During this period of technological revolution, where almost everyone is active in this virtual world, digital marketing is an immense scope for businesses to reach their global audience and expand and elevate themselves along with the change and requirements of the present time. Now, let’s have a look at the best digital marketing courses in Tembisa that will boost your line of work.
This scenario offers an excellent opportunity for professional digital marketers from all over the world. Especially in South Africa, there is an urgent need for skilled digital marketers, as the economy and business fields are advancing at a rapid speed.
Thus, it is the exact time to rejuvenate your digital marketing career. First of all, you should register yourself for a digital marketing course. Are you looking forward to stepping into the world of digital marketing? Congratulations, you are on the right track.
If you are worried about the fact that you must have some knowledge and experience before entering the digital marketing field, please don’t be anxious. Because anyone can get into this arena without any prior experience.
What is Digital Marketing?
Now let’s talk about what digital marketing is and its role, as it is the primary concept that one should be aware of. Digital marketing, also named online marketing, is the advancement strategy of businesses, companies, and brands to reach out to target audiences and potential customers, utilizing the internet and other digital channels.
The other types of digital platforms are email, social media websites (Facebook, Instagram, Google Ads), advertisements, and search engines, it also encompasses non-internet communicators like television, mobile texts, multimedia messages, call back, etc.
In the present scenario, digital marketing is essential and efficacious for any small or big businesses, or brands. As per the data of 2022, 4.9 billion people,i.e 69% of the global population use the internet regularly.
This alone showcases a huge number of probable customers than any other traditional marketing method and it is also a great opportunity for businesses and companies to promote their products, and services, and increase brand awareness.
Now, almost every brand and business has a social media account and website, which enables customers to know more about that particular brand. Professional digital marketers create a detailed plan of all digital marketing campaigns to achieve their estimated goals.
Digital marketing is affordable and cost-effective. It offers unique solutions and opportunities so that you earn the biggest chunk from your investments. With digital marketing, companies and brands will be able to track their daily campaign performance and optimize their campaign budgets.
Overall digital marketing upgrades traditional marketing methods to a whole new level and gives momentum to business enterprises.
Well-Known Types Of Digital Marketing
Digital marketing plays a crucial role in any company’s marketing strategy. Different types of digital marketing channels assist companies to develop proficient strategies. This will attract the targeted community who will most probably buy the product.
Now, we are going to discuss five popular types of digital marketing that will guide any business to perform better.
1. Content Marketing
Content marketing provides valuable and relevant content to its potential consumers. This type of digital marketing strategy helps any company to build a homely connection with their customers and acts as a reliable source of guidance and a trusted friend.
So that, when the time comes, the targeted customers will surely choose that particular brand’s products and services. Examples of such content marketing channels are –
- Blogs and Articles
- Whitepapers
- Videos
- Emails
- Newsletters
- Podcasts
The most beneficial qualities of content marketing are-
- It increases a brand’s online presence on multiple digital platforms.
- This strategy strengthens the brand’s loyalty.
- It produces multiple leads and increases sales.
- Content marketing helps to establish authority in that specific industry.
2. Search Engine Optimization (SEO)
Search engine optimization is the process of presenting your content in a certain way so that your website will be ranked higher by search engines(like Google, and Bing) on its Search Engine Result Page. So, whenever a user will search about that topic, your website will appear on the first page and this will ultimately generate authentic traffic.
Keyword research, keyword density in an article, and content structures are the best ways to expand online visibility. By using SEO, digital marketers ensure the fact that possible customers would surely find their brand’s goods and services at first glance.
3. Pay-Per-Click Marketing
This digital marketing strategy is time efficient and very effective. When any brand or website pays publishers a certain amount and every time when anyone clicks on the given link, that particular URL will be placed at the top of the SERP. These types of advertisements are called pay-per-click. Even though people know that these are paid ads, they still visit the links. Some famous types of PPC are-
- Google Ads
- Paid Facebook Ads
- Campaigns on Twitter
- Sponsored LinkedIn messages
Digital marketer experiments with various targeting options and performs thorough keyword research. Then they choose perfectly combined keywords to target the actual buyers. In this process, you can appear before your customers quickly.
4. Email Marketing
Email marketing is a model of digital marketing channel that is used to connect with the target audience of your contact list, and to inform them about newly launched products or services, offers, and discounts. The greatest advantage of email marketing is that any brand or company can communicate with the largest population through mass mailings. It also gives direct access to the audience inboxes.
There are different types of marketing emails that are used for multiple purposes –
- Promotional emails are prepared to release new items and to declare special offers. These email campaigns generally have a CTA.
