If you’re searching for the best SEO training in Patna, look no further. In this article, you will learn everything about SEO training. We will also share some essential free tools. Yes, these tools will kick-start your SEO journey immediately. Some of you must be wondering, what is SEO? And why this field is getting so much attention. Let’s wait no further and dive into the topic from the basics.
What is an SEO?
Before diving deep into the ocean of SEO, let us understand the first two letters of the word SE. SE stands for search engine. A famous saying goes, “People come to the internet to be found”. Let me give you an example; let’s assume you want to replace your phone.
You have two options. One, you can go to the closest shop, ABC shop, which offers the best deal near you to buy, or second, you can go to search engines like Google, Safari, or Mozilla and type your favorite phone to find the best deal. In the first option, you will probably buy the price ABC shop offers you, but in the second option, you will have more than one option to compare to get the best deals and services.
A search engine is where you find all your products and services. These products and services are sold in a virtual shop. When you type your product on the search engine, it comes with a list of websites. There are millions of websites on the internet, but only a handful show up on your page. That is because of SEO.
What is SEO?
SEO stands for Search Engine Optimisation. It is a process of increasing the visibility of your website to attract potential customers to buy the product or services your website offers. Search engine optimization helps you to increase traffic to your website. Whenever you type any words on the search engine, it will show you two types of results.
Organic Search Result:
Organic results are unpaid websites on your search results that the search engine believes are most relevant to your query. Let me give you an example. You want to order a birthday cake. So you went online and typed “customized cake near me”.
The search engine will show you a list of websites that offer customized cake services near your locality. If you observe closely, the first two or three links will mention “Ad” in bold in the link. Further down, you will see links without any mention of “Ad” in the link.
Those results are called Organic Search Results. These results the search engine believes are the most relevant to your search. Organic search results are the most clicked link on any given day, but it is a long process for any website to appear on the first page.
Paid Search Result:
Paid Search Results are also called Pay Per Click. It appears as a top result, and the link always mentions “Ad”. These websites pay the search engine to appear on the first page of the search results. Search engine users prefer organic search results over paid search results, but it is a good way for any less popular company to increase its visibility in the digital space.
How Does a Search Engine Work?
You must have observed whenever you type any word on the search engine; it comes with the result in less than a fraction of a second. I always wondered how a search engine managed to get such results so quickly. The short answer would be due to crawling and indexing.
Crawling and Indexing
There are billions of websites around the world. The search engine uses the web crawler to crawl all the websites. The act of web crawling is also called bots or spiders. The websites found at the crawling are added to the search engine data structure. The structured data is called indexing.
In other words, the search engine crawls the pool of information available on the internet to index to create a database to show results. Now the data has been indexed into the search engine, the next big question is how one can access that data. Let’s look at them one by one.
Whenever one visits any search engine like Google, Safari, or Mozilla, we first type the words we are looking for. These words can be one, two, three, or more than three. These words that we type on the search engine are called keywords. When the keyword is two words or less than two words, it is called a short-tail keyword. When the keywords are more than three words are called long tail keywords.
Schema decodes your keyword search and tells the search engine what you want. Then, it transforms the unstructured data into structured data to show better results for the search.
Relevance of data is one of the critical points to rank better or show up on the first page of the search engine. Although the content has great value, it may only reflect on the search engine if relevant. To be relevant, one needs to know the target audience, want, need, preference, habit, and taste.
User engagement is essential for the website to rank. The interaction with the earlier visitors leaves the footmark through comments, likes, or any engagement with the website. It helps to know how much the website is relevant to the audience, and it also attracts more audience to the website.
Why Learn SEO?
Learning search engine optimization can help the website rank better. In turn, it will increase the website’s traffic, bringing more revenue to the domain holder. Having a piece of knowledge about SEO only can help you to:
- build the brand of the company,
- understand the customer,
- connecting with the customer or the audience,
- immediate feedback,
- Help to generate relevant content
- Increase sales without spending much money on ads
Learning SEO will be an added advantage and will boost your career growth.
Check here the other best courses in Patna:
SEO Training in Patna
Patna is one of the fastest-growing cities in India. Like many other fast-growing cities, Patna is also booming in digital business. Many businesses are turning to digital to expand their business and service to find more customers and clients. So, the demand for SEO experts has gone up.
To learn SEO from the best in the industry is possible because of online institutes. Many online institutes are offering SEO training in Patna. Let’s look at the top institutes from which one can learn SEO training in Patna.
