How often do you see pamphlets and memos at your doorstep along with your newspapers? Forget pamphlets, we seldom see newspapers at our doorsteps these days. In the digital era that we are in today, screens have taken over physical papers to a large extent in all forms – from notebooks and story books to pamphlets and newspapers.
Saving paper and protecting the environment is on one side but the bigger advantage is the reach that digital medium has over traditional methods of marketing. Read further to know in detail about Digital Marketing and digital marketing courses in Johannesburg.
What is Marketing?
Marketing, they say, is the heart of every business. While creating a product or service is one part, letting your customers know of its existence is another one. A Consumer is the king of the market and every product in the market is made to meet his needs and demands.
The cycle of your product is complete only when it reaches your consumer and he utilizes it to fulfill his requirements. So, the level of customer satisfaction determines whether your product is a win or bust and the process of marketing has a huge role to play here.
The purpose of marketing is to make the target audience aware of your products, create an interest in their minds, and finally get them to buy or sell the same. Marketing not only helps in creating a customer base for your products and services but also helps in retaining them as you grow bigger in your business.
The P’s Of Marketing
The 4 main factors of Marketing are Product, Price, Place, and Promotion.
Product – The first step of marketing begins with understanding what your product will be, who you are creating this for, what purpose will your product serve, what kind of materials will be used, who are your competitors, etc.
Price – Another important factor of marketing is pricing. This is also very crucial as it decides your profit levels. This is also one of the most important aspects a consumer looks at while buying a product or service.
This aspect of marketing deals with the cost that you will incur in manufacturing or delivering a product or service, thereby helping you in determining the price at which this can be offered for sale in the market, considering your target customers, your competitor’s pricing, your profit margins, etc.
Place – This is where you offer your product or service to the customer. This can either be a physical market or an online market like Amazon, Flipkart, etc. This is extremely important as it acts as a bridge between you and the customer. Your choice of place impacts the demand for your product directly.
If your product is made to meet the needs of villagers who do not have internet facilities, it is pointless for you to use online marketplaces. Similarly, if your product is made to meet the needs of corporate workers, it may not make sense to have a physical market in a village where there are no corporate workers.
Promotion – The purpose of promotion is to communicate the existence of your product, its uses, and pricing, to influence your target consumers to buy them. Promotion uses advertisements, public relations strategies, giveaways, discounts, etc., to gain attention from consumers.
The combination of all 4 factors is called the Marketing Mix. The right mix of all these is extremely significant for a marketing strategy to be successful, thereby increasing the demand for a product or service.
What is Digital Marketing?
Digital marketing is the use of digital or online mediums for promoting a product or service. While traditional marketing uses newspapers, televisions, word of mouth, etc., digital marketing uses the internet and digital technology like computers, mobile phones, and other digital platforms like websites, search engines, and social media to reach its customers.
While the principles and purpose of digital marketing are similar to traditional marketing, digital or online marketing is booming today as it has a greater reach and is also cost-effective. Another major benefit of this style of marketing is that it offers an even field for all competitors in the market.
Some of the Commonly Used Digital Marketing Channels Are:
Website marketing – This is where businesses create websites of their own that will have end-to-end details of all their products, brands, marketing campaigns, etc.
Pay Per Click Advertising – This kind of marketing allows markets to create paid advertisements on various platforms like websites, social media, LinkedIn, etc., and Google Ads are one of the most popular kinds of advertising under this medium.
Email Marketing – This is one of the easiest ways of digital marketing. This is where businesses get in touch with their customers through emails to keep customers updated on their products, pricing, and any new offering the business has.
Social Media Marketing – Social media is also one of the easiest and most cost-effective ways of advertising. Creating an active page for your brand on social media channels like Instagram and Facebook establishes your social presence and increases the trust of consumers. Instagram is one of the most popular social media channels today, that is accessible to a majority of people. Hence, having your active presence in these channels gives your customers a personal connection with you.
Pros And Cons Of Digital Marketing
There is a steady increase in digital marketing today due to the advantages it comes with.
