Surat is a place of businesses, big and small, hence, there are great opportunities, especially for SEO. By learning SEO courses in surat, you can have a shining career, start your own SEO agency or work for huge corporations and aspiring start-ups. The possibilities are endless and not bound by location, you can pursue a job abroad or work remotely in various countries.
The first step to take is to choose the best place to learn the art and science of SEO. I will enlist some best SEO institutes which can teach you SEO in depth.
What is SEO?
SEO – Search engine optimization is the process of optimizing your websites for better search engine rankings. In simple terms, SEO is a set of practices and techniques which help your websites rank well, and attain top positions (first page) in popular search engines like Google, Bing, Yahoo, etc.
There are many types and categories of SEO practices depending on which type of website you are trying to optimize. Though it’s mainly divided or classified as On-Page SEO and Off-page SEO. Let us briefly discuss the major types of SEO.
Kinds Of SEO:
Technical SEO is the set of practices that needs to be followed in a website which may require some technical or coding knowledge for the website to be ranked well in search engines.
These practices include making the website secure by getting an SSL certificate, optimizing the website for speed by optimizing the images, reducing the number of resource requests, and making the website responsive, mobile-first, and mobile-friendly.
Having a user-friendly navigation structure, including a complete XML site map, adding structured content, etc. These are done while building and maintaining the website from time to time.
on-page SEO is the SEO practices followed for the elements of the website one would like to optimize for rankings, this includes, titles, headings, and images, giving internal links to other relevant pages of the website, giving external links to some relevant pages with great domain authority, etc.
These practices form a daily routine and act as the basic and fundamental steps to better search engine rankings. The main part of on-page SEO is the content, producing informative, authoritative, and trustworthy content.
On-page SEO has been prone to various changes since the beginning, hence it’s important to be updated with what’s relevant and good in the present context and update the website’s content accordingly.
Off-page SEO has focus on factors that are beyond the website’s own pages and spread over the internet. By improving those factors which cannot be controlled by the web page itself, the rank of the web page improves. This includes the number of backlinks a website has in popular and trusted websites with good domain authority.
To build high-quality backlinks, techniques like guest blogging, maintaining an interactive social media presence, getting mentioned in highly ranked websites, Press Release distribution, and getting good online reviews, etc have a good influence on SERP.
Local SEO is certain practices that are followed to make sure you rank on certain geographical positions, this can be city-specific or country specific. These techniques are useful when you or your client owns a business that offers products or services to a specific location.
For example, a dry cleaning service website will want to rank well on specific locations based on the areas they cover. In addition to this, local SEO may be useful to boost the overall ranking of the website.
SEO For E-commerce:
Though the practices are similar to on-page and off-page SEO practices, these practices are specific to e-commerce websites where commercial transactions happen online. This SEO is specific to product pages of an e-commerce website, whereas the other static pages and blogs have to follow the general SEO techniques.
SEO for e-commerce includes optimizing the processes and optimizing the landing pages and product pages for better conversion rates to gain more sales. Optimize the product categories, focus on commercial keywords and action-oriented keywords, and persuasive keywords, including features like related products, frequently bought together, and other panels giving out commercially relevant information.
Optimize images by naming them with product keywords and using the right alt tags. Having testimonials for the brand, and customer reviews on each product page can improve credibility. These practices are relevant only when the website aims at direct sales.
By joining an institute offering SEO Courses in Surat, you can learn each of these aspects in depth.
Careers Based On SEO:
Now that you know what the different kinds of SEO are, let’s have an overview of the different career paths you can take after being certified by SEO Courses in Surat.
They are the ones who analyze the results of SEO, the factors affecting or influencing the brand presence of the businesses, and come up with various ways to improvising it by doing keyword research, analyzing the traffic reports, and working for the overall improvement of user-experience.
Their other major responsibilities are supervising and optimizing website content, link building, and finding marketing opportunities based on SEO.
Someone who plans an effective Organic SEO Strategy and helps in its execution. Their main job is to come up with a strategy that will be in line with the goals of the business and yield desired results in terms of SERP suggest content creation strategies to achieve SEO goals.
Someone who executes the SEO strategies, do the keyword research, eliminate duplicate content, build links, do on-page SEO regularly, do competitor analysis, create and perform studies on web analytics report and create highly optimized SEO content and oversee the content creation process, etc.
They must also coordinate various online marketing activities such as Pay per click marketing, social media marketing, running sponsored ads, etc, optimizing ad copies and sales copies, etc. They must also work to increase and maintain the SERP and prevent a decline in rankings.
SEO Content Writer:
Those who write content for websites and blogs with SEO as their main focus. Their job is to produce Authoritative and Trustworthy content with a focus on the right keywords, maintaining the right level of keyword density and lucid content structure which is both informative and entertaining in nature.
SEO manager is a supervisory and leader position for handling, coordinating, and guiding a team of SEO Analysts, strategists, executives, and content writers toward meeting the goals and objectives of the business and the clients.
