Noida is one of Uttar Pradesh’s largest digital and IT centers, with enormous potential for digital marketers. There are over 100 big and small digital marketing agencies in the region that are looking for talent regularly.
In addition, there are several industrial sectors, export houses, and multinational organizations in this region that are upgrading to digital and demand resources skilled in SEO, social media, online advertising, email marketing, and other digital abilities. Due to this increase in manpower requirement, we have researched and compiled a list of institutes offering digital marketing courses in Noida for you.
What you should know about digital marketing…
What does digital marketing refer to?
The promotion of brands utilizing the internet and other forms of digital communication to interact with potential clients is known as digital marketing, sometimes known as online marketing. This encompasses text and multimedia messaging as well as email, social media, and web-based advertising as marketing channels. This encompasses text and multimedia messaging as well as email, social media, and web-based advertising as marketing channels.
If you are not from Noida, check out the best digital marketing courses in other metropolitan cities.
When did digital marketing enter India?
The term digital marketing came into popularity in India in the year 2008, when the masses started using search engines like Google over the Internet. Since then various new organizations were set up and marketing agencies started operating in the country. This led the business owners to gauge the importance of ensuring their business ranked higher on Google SERPs (Search Engine Result Pages).
Small and large businesses alike began operating organic and sponsored initiatives to create inbound marketing leads by 2010. In India, the digital marketing industry exploded after 2010, and it continues to do so now.
Nowadays all we see people doing is spending time watching the screen and not the billboards perched alongside the roads while traveling in a cab or any other mode of transport. With this substantial increase in screen time, even while driving if you notice for a second, the person sitting in the passenger seat next to you would ideally be busy glaring at their mobile screen. It is, therefore, best to say that digital marketing is defined by the use of a variety of digital methods and platforms to reach out to clients where they spend the majority of their time: online.
Why is digital marketing important?
You can reach a broader audience with digital marketing than you could with traditional means, and you can target the prospects, which are most likely to buy your product or service. It’s also less expensive than traditional advertising, and it allows you to monitor outcomes on a daily basis and make adjustments as needed.
There are multiple benefits that you can derive for your promotional campaigns by choosing the appropriate digital marketing courses in Noida and some of them are listed below for a better understanding:
- You may concentrate your efforts on only those customers who are most likely to buy your goods or service
Simply put, an ad put on a billboard, TV, or magazine cover, may not have the desired customer reach that you expect under the traditional advertising methods. The most common factors that you can measure would be the ongoing reader base of the magazine or even the demographics of a certain area, but that’s just it.
With digital marketing, you will not only be able to identify and target a more high-profile audience, instead, but you will also be in a position to customize your content, leading to higher conversion rates. You will be in a position to conduct in-depth market research to identify the buying patterns of your audience. And then utilize this research to customize your marketing strategy time and again, whenever, required.
- It’s less expensive than traditional outbound marketing
With digital marketing, you can track campaigns on a daily basis, minimizing the amount of money you spend on a channel that isn’t generating a high return on investment. Traditional advertising, on the other hand, is incapable of expressing itself in the same way. It makes no difference how well your billboard performs; whether it converts or not is unimportant.
With digital marketing, you also have complete control over how you spend your money. It ensures that you never squander money on channels that aren’t performing well.
- Within your sector, digital marketing levels the playing field and allows you to compete with bigger brands.
It is not easy for a small-scale business to invest a heavy amount of money in TV commercials or outdoor advertising to match the marketing strategies of the bigger brands operating in your line of work. This is where digital marketing comes to your rescue, for good! Focus on generating high-quality and unique content with some long-tail keywords that are related to your product or service. This will help your content rank higher on search engines with the help of SEO tools.
The underlying principle of the search engine is fairly simple; it does not differentiate between the brands. In an ideal scenario, let’s say that a new brand is being launched in the market and is not getting its fair share of content ranking on the Internet. This can be considered as a false case that the search engine is being unfair or unjust to it, as the comparison is being made against a far more well-established brand.
