Almost all businesses rely on digital marketing in the current scenario, especially after COVID-19, businesses took their marketing and sales through digital means. Even new businesses and small startups depend on digital marketing to reach their potential customer. Thus, SEO plays a very significant role in the digital marketing industry. So if you are someone who is looking for a career in SEO, you have come to the right place. This article will help you with detailed information on the best SEO courses in India with practical, hands-on training, and placement opportunities.
This article will help you to get detailed information and an overall understanding of the SEO courses in India which will help you in the decision-making process to pursue SEO courses that suit you the best.
What is SEO?
So now let’s get to the fundamentals of knowing what exactly SEO is and why it is important in the field of digital marketing. SEO is nothing but Search Engine Optimization which is optimizing your business page on google to rank at the top of the search results.
Every business needs a website to showcase its presence in the digital world. As the digital world is a very fast-growing stream, it plays a very significant part in the marketing activities of every business in today’s scenario. SEO is an essential practice in digital marketing where the marketer ensures that the website of the business is ranked on the top search engine result pages.
Any user who searches anything on google will only hover over the results on the first page of the search engine result pages. Thus, ranking your business page on the top results, especially on the first page of google is very important.
SEO – Types
SEO can be categorized into two types, On-Page SEO and Off-Page SEO.
On-Page SEO is nothing but the effective usage of your content on your website to rank your page top on the search engine result page. On-page SEO is all about your content and anything and everything that you practically do on your website.
The most fundamental elements of the content are the correct use of keywords, tags, titles, and user-friendly experience of the page, etc., these elements trigger the improvement of your website to rank itself on the top results of the search engine.
Off-Page SEO is something through external means meaning, the efforts, techniques, and strategies used to promote your website through a third-party website. Here we use many types of strategies to make sure the website is being promoted on a third-party website where the website will get more traffic through the well-established third-party website.
This type of SEO involves elements like mentions, Backlinking, etc, which helps in promoting the website and improving its performance of the website as well.
Why SEO is Important in Digital Marketing
SEO is one of the core fundamental elements of digital marketing, it plays a significant role in the process of promoting your website on the google search engine result page. A good SEO practice ensures your website performs more in the google ranking. It also improves the website visibility in the search engine result pages.
It brings lots of website traffic. A good SEO practice can bring out a well-performing website that has wide website traffic which will lead to a good reach to your target audience. Organic SEO plays a vital role in the growth of the website and the business.
It helps to bring a lot of clients to the company with a lot of reaches. It helps you to target your right audience by just giving the right content. It also shows the audience that the website and the business are trustworthy to the audience as google only focuses on giving the best result on the top to the audience when they search for anything.
Good SEO practice is very important to deliver the target audience a user-friendly experience of the website. This will help build a strong connection with the audience which eventually will improve the website traffic.
Thus, for the target audience to find you on google among the wide available information, a good SEO practice is very important for the business and its website to gain more traffic and reach the right target audience.
A Listicle of the Best SEO Courses in India
The following is the listicle of the Best SEO Courses in India with Practical Training and Placement Guidance.
The first on the list of Best SEO Courses in India is IIM SKILLS.
1. IIM SKILLS
IIM SKILLS is one of the top leading e-learning institutes in India. It offers a lot of courses on marketing and finance. They provide practical training and hands-on learning for all the courses they offer. They offer a separate course on SEO where they train you on an advanced level on SEO practices.
SEO Course Overview:
IIM SKILLS offers an advanced mastery program specializing in SEO. This course consists of extensive training on all the aspects of SEO from the very basic to the advanced level. All tools and techniques are taught in these courses with live training and practical hands-on experience of those tools and techniques.
The duration is 4 weeks of SEO training along with 8 weeks of Guaranteed paid internship, where the candidates can learn the SEO practice through working in the field to gain the working and practical application of the SEO practices.
They provide in-depth training on the tools that are worth over 20k for free so that the candidate can gain knowledge on the best tools that are used by the experts in the industry. This type of training will help the candidates to know how the tools and techniques are being used in the SEO process.
They also provide training on live projects where the candidates get to work on the tools, techniques, and strategies involved in the SEO process which will lead to a better understanding of the process and practices.
The guaranteed internship program which they offer for 8 weeks with a stipend will make the candidate get a practical working knowledge of the whole SEO practices. This molds the candidates into better SEO-specialized marketers.
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SEO Courses in India – Benefits, And Highlights
- The course offers on-the-job training which will help the candidate with the working knowledge of all the tools, techniques, and strategies of SEO covering all the aspects of SEO.
- This course also helps you in launching your SEO agency in case the candidate wants to begin their freelancing startup. This course will help in building a profile of your own to start your freelancing career in SEO.