- Personalized emails are automated in a way that will help you to connect with every customer. It is specially used to wish them on their special occasions and offers discounts or free products. It also notifies them about their favorite products on their wishlists.
Email marketing has turned out to be the most profit-making service. It produces around 42 for each dollar invested. This strategy is probably the most successful among all digital marketing categories.
5. Social Media Marketing
This form of digital marketing utilizes the advancement of different social media platforms to attain its marketing targets. A survey shows that 80% of people are actively present on social media platforms. If a brand regulates and evolves its social media accounts in a strategic way, it can organize an engaging and fruitful customer community for its business.
They can achieve this by posting relevant live videos, pictures, and stories on a regular basis and by replying to comments, and customer queries. They can also attain this by communicating with followers and influencers and by analyzing the consumer’s data. Paid social media advertisements also attract new audiences.
The effort you put into this marketing strategy will multiply rapidly through likes, comments, and shares. The most engaging social media marketing channels are-
- YouTube
- Tik Tok
- Snapchat
When we start something new, like undertaking a particular career path, we often get confused about the steps that will assist us, to launch our career without any hustle. So, we are now going to create a road map for launching a digital marketing career.
How To Establish A Digital Marketing Career?
In the digital marketing field, there are huge opportunities for job seekers and they are well-paid jobs. You can also enter the sector without any previous experience. These few steps, discussed below, will help you to start your digital marketing career from scratch.
1. Choose Your Favorite Topic – Digital Marketing Offers a Wide Range of Exceptional Areas Like –
- Influencer marketing
- Email marketing
- Social media marketing
- Content marketing
- PPC advertising
All of these areas are very beneficial for advancing the company’s marketing strategy. So pick a specific area that excites you.
2. Boost Your Basic Foundation –
The next step is to grasp fully the concepts, strategies, and practices of digital marketing and to understand how the marketing system operates digitally. YouTube tutorials, different business newspapers, education blogs, and learning about SEO will support you to improve your base knowledge.
3. Enroll in a Course and Get Certified –
You should enroll yourself in a digital marketing course. In this way, you will be professionally trained and will practically learn about digital marketing tools. The professional certificate will make you noticeable and increase your hiring chances.
4. Create Your Portfolio –
Try to get an internship in any business or start freelancing. This will provide you the opportunity to apply your skills and knowledge in reality and to participate in various marketing projects. You can display these real marketing experiences in your portfolio and a good portfolio of experienced candidates always attracts the attention of employers.
5. Networking –
Networking is a very crucial aspect when you want to be a digital marketer. Through Twitter, Facebook, and LinkedIn, you should try to build connections with digital marketing specialists. Try to attend meetings and digital marketing conferences and convocations. This will help you to grab a job opportunity.
6. Apply for a job –
After developing your skills and creating your portfolio, you should apply for different digital marketing posts. Once you have enough work experience, aspire for higher positions in this field.
5 Elite Digital Marketing Courses In Tembisa
Numerous options ( both online and offline) are available for applying for digital marketing courses in Tembisa. We have thoroughly researched and verified available courses and finally picked up the best courses for you. Here is the list of the top 5 digital marketing courses in Tembisa –
- IIM SKILLS
- IIDE
- Digital School Of Marketing (DSM)
- University of Cape Town
- Digital Marketing Institute
1. IIM SKILLS
IIM SKILLS is one of the best and most reliable online organizations for digital marketing courses in Tembisa. IIM SKILLS’ Digital Marketing Course is modeled in a strategic way to provide you with complete experiential learning. The most amazing thing is that the whole course structure is student-centric, the interest of the students and the wholesome grooming of their career is their top priority.
Every week the instructors will schedule online digital marketing classes and assignments will be given to implementing your learning into practical use. The trainers will analyze and give you their feedback and suggestions. These qualified operating processes will help you to learn in a solid and meaningful way.
The All-time available Learning Management System (LMS) of IIM SKILLS has turned out to be one of the most helpful tools for you in the long run. You can access LMS and to all online sessions, lesson materials, and newsletters for the rest of your life.
And there will be upgrades in LMS. Along with the course, they also train students in about 15 key certification courses like Google, Facebook Blueprint, Hubspot, etc. IIM SKILLS also looks after students’ job placements and their resume writing.
