10 Renowned SEO Courses in UK With Certificates

When we talk about digital marketing, a lot of emphasis is given to content and SEO practices, which has led to the increase in demand for SEO professionals. SEO is considered very useful for digital marketing and is mainly used by content writers, digital marketing professionals, and marketing agencies. If you look into it, many agencies and institutes provide SEO courses that can help you in choosing a career as a Business Marketing Consultant, Search Engine Marketer, SEO Manager, Content Marketer, SEO Executive, etc. In this article, we are going to talk about the institutes and agencies providing SEO Courses in UK. Before that, let’s understand the meaning of SEO and its uses. 

 

List of best SEO courses in UK

 

What is SEO?

 

SEO is an abbreviation for Search Engine Optimization. In simple words, it is the process of improving and attracting visibility and traffic to your web page. The visibility of your web page directly affects the sales of your products and services. Earning the top spot following the SEO process will help in attracting the right consumers for your product through organic means.

 

Importance of SEO

 

The below points will give you a clear idea of how SEO plays a very important role in Digital Marketing.

 

  • High Rankings & Better Visibility– A good strategy while following SEO practices can help you in achieving a better ranking in SERP i.e. Search engine Results Page. The term Search visibility is referred to how prominently a piece of content appears in search engine results.

 

  • Generate Web Traffic– SEO helps in improving the visibility of your webpage which can generate organic web traffic. Further, the leads generated can be converted into sales by the sales team. Example: Highly visible content is ranked higher, resulting in more search traffic. If your article & or blog is visible on the 1st page & is ranked higher, the higher the chances of it being clicked by the reader.

 

  • Build Trust – The credibility of the site and building trust among the customers is very critical for Google. Having an authoritative presence online will assist your search engine optimization and construct self-assurance in customers.

 

  • User Experience – SEO and user experience (UX) go hand in hand when it comes to creating a high-ranking website. The high-ranking websites usually follow best SEO practices combined with intuitive UX design. Good UX design improves engagement, website traffic, and ultimately ranking.

 

  • Brand Growth – The goal of SEO is to make the consumer experience better. Your presence and demand on the internet are influenced by your website’s speed, design, content, responsiveness, and intent.

 

Different Types of SEO

 

  • On-Page SEO is a process of optimizing elements on a website to rank better and attract traffic. Search engines must understand your website and determine whether the content is relevant to a user’s query or not.

 

  • Off-Page SEO is a process that can be termed as ‘behind the scenes tactics’. It involves all the strategies followed without publishing or updating content on the website.

 

  • Technical SEO is a process of optimizing the technical aspects of a website for example making the website faster and easier to access.

 

  • White Hat SEO – White Hat SEO is an SEO tactic that is practiced as per the guidelines and terms set by Google. It is very important to follow White Hat SEO as failure to do so might result in a ban on your website by Google. Practices that can be followed under White Hat SEO are providing timely services and quality content to customers; reducing the time of site loading and creating device-friendly websites etc.

 

  • Black Hat SEO Techniques that are harmful to consumers are termed Black Hat SEO. Google has a very strict policy about using these tactics. It is very risky to follow this practice as it may lead to a ban on your website by Google.

 

  • Grey Hat SEO is in between White Hat SEO and Black Hat SEO. It is a tactic that is not advised by the search engine guidelines but it may not get you banned from Google. It is less risky than Black Hat SEO but is not customer friendly as White Hat SEO.

 

These are some of the different types or you can say SEO practices available in the market, you can choose any of them but it is advised by professionals to abide by the rules set by Google. Below we have compiled a list of Top 10 SEO Courses in UK to choose from.

 

Recommended Read: Content Writing Courses in UK

 

Top 10 SEO Courses in UK 

 

1. IIM Skills

 

IIM is one of the leading providers of SEO Courses in UK.  They have a presence in 23 cities in India and have been in the business since 2015. The best part about the course is lifetime access to recorded lectures at no cost.  IIM SKILLS simplifies complex concepts into bite-sized actionable tips, allowing the layperson to grasp every concept with ease. All of their courses are informative and thought-provoking, and they are certain to exceed your expectations.

 

Course Name: Advanced SEO Course

 

SEO Course Subjects:

  • Introduction to SEO (Module1)
  • Right Niche (Module 2)
  • On-Page SEO (Module 3)
  • Off Page SEO (Module 4)
  • Technical SEO (Module 5)
  • Search Console (Module 6)
  • Google Analytics (Module 7)
  • Reporting in SEO (Module 8)
  • Bonus Module

 

Course Fees: 155.18 Pound sterling + Taxes

Duration: 16 hours of live lectures (4 weeks SEO training course +8 weeks paid Internship)

Requirements: No requirements.

