable improvements in business, but once a positive phase starts, it lasts for several years.
Career Opportunities in SEO
Every company has to establish its online presence through SEO for branding and boosting its turnover. SEO specialists or experts are mandatory for marketing every product or service in this digital age. Any graduate with a certification in SEO can begin a career in SEO marketing. An SEO expert can take up any of the following job roles in an organization.
- Search Engine Marketer – In this role, the SEO experts work to identify the most relevant keyword related to the business and add them to the website to increase its ranking on search engines.
- Business Marketing Consultant – The consultant frame online marketing strategies to reach the customers, keep them aware of the products, and promote sales.
- Digital Marketer – A digital marketer promotes a product’s brand value by reaching the target consumers. They utilize SEO concepts and build quality content to publish on social media.
- Marketing Analyst – The marketing analyst will analyze and track the performance of marketing strategies adapted and develop new forecasts for the organization’s future growth.
- Content Marketer – A Content Marketer creates web content like blogs and articles to promote sales and business growth.
- SEO Manager – Manage on-page and off-page SEO, PPC marketing, and social media marketing, and track and report the performance of SEO strategies followed.
You can choose any of the above mentioned-job roles after completing professional SEO training in Lucknow. All job roles offer a good package of income when you are an expert in the SEO domain.
Eligibility for SEO Training in Lucknow
No defined education qualification is necessary to pursue SEO training. Anyone with a secondary school education and a basic concept of using computers and the internet has the eligibility to enroll in an SEO training course.
Top 10 Institutes for SEO Training in Lucknow
1. IIM SKILLS
IIM SKILLS is a renowned ed-tech company in India. It offers multiple short-term certification courses in various domains. A few to mention are content writing, digital marketing, financial modeling, Business Accounting and Taxation, data analytics, and SEO. They offer internship opportunities along with their courses. They assure placement guidance and lifetime mentorship to their students.
Name of the Course: Advanced Search Engine Optimization Course
Duration: 4 Weeks training along with an 8 weeks paid internship
Mode: Online
SEO Course Modules:
- Introduction to SEO
- Setting up the right NICHE
- On-Page SEO
- Off-Page SEO
- Technical SEO
- Search Module
- Google Analytics
- Reporting in SEO
- Bonus Module
This form is currently undergoing maintenance. Please try again later.
Features
- Hands-on training with two live projects
- Guaranteed paid internship
- 100% Placement support
- Letter of Recommendation
- Lifetime Access to LMS
- 24×7 online support
- Free tools worth 20k
The course curriculum begins with the basics and covers the different SEO techniques. Every week assignments and two live projects give you the most needed hands-on SEO training in Lucknow. After four weeks of training, you should take up an examination, and certification is provided based on your performance. They also offer guidance to students for establishing a freelancing career in SEO.
2. Speed Technologies – SEOtraininglucknow.com
Speed technologies is an internet marketing company with SEO, web designing, web development, digital marketing, and software development services for a decade. They offer the best SEO training in Lucknow with 100% conceptual clearance and live training to earn practical knowledge in the particular domain.
They have courses in various fields and at different levels, starting from basics to advanced levels. They provide the best infrastructure for offline classes with spacious classrooms, modern computers, and high-speed internet.
Name of the Course: SEO Advanced Course
Duration: 80 Hours (60 hours – lecture and 20 hours – training)
Mode: Offline
Modules:
- Introduction to SEO
- On-Page SEO
- Off-Page SEO
- SEO Tools
- SEO Reporting
Features:
- Provides library system with more than 500 articles for digital marketing and web development
- A batch of 30 students enables trainers for individual attention to every student.
- Trainers are professionally trained and certified with more than three years of teaching experience.
- Free demo class before enrolling for any course.
They train students through frequent assignments and doubt-clearing sessions. After the course, the students are eligible for professional certification. The institute also offers placement support to its student after the certification. They offer 100% placement support and create opportunities to place all students in reputed organizations.
Other best courses in Lucknow:
3. MOJO Technologies
Mojo technologies is a leading digital marketing agency offering web development and software development services along with online marketing services like SEO, Google Ads, Facebook Ads, and pay-per-click. With passionate professionals and vast experience in web development and SEO, they are a trusted organization offering SEO training in Lucknow.
Name of the Course: Advance SEO Training
Duration: 2.5 Months
Mode: Offline
Modules:
- On-Page SEO
- Off-Page SEO
- Google Webmaster Tools
- Other Tools
- Extra topics like Basic SMO
Features:
- Overview of Google algorithms like Penguin, Panda, and Humming Bird.