- Digital marketing may be tracked
Digital marketing can provide you with a complete picture of all the metrics that are important to your business, including impressions, shares, views, clicks, and time on the page. Whereas traditional advertising can be effective for some objectives, it has one major drawback: it is difficult to measure the results.
Digital marketing, unlike most offline initiatives, allows businesses to observe exact outcomes in real-time. If you’ve ever placed a newspaper ad, you know how tough it is to determine how many people switched to that page and read your ad. There’s no way to tell for sure if that ad resulted in any purchases at all.
- A digital marketing plan is easy to adapt and adjust
A marketing plan takes a lot of time and effort to design. In general, you’ll stick with a plan until it’s finished, give it time to work, and then assess the outcomes. However, not everything goes as planned. You may discover halfway through that a calculation was erroneous, an assumption was incorrect, or that an audience did not react as planned. It’s really useful to be able to pivot or alter your plan along the road since it keeps you from having to start from scratch.
One of the many advantages of digital marketing is the ease with which you may adjust your plan. It’s a lot easier to adopt a digital marketing plan than it is to adapt a traditional marketing approach like mailers or billboard advertising. For example, if an online ad isn’t doing as well as you’d like, you may instantly change or halt it to improve outcomes.
- Your conversion rate and lead quality may both benefit from digital marketing
Because digital marketing makes it easier to track your marketing efforts, it’s also easier to improve your conversion rate. You can build stronger plans if you can assess the success of each technique. Your conversion rate will improve if you keep refining your strategies. Investing in internet marketing guarantees that everything is set up to get the most conversions possible.
- With digital marketing, you can engage people at any level
Starting to engage your audience as soon as possible is critical. Making a connection early on in the buyer’s journey aids the lead’s progression through the customer funnel. You may do this with digital marketing from the beginning to end, as well as at any moment in between.
You can track your consumers’ complete purchase journey through online channels. For converting leads, it’s critical to understand and analyze how customers move and operate. You may follow them through the process via digital marketing. Even if they don’t convert right away, it helps to ensure that they are aware of your company.
To reap maximum from these benefits of digital marketing, choosing the right digital marketing courses in Noida is an essential activity for you.
How to begin with digital marketing?
When you begin working as a digital marketer, follow the following 8 steps to be more effective at it:
- Define your objectives
When starting, the first critical step for any digital marketer is to define the goals, you want to achieve. It is the goals, which will help you in defining your strategy for achieving them. Let’s say your goal is to increase your brand’s awareness amongst the masses then your strategy would be to reach more audiences through social media platforms. On the other hand, if the goal is to increase your sales, then you may design your strategy involving the use of SEO tools or even pay-per-click campaigns.
- Determine who you want to reach
Being able to identify and target a specific set of audiences is the ultimate benefit that you can gain from digital marketing. Although, your target audience shall vary depending upon the goals you are determined to achieve.
For example, you may have observed that the majority of your Instagram audience is younger and enjoys hilarious memes and short videos, but your LinkedIn audience includes older professionals seeking more tactical advice. You’ll need to adapt your content to appeal to these distinct target audiences.
- Set aside a set budget for each digital channel
Budget allocation will come into existence depending on the tools and techniques you intend to incorporate in your strategy.
The good news is that if you’re focused on inbound strategies like SEO, social networking, and content production for an existing website, you won’t require much money. The major focus of inbound marketing is on providing high-quality content that your audience will want to read, and the only investment you’ll need is your time unless you want to outsource the task.
- Learn to maintain the right balance between paid and unpaid digital strategies
An effective digital marketing strategy requires the use of both free and paid aspects to be a success.
When you are trying to assess the needs of your target audience, and you shift your focus on generating unique online content to attract and convert them into probable sales leads, then your strong results are expected to show during the initial 6 months alone. And all this is gained by putting in minimum expenditure on the advertisements.