 

 

2. The College of Media and Publishing

 

The College of Media and Publishing is one of the providers of SEO Courses in UK. It was started in the year 2003 under the name CTJT and later, in 2015, rebranded itself with the name ‘The College of Media and Publishing. It is one of the most well-known online colleges in the UK.

 

They provide the Google SEO Course and the SEO Content Writing Course under SEO courses. This online college is accredited by government agencies and has independently endorsed certifications. They help students by giving engaging assignments and also guiding them with placements. This course will assist you in creating SEO-focused content, which can be very beneficial for freelancers.

 

a. Course Name: Google SEO Course

Course Subjects

  • The Basics: SEO Content
  • SEO fundamentals
  • Personas and Strategies
  • Techniques for Content Writing
  • Writing optimized blog content
  • Writing for Social Media
  • Using video and images
  • Making money from content writing

 

Course Fees: £494.50, or 4 monthly payments of £123.62.

Duration: As per the student’s convenience

Requirements: No requirements

 

This course helps in improving the ranking of websites, landing pages, and blogs.

 

b. Course Name: SEO Content Writing Course

Course Subjects: 

  • Introduction to SEO
  • Coding and Terminology
  • Website Structure and Analysis
  • Search Engine Optimization Keywords
  • On-Page SEO and metadata
  • Writing SEO-focused content
  • Link Building for SEO
  • Page Speed and User Experience
  • Mobile SEO
  • Off-Page SEO and Social Media
  • Analytics and ongoing SEO strategies

 

Course Fees: £494.50 for the course, or £123.62 per month for four months.

Duration: As per the student’s convenience

Requirements: No requirements.

IIM Skills SEO Course free demo invite

3. The Chartered Institute of Marketing

 

The Chartered Institute of Marketing (CIM) offers many marketing courses. They provide online training, virtual training (live sessions), business solutions, and the CIM Academy. They offer SEO courses in UK with accredited certificates.

 

Course Name: SEO

This course helps to increase Google SEO traffic and improve sales. The course is beneficial for web managers, executives, or content marketing teams.

 

Course Subjects: 

  • How to plan for website optimization
  • Keyword research for SEO
  • Research competitors
  • Usage of SEO tools
  • On-page SEO meta tags and content emphasis
  • Off-page SEO tactics

 

Course Fee: £475.00 (Virtual)

Prices may vary after taxes and discounts.

Duration: 1 Day

Requirements: There are no mandatory requirements.

 

There are also other courses, such as SEM-Search Engine Marketing Principles, that can help in the application of SEO and its uses.

 

Recommended Read: Digital Marketing Courses in UK

 

4. The Institute of Data & Marketing

 

The Institute of Data & Marketing is a part of DMA, i.e. the Data Marketing Association. They focus on a customer-centric learning approach and have been providing their services for more than 30 years. They offer study options for individuals and business and corporate packages. They are one of the providers of SEO Courses in UK.

 

Course Name: SEO Course

 

This course is designed for candidates who are already doing digital marketing and have some knowledge about the industry.

 

Course Subject

  • An introduction to SEO
  • Keyword research
  • Structural optimization for SEO and its impact on web design
  • Link building and content strategy
  • Setting objectives and selecting metrics

 

Course Fees: £400.00 (Members)

Course Fees:  £450.00 (Non- Members)

 

Duration: 1 or 2 days.

Requirements: No requirements

 

5. Pitman Training

 

Pitman Training is one of the well-known providers of SEO Courses in UK. They provide a lot of courses, from Microsoft Office, IT, Software, Web Development, to Marketing courses. They provide hands-on experience that helps the candidate to get the right career path and placement. They have various modes of providing training, which helps candidates with flexible timings.

 

Course Name: SEO (Search Engine Optimization) for Business 

 

It is a very short course that can be useful for content writers and digital marketers. This course has been created for candidates who are not aware of website optimization.

 

Course Subjects: 

  • SEO Fundamentals
  • Keywords
  • Link Building
  • Aims and Objectives:

 

Course Fees: NA

Duration: It depends upon the course taken and the duration of the course.

Requirements: No requirement

 

Recommended Read: SEO Courses in France

 

6. Yoast SEO Academy

 

You might be aware of the Yoast plugin, but they also have the Yoast SEO Academy. They provide online SEO training. Yoast SEO Academy provides us with free and premium options. It is one of the providers of SEO Courses in UK.

 

Course Name: Yoast SEO Academy Free

 

Course Subject

  • SEO for beginners’ training
  • WordPress for beginners’ training
  • Yoast SEO for WordPress plugin training
  • WordPress block editor training
  • Structured data for beginners’ training
  • SEO news webinar replay

 

Course Name: Yoast SEO Academy Premium (YSA)

 

Yoast SEO Premium + Academy are the subjects of this course.

