Modern consumers are becoming accustomed to shopping online more and more frequently. In order to start a successful online business, website owners need to understand the fundamentals of search engine optimization. Online businesses rely heavily on organic search for traffic. SEO’s aim is to establish a strong and efficient website so that maximum traffic is generated. The more a website is searchable and visible, the better the credibility of the company. Hence, in today’s digital world, SEO training courses are high in demand that plays a vital role in attracting customers.
When done correctly, SEO can not only drive traffic to your website, but it can also bring potential customers who are looking for the products and services you offer. There are many SEO training courses available to anyone who is interested in understanding and learning the principles of SEO. If you are interested in upgrading your SEO skills, this article reviews the Top 11 Search Engine Optimization courses offered online.
What is Search Engine Optimization?
The purpose of search engine optimization (SEO) is to increase the quality and quantity of traffic from search engines to a website or web page. SEO takes into account what people search for, why people type specific terms into search engines, and which search engines are preferred by their target audience as part of an Internet marketing strategy.
By ranking higher on the search engine results page (SERP), a website will receive more visitors from a search engine. These visitors may then turn into paying clients. By improving your company’s visibility through search engines such as Google, Yahoo, and Bing, you can make your website more visible to those who are looking for the kind of solutions that your brand, service, or product can provide.
In the business world, SEO is crucial to ensure that businesses answer their audience’s most relevant questions on search engines while driving customers to their products and services.
What Are the Best SEO Training Courses?
In the age of SEO, it is more important than ever to understand the basics and stay up-to-date on the latest industry developments and trends. As you become more familiar with the subject of Search Engine Optimization (SEO), you will improve the quality of your Search Engine Results Page (SERP).
SEO training courses will help you optimize your website; gain new skills in keyword research, as well as find out about the latest updates in this field. The following are the online best-rated and recommended SEO training courses.
1] IIM Skills
IIM Skills is a leading provider of professional training programs. The Advanced Search Engine Optimization Course at IIM Skills is comprehensive and all-practical. As part of the program, participants take part in a mix of internships to get practical exposure whilst also receiving the required weekly training to ensure 100% practical experience.
This online SEO program includes 4-week SEO training classes and an 8-week paid internship. Here are the SEO skills that you can attain by taking IIM Skill’ Advanced Online SEO Course:
- In-Depth Keyword Research
- Proficiency in Writing
- Technical Skills
- Critical Thinking
- Networking and Communication Skills
This course will introduce you to the most valuable, widely used tools recommended by SEO experts, such as:
- Google Search Console
- Ubersuggest
- Answer The Public
- KWFinder
- Performance Tools
- On-page Optimization Tools
- Off-page Optimization Tools
IIM SKILLS SEO Course is Best Suited For:
- Students
- Entrepreneurs
- Digital Marketing Professionals
- Content Writers
- Copywriters
- Freelancers
- Bloggers
The cost of this advanced search engine optimization course is Rs.14,900
Other Courses
- Digital Marketing Course
- Content Writing Course
- Technical Writing Course
- GST Certification Course
- BAT Course
2] SEMRush Academy
SEMRush Academy offers a user-friendly SEO training course with downloadable resources and easy-to-understand content. It is designed for people who are interested in creating content that will rank #1 on Google using the latest strategies. This course includes video tutorials, worksheets, and practical tips designed to help you reach your SEO goals.
In This Program, You Will Learn About a Number of Topics, Including:
- Keyword Research Tips
- Content Link Building
- Content Promotion Strategies
- How to Build a Power Page
- How to Choose a Proven Topic
The SEMRush Academy course is broken down into 28 lectures and is available to any registered user.
3] Yoast SEO Academy
Yoast SEO Academy has a large selection of courses that cover a wide range of SEO subjects. There are many different SEO courses that are available to you at Yoast Academy, including:
- Keyword Research Training – $99 USD
- Local SEO Training – $79 USD
- SEO Copywriting Training – $99 USD
- Technical SEO Training – $99 USD
- E-commerce SEO Training – $79 USD
The Yoast SEO Training Courses Include a Number of Key Lessons That Teach You How to:
- Perform keyword research independently
- Write an original, readable, and findable blog post
- Avoid common SEO mistakes
- Use the Yoast SEO plugin to optimize your texts
- Create or improve your own site structure
- Attract more subscribers and customers
There are also free SEO training courses available for beginners at Yoast SEO Academy.
Amongst them are the following courses:
- SEO for Beginners
- WordPress for Beginners
- Structured Data for Beginners
- WordPress Block Editor Training
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4] HubSpot Academy
HubSpot Academy is a worldwide known provider of free online training. The HubSpot’s SEO Certification Course may prove useful for marketers, content creators, or anyone looking to hone their SEO skills.