The responsibilities of an SEO Manager include creating, managing, and keeping the work plans updated according to the shifting trends and monitoring the performance and ROI of the SEO efforts taken. Spending time in Research and development to find new opportunities and offer effective recommendations to the business.
Though a copywriter doesn’t directly sound like an SEO career, in practice copywriters must strictly follow SEO because every organization wants their sales pages to be ranked in the search engines in top positions. A copywriter is someone who writes content to make people purchase products or services of the organization by direct selling or indirect persuasion.
Copywriters use commercial keywords to target potential buyers and optimize the content to focus on the action words and bring in buyer traffic, hence SEO is a part and parcel of their career. So if you are someone who has SEO skills and content writing skills suitable for marketing, sales, and advertisement, then this career is the right fit for you.
Someone who trains the existing personnel of the organization and imparts knowledge and develops competencies and expertise in SEO practices. Offer training for various SEO tools and software to improve accuracy and productivity. Educate about the changing rules and trends and new methods that can be followed.
A few other best courses in Surat
- Digital Marketing Courses in Surat
- Technical Writing Courses in Surat
- GST Certification Courses in Surat
TOP 5 SEO Courses in Surat With 100% Practical Learning & Certification
Now that you have got a clear idea about SEO, let us discuss the different institutes through which you can learn SEO courses in Surat.
1. IIM SKILLS
IIM SKILLS ranks in the list of top online educational platforms that provide different courses with practical training. They offer one of the best SEO courses in Surat that covers all the aspects of SEO. They provide practical learning that you can get from the comfort of your home.
There are a lot of perks to choosing IIM SKILLS if you are looking for SEO courses in Surat. The SEO course offered by them is named Advanced Search Engine Optimization course that will provide you with a paid internship and master certification after completion. So if you are looking to pursue SEO courses in Surat, IIM SKILLS can be the best fit for you.
SEO Course Curriculum:
The online SEO program at IIM SKILLS is practical and exhaustive that is consist of 9 modules. The extensive curriculum gives you practical learning.
- Module 1- Introduction to SEO
- Module 2- Setting up the right niche
- Module 3- On-page SEO
- Module 4- Off-page SEO
- Module 5- Technical SEO
- Module 6- Search Console
- Module 7- Google Analytics
- Module 8- Reporting in SEO
- Module 9- Bonus Module
- 16 hours of practical learning
- 2 months paid internship
- 100% placement support
- Master the nuances of SEO
- You will Master certification of the course after completion
- Learn from industry experts
- Lifetime access to LMS
- Access to SEO tools worth 20k
Course Name: Advances Search Engine Optimization course
Course Fee:14,900 plus 18% GST
Course Duration: 1 month
Course Mode: online
Also Read: IIM SKILLS SEO Course Review
2. Surat Training
It is one of the oldest training institutes established in Surat, Gujarat. If you are someone who prefers learning SEO courses in Surat in offline mode, then this institute could be the best fit for you. The course is focused on on-page and off-page SEO, however, they cover aspects of technical SEO like Schema, structured data, site map creation, and speed optimization within on-page SEO and give an overview of tools Shopify, open cart, and Magento.
Their off-page SEO is focused on link building, guest blogging, toxic link removal, profile creation, and competitor analysis. They also teach you how to use premium cloud-based tools like Ahref, SEMRush, Moz SEO, Raven, etc. They claim to have eight years of experience in the industry and have trainers who are industry experts.
They also offer placement assistance. The only con is there are no alternative modes of learning. The batch timings and fee structure details are to be enquired about directly.
Weetech is India’s top leading education provider institute that offers one of the best SEO courses in Surat. Being headquartered in Surat, Weetech provides its students with practical learning associated with current global situations. Here you can even choose your learning mode as the institute gives training in hybrid mode (online/offline).
You will get to learn all the aspects of SEO from industry experts. Before enrolling yourself in the program, you can attend their free demo lecture. Any day between Monday to Saturday to get firsthand experience of SEO training techniques.
- Search Engine Optimization management
- Live projects
- Off-page SEO practical training
- Placement assistance
- Demo lecture before enrolling
- Hand-on experience with SEO tools
Course Name: SEO Training course
Course Fee: You can get the fee details from their official website
Course Mode: Hybrid (online/offline)
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4. Smart Mentor
A Surat-based company gives training on both SEO and digital marketing within a single course, treating them as twin skills to earn. They give you two different options to choose from, attend live classes if you are from surat or learn online from your place from any part of the world. They have two different courses you can enroll in based on your skill levels and needs.
Digital Marketing & SEO for Beginners
( this course gives you access to the first eight modules of the beyond the basics course) so talking up the beyond, the basics course will be the optimal solution.)