- This course provides lots of knowledge on the nuances of the SEO process where the candidate will learn in-depth and extensive aspects of the SEO practice in the digital marketing world.
- This course will also help you to start your career as a certified SEO specialist to create a wide and professional career path in the SEO domain. You can start your career as an SEO professional which will open many opportunities in the top organization in the industry.
- They also provide placement training for the candidates to perform well in their interviews. They also provide a letter of recommendation so the candidates can easily apply for the jobs. In addition, they also have placement support for the candidates to find their dream job.
On completing the course with the required criteria and the assignments along with the internship, the candidates are provided with the certificate of completion of the course that is recognized by the MSME Government of India, and the certificate for completing the internship by IIM SKILLS.
The second on the list of Best SEO Courses in India is Digital Vidya
2. Digital Vidya
Digital Vidya is one of Asia’s top e-learning service providers which fully focuses on delivering quality education to candidates on the most in-demand skills and trends in the industry. They provide various courses in various domains to deliver the latest trend practices in the industry to the candidates.
Digital Vidya offers a brief online program on SEO, where the candidate will learn on an extensive level about all the aspects of SEO. They provide in-depth training on various tools that are used in the SEO practice by the leading experts in the industry.
The course also comes with hands-on training practice on the live projects where the student will get an in-depth understanding of how the whole SEO process works in a real working scenario. The candidate will also get to test and practice all the SEO tools that are being taught through the hands-on practice projects and assignments.
All the sessions are taken online with live mentoring by the program instructor. They also have 24/7 program support and a discussion forum to clarify the candidates with any doubts or help they need when learning the course.
The course is specifically designed by industry experts, mentoring is given by those industry experts so the candidates will have a better understanding of the experts themselves. This will help the candidates to understand what is expected out of them in the current scenario in the industry.
SEO Courses in India – Benefits, And Highlights
- Since Digital Vidya is officially partnered will google and Microsoft as the official training partner, they provide courses that are solely developed and designed by top industry experts. This will ensure the candidates are getting a quality education.
- Apart from the SEO tools, the candidate also gets to learn the basics of digital marketing which will help them to understand the industry practices on the whole. The course is designed in such a way that the candidates are taught all the aspects of SEO.
- The course also comes with in-depth training on how to use the tools and techniques by industry experts which will make sure that the candidate gets to practice those skills with respective of the current trends in the industry.
- The candidates get lifetime access to the courses so that they never go out of practice, and it helps the students to keep themselves always prepared in case of any need that arises.
The candidate will receive a certification of completion from Digital Vidya and Vskills upon completing the course with the required criteria and also upon completing the examination at the end of the course along with the projects.
Other Best Courses in India:
- Content Writing Courses in India
- Digital Marketing Courses in India
- GST Certification Courses in India
- Technical Writing Courses in India
- Business Accounting and Taxation Courses in India
- Financial Modeling Courses in India
The third on the list of Best SEO Courses in India is DMCW
DMCW is one of India’s top expanding e-learning institutes which fully focuses on rendering quality education to the candidates. They specialize in the digital marketing domain, and they have designed a lot of short-term courses and professional courses in various fields of marketing.
DMCW provides a separate course on SEO certification where the course fully focuses on SEO practices in Digital Marketing. This course is specifically designed in the context of the digital marketing practices that are in demand in the industry.
This course comes with three types of learning, the candidates will get recorded videos on the lessons along with a live session on all the content of the course and one-to-one mentoring sessions.
The candidate gets to learn almost all the top tools in SEO that are being used in the industry by the experts. They will also have live projects where they can work on SEO practices and understand the working knowledge of SEO.
The candidates will have access to the course content for 120 days which will help the candidates to re-learn any content that needs another brush-up to ensure that the candidates are well aware of the concepts of the SEO practice.
SEO Courses in India – Benefits, And Highlights
The course comes with a lot of hands-on practice which will ensure that the candidates are well aware of the concepts and tools and have a better understanding of the working experience with those concepts and tools.
The candidates will also get to work on live projects to ensure they are familiarised with the working knowledge of the tools and techniques and can understand the concepts from a hands-on standpoint.
They also provide placement training to the students to perform well in the interview to land their dream jobs. They also have placement assistance which will help the students to find a career path.
They also have a dedicated support team where the student can reach out for any help they need during the course and the placement which will make sure that the candidate doesn’t struggle anywhere during the study and the placement.
The candidates will receive a certificate of completion from the institute after completing the course successfully on meeting all the required criteria.
The fourth on the list of Best SEO Courses in India is LIPS INDIA.
4. LIPS India
LIPS India is an institute established by experienced professionals from IIT to deliver a quality education abiding by the current in-demand trends from the industry. It is a fully functioning classroom training institute which is located in Pune, Mumbai, and Bangalore.