  • All-around SEO training
  • International SEO training
  • Keyword research training
  • Training in Local SEO
  • Ecommerce SEO training
  • SEO copywriting training
  • SEO for beginners’ training
  • Site structure training
  • Structured data for beginners’ training
  • SEO technical training
  • WordPress block editor training
  • WordPress for beginners’ training
  • Yoast SEO for WordPress plugin training
  • Understanding structured data training
  • The Yoast SEO Premium plugin

 

Course Fees:  £81.54 per year

Duration: As per the convenience of the student

Requirements: No requirements

 

Recommended Read: SEO Courses in Greece

 

7. Hubspot Academy  

 

HubSpot Academy is the global leader in free online education for inbound marketing, sales, and customer support specialists. They concentrate on complete certifications, singular subject matter courses, and bite-sized training for specialists seeking to develop their profession and business.

 

Course Name: SEO Certification Course 

This course is designed for marketers, content creators, and anyone interested in improving their SEO skills. This course will help in evaluating and improving a website’s SEO.

 

Course Subjects

  • SEO Basics
  • On-Page and Technical SEO
  • Keyword Research for SEO
  • Scaling your Backlink Strategy
  • Optimizing your website for rich results
  • SEO Reporting

 

Course Fees: Free

Duration: 2 hours 23 minutes (25 videos)

Requirements: No Requirements

 

There are many short courses available on Hubspot Academy which will be useful for candidates to gain knowledge.

IIM Skills SEO Course free demo invite

8. Coursera

 

Coursera is a global online learning platform and one of the providers of SEO Courses in UK. It was founded in the year 2012 to provide an online learning experience to people who want to learn something new or up skill their knowledge. There are various SEO Courses provided by Coursera, you can choose anyone depending upon your requirement. They are partnered with 250 leading universities and companies. Below are the few course names and topics covered in it that may insight into the course topic.

 

Name of Course: Search Engine Optimization (SEO) Specialization

 

There are 5 Courses in this Specialization

  • Introduction to Google SEO
  • Google SEO Fundamentals
  • Optimizing a Website for Google Search
  • Optimize SEO by using Advanced Content and Social Tactics
  • Google SEO Capstone Project

 

Course Fee: Course fees vary from course to course

Duration: As per the convenience of the student

Requirements: No Requirements

 

Recommended Read: SEO Courses in Malaysia

 

9. Udemy

 

Udemy is a well-known online teaching course provider. There are various paid and free courses available on Udemy. Udemy doesn’t provide accredited degrees or certificates but the courses can help you develop your skills professionally. Courses provided by Udemy can help you in gaining knowledge and helping you in your career. Below are the few courses available on Udemy.

 

Course Name

  • SEO Training
  • Step-by-Step SEO for beginners
  • Complete SEO Training
  • SEO Training Master class

 

Course Fees: Course fees range from 1000 to 4000 and discounted rates are around 500.

Duration: As per the convenience of the student

Requirements: No Requirements

 

10. Henry Harvin

 

The Henry Harvin Advanced SEO Course will help you to learn the skills needed to increase your website traffic, identify key SEO metrics and implement, validate and report success to your customers and stakeholders. It is one of the providers of SEO Courses in UK.

 

Course Name: Advanced Search Engine Optimization (SEO)

 

Course Subjects

  • SEO Overview
  • Functioning of Search Engines
  • Keyword Research
  • On-Page Optimization
  • Website Management and Optimization
  • Off-Page SEO
  • Planning a New Website
  • Market your Optimized Website
  • Analytics and Measurements
  • Complimentary Subject – Soft Skill Development
  • Complimentary Subject –Resume Writing

 

Course Fee: £98.52

Duration: 12 Hours of Two-way Live Online Interactive Sessions

Requirements: No Requirements

 

FAQ

 

1. What is the difference between SEO & SEM?

SEO is based on organic practices and SEM is based on paid advertising.  The main difference between them is SEO is free and takes time to take effect while SEM is paid and reflects the results instantly.

 

2. What are SEO and its uses?

SEO is the process of improving and attracting visibility and traffic to your web page. The SEO process will help in attracting the right consumers to your product through organic means. SEO is used for achieving a high ranking on the Search Engine Results Page and to generate web traffic. Good SEO practice can build the trust of the customers of your brand and also will keep you in the good books of Google. SEO enhances the user experience and also helps in promoting your brand organically.

 

3. What are the career options after completing SEO Courses in UK?

After completing your SEO Course you can choose a career as SEO Experts and specialist, SEO Content writer, and blogger, SEO Campaign Manager, and Search Marketing Consultant. There are also other options available that can be explored, which will be based on your interest and your knowledge about the subject.

 

Conclusion

 

As you can see there are many SEO Courses in UK, which will help you in gaining knowledge and will support your career in the SEO market. These SEO courses and constant practice will help you get a job in any marketing agency or any brand company with this I conclude the article and hope that you have a great day.