The online world has become an immanent part of our lives today. As a result, it has become crucial to gain knowledge to carry out marketing activities online. Since the majority of our target consumers are out there in the online world, employers and employees both are on the lookout for good digital marketing courses that can offer premium quality education, to individuals, from diverse fields of Sales, Marketing, HR.
Are you one of them looking for a comprehensive Digital Marketing curriculum that will provide you with all the pivotal knowledge required to grow your business in the online domain or to propel your career towards greater opportunities and success? If your answer is yes, then the Digital Marketing Master Course from IIMSKILLS is the one for you.
IIMSKILLS needs no introduction where the standard and quality of education are concerned. It is a pioneer institute in Online Courses. Their most important feature is that they believe that students come first. IIMSKILLS has consistently prioritized its students and their progress above everything else.
IIM SKILLS Digital Marketing Course is a 3-month online program in live virtual classrooms that aims to train you thoroughly on 40+ core digital marketing modules that are required for your Digital marketing strategy every step of the way. You also get 2 months of a paid internship with INR 6k fixed stipend where you implement all your learning in practical projects. Thus, the Digital marketing Master Course is a 5-month program that gives you in-depth knowledge of all things that comprise digital marketing.
Also, during this course, you work with the most important digital marketing tools worth more than 79000. They provide The Master Certification from IIM skills as well as preparations for 15 other important certifications including Google, Hubspot, and Facebook blueprint.
Once you register for the course, you will have to choose a batch of your choice (weekday or weekend). You will get access to the LMS immediately after you register. there you will find all the resources and important information regarding the course and the digital marketing industry. After completion of the course, you will get your Digital marketing Master Certificate.
Let’s review the course by dividing the distinctive features into separate segments for better clarity on the advantages of the Course.
Syllabus and Course Content
The course is broken down into several Modules for a students’ better understanding. The curriculum is as follows:
- WordPress Web Development – 2 Modules
- Search Engine Optimization – 4 Modules
- Search Engine Marketing – 6 Modules
- Email Marketing – 4 Modules
- Inbound Marketing – 3 Modules
- Social Media Marketing – 6 Modules
- Web Analytics – 3 Modules
- Integrated Digital Marketing Strategy -1 Modules
- Online Reputation Management- 3 Modules
- Content Writing And Blogging -3 Modules
- Media Buying – 1 Module
- Affiliate Marketing – 1 Module
- Video Marketing -1 Module
- Digital Infographic Resume Preparation- 1 Module
To become a digital marketer with complete clarity of digital marketing elements it is important to carry out hands-on assignments on live projects.
IIMSKILLS as a globally recognized understands the demands of a career in digital marketing. Therefore they have 120+ hours of hands-on practical training and assignments for students to grasp the crucial components of digital marketing rigorously.
Course Fee – Rs 34900+GST
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Let’s take a look at what the hands-on assignments provided every week cover.
Web Development – 15 hours
Web development entails creating your own website and designing it as per your preference. Now, why is it so important? The crux of any Digital marketing endeavor is your website or blog. With this assignment, you become thorough with creating websites to augment your business considerably in the online space.
In the first class, you get an in-depth idea about content management systems (CMS). You will learn about WordPress and different tools, terms that are intrinsic to WordPress. Your instructor will explain to you the steps to creating your own website on WordPress. This includes giving you a step-by-step guide and a rundown of how to integrate your website into a hosting service, and choosing a domain name.
You can then proceed to create your own website which is going to serve as your portfolio as well as your asset if you want to become an entrepreneur. There are several plugins that are essentially applications that help to run your website smoothly. You will get a list of the plugins that are important for your website. Learning to secure and fortify your website from malicious software and applications is paramount. This module will cover that aspect in detail as well.
Search Engine Optimization – 25 Hours
The focal point of your digital marketing initiative is SEO. In the hands-on assignment practical training at IIMSKILLS, you will learn to work on your website on-page and off-page SEO. The difference between White hat, Black hat SEO, and other technical aspects of the SEO process.
The importance of Search Engine Optimization cannot be emphasized enough. IIMSKILLS puts the utmost importance on the module giving extensive training on keyword research, keyword density, speed Optimisation, competition analysis to name a few.
In this module, you will learn all about algorithms, indexing, Google search console, white hat, Black hat, SEO keyword research, keyword density, on-page, off-page, optimization auditing, and many such important concepts exhaustively. Aiming to rank on search engines is a sure-shot way of getting teh required visibility and brand recognition.
SEO is all about quality content that would disseminate value to internet users. When you rank high on search engines your business automatically gets the reputation of being genuine and high quality. This enables you to build and foster trust with your target consumers and to flourish as a brand.