The Modules That You Will Cover in This Course Are:
- Search Engine Optimization Basics
- Technical SEO
- On-Page SEO
- Keyword Research
- Link Building Strategy
- Content Structure
- SEO Reporting
This Course Will Teach You:
- How to analyze your website’s SEO and optimize it
- How to create backlinks to your website to improve its visibility on search engine results pages
- How to use keyword research and analysis to improve your search engine rankings
The HubSpot Academy’s SEO course is completely free and consists of:
- 6 lessons
- 26 videos
- 5 quizzes
You can find more information about their SEO training courses at www.academy.hubspot.com
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5] Springboard
Springboard is an online learning platform that provides comprehensive mentor-led programs in software engineering, data science, cybersecurity, UI/UX design, and other technical fields. For those who are interested in SEO training courses, this online learning platform is an excellent choice.
The Search Engine Optimization Course by Springboard is designed to help someone with minimal SEO experience understand the basics behind SEO, explore how to optimize a site for organic traffic, and identify and correct mistakes while tracking results.
There Are Six-Core Sections to This Free SEO Training:
- An introduction and history of SEO
- Keyword research and content planning
- On-page SEO
- Technical SEO
- Building links
- Results and reporting
Each of these sections contains a detailed lesson that demonstrates how to apply it to your business, along with case studies to explain how others have used it. This course is suitable for marketers and entrepreneurs who wish to learn more about SEO for free and how to implement it effectively.
6] Udemy
Another online learning platform that offers SEO training courses is Udemy.
One of the best-rated and most recommended courses that you can take is:
- The Ultimate SEO Training 2022
This course will teach you all you need to know to be able to implement an effective SEO campaign:
- Having a better grasp on how SEO works
- The best way to structure and optimize your website for top rankings
- How to determine what keywords are most relevant to your website
- The role of quality content in search engine optimization
- Find out what your competitors have been doing to improve their SEO efforts
- Tips on unique blog post ideas
- How to build powerful backlinks
This course is for:
- Bloggers
- Webmasters
- Digital Marketers
- SEO Beginners or SEO Experts
- Anyone who wants to learn about SEO
The Main Modules Include:
- SEO Fundamental Principals
- Keyword Research
- Content Creation
- On-Page SEO
- Off-Page SEO
- Technical SEO
- Speeding Up Your Website
- User Experience (UX)
There are 27 articles in this course along with 17 downloadable resources, and it is priced at $14.99.
This course is described in more detail on the Udemy website www.udemy.com
7] Coursera
If you are interested in learning about SEO, Coursera also offers several SEO training courses that you can take. University of California, Davis offers an online course – Search Engine Optimization Specialization.
This Specialization consists of 5 Courses:
- Google SEO Introduction
- Google SEO Principles
- Website Optimization for Google Search
- Tactics for SEO Optimizations
- Capstone project
This Course Will Teach You the Following Objectives:
- You will know how Google search works and other search engine algorithms
- You will develop practical skills that can be applied to a career in digital marketing or web content creation
- You will understand what is on-page and off-page optimization,
- You will know how to conduct SEO website audits, and how to align SEO with overall business objectives.
It is recommended that you take these courses in the order they are listed since each one builds on the skills you developed in the previous one. To complete this Specialization, you will need approximately 5 months.
8] Moz Academy
The Beginner’s Guide to SEO is a free online course developed by Moz Academy, which is recognized as an excellent resource for SEO beginners. In this guide you will find an overview of all major aspects of SEO including selecting keywords that can drive qualified traffic to your website, creating a search engine-friendly website, building links, and promoting the unique value of your website.
There Are Seven Chapters in This Course:
- What is SEO?
- How Search Engines Work
- Keyword Research
- On-site SEO
- Technical SEO
- Link Building
- Measuring and Executing SEO
If you are interested in learning more about this free SEO training course, you can check out the website www.moz.com
9] Bruce Clay SEO Training
The SEOtraining.com platform is a cutting-edge interactive membership site offered by SEO’s industry leader Bruce Clay Inc. Founded in 1996, Bruce Clay Inc. delivers search engine marketing services such as search engine optimization (SEO), pay-per-click management, social media marketing, SEO-friendly site architecture, content development, and SEO tools and education.
The Bruce Clay SEO course is a membership program that provides members with the latest information and resources to improve their websites’ ranking. The course offers over 15 hours of instruction, making it a valuable experience for students of all levels.