Digital Marketing & SEO – Beyond the Basics
The minimal eligibility for both courses is passing the 10th class or +2
- Overview of SEO
- Tactics and methods, website domain
- Relevant filenames, design & layout
- Optimized keywords
- Optimized metatags
- Title, anchor optimization
- Verifying a website
- Introduction to PPC
- PPC terminology
- Writing a PPC Ad
- Creating a keyword list
- Targeting and positioning
- Landing pages
- Bidding and measuring results
- Facebook and Bing Ad
- Introduction to SMM
- Social networking
- Media sharing
- Ratings and reviews
Course Duration: 16 weeks
Course Fee: 21,000
Course Mode: Hybrid (online/offline)
Indian institute of digital education claims to be ranked as one of the top institutes which offer advanced training in SEO.
- Nearly 100 Hours of Live Class
- More than 50 Hours of Videos
- 1-on-1 Mentoring Sessions
- 20+ Industry Tools being taught
- In-Class Live Presentations
- 7+ Live Projects & Practice Assignments
Learning mode is online through both live and recorded sessions divided into three terms wherein the first term covers:
- Introduction to Digital Marketing
- Search Engine Optimization
- Key Performance Marketing Jargon
- Search Engine Marketing
- Campaign Planning
- Presentation Making
They follow a combined or hybrid approach in teaching both search engine optimization and digital marketing simultaneously. After successful completion of term 1 training, copywriting and social media marketing which are additional advantages for SEO professionals are taught.
- Content Strategy
- Social Media Marketing Organic
- Influencer Marketing
- Resume Making
- Interview Skills
The third term concentrates mainly on analytics and performance reports as well as paid marketing.
- Social Media Marketing Paid
- Social Analytics
- Google Analytics
On completion of each module or term, a project is given to the students, this helps students to implement the skills acquired practically. Apart from organic SEO, the course also teaches how to run paid ads on different platforms like Facebook, Twitter, LinkedIn, and Google. Premium SEO tools like MOZ. spyfu and yoast are also taught to the students within the curriculum. They have placement support to help their students land desired jobs.
- Live projects after the completion of each term
- Dedicated mentor for the students
- In-class Presentations:
- Resume building and interview training
- Placement Assistance
Course Name: Hybrid Digital Marketing Course
Course Fee: Rs 88,983 plus 18% GST
Course Duration: 5 Months
Course Mode: online
1. What are the tools I need to start offering SEO services?
To start offering SEO services, you can start with free tools like google keyword planner for keyword research, google analytics for monitoring web traffic, google search console for submitting websites to search engines, and monitoring Search engine ranking positions. Google developer tools detect technical SEO issues and resolve them. Paid options like ahref and Moz are also available for advanced needs.
2. Can I start an SEO agency after learning SEO courses in surat?
Yes, you can start an SEO agency after being certified in any of the SEO courses in surat. There is not much difference in the skills needed to be an SEO expert and to own an SEO agency, the only key difference is the business mindset, team building and leading, inherent business skills, and business sense. If you are someone with such skills and passion, then starting an SEO agency is the right choice for you.
3. What other skills would help me stay ahead in an SEO Career?
SEO skills work hand in hand with social media marketing skills and copywriting skills. A good SEO content writer must also have adequate knowledge in writing a good SEO-optimized ad copy for running ads and sales copy or sales letters on sales pages. Digital marketing also known as social media marketing is also an extension of search engine marketing because these social media pages also rank in search engines easily and hence they bring traffic to the main business website. Though pure SEO skills are enough to be an SEO Expert, knowledge of social media marketing will give you an advantage.
4. How much will I be able to earn after completing SEO courses in Surat?
The minimum you can earn as an SEO professional in India is ₹ 2.5 Lacs Per Annum as a fresher based on surveys available. Experienced professionals earn up to 12 lacs per annum. There are opportunities to take up freelance projects online to earn more than that from the comfort of your home.
5. Do I need to know coding in order to do search engine optimization?
Coding or programming knowledge is not mandatory to become a successful SEO professional in today’s scenario. There are tools and content management systems to help you do the necessary SEO stuff. Insert alt tags in images, add SEO metadata, follow the heading structures (H1 to H6), etc. however some parts of technical SEO requires a good knowledge of code to understand how it works and what needs to be done to optimize it. However, in practice, the skill to coordinate with web developers and codes and get things done with their help and having the knowledge of where coding needs to be optimized is enough for having a flourishing career as an SEO expert.
In today’s time, Businesses and other corporate sectors want more traffic on their website to make them more visible. Because more traffic means more opportunities that lead to new audiences and customers. With best practices and proper training, one can become an expert in SEO algorithms and can make a successful career in it as an SEO expert. As said before Surat is a place of business whether it’s big or small.
Every business has its own website that needs traffic and it would be possible if SEO algorithms are properly followed. You can achieve the skills required to become an SEO expert by acquiring a suitable SEO course. So if you are a resident of Surat looking for one of the best SEO courses in Surat, this article has mentioned the top 5 SEO courses in Surat for you. Choose what fits you well and get your journey to be an SEO expert started.