Internet, today, is as important as food, water, and shelter in most households. This is the primary reason for the growth of digital marketing. The Internet has made online mediums accessible to everybody, which means digital marketing has a higher reach as compared to traditional marketing.
The reach is not higher just locally, but globally too. Digital marketing is cost-effective too as it doesn’t require a physical place or product for display at all times. Another important benefit of digital marketing is that engagement with the audience can be measured, which will help businesses improve their strategies as and when needed.
While digital marketing has its own benefits, there are cons that come along too. With the internet being conveniently accessed by all kinds of businesses, the competition has become very high. Every business reaps the benefits of online marketing, thereby giving consumers multiple options to choose from.
While this is an advantage to the consumers, it is a challenge for businesses to compete and be better than the rest. Digital marketing is completely technology driven which makes it difficult for technically challenged people to use. Another risk that digital marketing is greatly exposed to, is a data security breach.
Hence, it is important that businesses are rightly trained to use facilities of digital marketing efficiently to reap its benefits and minimize its risks.
Scope Of Digital Marketing in Johannesburg
Johannesburg is the biggest city in South Africa and one of the largest urban areas across the globe. It is also densely populated. A survey conducted in May 2022 in South Africa suggested that Digital Marketing is the most effective way of advertising in South Africa, followed by Print Media and Outdoor.
Career Options For Digital Marketers In Johannesburg
The average salary for a Digital Marketer in Johannesburg is around R 240 000 per year (13,350 USD Approx.) Some of the career options after completing Digital Marketing courses in Johannesburg are Digital Marketing Manager, Search Engine Optimizer, Social Media Marketer, Content Marketer, Email Marketer, Video Producer, etc.
Given the scope and career opportunities in the field of digital marketing, it is important for individuals to upskill themselves and be technically sound, as that is the primary thing that distinguishes the skill sets of two different individuals. Various Digital Marketing Courses in Johannesburg offer in-depth training to ensure students are thoroughly trained and are job ready.
Digital Marketing Courses in Johannesburg
Below are some of the Digital Marketing Courses in Johannesburg.
1. Master Digital Marketing Course by IIM SKILLS
IIM SKILLS offers an Online Instructor-led Digital Marketing Course for a duration of 5 months which includes 3 months of training and 2 months of paid internships (INR 6,000 Fixed.) It also includes 15+ Live projects and 10+ Case Studies for students to have on hands training and be job ready.
This course is backed by placement support upon successful completion. It offers certificates from IIM SKILLS, Facebook, and HubSpot along with lifetime access to study materials. This course is suitable for students as well as professionals looking to upskill themselves in the digital marketing field.
Digital Marketing Courses in Johannesburg Module:
- Introduction to Digital Marketing
- Web Development at WordPress
- Search Engine Optimisation
- Search Engine Marketing (Google Ads)
- Email Marketing
- Inbound Marketing
- Social Media Marketing
- Integrated Digital Marketing Strategy
- Web Analytics
- Online Reputation Management
- Content Writing and Advanced Blogging
- Media Buying and Planning
- Affiliate Marketing
- Video Marketing (YouTube)
- Marketing Automation
- Digital Infographics Resume Creation
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Course Fee:
This course is priced at 6,637.36 South African Rands+ 18% GST
2. Advanced Digital Marketing Course by Digital School of Marketing
This is one of the Digital Marketing Courses in Johannesburg that will take 6-8 months to complete. This course is for students looking to build a career in marketing and professionals who are looking to upskill themselves in digital marketing.
They offer unlimited access to lectures along with eBooks. They also offer digital copies of certificates for each successfully completed module along with one final certificate for the entire course. (Digital and hard copy)
Digital Marketing Courses in Johannesburg Modules:
- Introduction to Digital Marketing
- Introduction to WordPress
- Digital Marketing Strategy
- Content Marketing Strategy
- Digital Copywriting
- Defining your Audience
- Writing Advertising Copy
- Social Media Marketing
- Managing a Social Media Community
- Online Public Relations
- Marketing Communication Concepts
- Brand Contact
- Brand Positioning
- Supervise a technical project team
- SEO and Analytics
- Cookies and Tracking in Analytics
- Email Marketing
- Mobile Marketing
- Paid Advertising
Course Fee:
They offer different payment plans with various discounts. The basic upfront fee for – Online lectures are R14520 and Virtual lectures are R22880.
