There are rules to keep your website on top of the search engine, and listing your business at top of the search is the only way to increase your visibility. How do you reach the top of the search engine? This process to get to the top is known as search engine optimization(SEO). We will observe a few basic things about SEO and also have a glance at the institutes providing the best SEO training in Noida.
We are living in this digital era where you are constantly looking at your mobile or surrounded by some or other gadgets. Now complex businesses are made simple through various applications of digital platforms. Everyone is in the process of making their business website and making it visible to the world.
But this visibility is majorly seen in one tech giant as we know from the old times -Google. There are many other search engines providing visibility of your business and this visibility is crucial to every business present out there.
The necessity of online presence is increasing every day and you need an online presence to retain your part of the business. But sheer online presence will not help you to grow.
To understand the SEO basics, we need to go through the concepts used in old-school marketing. The first thing that any company focuses on is letting people know that they exist. Now how would anyone know that the company exists? Well, there are many ways to convey this to people.
The first thing that you can do is by writing about your product and distribute pamphlets with your product details. Visiting cards, Brochures, Flyers, etc. are different handy things that you can distribute to people and convey to them that you exist. This is one way of letting people know about your product.
The other way is by putting Hoardings or Billboards in cities with high-traffic areas. In this way, the people passing by look at the hoardings and see that you exist in the market. During the last 3 decades, there has been an exceptional technological revolution.
This created a new digital world where everything is moving so fast that you don’t even realize how fast things are changing. Now, we are into this new way of marketing which is through the online world and it works very similarly to old-school marketing.
The common principle between both styles of marketing is that you have to be visible and make a point that you exist. Visibility in the digital world works differently. You have search engines to provide information about the product you are searching for.
Maximum traffic looks at the top 10 pages shown by the search engine; among them, the majority see the top 3 pages. To run your product successfully in the digital world, you have to be on top of the page. How do you reach the top of the page? It is through the process of search engine optimization (SEO). This process has some sets of rules and if you follow the rules you may reach the top of the page.
Concepts of SEO
SEO consists of 5 main concepts
1. Keyword research
Keyword research is the basic start of every SEO module. The keyword is the word that you type on the search engine to get information about it. Researching the keywords and analyzing their use is very important in SEO.
2. Content creation
Once you know the keyword the next step is to create content relevant to the keyword. The better the content relevance more the chances of ranking higher.
3. On-page SEO
On-page SEO is optimizing the page on the website. This includes optimizing headlines, fonts, images, etc.
It is very crucial to build your website link with other higher authentic websites to increase traffic. Link building is one such process
5. Technical SEO
This is all about improving the technical aspect of the website.
1. IIM SKILLS
IIM SKILLS is one of the top-ranked institutes providing SEO training in Noida. Starting in 2015, this institute has grown to be one of the most prestigious Ed-tech companies providing training in Finance, Marketing, Data, and multiple other educational domains.
It has trained more than 35000 people from across 35 countries around the globe. This institute has a presence in 23 cities including Dubai and Singapore. It is headquartered in New Delhi, India. Its foundation is based on a successful educational blog that reached 1 million people and then they launched Content Writing Master Course as their first course.
Advanced SEO Course
This course includes 4 weeks of training and 8 weeks of paid internship. There are a total of 16 hours of Live lectures with practical assignments. These assignments are assessed every week. Training with 2 live projects is included in this course. You work as a paid intern and the internship is guaranteed.
You get a certificate recognized by the MSME Government of India. You will get a letter of recommendation. There will be lifetime support with post-training mentorship
There are 8 modules and 1 bonus module which makes a total of 9 modules for step-wise learning in this course.
- Module 1: Introduction to SEO
- Module 2: Setting up the right niche
- Module 3: On-page SEO
- Module 4: Off-page SEO
- Module 5: Technical SEO
- Module 6: Search Console
- Module 7: Google Analytics
- Module 8: Reporting in SEO
- Module 9: Bonus
After completing the advanced SEO course, you will master various tools like Google Search Console, Ubersuggest, Keyword finder, Answer the Public, Speed Test Tools, Performance Tools, On-page and Off-page Optimization Tools, etc.
This Institute provides a 100% refund after attending the first lecture of this course if you don’t like the same. There are more than 300 placement partners to support you in your placement.
Other best courses in Noida
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Simplilearn is ranked among the top training providers. It is the world’s ranked number one online Bootcamp and leading Certification Training provider. It also provides SEO training in Noida. It was founded in 2010. It conducts an online Bootcamp for digital economy skills training and is ranked number one in this sector.
The Bootcamps are designed and delivered by world-renowned universities. Their mission is to transform the lives of people by empowering them via digital skills. Simplilearn provides more than 400 courses through more than 2000 qualified trainers. They have trained more than 500000 professionals till now.