- Basic to advanced concepts
- Both theory and practical
- Training in Brand building
- Hands-on experience in maximizing google ranking
The course covers all SEO concepts from basics to advanced levels. In addition to theoretical classes, the institution offers practical SEO training in all aspects of website ranking and brand building. Mojo technologies also provide an SEO crash course in 12 days.
4. Max Digital Academy
In 2019 Silicon Magazine awarded Max Digital Academy as one of the top 10 Most Promising Digital Marketing Training Brands in India. In 2021, the institute received Institute with Best Placement award from the Indian glory awards.
The institution offers government-certified SEO training in Lucknow. They constantly update their student with upcoming technologies and opportunities with their motto “once a student, always a student.”
Name of the Course: Advance SEO course in Lucknow 2022
Duration: 3 Weeks
Mode: Online
Modules:
- Intro to SEO
- On-Page SEO
- Off-Page SEO
- Technical SEO
- Local SEO
- Google updates
- Technical Aspects
Features:
- Use of paid SEO tools
- Google Search Console & Analytics
- 10 days exclusive training on link building
- Separate Expert trainers for each module
- Integrated internship
- Instructor-led online classes
- Full placement support
The course covers all types of SEO techniques with hands-on practical sessions. The institute guides its students to start their SEO agency. It also helps to bring traffic to their website, generate quality leads and build quality backlinks. They offer mid-term internships for their students with 100% placement support after the course. Industry experts give practical tool-based training to students.
5. DigiSkolae
DigiSkolae is a leading institute working towards the motto “career starts here.” They offer courses in cutting-edge technology and hone students’ skills to shape their careers. The institute delivers both online and offline modes of classes.
They are equipped with the necessary infrastructure to support the offline mode. DigiSkolae students work as SEO executives, Social media managers, content marketers, and digital advertising specialists in reputed organizations.
Name of the Course: Advance SEO course in Lucknow
Duration: 45 days
Mode: Online and Offline
Modules:
- Introduction to SEO
- On-Page SEO
- Off-Page SEO
- Technical SEO
- Local SEO
- Google Search Console
- Google Analytics
Features:
- Live mentor-led project-based SEO training.
- Guaranteed three months paid internship after course completion
- Placement assistance after the internship
- Guidance for a freelancing career
- Industry expert trainers
- Regular Back-up classes
- 1-on-1 mentoring sessions
The course covers all SEO techniques along with google analytics. After the certification, the students can audit a website to check for SEO flaws, research and implement Keywords, implement effective On-Page, and Off-Page Strategies, use google analytics to measure SEO performance, and handle various tools used for Search Engine Optimization. Digiskolae also offers additional soft skills training to the students to make them job-ready.
6. Digipodium
Digipodium is a renowned learning platform that provides specialized courses in Event management, IT training, and Digital marketing. They offer one of the finest SEO training in Lucknow with dedicated staff members who are certified industry experts with a decade of experience. The institute gives internship opportunities to all its students to help them hone their problem-solving skills before kickstarting their careers.
Name of the Course: SEO Specialization
Duration: 1 Month
Mode: Online and Offline
Modules:
- On-site and Off-site SEO
- Image SEO
- Voice SEO
- Black hat SEO
- White hat SEO
- 20 tools of SEO
Features:
- Discount on first few seats
- Assured global certification
- Live Assignments
- Hands-on latest tools
- Interaction with industry experts
After the course, the students can improve the search engine rank of any website and take up any job role like SEO manager, web developer, SEO expert, SEO Analyst, and Search Engine Optimiser. All students undergo three months of internship and earn an internship report that helps with their placement.
Also Read:
- SEO Courses in India
- SEO Courses in Patna
- SEO Courses in Noida
- SEO Courses in Varanasi
- SEO Courses in Faridabad
7. Deep infotech
Deep infotech is a prime web development and IT service company providing efficient and competent services at affordable prices. They offer the best digital marketing and SEO training in Lucknow and conduct offline classes during weekdays and weekends. The institute provides lab facilities, study materials, and free wi-fi on campus to its students.
Name of the course: Digital Marketing & SEO Training
Duration: 2 Months
Mode: Offline
Modules:
- Introduction to Digital Marketing
- Different types of marketing funnels
- Designing Skills
- Blogging & Bloggers
- Website Development
- Mobile Optimization
- Search Engine Optimization
- Google my business setup
- Social Media Marketing
- Strategy building
- Organic
- Inorganic
- Google Adwords
- Google Analytics
- Influencer Marketing
- Ads Psychology
- Youtube Marketing
- E-mail Marketing
- E-commerce Marketing
Features:
- Small Batch Size
- Assignment based learning
- Trainer having 9+ years of Industrial Experience.