1. IIM SKILLS
IIM SKILLS is known for its high-quality courses. It is one of the leading institutes training thousands of students every year to help them excel in their careers. SEO training is part of digital marketing. Due to the high demand for SEO training in Patna, IIM SKILLS has launched an SEO course that will give an in-depth understanding of SEO and how to bring traffic to one’s website. You can take this opportunity to learn from the best of the faculty to jump-start your career
SEO Course Syllabus
Module 1: Introduction to SEO
Module 2: Setting up the right niche
Module 3: On-Page SEO
Module 4: Off-Page SEO
Module 5: Technical SEO
Module 6: Search Console
Module 7: Google Analytics
Module 8: Reporting SEO
It is a highly recommended course for anyone who wants to understand SEO. The theory lectures spread over one month of learning all the modules and two months of module applications through a paid internship. The course also comes with placement support. After completing the course, the IIM SKILLS placement team will extend their support for the placement.
Course Name: Advance SEO Course
Duration: 4 weeks
Internship: 8 weeks
Placement Support: Yes
Fees: Rs. 14,900/-
Learning Style: Live Online Classes
If you have never heard about SEO and felt a spark in you to learn about SEO after reading this article, I would recommend Google SEO Fundamentals by Coursera. Coursera offers this course in collaboration with Google Digital Garage. The course has been divided into four-week modules.
It will give you an overall understanding of online SEO, offline SEO, technical SEO, keyword theory, and research. If you searched for SEO training in Patna, then this could be a great option to find out about your interest in SEO.
Course Name: Google SEO Fundamentals
Duration: 4 weeks
Learning Style: Recorded Online Classes
Udemy offers a wide range of courses from web development to business, finance, marketing, personal development, and much more. In addition, Udemy offers an SEO training masterclass: Beginner to Advance SEO. The course has been divided into 27 mini-steps to make it digestible for anyone who wants to learn SEO. The good part of the course is it keeps getting updated and when new tools are discovered in SEO.
Course Name: SEO training masterclass 2023: Beginner to Advance SEO
Duration: Self-paced learning
Fees: Rs. 499/-
Learning Style: Recorded Online Classes
Simplilearn is also one of the fastest-growing online platforms for coaching students online. They have a combination of recorded plus live class options. The course comes with a 100 % money-back guarantee. The course covers SEO, and you will also learn content marketing, web analytics, website management and optimization, and URL management. The four modules are divided into lessons you can learn at your own pace. The modules are:
- Search Engine Optimization Foundations
- Advance Search Engine Optimization
- Advanced Content Marketing
- Advance Web Analytics
Course Name: Search Engine Optimization Course
Duration: Self-paced learning
Fees: Rs. 39,999/-
Learning Style: Recorded cum Live Online Classes
5. Henry Harvin
Henry Harvin also offers advanced SEO courses. The course includes live classes, an internship, and a placement guarantee upon completion. The course has been divided into nine modules. Each module focuses on a specific topic.
The Nine Modules Are
- SEO Overview
- Functioning of Search Engines
- Keyword Research
- On-Page Optimization
- Website Management and Optimization
- Off-page SEO
- Planning a New website
- Market your Optimized Website
- Analytics and Measurement
They also develop their students’ soft skills and builds their resume to attract the best companies to recruit them.
Career Opportunity in SEO
The SEO experts will be working in the digital marketing team. The primary aim of the SEO expert is to increase the visibility of the product or services of the company. In addition, they find ways to improve the traffic to the website to promote the product or services the company is providing.
The demand for SEO training in Patna has increased due to businesses moving digitally. In this digital age, digital presence is crucial to stay in the competition. So, more companies are moving digital, which leads to more competition. Business needs SEO experts to attract customers and audiences.
The SEO experts help the business increase the traffic to their websites. That is why SEO training in Patna is important. As a beginner, you will join the company as an SEO trainee. After gaining some experience, you will be promoted to Junior SEO Executive.
The mid-level position ranges from Senior SEO Executive to SEO Analyst to Link Building Expert to SEO Project Manager. At the top level, an SEO expert becomes the digital marketing manager. Digital Marketing is one of the fastest-growing industries not only in India but also all over the world.
The future of the SEO expert looks very much bright. So, one can aim to build a career in SEO. On the other hand, learning SEO will boost your understanding of how the digital world works if you’re a marketing professional.
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Many free SEO tools are available online, but it isn’t easy to navigate using them effectively without guidance. It was overwhelming when I first heard about SEO and its tools. For the beginner, it is best to take small steps before getting into the ocean of SEO.