Search Engine Optimization (SEO) Training Course
You will get a 360 degrees understanding of planning and marketing a website through this course. You learn detailed insights on advanced web analytics which helps you in SEO effectively. You learn some popular tools like Keywords Trends and Search Console.
There are more than 20 real-life industry-based projects which train you for practical scenarios in this industry and prepare you for real-world challenges.
This course is divided into 4 sections
- SEO Foundations
This section contains 13 lessons and one quiz to test how much you have learned. These lessons include SEO Introduction, How Search Engines Work, Types of SEO, Keyword Research and Competitive Intelligence, On-page Optimization, Off-page Optimization, Duplicate Content, Design and Architecture, Local SEO, Algorithm updates and SEO changes, Integrating SEO with other disciplines, SEO Tools, How to build a successful career in SEO and Search Engine Optimization Foundations Quiz
- Advanced SEO Optimization
This section consists of 10 subsections inside it.
The 10 sections are Introduction to SEO, How Search Engines Work, Keyword Research, On-page Optimization, Website Management, and Optimization, Off-page SEO, Planning a new website, Market your Optimized Website, Analytics and Measurement and What’s Next-Learning Path
- Advanced Content Marketing
This is the largest and very important section with 18 subsections included in it. These 18 sections include Introduction to Content Marketing, Developing a vision of Content Marketing success, Developing a business case for content marketing, creating a successful content marketing strategy, and creating a remarkable editorial mission statement.
Targeting customer intent instead of demographics, targeting key influencers, producing help, hub, and hero content consistently, producing engaging content more frequently, using B2B and B2C social media platforms, helping customers find the information they seek, and helping key influencers impact the buyer’s decision-making process.
Measuring content effectiveness, measuring return on marketing investment, improving by experimenting with new initiatives, improving by experimenting with new initiatives, improving effectiveness by becoming more sophisticated, and content marketing in the foreseeable future.
- Advanced Web Analytics
This section includes 17 subsections and it is the final section of this course. These 17 sections include Introduction to Digital Analytics, Building Blocks, fundamentals of digital analytics, business perspective, methodology-lean six sigma, data analysis fundamentals, analysis perspective providing insights, enabling capabilities, managing analytics, audience, acquisition, behavior, conversions, and Onboarding, retention and expansion, advocacy, privacy, and ethics and wrapping up.
As Simplilearn is one of the top Institutes in the world, you get recognition for the certificate they provide. They offer a 100% money-back guarantee if you send them a refund request within 7 days of purchase of this course.
Aptron Institute is amongst the top institutes providing SEO training in Noida. It also provides training in IT, Software, Hardware, and Networking. It has had its presence in the market since 2003. Now it is one of the reputed institutes providing SEO training in Noida and preparing students to become industry ready.
SEO Training in Noida
This course provides hands-on practical knowledge to face difficulties easily in the real world. The faculties are subject specialist corporate professionals with more than 7 years of experience in real-time SEO projects. The course classes are available in different formats which are daytime classes, evening time classes, weekend classes, and fast-track training classes.
Course duration can be selected according to your suitability. These are divided into 3 different patterns.1st is a 45-60 days duration, 2nd is 8 weekends duration and 3rd is 5 days duration.
The course modules given are Overview of SEO, Keywords: the foundation of SEO, Content Optimization: How search engines and people view web pages, Content optimization: Technical SEO, Long-term content planning, link building basics, building links, The link game, measuring SEO effectiveness, SEO for e-commerce, local search, international SEO.
24×7 access to lab facilities. Students are free to access the labs according to their suitable timings. This is a great facility for those who don’t own a computer. Sessions for developing your personality are provided free of cost to prepare you for the job.
4. Digital Edge
This Institute was started in 2013 and now has grown to be a well-known Institute in the capital city of India. It is very well known for its SEO training in Noida. They aim to enable more efficient placement. They have trained more than 5000 students and are aspiring to grow more in training efficiency.
SEO Training in Noida
The course provides 100% practical training with live projects. There are more than 33 modules to learn. You get international certification after completion of the course. There is an availability of flexible batches according to preference provided by individuals. These batches are Weekdays Batches, Weekend Batches, Alternate Batches, and Crash Courses.
SEO Course Curriculum
This module includes an introduction to SEO, major functions of a search engine, how search engines work, Google trends and insights in SEO, different types of keywords, Types of backlinks, page rank and Alexa, a case study of white hat SEO, a case study of black hat SEO and case study of gray hat SEO.
This module includes an Introduction to On-page Optimization, site analysis, keywords analysis, meta tag development, canonical implementation, creating site maps, optimizing SEO content and checking duplicate content, keyword density, internal linking, image optimization, and other On-page optimization techniques.