- Special Focus on Practical
- 2 hours of session per day
- Placement Assistance
- Flexible Batch timings
- Real-time project training
The course curriculum is framed per the latest industry standards so that they train students to be industry-ready candidates. At the end of the course, students have to do a mini project on SEO and submit the project documentation to attend the viva-voce and complete the certification course successfully.
8. Udemy
Udemy is a well-known online education platform committed to improving lives through learning and has a vast collection of courses in various domains under different levels. The Udemy platform is a prime educator providing SEO training in Lucknow. Udemy courses are available in seventy-five languages. The instructors in Udemy are industry experts across the world.
Name of the Course:
Duration: 5 Hours
Mode: Online
Modules:
- Intro
- Hands-on training on different SEO types
- Best Practices
- Case Studies
- Supplemental Resources
Features:
- Lifetime Access to video lectures
- Study at your pace
- Access on mobile and TV
- Certificate of completion
The course provides 43 lectures covering the various aspects of search engine optimization like on-page SEO, off-page SEO, White hat SEO, Black hat SEO, Local SEO, and Mobile SEO. The curriculum includes two case studies to enhance the student’s practical knowledge.
9. Coursera
Coursera is one of the leading online education portals providing affordable, world-class job-oriented courses in collaboration with 275 worldwide industries. The courses are on different levels, like short-term certification, practical training-oriented specializations, diploma courses, and degree programs. Coursera partners with business organizations and educational institutions to offer in-demand courses for employees and students respectively.
Name of the Course: Search Engine Optimization (Specialization)
Duration: 5 Months
Mode: Online
Modules:
- Introduction to Google SEO
- Google SEO Fundamentals
- Optimizing a website for Google Search
- Optimize SEO with advanced socio tactics
- Google SEO Capstone Project
Features:
- Self-paced learning option
- Practice Quizzes
- Graded Assignments with feedback
- Coursera Labs for hands-on projects
- Shareable Certificate
This specialization includes five courses mentioned in the modules. Students can enroll in any one of the courses and earn a certificate for that course. However, to get the specialization certificate, one has to complete all five courses with the capstone hands-on project.
10. Simplilearn
Simplilearn is a world-class online training institute offering certifications in about 400 courses. They help professionals to move forward in their careers and achieve their goals. Simplilearn offers work-ready courses in partnership with renowned universities worldwide and leading organizations. The institute provides practical, job-oriented training like the SEO training in Lucknow.
Name of the Course: Search Engine Optimization (SEO) Training Course
Duration: 90 days
Mode: Online
Modules:
- SEO Introduction
- How Search Engines Work
- Types of SEO
- Keyword Research and Competitive Intelligence
- On-Page Optimization
- Off-Page Optimization
- Duplicate Content
- Design and Architecture
- Local SEO
- Project 1 – Keyword Analysis and Research
- Project 2 – SEO structure planning
- Project 3 – Website Audit Documentation
- Project 4 – Inbound link building
- Project 5 – Marketing Plan
Features:
- Interactive live online classes by industry experts
- Learn the popular SEO tools
- Real-life industry-based projects
- 3 Simulation test papers for self-assessment
The course curriculum covers all components of SEO to transform the students into industry-ready SEO specialists, delivered in a self-paced learning model, online boot camp, and corporate training model. Students can choose any one of the models based on their requirements.
Frequently Asked Questions
1. Can I learn SEO in one month?
Yes. You can learn SEO in a month. However, SEO is an ongoing process and requires more training and Hands-on practice to become an SEO expert.
2. Is SEO a difficult job?
SEO looks simple from out and easy to learn the SEO concepts and techniques. However, the students need more practice with dedication and involvement to excel in it. After an SEO certification, it takes some time to get started with implementing the learned concepts.
3. Is SEO jobs in demand?
Yes. SEO jobs are in high demand as all businesses need online marketing to increase sales and turnover. Hence SEO specialists are recruited by all organizations regardless of their size.
4. What are the fees for SEO training?
A short-term certification course may cost around INR 3000, and a full-fledged one with practical training may cost around INR 20,000 to INR 30,000 based on the institution and scope of the course.
Conclusion
Almost all industries are developing their business online. Hence, SEO is a much-needed skill to help the online presence of any business. Entrepreneurs, Students, and Marketing professionals must update their SEO skills with any of the above-listed SEO courses for a steady career and business growth. Freshers with graduation in business-related domains can enroll in SEO training in Lucknow to kickstart their careers in the business world. Upgrade your SEO knowledge and Unlock the Opportunities. All the Best.