Content Writing 30 Hours
Content is the mainstay of your business. It is the foundation on which you build your brand reputation. IIMSKILLS is already an eminent global leader with a premium content writing course. In this practical live assignment, you will learn to implement keyword research, long tail, short tail keyword, competition-based keyword research, Research, and blog writing. You will write several articles for web pages, blogs, listicles, articles during your assignments.
In the content writing and advanced blogging module, you will learn about the importance of blogging and the different formats of writing appealing content. Keyword insertion in your copy is an important factor to create high-quality content that gets visibility.
You will also have to be very careful with the aspect of plagiarism and keyword spamming. This module will also give you knowledge about various tools and applications that you can use to detect the quality of your content and to eliminate any chance of plagiarism in your copy.
Email Marketing 15 Hours
The next step is email marketing for which IIMSKILLS has incorporated 15 hours of live training. During this assignment, you learn the techniques and tools of engagement with your audience using compelling emails. You will do so by running a live email marketing campaign using Mailchimp, Mailgun or any other similar email marketing platform.
The IIM SKILLS digital marketing course includes a comprehensive email marketing module. Email marketing helps you to build a connect with your target consumers and convert leads into customers.
Though the importance of email marketing has been debated time and again, it still is one of the most important means by which you can communicate with your consumer independent of any other digital channel.
In the email marketing module, you will learn about various concepts like CTA, SMTP- Server, lead nurturing, customer acquisition.
Drip email marketing, campaign performance, and analysis are some of the topics that will be covered to help you assess the viability of your emails as well as the effectiveness of the email campaigns that you roll out.
Google Adwords 10 Hours
One of the very important practical assignments is the application and implementation of Google AdWords that helps to design your various ad campaigns at Google. IIM SKILLS Digital Marketing Course will teach you to run paid ads and YouTube search and display networks.
Google AdWords is when you implement ads to your content marketing strategy. Here the modules covered will include search advertising, bidding, ad strategy, competition analysis, mobile advertisements, shopping ads. You will also become familiar with important tools like a keyword planner, semrush, YouTube analytics to understand the nitty-gritty of Google AdWords.
Micro Video Marketing 10 Hours
Then you have micro-video marketing which spans 10 hours of intensive training. This assignment creates your first video campaign with YouTube studio, and you submit the first video marketing campaign. Moreover, this assignment deals with content management tools and infographics for a video marketing platform thereby making you proficient in creating videos and monetizing through Youtube.
The rate at which video marketing is growing and becoming popular is phenomenal. Therefore, you have to employ this form of digital marketing in your content strategy to garner leads and convert them.
Instead of explaining something in writing, if you make a video on it or create a blended content program where you post the video as well as write about the content, it has more chances of resonating more with your target consumer.
The efficacy of video marketing is unparalleled, so, this module, you will learn all about creating YouTube videos. You will create your first video marketing campaign and work on practical assignments. This will include video content development & strategy, management of video marketing tools, infographics creation for your video, and understanding the nature of the video marketing platforms.
Affiliate Marketing 10 Hours
You have a practical hands-on assignment on affiliate marketing for 10 hours as well. This practical assignment on affiliate marketing at IIMSKILLS focuses on getting you to earn your fast $100 in the program itself. You learn the key tactics on successful affiliate payment set up, Paypal integration, documentation required for affiliate marketing, etc.
The affiliate marketing module comprises 10 hours of intensive learning on what affiliate marketing entails. You will sign up for several affiliate programs, create an affiliate marketing strategy, and earn your first dollars in the practical assignment itself.
Social Media Marketing 15 Hours
Social media marketing practical assignments are for 15 hours where the students build a strong social media presence in channels like the Facebook page, LinkedIn business profile, and Twitter page. During this assignment, the students will also work with the number of social media tools that provide more efficiency to digital marketers and helps to build social media audience aggregation.
Social media is today an integral part of any digital marketing strategy. Hence in this module, you will learn all about the different social media channels and their importance. You’ll also set up business profiles on each of these social media channels.
Running your ad campaigns, budgeting, social media optimization, brand management, social media automation are some important topics taught in this module.
Some of the tools you work with are TweetDeck, Hootsuite, Buffer Canva, and inbuilt social media tools for these social media channels among others.
The course fee at IIMSKILLS has been priced at 34900 + 18% GST. Students are provided with the option of paying the course fee in installments provided you have a leading Bank credit card. Considering the curriculum, the fee is affordable with the benefits of EMIs.
The faculty is extremely gifted and talented with more than 10 years of experience in the online industry. They have years of experience in consulting with more than 2000+ brands that include Google, Yahoo, and many such known top brands.
Some Key features
The institute provides an online demo for you to understand what the course involves and how it is going to help you with enhancing your career prospects. If you don’t like the course, you can ask for a refund subject to terms and conditions.
The placement cell is extremely helpful to candidates for finding the jobs suited to them. After completion of the course, IIMSKILLS assists you in finding the relevant job, preparing you for appearing in the interviews confidently as well as help you in creating an impressive resume.