LIPS India provides an Advanced mastery course in SEO with practical training. This course is designed to deliver in-depth knowledge to the candidates on the whole aspects of SEO.
The course is designed by industry experts to give a professional and quality education to the candidates on the current and latest practices in the SEO domain for a better understanding of the industry practices.
The course also contains modules on various concepts of the SEO process along with the important tools and techniques of SEO practices which the candidates will learn during the course and will be able to use those techniques and concepts on hands-on practice.
The course also ensures practical training to the students with live classroom training where the students will have more attention to the teaching and also will have direct interactions which will be an advantage in the learning process.
SEO Courses in India – Benefits, And Highlights
The course comes with a lot of hands-on practice of the concepts and tools taught in the classroom training which will lead the candidate to explore the working knowledge of those concepts and tools.
This practical training will mold the candidate to become familiar with the concepts and tools so that the candidate is well aware and will be able to perform in the interviews to land their dream job.
They also have placement assistance where the candidates will be set up with interviews with top organizations. This placement assistance will help the candidates to start a career in their desired domain which will help them to land their dream jobs and roles.
A certificate of completion is provided by the institute when completing the course with all the requirements.
The final one on the list of Best SEO Courses in India is Coursera.
Coursera is one of the leading e-learning platforms across the globe. They have partnered with more than 250+ universities and learning institutions to deliver a world-class education to candidates who want to pursue any course in any domain they want. They have multiple courses on every single domain from all over the world where the candidates will have more options to choose from the best.
Coursera offers a lot of courses on SEO. They have more than 60 plus courses on the SEO domain alone. All these are carefully curated from the top education institution across the world. All these courses are designed by experts across the globe who are experts in the industry.
The course comes with a lot of practical training and hands-on learning. These courses have a lot of recognition from top organizations as they are developed by experts across the globe.
These courses cover all the aspects of the SEO process and also cover all the tools and techniques that are used in the SEO practice in the industry by the experts. This will give the candidate an extensive understanding of how things are done in the SEO world.
This course comes with practical working on live projects and assignments with full support and guidance from the mentors through discussion forums and e-mails.
SEO Courses in India – Benefits, And Highlights
There are various options available on Coursera where the candidate can read the full course curriculum and the reviews and can choose the course that suits the best for candidate.
These courses once purchased can be studied at the convenience of the candidate, and also there is dedicated support from the mentors in case any guidance is needed by the candidates in their learning journey.
Assignments help the candidates to work on the concepts and tools that are taught in the sessions to understand how it works and also to familiarize the working knowledge which will help the candidates to easily apply them in the future.
Anybody who wants to switch to a career path in SEO or wants to start an agency in the SEO domain can take up courses on SEO from Coursera. They also provide placement assistance and guidance for the candidate to place themselves in their dream jobs.
On completing the course completely, the candidates are provided with the respective certificates from the respective institutions.
FAQs SEO Courses in India
Q1. What is the scope of SEO in marketing?
SEO plays a very important role in the digital marketing domain. Every business that owns a website is looking for digital marketers who specialize in SEO practices to promote their website and rank the website high on the search engine result pages. Thus, SEO is a very important practice one must learn extensively and excel in it as it has a wide scope in the current scenario.
Q2. How to choose the best SEO courses in India?
When choosing the best and right course to pursue, one must keep in mind the following points. Make sure you do all the research regarding the courses, read all the reviews given by the alumni of the institute, enquire about the courses with the concerned person from the institute you are enquiring about, make sure that the course meets all your expectations, and the criteria on all the aspects including the budget, and whichever is abiding by your expectations you can opt for that course.
Q3. Are their SEO-related roles in the Digital Marketing domain?
Yes, there are many SEO specialized roles in the digital marketing industry. Many top organizations look for SEO-specialized candidates to take care of the SEO process for their business websites separately to make the practice more effective. Thus, there is a significant demand for SEO specialization in today’s scenario.
SEO courses give you more extensive knowledge of the process of promoting your website for your business. A digital marketer needs to excel in SEO practice to improve the website traffic and reach which eventually will lead to a good performance of the website in the competitive market. Upon choosing any of the right SEO courses in India, one can learn how to rank your website on the top result page of the search engine organically. Both on-page and off-page SEO are very much essential in the process of promoting your website and bringing high traffic to the website. This will bring more reach to the right target audience for your business.
The SEO courses will help you to study all the tools and techniques that are involved in digital marketing and in the process of ranking your website on the top results of the search engine. One can learn extensive techniques and strategies of the SEO process in promoting the website for business. When choosing the right course with the right training, SEO will be an easy domain to explore and learn more about the in-demand skills in digital marketing.