If paid strategies are incorporated by you, the probability of seeing your results is much faster. Ideally, for a more long-term oriented sustainable success, it is best to concentrate on expanding your organic reach through the use of SEO, content, and even social media.
- Make material that is interesting to read
Now that you have identified your target audience and set budgetary needs, it is time to start generating unique content for the various digital channels that you intend to utilize. The content you create may be in the form of media posts, blogs, pay-per-click ads, sponsored content, email marketing, newsletters, etc.
As the primary goal of your digital marketing strategy is to improve brand awareness and boost lead generation, therefore, your content should be engaging for all age groups being targeted in each media channel being utilized.
- Make your digital assets mobile-friendly
Considering the amount of screen time that people are now spending daily, you need to ensure that all your digital ads, web pages, social media images, and any other digital assets are fully optimized for mobile viewing.
It might also involve lowering the length of your lead generating forms to make it easier for individuals to download your material on the move.
As the impact of digitization spreads its wings across the world, in the coming years, the human race will be seen devoted to screen-time alone, with minimal focus on their surroundings. Keeping this thought in your mind at the forefront always, you will be creating seamless digital experiences for your mobile using audience, similar to what they would see on a desktop.
- Perform a keyword search
Digital marketing is all about capturing the interest of and keeping your intended audience engaged at all times through personalized and unique content. The driving factor behind this is in-depth keyword research.
Conducting this keyword research is the most critical of all activities, as it assists in optimizing your website and content for SEO activity, enabling users to find your business through search engines more effectively.
- Redefine your strategies based on data analytics
Data analysis plays an important role in the field of digital marketing. With this, you can revisit both your existing media channels and the older ones to identify which channel is receiving more traffic or where your audience is most hooked onto. Once you identify the lags, you can redefine your strategies, so that performance can be improved in due course of time.
For example, after a few months, you could discover that your Instagram followers aren’t feeling as engaged in your material as it once was, but they adore what you’re doing on Twitter. Sure, this might be a hint that your audience chooses a different channel to consume branded material, but it could also be an indication that you should rethink your Instagram approach as a whole.
What are the various types of digital marketing?
There are a total of 13 sub-categories under the flag of digital marketing, which can be utilized depending on the goals, budget, and target audience. These categories are:
- Search Engine Optimization (SEO)
- Content Marketing
- Social Media Marketing
- Pay Per Click (PPC)
- Affiliate Marketing
- Native Advertising
- Marketing Automation
- Email Marketing
- Online PR
- Inbound Marketing
- Sponsored Content
- Search Engine Marketing (SEM)
- Instant Messaging Marketing
Now that you’ve gained insight on why is digital marketing important and how it can benefit you in the long run, let us dive in to find out about the best digital marketing courses in Noida.
1. IIM Skills
IIM Skills is one of the leading institutes with offices in India and UAE and a proven track record of educating over 15000+ students across 35 countries already.
Apart from offering multiple courses ranging from preparing students for the CAT entrance exam to GST certification for working professionals, IIM Skills is also engaged in offering digital marketing courses in Noida.
With certifications being recognized and aligned with The Government of India, Facebook, Google Digital Marketing Course, and Hubspot USA, their course offers a huge range of features and benefits to you.
Course Name: Master Digital Marketing Course
Course Brief: The course involves an extensive 5 month learning period through online lectures delivered via Zoom meeting app by experienced industry knowledge holders, covering over 40 modules of digital marketing.
These 5 months are further divided into 3 months of extensive learning and 2 months of a paid internship, offering a fixed stipend of Rs.6000 to you. In these 5 months, you will be working on over 15 live projects, and, more than 10 case studies. One of the best advantages that you receive through their program is access to premium tools worth over Rs.79000 during the training. Alongside, you also get unlimited access to all the training material, session recordings, and all class presentation material.
During this course, you will learn the basics of digital marketing, various forms of digital marketing, Google web analytics, resume creation using digital infographics, and much more.