This module includes an Introduction to Off-page optimization, directory submission, social bookmarking submission, press release submission, forum submission, PPT submission, PDF submission, classified submission, business local listing, blog commenting, search engine submission, and other off-page optimization techniques.
Google Analytics, Google Adwords, Google Webmasters.
You have various options to complete the course in different duration and use the labs provided according to your suitability. There is 100% placement support provided by this Institute. You also have hybrid learning modes available.
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5. Digital Vidya
Digital Vidya was started by delivering social media training workshops across India. It was started in 2009 and has been growing since then. It has trained more than 95000 professionals across 55 countries by conducting more than 6100 training batches.
They launched a Digital Marketing course in 2013 and Data Science and Analytics training programs in 2017. Digital Vidya has officially partnered with Google and Microsoft India for training. Along with Digital Marketing, they give SEO training in Noida and many other cities in India.
SEO Training in Noida
Instructor-led live classes are conducted throughout your training. There is lifetime access to the latest content. You are joined to the discussion forum where you can ask any doubts any time of the day as the trainers are available 24×7. Hands-on projects and assignments are provided to give exposure to real-world scenarios.
- Introduction to SEO
This includes understanding search engines, crawling indexing and ranking, keyword research, preliminary research, gathering metrics, and keyword mapping.
- On-page SEO
This includes understanding website buildup, on-page SEO, understanding sitemaps and robots.txt files, site speed optimization
- Off-page SEO
This includes Off-page SEO, link-building tactics, and understanding SEO metrics.
- SEO Audit
This includes Website SEO audit and competitor analysis.
You can join the demo class and look at the quality of the training to decide if you want to continue the training. There is a discount on registration for more than 3 students. You get the recording of every session conducted. You also get access to various SEO tools.
IIDE is a Digital school providing training in various Digital areas like Digital Marketing, SEO, Content Marketing, etc. It has a vision of making a socio-economic impact by becoming the world’s largest contributor to digital marketing talent. IIDE was started in 2016 and has a community of more than 500000 learners.
It has an 87 % placement rate and has more than 250 well-qualified expert trainers. It also has partnerships with more than 100 colleges. Being focused on digital marketing, they also provide SEO training in Noida and different other courses for students to enter this field.
SEO Training in Noida
It has a combination of both self-paced video lectures and lives online sessions. You are told to go through the video lectures first and then through live classes so that you have a prior idea of the concepts and can discuss them well in live classes.
There are 2 hours of video lectures and more than 12 hours of live classes. They also conduct practice tests and assignments. Access to video lectures is given for 30 days.
- Keyword Research: Integral part of On-page SEO
This includes understanding how Google SEO works and learning how to find the right keyword.
- On-page SEO Tutorial
This includes structuring your web pages for On-page SEO and discovering optimizable On-page components
- Google proofing your website
This includes SEO tips for more traffic, technical SEO concepts, and learning why error pages are important.
- Off-page SEO Tutorials
This includes the use of blogs and PR to improve ranking and the importance of auditing your website.
- Google Search Console
This includes measuring the site’s search performance and use of Google Analytics and Google Search Console
- Blackhat Techniques
This includes black hat techniques and learning how black hat techniques impact ranking
They provide free domain and hosting to create a practice website. They have a different learning methodology where you can book 1-on-1 mentoring sessions. You can attend lectures via any device.
Who can take the SEO training in Noida?
Anyone can join and learn SEO courses. There are no prior criteria for joining the SEO course. Whether you are an entrepreneur or fresh graduate or job seeker or have experience in some other field you can do the SEO course and upgrade your career.
What is the future scope of SEO?
As digital awareness is growing every day, the need for businesses to stay at the top is increasing day by day. So there is always a good scope for SEO jobs and with the advancement of technology, you will need advancement in SEO Techniques.
What are the types of job profiles in SEO?
There are many different types of SEO jobs. These include SEO Analyst, SEO Manager, SEO strategist, SEO Consultant, SEO Senior Analyst, etc.
With so many options out there to join your career it is not easy to decide which career will be suitable for you. However, digital marketing is a very growing field and with it comes along the other different options inside it. These options include Content Writing, SEO, Content Marketing, Ghostwriting, etc. they all go hand in hand if you want to advance in digital marketing.
If you are into race and don’t know what are ingredients required to win that race then those preparations are of no use. Similarly, if you want to market your product effectively and win your marketing strategy you will have to know that SEO is the most important ingredient.
The above list of SEO training in Noida can be seen as the list of best institutes providing the training. These institutes provide SEO Training in Noida with different structures. Some institutes have a course duration of 1 month while some institutes have a course duration of 3 months. It is up to your budget and availability of time that you have to decide which institute you should join.