Course Syllabus
- WordPress Website Development
- Search Engine Optimization
- Email marketing
- Search engine marketing (SEM)
- Social media marketing
- Inbound Marketing
- Integrated digital marketing strategy
- Online reputation management
- Google/Website analytics
- Media Buying
- Content writing and blogging
- Video Marketing
- Affiliate marketing
- Marketing automation
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Tools Mastered
- Keyword planner
- Google Ads
- YouTube Analytics
- Facebook ads
- Google Analytics
- UBERsuggest
- Facebook Insights
- Linkedin Ads
- MOZ
- Google Trend
Highlights of Digital Marketing Courses in Tembisa
- 180 hours of inclusive digital marketing lectures
- 2 months paid internship assured
- Tools worth 17600 Rands
- Lifetime access to Learning Management System
- Global Placement support and guidance
- 60 hours of practical assignments
- Preparation of certifications: Facebook blueprint, Google, Hubspot
- Master certification from IIM SKILLS
- 15+ Live projects
- 10+ case studies
Course Duration and Fees
Duration – 5 months Live training ( 3 months Program + 2 months Paid Internship at flexible hours)
Fees – 6,611.22 South African Rands + GST
Contact Details
2. IIDE
Another excellent provider of digital marketing courses in Tembisa is IIDE. The World Education Congress has awarded them the title of “Best Digital Marketing Institute” in 2021. They organize individualized programs to help the students with adequate skills and application methodologies.
Their student-centric culture creates a stress-free and positive learning atmosphere. Thousands of learners from all over the world have undertaken their online digital marketing course. IIDE arranges online live sessions routinely so that the students will be able to present their queries, and concerns freely.
They will also be able to communicate with the business experts directly. They also provide self-paced video courses, meticulously prepared by domain specialists to ease students’ learning.
Course Syllabus
Term 1 –
- Introduction to digital marketing
- Key performance marketing jargon
- Search engine optimization
- Campaign planning
- Search engine marketing
- E-commerce
- Presentation making
Term 2 –
- Content strategy
- Social media marketing organic
- Canva
- ORM
- Copywriting
- Resume making
- Interview skills
- Influencer marketing
Term 3 –
- Google Analytics
- Social media marketing paid
- Social Analytics
Tools Mastered
- WordPress Basics
- MailChimp
- Hootsuite
- SpyFu
- Facebook Ads
- Buffer
- Google Search Console
- SimilarWeb
- Google Ads
- Shopify
- Yoast
- Google Keyword Planner
- LinkedIn Ads
Highlights of Digital Marketing Courses in Tembisa
- Be a certified professional digital marketer
- Become proficient in using 15+ essential digital marketing tools
- 1:1 maintaining discussions with qualified instructors
- 250 + placement partners such as Kinnect, Medianet, Zomato, and Nykaa
- Build an enriching resume with honest feedback
- Assistance for interviews by hiring experts
Course Duration And Fees
Duration – 4-5 months
Fees – 21907 Rands. Scholarship of up to 4459 is granted based on applicants’ merits.
Contact Details
Phone Number – +91 9619958615
Email Id – admissions@iide.co
Website – https://iide.co/online-digital-marketing-course/
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3. Digital School Of Marketing (DSM)
In this list of digital marketing courses in Tembisa, the Digital School Of Marketing has ranked third. Digital School Of Marketing is one of the leading institutions for acknowledged digital marketing courses in Tembisa.
All digital marketing courses at this school are recognized by the Media Information and Communication Technology Sector Education and Training Authority (MICT SETA). They are the best in Cape town and are an active member of IAB South Africa.
Digital School Of Marking offers a vast range of digital marketing courses in Tembisa. All these courses are planned in a systematic and flexible process according to the requirements of the digital marketing industry.
Course Syllabus
- Introduction to digital marketing
- Digital marketing strategy
- WordPress
- Digital Copywriting
- Content marketing strategy
- Social media marketing
- Advertising on social media
- Online public relations
- Marketing community concepts
- Online public relations
- Branch contact and Positioning
- Key terms and concepts in Analytics
- SEO and Analytics
- Segmentation in Google Analytics
- Tracking and cookies
- Paid advertising
- Email marketing
- Mobile Marketing
Tools Mastered
- Yoast
- Google Adwords Scripts
- MailChimp
- YouTube Advertising
- Google Merchant Center
- Semrush
- Hootsuite
- SEO Review Tools
- Quora
- Google Analytics
Highlights of Digital Marketing Courses in Tembisa
- Videos designed for self-paced learning
- All-time access to the videos, lectures, study materials, and mentor guidance
- EBooks of every lesson are available and you will be able to download them anytime
- Slides and infographics are prepared for a better learning experience
- After completing each module successfully, you will be given a certificate
- 96 hours of live classes
- Interact with digital marketing experts
Course Duration And Fees
Duration – 4 to 6 months
Fees – 18150 Rands
Contact Details
Phone Number – 0861428710
Email Id – info@digitalschoolofmarketing.co.za
4. University Of Cape Town
The University of Cape Town is a prestigious university in South Africa. They play the leading role in the field of research and instruction. Their digital marketing course will train you to improve your online marketing skills and reach out to the target audience on a large scale.
