This article is being written to present in front of the readers what digital marketing is, how it works, the importance of it in the present day scenario, career prospects and the types of digital marketing present, and last but not least the institutes which are set to offer digital marketing courses in Abu Dhabi. Whether you are a person residing in Abu Dhabi, or not, it doesn’t really matter, as these institutes provide online courses as well, and this article regarding digital marketing courses in Abu Dhabi will hence be of importance to you.
What is Digital Marketing?
Now, what actually is digital marketing? Any sort of marketing with the help of electronic devices, which can be used by marketing experts to convey messages which promote businesses that in turn affect the journey of its customer, can be termed as digital marketing.
Essentially this is also of note if any sort of communication in a digitized format is involved in a marketing campaign it can be called digital marketing.
In real-life scenarios, digital marketing can refer to those marketing campaigns that appear on electronic devices in many different forms like online video, display ads, social media posts, and others.
Digital marketing is often compared with the traditional format of marketing, and as a marketer, it is important to take advantage of the digital world of today by creating an online advertising presence with the help of a sound digital marketing strategy.
To connect with existing customers interested in your products and services, digital marketing strategies allow you to leverage different digital channels which ultimately cater to your need of building a brand, provide great customer experience, bring in potential customers, and others.
How Does Digital Marketing Work?
There are numerous benefits of digital marketing, but as internet marketing and the function of its forms in their own ways, companies mostly assess the bigger picture before determining which format of digital marketing they are going to use and which platforms they are going to invest in. Digital marketing is immensely beneficial to those firms which have lesser budgets but are interested in growing their audience, as with the help of digital marketing a firm may reach the perfect target clientele.
What Are the Different Types of Digital Marketing?
If you want to have a career in the digital marketing field, you ought to possess a deeper insight into the specializations of digital marketing, as there are quite a variety of these and they can be used for interaction with digital media in a useful manner.
Search Engine Optimization:
It is more of a marketing tool than a form of marketing that makes web pages attractive enough to gain the highest possible ranking on the search engine results page (SERP). This marketing tool is based on four pillars user engagement, quality of content, quality, and number of inbound links, and mobile-friendliness.
Content Marketing:
There are different types of content which includes blog posts, e-books, newsletters, video or audio transcripts, whitepapers, and infographics, now content marketing is providing relevant and engaging information through these channels aiming at enticing potential leads so that a customer base can be formulated.
Social Media Marketing:
Social media marketing features built-in engagement metrics to understand the user engagement of your website by calculating your audience presence, along with the number of shares, comments, or total clicks and thus refers to creating online brand awareness as well as the presence and driving traffic by engaging people in discussions.
Pay-Per-Click Marketing:
The form of digital marketing in which payment can be procured from you with every click on your digital ads is Pay-per-click (PPC), where the targeted conversions can be chosen and can be tracked to check campaign status through chosen digital marketing channels.
Affiliate Marketing:
With the advertisement of the business to another person or organization, this marketing strategy allows one to make money, and also if the model is a revenue-sharing, a commission is granted whenever customers purchase promoted items.
Native Advertising:
A digital marketing technique that works in a disguised format in order to blend with enveloping content, making it less evident as a format of advertising is called Native advertising.
Influencer Marketing:
Just like affiliate marketing, this type of marketing is based on the endorsement of your products or services by a reputed influencer with a large following, to their followers. To reach a broader base and newer segments of the audience, this is quite an effective strategy.
Marketing Automation:
The method which improves the engagement between the company and its audience by utilization of software through boosting the relevance and advertising efficiency in marketing campaigns of digitized format is known as Marketing Automation.
Email Marketing:
Marketing emails include promotional messages which ensure prospective buyers click on them along with helping personalize content so that it appeals to the subscribers. Also to add, it also includes signatures to opt out of these subscriptions along with promotional/transactional emails.
Mobile Marketing:
In this format of digital marketing, whatever content is formulated, has been aimed to amuse targeted audiences on smartphones and tablets, and for them to have effortless marketing with excellent customer interaction which will in the long run benefit sales and revenue.
What is the Importance of Digital Marketing in the Present-day Business Scenario, and Why Choose a Career in It?
Digital marketing is a field that constantly moves, and evolves, it never stands still, and it keeps evolving with new Internet marketing trends such as the growth of video marketing, and the emergence of Artificial Intelligence in recent years at rapid rates.