Here Are Some of the Modules Covered in This SEO Course:
- The Importance of SEO
- SEO Concepts
- How Search Engines Work
- SEO Content
- Mobile SEO
- Technical SEO
- Linking Strategies
- Siloing Concepts
A Membership at SEO Training.com Gives You One 1-year Access to:
- Training Materials
- Monthly Live Q&A Sessions
- E-books and other resources with in-depth research on SEO issues
- Discussion forum access
- Subscription to advanced SEO Tools
You can visit www.seotraining.com for more information on this SEO training program.
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10] The Knowledge Academy
The Knowledge Academy is an established institution providing training courses worldwide with instructors who are subject matter experts with extensive experience in the industry. The SEO Masterclass offered by The Knowledge Academy is an online instructor-led program and is suitable for anyone who needs a basic understanding of SEO.
The focus of this course is on the fundamentals of SEO, including its definition and principles. Presented from a beginner’s point of view, the course explains what SEO is and why it is so important.
After the Completion of This Course, You Will Be Able to Achieve the Following Goals
- Find out how onsite optimization can get a website to the top of search results.
- With the help of tools, learn how to select, collect, and use relevant keywords.
- Get familiar with social media and mobile SEO.
This Course Covers the Following Main Modules:
- Introduction to SEO
- Importance of SEO
- Search Engines
- Keyword Research
- SEO Copywriting Techniques
- On-Site Optimization
- Off-Site SEO Techniques
- Managing Link Building
- Mobile SEO on Various Platforms
11] Reliablesoft Digital Marketing Academy
The SEO Training Bundle Course is a comprehensive online SEO program offered by Reliablesoft Academy. There are a total of four courses included in this bundle:
- The Complete SEO Course
- The E-commerce SEO Course
- The Keyword Research Course
- The Google Analytics Course
This SEO training program will teach you how to massively increase SEO traffic to your website in an incredibly brief period of time.
The Modules Covered Are:
- On-Page SEO
- Off-Page SEO
- Technical SEO
- Advanced SEO
- SEO for Beginners
- Keyword Research
- Google Analytics
- Image Optimization
- Local and International SEO
- E-commerce SEO
- SEO Services and Tools
What Will You Learn With This Extensive Course?
· How to do Search Engine Optimization for your own website
· An introduction to SEO and the best way to learn SEO
· How to use SEO to increase your sales and traffic
· What search engines consider when ranking pages
· The most effective way to get SEO traffic from Google
· How to make your content easier to find by search engines
· How to conduct a content SEO audit of your website
· Content writing tips for SEO
· The best way to optimize your titles and content
· A guide to using structured data
· The best way to create conversion-oriented landing pages
Frequently Asked Questions
1] Why do companies need SEO specialists?
The algorithms and technical parameters that Google and other search engines use are constantly changing, making it more challenging to appear on the first page of search results. Therefore, in order to successfully implement their SEO marketing strategy, companies need to hire SEO professionals that are well-trained and up-to-date with the latest changes in the SEO field.
2] Who should sign up for SEO courses?
Businesses, managers, and marketing specialists who want to increase the number of visitors to their websites will benefit most from SEO courses. If you’re an entrepreneur trying to build your own business or a marketing professional looking to improve your career skills, an SEO course might be right for you
3] What will I learn from SEO training courses?
Students who take SEO courses learn how to rank well on Google and other search engines.
Topics typically covered include:
- A mix of on-page and off-page strategies to direct traffic to your website
- typical on-page SEO techniques such as choosing the right keywords, using hyperlinks, and using images and HTML tags
- Off-page techniques such as building backlinks and marketing your content
4] How can my business benefit from Search Engine Optimization?
The use of search engine optimization increases organic traffic and helps reach all target audiences. SEO enables brands to gain more visibility, reach more customers, and earn more revenue online.
5] Is SEO a good career choice?
Having an understanding of Search Engine Optimization is an essential skill for digital marketing. As companies are increasingly emphasizing digital aspects of their marketing strategies, it means the demand for SEO Specialists will increase. Hence, a career in SEO could be a great choice if you are genuinely passionate about the Web.
Conclusion
Whether you are a beginner or working professional interested in learning new SEO skills or you want to learn the best SEO practices, you should consider taking advantage of SEO certifications and SEO training courses. In order to become proficient in specific SEO skills such as keyword research, link building, site audits, content marketing, on-page SEO, or technical SEO, then picking one of the courses mentioned above is the right choice for you. Since the SEO industry is evolving at a fast pace, it’s a must for you to keep up with the newest developments in the industry to ensure that you stay afloat.