The placement cell at IIM Skills is very supportive and even offers career counseling to its students, helping them to forge a clearer road to success. Apart from this, you will also receive support with regards to interview preparation, and, placement services. The alumni of this course are known to be working for some of the known brands such as BMW, IBM, KPMG, Dell, etc.
Course Fee: The course is set at Rs.34000 + 18% GST.
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2. Techstack Academy
Established in 2012, Techstack is a Delhi-NCR-based training center engaged in providing various courses to you based on your area of interest enabling you to upgrade your knowledge and skills.
With a track record of training over 18000 digital marketing professionals in India so far, Techstack Academy has been engaged in offering courses in the fields of cyber security, and, full-stack development training. Professionally, they are associated with companies namely Orangus India and E-dinero Group. The academy has also ventured into the field of digital marketing and is fully equipped to offer digital marketing courses in Noida to interested candidates.
Course Name: Corporate Technologist Digital Marketing Course
Course Brief: The course involves an extensive learning period of 6 months, spread over a whopping 57 modules to learn from. The lectures are delivered via classroom mode, alongside live project training.
Offering dual certifications from both Techstack and Orangus India, the academy offers a variation of this course in terms of duration. The course can be completed at your own pace, say for 3, 6, or even 18 months. The 6months course is inclusive of a 45 days internship period, along with access to over 25 case studies and various live projects as well. The classes are being taught by knowledgeable industry experts from well-known organizations such as IBM, Google, and even Infosys.
Course Fee: The course fee is set at Rs.11000 per month. They offer a no-cost EMI facility as well.
3. Insider Academy
Based in Noida, the Insider Academy is dedicated to educating all its students on the latest industry trends in the ever-growing digital marketing landscape. The USP of Insider Academy is all hands in on offering digital marketing courses in Noida.
They offer research-based training to all the enrolled students for a faster grasp and understanding. The instructors at the academy are involved in studying the changing patterns in the industries across India and revise the course curriculum accordingly.
Course Name: Digital Marketing Course Delhi
Course Brief: The course offered by them is spread over 18 modules, which are covered through 37+ hours of interactive trainer-led online sessions. The trainers at the academy are Google certified with over 6 years of experience in the industry.
The entire course can be completed by you based on your scale of learning and time availability (if you are a working professional). They offer weekday batches with course coverage time as 3 months, weekend batches with 4 months duration, Sunday only batches with 5 months duration, and fast track batches with 45 days duration respectively.
The placement cell offers job assistance to all candidates and their alumni are known to be working with some of the known brands such as Thomas Cook, Policy Bazaar, etc. Along with this, they also offer lifetime access to premium tools worth Rs.28900.
Course Fee: These details are not available on their website; hence, contacting them is the only option.
4. Professional Institute of Marketing Strategy (PIMS)
Another addition to the digital marketing training segment is the PIMS Institute, offering its guidance and knowledge base to the enrolled candidates. Over the past few years, the PIMS team has trained nearly 5500 students, who have been educated and trained by trainers with over 10 years of experience in this industry.
Course Name: Diploma in Digital Marketing Certification Course Training
Course Brief: The course is covered over 4 months, spread over 36 modules to learn from. You can choose to attend the classes either online or in a classroom setup. The students will have the advantage of working on 6 live projects and also gain free access to premium tools worth Rs.70000.
The placement cell supports all candidates for entrepreneurship and even interview preparation with the corporate tie-ups under their hood. The institute also offers internship assistance to all candidates for 3 months. Upon completing this course, you are awarded 15 types of certifications.
Course Fee: The course fee is set to Rs.35000 (inclusive of GST).
Another institute performing successfully in the field of digital marketing is the Digiperform institute offering advanced digital marketing courses in Noida. The institute has trained over 24000 students to date and has also delivered 18000 successful placements.
The course is divided into 3 categories, namely, planner level with 6-8 weeks duration, practitioner level with 10-12 weeks duration, and then professional level course with 18-20 weeks duration respectively. Each course category covers a specific set of modules, which instills the required skills in you for the chosen level.