Digital marketers never stop learning, as even more evolved arenas like SEO also continue to shift, and thus unsurprisingly the demand for digital marketers is on the constant upswing.
The opportunities for jobs in this arena are constantly increasing, as more and more companies are learning and gradually understanding the value of Internet marketing.
Careers and Career Prospects in Digital Marketing:
A digital marketer to generate leads and build brand awareness has to work with numerous channels, alongside, they have to identify and handle the analytics to determine weaknesses and improve performance on the same go. The following are some genres in which you can build your profession as a digital marketer.
SEO Manager:
An SEO manager has the role of shouldering the responsibility of planning, implementing, and operating a business’s SEO strategy in a technologically driven manner. The SEO Manager also has to keep in mind the effectiveness of SEO content, which in turn is incorporated with brand awareness and customer acquisition as a part of resulting in higher conversion rates than paid traffic, ultimately helping in the formulation of an impactful sales pipeline.
Content Marketing Specialist:
A professional customer-centric writer responsible for creating engaging, entertaining, valuable, and shareable content for digital campaign needs and whose content entices prospective customers to remember the business and buy from them can be referred to as a Content Marketing Specialist.
Social Media Manager:
One of the major responsibilities of SocailMedia Managers is to help businesses stay updated and align with their goals toward success, all the while enabling them to build a future-proof marketing agenda to decide whether the channel or tactic is influential or not.
Marketing Automation Coordinator:
They have to work with management teams to enhance marketing efforts by managing and creating mobile apps with cross-channel campaigns, which ultimately helps to boost retention and engagement of the rapidly growing community as Marketing Automation Coordinators.
They are the main marketing metrics to convert existing leads to customers, enabling tracking of the number of email recipients who have clicked the links in the mail and purchased the product, and doing this helps extend your reach, audience, and position as an industry.
Digital Marketing Courses in Abu Dhabi:
1. IIM SKILLS:
One of the noteworthy Digital Marketing Courses in Abu Dhabi is provided by IIM SKILLS, which offers high-quality online courses in different components of Digital Marketing not only just in Abu Dhabi but across different parts of the globe.
The main advantage that is provided to the students is its online courses which in itself cover all the important facets of Digital Marketing in an all-rounded curriculum accessible from any part of the world, with its stellar academic record.
This Digital Marketing Course at IIM SKILLS provides training Certification from IIM SKILLS itself and important other Certification exams including Google, Hubspot, and Facebook Blueprint, and covers 40 of the most vital modules of the Digital Marketing structure, thus ascertaining the students’ proper knowledge and exposure too.
Modules Covered:
Core Modules:
- Content Writing And Blogging
- Search Engine Optimization
- Social Media Marketing
- Search Engine Marketing
- Inbound Marketing
- Email Marketing
- Web Analytics
Special Modules:
- WordPress Web Development
- Integrated Digital Marketing Strategy
- Online Reputation Management
- Content Writing And Blogging
- Media Buying
- Affiliate Marketing
- Video Marketing
- Marketing Automation
- Digital Infographic Resume Preparation
- Course Name – Digital Marketing Master Course
- Course Duration – 3 Months + 2 Months Paid Internship
- Course Fee– 34900+GST (Includes Exam Fee)
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The intensive learning modules and their full advantage is provided online by them. The mentors who teach here are veterans in this Digital Domain with decades of experience under their belts and have worked with corporate giants.
The tools that they help you work with are Facebook Ads, Facebook Insights, Google Analytics, Keyword Planner, LinkedIn Ads, YouTube Analytics, Twitter Ads, Semrush, Moz, Google Ads, Ubersuggest, Google Trend, Yoast SEO, Succuri Security amongst others. For details regarding the entire course, please visit their website.
2. IIDE-The Digital School:
IIDE or The Indian Institute of Digital Education is Asia’s one of the most reputed digital marketing course coaches and certification providers, and also one of the best digital marketing courses in Abu Dhabi. IIDE has helped many students over the span of years, like more than 235000 students all across the globe to make a huge transformation in themselves before starting their careers and getting ready for jobs.