Their marketing strategies and their selection of the right tools and purposes will prepare you properly. You will be perfectly ready for stepping into the world of digital marketing.
The best thing about them is that they believe everyone in this world should have basic human rights and anyone from any background deserves the same opportunity to be a successful being. That is why, if you are looking for Digital Marketing courses in Tembisa, you can consider their courses.
Course Syllabus
- Introduction to digital marketing
- Search engine optimization
- Web design and development
- Web Analytics
- Social media and Web PR
- Online copywriting
- Online advertising and PPC
- Digital marketing strategy
- Mobile Marketing
- Email marketing
Highlights of Digital Marketing Courses in Tembisa
- You will gain a vast range of knowledge and strategies that you can apply in real-life contexts of businesses on different platforms.
- Lifetime access to their university’s career engagement network. They will provide you with suggestions and exclusive resources and inform you about necessary events to guide you in your professional career.
- Practical and applicable skills in social media marketing, SEO, web design, email marketing, and Analytics.
- After completion of the course, they will offer you the official certificate.
- Their practical assignments will help you learn and understand in a detailed and professional way.
Course Duration And Fees
Duration – 10 to 12 weeks
Fees – 15,025 Rands
Contact Details
Phone Number – + 27 87 550 6966
Address – 358 Victoria Road, Salt River, Cape Town
5. Digital Marketing Institute
Now we are going to explain the last recommendation of our list of digital marketing courses in Tembisa. Digital Marketing Institute is very popular among digital marketers. They are well known for improving digital marketing skills. And their advanced learning system will surely put you in a better position.
The American Marketing Association and some leading business organizations sponsor their certification program. Therefore, acquiring their outstanding digital marketing certificate will land you in a better job market.
Many companies and industries prefer their digital marketing course. They are also collaborating with the world’s prime universities and leading industries. Over 220000 + learners have chosen the Digital Marketing Institute to reboot their careers.
Course Syllabus
- Digital strategy and planning
- Search Marketing
- Digital selling
- Social media marketing
- E-Commerce strategy
- Essential skills
- Conversion rate optimization
- Management and leadership
Tools Mastered
- Hubspot
- Campaign Monitor
- Meet Edgar
- com
- Buzzsumo
- SEMrush
- Screaming Frog
- Google Ads Editor
- Whatagraph
- Miru
Highlights of Digital Marketing Courses in Tembisa
- New advanced toolkits which you can apply in your job.
- The instructor-led live sessions will guide you for assignments.
- Polishing on professional skills and knowledge to cope with real work-life challenges.
- 10 premium ISO marketing and social selling modules.
- At the end of the course, you will get a Digital Marketing Institute certificate.
Course Duration And Fees
Duration – 120 Hours
Fees – 93,323 Rands
Contact Details
Phone Number – 01531 1200
Website – digitalmarketinginstitute.com
Frequently Asked Questions
1. What types of digital marketing jobs are available?
If you have completed any professional digital marketing course and have basic knowledge of the marketing industry, multiple digital marketing jobs are available for you. Most digital marketers choose a specific field they are interested in and become Specialists. The following digital marketing job positions are available in this sector –
- Audience Development Manager
- Partnership manager
- Content strategist
- SEO Specialist
- Branded content manager
- Social media manager
- Digital marketing manager
2. How much do digital marketers get per year?
The average earnings of digital marketers stretch between 3,00,000 to 12,00,000 per year. Along with working experience and skill development, salaries of different digital marketing positions increase. A short list of digital marketing jobs and their salaries are given below –
- Digital marketing manager – 10 LPA -11 LPA
- Social media manager- 4 LPA (with 1-3 years experience), 10 LPA (with 4-9 years of experience)
- Search engine market specialist – 2.3 to 10 LPA
- Content marketing specialist – 2.3 LPA
3. Should you choose digital marketing as a career?
In the present scenario, every business and enterprise is moving from traditional marketing fields to digital platform marketing systems. In order to do so, professionals who are skilled in Data analytics, search engines, email marketing, and content management are required. As the days go by, the virtual world and online systems are taking over the market, especially noticeable after the pandemic. In the future also, digital marketing jobs will be in high demand. Digital marketing job positions are also generously paid. So, digital marketing is a reliable and aspiring career option.
Conclusion
Digital marketing is the only way to analyze online marketing system and strategies and utilize it to prosper in the business field. As it is evolving rapidly, the need for digital marketers and professionals is also increasing globally. If you are passionate about this career path, you can move forward by enrolling in any of these digital marketing courses in Tembisa.