3. Digital Marketing Course by University of Cape Town
This 10-week self-paced course is one of the Digital Marketing Courses in Johannesburg that requires 7-10 hours of learning per week. This course is as suitable for business owners who want to be freelancers in the field of digital marketing, as it is for aspiring marketing professionals wanting to work in a corporate setup, as well as already working marketing professionals who want to upgrade their skills.
This course offers a career engagement network that connects you to various resources and events that will help you grow in your career. Upon completion of this course, you will be awarded a certificate from the University of Cape Town.
Course Module:
- Introduction to Digital Marketing
- Web design and development
- Web analytics
- Search Engine Optimisation
- Online Copywriting
- Online advertising and PPC
- Social media and web PR
- Email Marketing
- Mobile Marketing
- Digital Marketing Strategy
Course Fee:
This course is priced at R 14 900 which can be paid in 3 equal installments.
4. Digital Marketing Course by Digital Business Academy
This is a 40-hour online Digital Marketing Course that should be completed within 6 months. The average time required to complete this course is 8-12 weeks. This course is led by industry experts with a rating of 5/5 stars from 500 students. This course is suitable for anybody looking to advance their digital marketing skills.
Course Module:
- Introduction to Digital Marketing
- Website Optimisation
- Content Marketing
- Social Media Marketing
- Search Engine Optimisation
- Paid search with Google Ads
- Display and Video Advertising
- Email Marketing
- Digital Analytics with Google Analytics
- Digital Marketing Strategy
Course Fee:
This course is priced at R 8 500
5. Digital Marketing Degree in Johannesburg by Vega School
This is a full-time 3-year B.Com Degree with a specialization in Digital Marketing. Since this is a full-time college degree, there are multiple eligibility criteria that can be read in detail on the official website of Vega School. Each year of the course is focused on other commerce subjects like Accountancy and Economics along with subjects of Digital Marketing.
Subjects related to Digital marketing are as below:
Year 1:
- Introduction to Web Development
- Introduction to Marketing Theory and Practice
- Digital Marketing 1B
Year 2:
- Digital Marketing 2A
- Digital Marketing 2B
- Project Management
- Brand Activation
- Data Analytics for Digital Marketing
Year 3:
- Digital Marketing 3A
- Digital Communication Law
- Digital Marketing 3B
- Digital Brand and Business Strategy
- Research Practice
- Brand Challenge
Course Fee:
The price for the first year of this course is R 103 000 (Full settlement)
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6. Post Graduate Programme in Digital Marketing by Imarticus
This is a job-assured digital marketing course, which has classroom as well as online options to learn. This course is spread over 5 months and 228 hours of training. Upon completion of the course, you will receive certificates from Imarticus, Google, and HubSpot. They also offer 4 real-world projects to give students hands-on experience in the digital marketing industry.
Course Module:
- Introduction to Digital Marketing
- Search Engine Optimisation
- Content Marketing
- Social Media Marketing
- Paid Media Marketing
- E-Commerce, Email Marketing
- Affiliate Marketing
- Analytics/Measurement
- Online Reputation Management
- Capstone Projects
Course Fee:
This course is priced at INR 90,000 with installment options (R 20 038 Approx.)
7. IMT Ghaziabad Digital Marketing Program in collaboration with Simplilearn
This is an online digital marketing course offered by IMT Ghaziabad in collaboration with Simplilearn. This course is for a duration of 5 months. It offers certificates from IMT Ghaziabad upon completion along with job assistance and live sessions from industry experts.
Eligibility Criteria: At least 2 years of work experience along with a bachelor’s degree in any discipline.