Course Name: Advanced Digital Marketing Course
Course Brief: Basis the selection you make for the type, of course, you want to enroll for, the content shall vary accordingly. However, in all cases, you will gain working knowledge and exposure to premium tools worth Rs.50000 and above during the tenure of the course. The sessions can be taken by you both in a classroom setting or online.
Course Fee: The course fee is set to Rs.55000 + 18% GST
6. Digital Edge Institute
With multiple outlets in Noida, the Digital Edge Institute offers comprehensive classroom training sessions to you. They have trained over 5000 students to date with successful placement rates and positive reviews from their alumni.
Course Name: Advanced Digital Marketing Course
Course Brief: The course is spread over an extensive 33 modules, which are covered over 6 months. The course is delivered by Google certified trainers, well equipped to teach you every concept in the field of digital marketing with clearly defined logic for a deeper understanding.
The placement cell grooms you for interviews enabling you to secure the dream job in the field of digital marketing. Upon successful completion of the course, you will be awarded a total of 15 certifications.
Course Fee: These details are not available on their website; hence, contacting them is the only option.
7. Institute of Film Training & Digital Marketing (IFTDM)
IFTDM is a renowned name in the fields of film training since the parent company Garage Group is an established brand in this segment already. The institute is also equipped well enough to educate you on digital marketing courses in Noida.
The institute thrives on the concept of teaching young minds and training them in the art of digital marketing, with the hope to see them promote their brand stories to new heights in this field.
Course Name: Digital Marketing Course
Course Brief: The course can be undertaken by you either on 4-month tenure or on 6-month tenure depending on your feasibility and time availability. All the lectures are delivered by working industry professionals so that you gain more than just theoretical knowledge from their experience.
The placement cell is supportive in every way to help you land your dream job in the digital marketing field. Unlike any other institute, IFTDM follows a stringent process for granting admission to their digital marketing courses in Noida.
Course Fee: The seat blocking fee has been set to Rs.5000, however, the actual details may be revealed during the one-on-one session with their team post-admission form submission.
Frequently Asked Questions (FAQs)
- What are the requirements for digital marketing?
The digital marketing requirements differ from one institute to the next. Typically, a class 12 passing certificate is required to enroll in a digital marketing certification course. A postgraduate-level digital marketing program requires a graduation degree from a university-recognized college.
- Is it possible for me to learn digital marketing on my own?
Yes, with the aid of free YouTube videos and courses available through various organizations operating under the MOOC (Massive Open Online Course) network, you can study digital marketing on your own. The courses’ reliability, however, remains uncertain. Instead, you may choose a more suitable option from the digital marketing courses in Noida compiled in this article for you.
- Is it possible to make a living as a digital marketer?
Yes, digital marketing is a viable job choice. Digital marketing occupations are very dynamic, with exciting challenges and possibilities, as one of the fastest-growing industries. You can land a well-paying career in a decent position if you have experience in relevant digital abilities. Whether you’re creative, tech-savvy, or analytical, there’s a place for you in the digital marketing field.
- What are the many topics addressed in a digital marketing class?
Among the primary principles studied in a digital marketing course are SEO, SEM, Google Analytics, content marketing, advanced blogging, digital media, Email Marketing, and social media marketing. However, most institutes include several sub-modules in their curriculum.
In the end, it is best to say that finding the best fit from the above-curated list of top 7 digital marketing courses in Noida will be your call completely. However, it is the readiness for job and placement support that matters the most for many.
As every institute has designed a curriculum to suit your needs differently, therefore, shortlisting the right fit for yourself from this comprehensive list of top 7 digital marketing courses in Noida might prove to be a tad bit competitive. However, since a free demo class is available from each institute, it will enable you to clarify your doubts about the course, along with other fringe benefits.
You also need to identify which institute has the best trainers, or how the course being offered is different from the others. You also need to validate the certifications being awarded and their recognition status in the Indian market. All these factors will help you in choosing the right institute from this list of digital marketing courses in Noida.