This is also to add as the best part of this institute is its course, the course of IIDE is not only the latest, according to industry trends and standards, but also, to the point, practical and customized. As industry experts and professionals have designed and developed the course, the digital marketing sector acknowledges the course offered by IIDE along with the certification and job placement assistance offered by them.
Students gain a comprehensive idea of the corporate world, as professional industry experts who are currently working in the field as executives are the ones who impart the lessons and make them understand the concepts.
Course Duration and Fee
The course will span over a duration of five months. The course fee is AED 4995.
Course Highlights:
- 40-plus hours of video-based learning
- There are more than 13 certificates
- Personal Tutoring
- 100 % job support and assistance
- 250 plus recruitment partners
- Career support
- Live feedback session
- Resume/CV creating and interview coaching session
3. Simplilearn:
Simplilearn, founded in 2009, over this short span of just 14 years has established itself as one of the trusted institutes in the digital marketing arena. It is one of the excellent digital marketing training institutes that offer digital marketing courses in Abu Dhabi. It has one of the best digital marketing courses that help students to gain details of the field in a comprehensive manner.
Course Duration and Fees
The duration of the course is three months. If you want to know more about the course fee, please contact the institute using the below-mentioned contact details.
Course Highlights
- Live Training
- Master Program Certificate
- Tool-Based Learning
Contact Details
Phone Number: +65 31585048
4. Hubspot:
In 2006, Hubspot, a software company, was founded by Brian Halligan and Dharmesh Shah, offering CRM, Marketing, and Sales Training all over the globe to help companies level up their marketing strategies.
Among the digital marketing courses in Abu Dhabi, the digital marketing course of Hubspot helps students reach the targeted audience by getting an understanding of traffic growth strategies, inbound marketing, optimizing websites, creating ads, and conversion of leads.
Course Syllabus:
- Digital Marketing Fundamentals
- Building a content creation framework
- An SEO strategy that fits your business
- Improving Website performance
- Creating Blogs that your audience will adore
- Video marketing strategy and its basics
- Developing a social media strategy
- Introduction to paid search Advertising
- Creating a High- Performing email.
Course Duration and Fees:
The duration of the course is 4 hours.
Course Highlights:
- Free course
- Personalized training
- Globally-recognized certifications
Contact Details
- Phone: 1-888-482-7768
- Address: 25 First Street(2nd Floor), Cambridge, MA 02141, United States
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5. Morgan International:
With it being established over a span of 28 years, and providing training to above 80,000 students, Morgan International has justly acquired the tag of the most reputed Digital Marketing Courses in Abu Dhabi. It not only offers professional certifications and diplomas in fields like accountancy, marketing, human resources, logistics, and digital marketing courses but also has collaborated with premium educational organizations and renowned course providers from across the globe.
Course Duration and Fees:
The institute offers a three-month-long course. To get information on the course fee, please contact them using their contact details.
Courses Highlights:
- Different types of certificates
- Lifetime access
- Free and non-paid workshops
- Coaching by digital marketing industry veterans.
Contact Details:
Phone No.: +971 554776014
6. Knowledge Hut:
Knowledgehut can be considered to be one of the brilliant digital marketing training institutes that not only provide the best digital marketing courses in Abu Dhabi but also all across the globe. The institute has incorporated innovative, creative, and practical methods to offer top-quality training to its students and thus has numerous services in development, learning, and training in all fields such as digital media and technology.
Course Duration and Fees:
It has long and live courses which are interactive and detailed over a span of 16 hours. If you want to know about the course fees, please call them on the Contact details shared.
Courses Highlights:
- Thorough Coaching
- Downloadable materials are available
- Learn from real-life illustrations and case studies
- Adaptable learning
Contact Details
- Phone No.: 8000180860
- E-mail ID: support@knowledgehut.com
7. Nadia Training Institute:
The Certification in Digital Marketing program of Nadia Training Institute is considered to be one of the finest digital marketing courses working from 1983 onwards, which will help you to acquire a thorough understanding of building up smart digital strategies and executing digital marketing campaigns.
Course Duration and Fees:
The duration of the course is 30 hours. Some batches start on weekends and weekdays. Choose whatever suits you best. The schedules are flexible. If you want to know more about the course-related details, kindly visit their website or contact them using the contact details given below.