Course Module:
- Introduction to Digital Marketing
- Search Engine Optimisation: Optimise your online visibility
- Pay Per Click: An online internet model
- Social Media Marketing: Connect with your audience
- Web Analytics: Understanding user behavior
- Marketing Analytics: Optimise your campaigns
- Digital Marketing Capstone Project
Course Fee:
This course is priced at INR 1,17,700 which is R 26209
8. Digital Marketing and Analytics by ISB
This is a 12-week online course that requires 4-6 hours of study per week. Any graduate or diploma holder is eligible for this course. This course offers live lectures by industry experts along with a certificate from ISB upon completion of this course with a minimum score of 70%.
This course also offers free 6 months of premium access to Emeritus insights which is a learning platform with varied courses.
Course Module:
- Marketing in the Digital World
- Customers in the Digital World
- Customer Journey
- Reaching and Engaging the Customer
- Making Digital Work: Strategies for Paid Ad Campaigns
- Email, Display, and Social Media Advertising
- Strategies and Evaluation: Metrics and ROI
- Digital Strategy and Analytics
- Digital Marketing: Strategy, Planning, and Execution
- Emerging Technologies for Digital Marketing
Course Fee:
This course is priced at INR 1,08,000 + GST with various payment plans (R 24 051 Approx.)
9. Digital Marketing Course Training by EXCELR
This online course is for a duration of 3 months with placement assistance and on hands practical training. It is suitable for students, professionals, and anybody with a flair for digital marketing. This course is spread around 15 modules and 35 tools with multiple certifications. This course is priced at INR 29,999 which is R 6 683 (Approx.)
10. Advanced Certificate in Digital Marketing and Communication by UpGrad.
This online course is offered by UpGrad for a duration of 32-50 weeks which requires 7-9 hours of learning per week. It includes 15 + case studies and 5 live projects along with 4 specializations. Upon completion of this course, students receive a certificate from MICA in association with UpGrad.
Specializations:
- Branding and Communications
- Marketing Analytics
- Social Media and Content Marketing
- Marketing Communications – PR
The duration and price of this course depend on the number of specializations one wishes to take along with the course.
The fee and Duration for the base program with one specialization is:
INR 1,09,045 (R 24 298 Approx.) / 32 Weeks
The fee and Duration for the base program with four specializations are:
INR 1,56,245 (R 34 783 Approx.) / 50 Weeks
FAQs About Digital Marketing Courses in Johannesburg
1. Does Digital Marketing have scope in South Africa? Are Digital Marketing Courses in Johannesburg worth pursuing?
With the increasing use of the internet all over the world, the scope for digital marketing has increased across the globe. The outbreak of COVID has also greatly impacted the traditional methods of marketing and has given a boost to digital marketing.
Hence, digital marketing skills are widely asked for, in the market today. Digital marketing skills offer varied job opportunities along with freelancing options too. Also, South Africa is a country with a high unemployment rate. Since Digital Marketing offers freelancing options, people can work from South Africa for clients across the world.
2. Is it necessary to have a digital marketing background to pursue Digital Marketing Courses in Johannesburg?
Most institutes offer online as well as offline coaching without asking for any prior qualification or experience in Digital Marketing. However, some courses based on their curriculum may ask for it. In general, Digital Marketing Courses in Johannesburg, especially, online certificate courses, are open for all – Students, professionals, and homemakers – irrespective of age, profession, and academic background.
3. How big is the digital marketing industry globally?
Based on a research report, the digital marketing industry reached a value of USD 321 billion in 2022. It is expected to reach a value of USD 671.68 billion by 2028. The Digital Marketing industry is booming at an increasing rate due to which digital marketing skills are highly in demand today, making digital marketing courses in Johannesburg, one of the most sought-after qualifications.
4. What are some of the top Digital Marketing Agencies that students can target after completion of Digital Marketing Courses in Johannesburg?
Flume, MO Agency, V8 Media, G&G Digital, King James Digital, Algorithm Agency, Brave Digital, Lucky Beard, Black Wolf Agency, etc.