They help to the maximum by providing you with the necessary assistance to appear for interviews based on your skills and efficiency.
Key Attributes of IIMSKILLS
To start with, it has an updated exemplary Learning Management System(LMS) that houses course recordings, class presentations, various updated high-grade training materials, case studies, and content that a student can access any time and from anywhere they want.
Another of its very important attributes is that they offer lifetime support to students of the Institute and help all the digital marketing course participants whenever the need arises.
When you have been a part of IIMSKILLS, you can ask for a doubt resolution even after completion of the course. They are available for students 24*7
The IIM SKILLS Digital Marketing Course curriculum gives you an in-depth understanding of several important online marketing tools like Facebook Ads, Facebook Insights, Google Analytics, Keyword Planner, LinkedIn Ads, YouTube Analytics, Twitter Ads, Semrush, Moz, Google Ads, Ubersuggest, Google Trend among many others.
Since marketing has seen a shift from traditional to online, marketing professionals who have previously worked in the traditional marketing space will be able to gain insight on how to merge the two to make the best strategy that will derive traffic and turn leads into conversions.
Whether you are marketing personnel, a sales executive, a freelancer eager to learn the ropes of digital marketing or an entrepreneur looking to expand your business on the online horizon, this course is ideally suited to you.
For a thorough comprehension of Digital Marketing modules, you need two things. Your zealousness and determination in learning the components that comprise the online marketing system and an institute that prioritizes students over everything else.
IIMSKILLS being a globally eminent Digital education Institute puts their students above everything else giving them the meticulous attention to excel in their careers. That is what separates IIMSKILLS from the rest of the institutes. There are some special modules and sessions that are conducted on particular days of the week. When you are a student of the institute you will have multiple chances of attending these sessions.
You may also be interested in our list of the top 10 Content Writing Courses in India
Frequently Asked Questions on IIM SKILLS Digital Marketing Course
1. Is the Digital Marketing Course at IIM SKILLS worth enrolling in?
The digital marketing course that IIM SKILLS covers all the crucial elements that make up the Digital Marketing system. Whether it is search engine optimization, content marketing, or audience analysis, this course will give you clarity on how to create an integrated digital marketing strategy for your business. You will learn about various tools that will help you in your journey of becoming a digital marketer or to start your business in the online domain. Whether you are someone who wants to work from home, a retired person or someone planning to switch careers, this digital marketing course at IIM SKILLS will help you in your journey of pursuing what you want to.
What are the certifications provided in the IIM SKILLS Digital Marketing Course?
Apart from the IIM SKILLS Master Certification in digital marketing, you will get training and preparation materials for 13 important certifications including Google, Facebook, and Hubspot. The digital marketing master course is recognized and aligned with the MSME Government of India. The mentors will provide you with all the important knowledge required to appear for these important digital certifications.
3. Will there be practical projects and Assignments in the IIM SKILLS Digital Marketing Course?
Absolutely! There will be a diverse number of practical projects and assignments on different digital marketing modules to give you a real-time experience of working on a digital marketing project. SEO, SEM, Blogging, affiliate marketing, video marketing, content creation will all be covered in these practical projects. Moreover, there will be numerous tools that you will master in these practical assignments. With hands-on training, you will build confidence and be able to start your digital marketing career with conviction in your capabilities.
4. What is the duration of the IIM SKILLS Digital Marketing Course?
The total duration of the IIM SKILLS digital marketing courses is 5 months (3+2). That is divided into two segments- three months of intensive digital marketing course, and two months of paid internship. During the first three months of the program, you will learn all the basic and advanced concepts of the internet marketing world. In the next 2 months, you will apply all the knowledge in practical projects in your internship to gather experience. This will also facilitate the process of creating your own portfolio for a digital marketing job. You can also put to use this experience to start your own digital marketing agency or to start your freelance Digital Marketing Services.
5. Why should I opt for the IIM SKILLS Digital Marketing Course?
Apart from all the benefits mentioned in the article, the digital marketing course at IIM SKILLS offers you free lifetime access to the learning management system (LMS). This learning management system houses all the latest information, trends, and knowledge on digital marketing and is updated regularly to incorporate any new changes that occur in the web domain. Since it is available to you anytime, anywhere, and forever, you can refer to it in case you need any information pertaining to the digital marketing world. You also have access to all class recordings and other learning materials including e-books, resources, and case studies in the learning management system
The second important point to consider is the paid internship and placement assistance. IIM SKILLS has partnered up with fortune 500 companies to help you get placed in corporate organizations in digital marketing positions based on your skillsets.
6. What is the course fee for the digital marketing course at IIM SKILLS?
The course fee for the digital marketing course at IIM SKILLS is INR 34,900. However, there is a two-months paid internship program that comes with the course and offers you a fixed stipend of INR 6000.