Contact Details:
Phone No.: +971 2 677 4031
8. Time Training Centre:
Over the span of 24 years, Time Training Centre has established itself as one of the stalwarts in the arena of digital marketing and is currently one of the most popular digital marketing courses in Abu Dhabi. The education and training that are provided by them are above par, and they aim to teach the students and professionals their best.
Course Duration and Fees:
Please contact the institute on the below-mentioned details if you want to avail more information on the course duration, fee structures, and others.
Courses Highlights:
- A detailed understanding of advanced Google Analytics is provided.
- Know how in order to make sales, awareness, or generate traffic, digital marketing strategies can be used.
Contact Details
- Phone No.: +971558564000
- E-mail ID: info@timetraining.ae
9. ExcelR:
One of the leading giants in the space of Training and Consulting, established in the year 2014 ExcelR as one of the digital marketing courses in Abu Dhabi helps students and professionals internationally by delivering world-class training and a top-notch classroom ambiance.
All the needs and queries of students are answered by industry professionals who are very passionate about the industry and its technological advancements, and who are also very committed to this.
Course Syllabus:
- World Of Marketing
- Digital Marketing Intro
- Planning a Digital Marketing Campaign
- Masterclass On Content Writing
- Graphic Designing
- Internal Framework Of Internet – Part 1
- Internal Framework Of Internet – Part 2
- Basic Terminology Of Digital Marketing
- Keyword Research
- Website Building – Part 1
Course Highlights
- Placement Assistance with Hands-on Practical Training
- Best Course for Freshers and personnel from non-technical domains.
- Work on 35+ Tools in Real-Time
- Assistance with the building of resume and optimization of LinkedIn profile
- International Certifications from Google Ads / Facebook / YouTube
- Lifetime Access to Self-Paced Learning
Course Duration and Fees:
The duration of the course is 120 hours.
Contact Details:
Phone No.: 1800-212-2120
10. Proideators:
In this rapidly developing field of digital marketing, Proideators can be termed as that institute among digital marketing courses in Abu Dhabi that addresses the unique needs of individuals, provides appropriate coaching and training to them, and make them achieve their career goals as working professionals.
Proideators as an institute is one of the leading certification providers, and also a pioneer in this arena providing a wide array of course programs, insightful advice from industry veterans, and hands-on live projects.
Course Syllabus:
- Master in Digital Marketing
- Social Media Marketing
- Facebook Marketing
- Instagram Marketing
- Twitter Marketing
- LinkedIn Marketing
- Google Certification
- Google Ads
- Google Analytics
- SEO Certification
- Email Marketing
Course Duration and Fees:
The duration of the course is 150 hours. To learn about course details and fee structure, please contact the institute.
Course Highlights:
- 15+ Certifications
- Learn from Experts
- Live Projects
- 100% Placement Assistance
- 1-Year Query Support
Contact Details:
- Phone: +91 80700 80999
- Email: join@proideators.com
FAQs
What skills one must possess for digital marketing?
The important skills that one must possess in order to be a digital marketer in the future after completing digital marketing courses are Data Analysis, Content Creation, SEO and SEM, CRM, communication skills, Basic Design Skills, and lastly presence in Social Media.
What is the average duration of a digital marketing course?
The duration of digital marketing courses in Abu Dhabi mainly depends on how many chapters or lessons are to be covered in the course, averagely if it is a crash course it can be of three-four days, and between three and six months. If the course covers topics like social media marketing, email marketing, and other topics, the average duration might even go up to eight hours.
What is the average salary of Digital Marketers?
The average salary of digital marketers ranges between INR 3-12 lakhs per annum, and basically, the salary of digital marketers depends on the skill set they possess, the experience they have acquired, and the organization they are going to work in. Freshers in the Digital Marketing arena currently earn approximately INR 21, 585 in India. At present, after completing Digital marketing courses in Abu Dhabi, averagely a digital marketer earns AED 72000 per annum.
Conclusion
The top digital marketing courses in Abu Dhabi have been enlisted in this blog of ours, with the intention of helping you gain a little more perspective on whether you want to go down this career path, or not. The digital marketing salary is a definite bonus, along with the other perks of taking this as a career, but it is solely up to you to decide which suits your choice. The nicest thing about all these institutions present on our list is that all of them provide online courses along with offline variants. So, lastly, we hope that we have helped you move closer to enrolling in your perfect program with the help of our blog.