The online world has become an immanent part of our lives today. As a result, it has become crucial to gain knowledge to carry out marketing activities online. Since the majority of our target consumers are out there in the online world, employers and employees both are on the lookout for good digital marketing courses that can offer premium quality education, to individuals, from diverse fields of Sales, Marketing, HR.
Are you one of them looking for a comprehensive Digital Marketing curriculum that will provide you with all the pivotal knowledge required to grow your business in the online domain or to propel your career towards greater opportunities and success? If your answer is yes, then the Digital Marketing Master Course from IIMSKILLS is the one for you.
IIMSKILLS needs no introduction where the standard and quality of education is concerned.
It is a pioneer institute in Online Courses. Their most important feature is that they believe that students come first.
IIMSKILLS has consistently prioritized their students and their needs above everything else.
The Digital Marketing Master Course at IIM skills comprise of 180 hours of intensive digital marketing training in live online interactive classrooms.
The course is a 3 months online program in live virtual classrooms that aims to train you thoroughly on 40 core digital marketing modules that are required for your Digital marketing strategy every step of the way.
Also, during this course, you work with the most important digital marketing tools worth more than 79000. They provide The Master Certification from IIM skills as well as preparations for 15 other important certifications including Google, Hubspot, and Facebook blueprint.
Let’s review the course by dividing the distinctive features into separate segments for better clarity on the advantages of the Course.
Syllabus and Course Content
The course is broken down into several Modules for a students’ better understanding. The curriculum is as follows:
- WordPress Web Development – 2 Modules
- Search Engine Optimization – 4 Modules
- Search Engine Marketing – 6 Modules
- Email Marketing – 4 Modules
- Inbound Marketing – 3 Modules
- Social Media Marketing – 6 Modules
- Web Analytics – 3 Modules
- Integrated Digital Marketing Strategy -1 Modules
- Online Reputation Management- 3 Modules
- Content Writing And Blogging -3 Modules
- Media Buying – 1 Module
- Affiliate Marketing – 1 Module
- Video Marketing -1 Module
- Digital Infographic Resume Preparation- 1 Module
To become a digital marketer with complete clarity of digital marketing elements it is important to carry out hands-on assignments on live projects.
IIMSKILLS as a globally recognized understands the demands of a career in digital marketing. Therefore they have 120+ hours of hands-on practical training and assignments for students to grasp the crucial components of digital marketing rigorously.
Let’s take a look at what the hands-on assignments provided every week cover.
- Web Development – 15 hours
Web development entails creating your own website and designing it as per your preference. Now, why is it so important? The crux of any Digital marketing endeavor is your website or blog. With this assignment, you become thorough with creating websites to augment your business considerably in the online space.
- Search Engine Optimization 25 Hours
The focal point of your digital marketing initiative is SEO. In the hands-on assignment practical training at IIMSKILLS, you will learn to work on your website on-page and off-page SEO. The difference between White hat, Black hat SEO and other technical aspects of the SEO process.
The importance of Search Engine Optimization cannot be emphasized enough. IIMSKILLS puts the utmost importance on the module giving extensive training on keyword research, keyword density, speed Optimisation, competition analysis to name a few.
- Content Writing 30 Hours
Content is the mainstay of your business. It is the foundation on which you build your brand reputation. IIMSKILLS is already an eminent global leader in giving premium education in content writing. In this practical live assignment, you will learn to implement keyword research, long tail, short tail keyword, competition-based keyword research, Research and blog writing. You will write several articles for web pages, blogs, listicles, articles during your assignments.
- Email Marketing 15 Hours
The next step is email marketing for which IIMSKILLS has incorporated 15 hours of live training. During this assignment, you learn the techniques and tools of engagement with your audience using compelling emails. You will do so by running a live email marketing campaign using Mailchimp, Mailgun or any other similar email marketing platform.
- Google Adwords 10 Hours
One of the very important practical assignments is the application and implementation of Google AdWords that helps to design your various ad campaigns at Google. IIMSKILLS will teach you to run paid ads and YouTube search and display networks.
- Micro Video Marketing 10 Hours
Then you have micro-video marketing which spans 10 hours of intensive training. This assignment creates your first video campaign with YouTube studio, and you submit the first video marketing campaign. Moreover, this assignment deals with content management tools and infographics for a video marketing platform thereby making you proficient in creating videos and monetizing through Youtube.
- Affiliate Marketing 10 Hours
You have a practical hands-on assignment on affiliate marketing for 10 hours as well. This practical assignment on affiliate marketing at IIMSKILLS focuses on getting you to earn your fast $100 in the program itself. You learn the key tactics on successful affiliate payment set up, Paypal integration, documentation required for affiliate marketing, etc.
- Social Media Marketing 15 Hours
Social media marketing practical assignments are for 15 hours where the students build a strong social media presence in channels like the Facebook page, LinkedIn business profile, and Twitter page. During this assignment, the students will also work with the number of social media tools that provide more efficiency to digital marketers and helps to build social media audience aggregation.
The course fee at IIMSKILLS has been priced at 29900 + 18% GST. Students are provided with the option of paying the course fee in installments provided you have a leading Bank credit card. Considering the curriculum, the fee is affordable with the benefits of EMIs.
The faculty is extremely gifted and talented with more than 10 years of experience in the online industry. They have years of experience in consulting with more than 2000+ brands that include Google, Yahoo, and many such known top brands.
Some Key features
The institute provides an online demo for you to understand what the course involves and how it is going to help you with enhancing your career prospects. If you don’t like the course, you can ask for a refund subject to terms and conditions.
The placement cell is extremely helpful to candidates for finding the jobs suited to them. After completion of the course, IIMSKILLS assists you in finding the relevant job, preparing you for appearing in the interviews confidently as well as help you in creating an impressive resume.
They help to the maximum by providing you with the necessary assistance to appear for interviews based on your skills and efficiency.
Key Attributes of IIMSKILLS
To start with, it has an updated exemplary Learning Management System(LMS) that houses course recordings, class presentations, various updated high-grade training materials, case studies, and content that a student can access any time and from anywhere they want.
Another of its very important attributes is that they offer lifetime support to students of the Institute and help all the digital marketing course participants whenever the need arises.
When you have been a part of IIMSKILLS, you can ask for a doubt resolution even after completion of the course. They are available for students 24*7
The curriculum gives you an in-depth understanding of several important online marketing tools like Facebook Ads, Facebook Insights, Google Analytics, Keyword Planner, LinkedIn Ads, YouTube Analytics, Twitter Ads, Semrush, Moz, Google Ads, Ubersuggest, Google Trend among many others.
Since marketing has seen a shift from traditional to online, marketing professionals who have previously worked in the traditional marketing space will be able to gain insight on how to merge the two to make the best strategy that will derive traffic and turn leads into conversions.
Whether you are marketing personnel, a sales executive, a freelancer eager to learn the ropes of digital marketing or an entrepreneur looking to expand your business on the online horizon, this course is ideally suited to you.
For a thorough comprehension of Digital Marketing modules, you need two things. Your zealousness and determination in learning the components that comprise the online marketing system and an institute that prioritizes students over everything else.
IIMSKILLS being a globally eminent Digital education Institute puts their students above everything else giving them the meticulous attention to excel in their careers. That is what separates IIMSKILLS from the rest of the institutes