SEO tools are handy for website owners or digital marketers to understand their customers and audiences to meet their needs and wants. For example, a company producing red t-shirts notices a drop in sales month after month.
With the help of SEO tools, the company discovers that customers prefer blue t-shirts over red t-shirts. Unless the company produces a blue t-shirt, the sales are bound to go down. Such an SEO tool helps to bridge the gap between the customer and the company.
As a Starter, One Can Use the Following Tools.
Keyword Research Tool
The keyword research tool helps to identify the keywords the customer or the audience is searching on the internet to find the product. This tool helps to identify the keyword’s search volume, keyword type, relevance, and competitive level.
- Google Keyword Planner
- Moz Keyword Planner
Website Analysis Tool
After getting the customer or the audience to click on your website, what they do after visiting the website can be determined by the Website Analysis Tool. It is one of the most important tools for understanding user behavior on the website.
For example, the customer wants to buy a smartphone. So, they type the smartphone keyword on the search engine and land on the Amazon website. After browsing a couple of smartphones, the customer exits the website. Now, the website analysis tool can help us to understand what products the customer saw when they visited the website and how much time they spent on the page.
Did they add to the cart to buy the product or try making the payment but got canceled at the last minute? This analysis will help the website understand consumer behavior and get them to revisit the page to buy it next time.
Some of the useful website analysis tools are
- Google Analytics
Backlink Analysis Tool
Backlinks are the number one reason any website ranks better and appears on the first page of the search result. It is important to determine how many backlinks the website has to increase the traffic to the website. The primary purpose of the backlink tool is to monitor the quality and quantity of backlinks to the website to rank better. Backlinks help marketers or companies to gives valuable insight into the website and help them to take better decisions
Some of the free backlink tools are
- Google Console
- Ahrefs Site Explorer
- Moz Lin Explorer
Rank Tracking tools
It is said that 50 % of the website traffic comes from the search engine alone. So, it is important to track the keywords and phrases the customers use to find the product. The rank tracking tools effectively find the keywords so that the marketer can create relatable content. In addition, it helps to measure the website’s success and identifies the area for improvement.
The most popular rank-tracking tools are
- Google Search Console
- Rank Tracking Tools
Content Optimization Tools
Content Optimization tools are software that helps the marketer or the company produce relevant content to connect with the audience and increase the site’s traffic. Content optimization tools like keyword research, on-page optimization, content analysis, content suggestion, and content management help the marketer to guide the content team in producing better content.
Important content optimizations tools are
- Google Keyword Planner
- Yoast SEO
Social Media Management Tools
Growing social media platforms give many more opportunities to companies and marketers to publish the ad or content to reach out to the potential buyer. It is best to use social media management tools to manage all social media activities to keep track of all the content and schedule. Social media management tools help in content scheduling, analytics and reporting, social media listening, collaboration and team management, and social media ad management
FAQs About SEO Training in Patna
What is SEO? And How does SEO work?
SEO stands for search engine optimization. It is a process of optimizing a website to find visitors to the site to increase traffic. The primary purpose of SEO is to make the website appear on the first page of the search engine. SEO experts use keyword research, on-page optimization, link building, and technical SEO to rank better. By implementing various techniques, the website can increase its online visibility to rank better on the search engine.
What is keyword research?
Keyword research is the words used by the customer on the search engine. It could be a single word, phrase, question, or sentence the customer uses to find what they are looking for in the web world. It helps to determine which keywords are relevant and trending in the market to create content around it—keywords aid the website’s ranking. The best way to rank better is to produce content organically. It is a long process, and it consumes a lot of time. One can opt for paid ranking through PPC (Pay Per Click) for immediate results. Whenever anyone clicks on the PPC link, the search engine gets money in the form of ad revenue.
Which is one of the best SEO training in Patna?
IIM SKILLS is one of the best and most highly recommended SEO training in Patna.
SEO Training in Patna will help you garner new skills relevant to today’s job market. Through SEO Training in Patna, one can learn various business and market aspects to meet the consumer’s needs. As a beginner, one can always start with essential tools like Ubersuggest and google keyword planner to have hands-on experience in understanding how SEO works. SEO effectively increases website traffic to meet the marketing goal or the company’s success.
I believe this article on SEO Training in Patna helped you gain insight into this field. You can start your career by enrolling in one of the courses suggested above in SEO Training in Patna. You can leave a comment if you want to know more about SEO or feel free to write your queries as well.