A digital marketing career is one of the most sought-after professions in today’s time. The boom in Internet usage especially during the lockdown and the ever-increasing number of people using various social media platforms are some of the major reasons for its growth. It opened enormous opportunities for digital marketers and those looking to explore and learn about this field. On top of it, technological advancement has also added up to the increased demand for digital marketing. For those who wish to explore this field, there are several institutions providing quality digital marketing courses in the Netherlands.
In today’s time, every company is trying its best to reach as many people as possible and that is where digital marketing plays a significant role. It helps them to increase their reach and drive sales growth through various methods like Advertisements on various social media platforms, analyzing internet trends, etc. In this article, we will discuss the Top 5 Digital Marketing Courses in the Netherlands.
What is Digital Marketing?
In the simplest of terms, digital marketing comprises two words, that is, digital and marketing where digital means driven by technology and involves the usage of electronic devices and the internet, and marketing means promoting a product or service for the purpose of selling.
The purpose of digital marketing is to connect with and engage customers by using various digital tools like social media platforms, e-mail marketing, websites, etc.
Unlike traditional methods of marketing like newspaper, and television ads that are expensive and unaffordable for small companies, digital marketing has been a blessing to small businesses and companies that want to increase their reach but do not have lots of money to invest in the marketing of their products or services.
Benefits of Opting for Digital Marketing Courses in the Netherlands
Digital Marketing has brought a significant change in the concept of marketing. Not only has proven to be beneficial for all kinds of business be it small, or large but has also opened doors of immense career opportunities in the Internet world.
As technology is advancing, more and more companies want to go digital and, establish their brand online and that is a difficult task without the help of a digital marketing agency. This has led to a sudden rise in the demand for digital marketing professionals.
For those looking to enter the field of digital marketing, this is the best time to explore it and make a career in this field.
Convenience- Digital marketing courses in the Netherlands are Convenient, and Cost-Efficient. To acquire the best knowledge of digital marketing, it is important to gain it from the experts in this field, and what is better than opting for a course with a high rating and great student reviews?
A digital marketing certification from a renowned institute will add credibility to your CV and accelerate your chances of getting a job. Although there is no dearth of institutes providing digital marketing courses, it is upon you to decide which one to choose according to your budget and convenience.
We have prepared a list of the best Digital marketing courses in the Netherlands for you, so you do not have to worry about spending a lot of time searching for the best digital marketing courses.
Flexibility- Most of the Digital marketing courses in the Netherlands have flexible timings as all the classes are recorded and you can access them anytime you want. So, if you are a student or have a job, you do not have to worry about missing classes. Since digital marketing is completely internet-based, it can be done remotely. You can work wherever you want, even while traveling which is not allowed in a lot of corporate jobs.
Practical Knowledge- Digital Marketing is completely practical. It does not rely much on theoretical knowledge. The more you experiment and practice, the better you become at it. The Digital Marketing Courses in the Netherlands teach the necessary skill sets, and technical know-how required to excel in the field of digital marketing. Some renowned institutes also provide internship programs after the completion of the course.
Job-Assistance- Along with providing quality instruction, these Digital Marketing Courses in the Netherlands assist their students with job placement and career guidance with the help of their dedicated placement cell. This is beneficial for students who are new to this field and are not well-versed in the opportunities that digital marketing offers.
The dynamic nature of digital marketing demands its professionals to remain up-to-date with the latest trends. A career in digital marketing is very promising if one puts consistent efforts and dedication into it.
Top 5 Digital Marketing Courses in the Netherlands (With Internship)
1. IIM SKILLS
Duration of the course- 5 Months (3 months and 2 months paid Internship)
Course fee- Approximately 430 Euros (Including Exam Fee)
About the Course-
IIM SKILLS is a renowned web-based education institute offering the best Digital Marketing Courses in the Netherlands. Its comprehensive curriculum contains 40 modules with 180 hours of live interactive classroom instruction. The classes are held online in two slots, one slot on weekdays and the other slot on weekends. You can opt for either batch according to your schedule.
Along with this, you can also take up the virtual internship offered by them which is paid. If you are not happy with the course, IIM SKILLS will refund the fee you paid for the course, subject to the terms and conditions of the course.
The Digital Marketing course by IIM SKILLS has received great feedback from its students and the majority of them are happy and satisfied with the course.
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2. Master of Business Management in Digital Marketing and Communications
University offering the course- Wittenborg University of Applied Sciences
Duration of the course- 18 Months
Course fee- 18,300 Euros
About the course-
Number 2 on our list of Top 5 Digital Marketing Courses in the Netherlands is the Master of Business Management in Digital Marketing and Communications course offered by Wittenborg University of Applied Sciences. This course is divided into two modules.
This interactive course involves practical hands-on training, including case studies, and live projects. The University invites Experts in this field from all over the world as guest speakers. They guide students and share tips and tricks on how to build a career successfully in digital marketing.
This course will deepen your knowledge of digital marketing and the practical training that is provided by the institute is an icing on the cake. It also focuses on how the web, social media, and smartphones shape the world of the internet. Students get to learn effective techniques for advertising, and public relations to engage customers with the correct product positioning and right voice.
The course is of 18 months and its fee is 18,300 Euros. If you want to know more about this course, you can visit the website of Wittenborg University. The link to the website of Wittenborg University is given below.
3. Knowledge Hut
Duration of the course- 16 hours
Course fee- 1699 Euros
About the course-
Knowledge Hut is a well-known institute that offers a variety of courses in the digital domain. Knowledge Hut is popular in a lot of countries. It is considered to be one of the leading providers of online training in the world.
This Digital Marketing Course offers 16 hours of training which is comprehensive and interactive. Students are taught how to build a website successfully that will boost the reach and visibility of a business. The faculty comprises experts who have years of experience in the digital sphere and are successful in their respective domains.
As a part of the course, students are taught various case studies and learn about creating original content, developing high-converting landing pages, using analytics tools, and much more. The training is conducted online. It is not necessary that you need knowledge of digital marketing before becoming a part of this Digital Marketing Course.
Everything is taught from the basic level and then advances to a higher level. The main thing that you should have is a desire to learn. Once this Digital marketing course is completed, you would have gained an in-depth understanding of this field and this will help you in creating successful marketing campaigns, and understanding human behavior.
4. Advanced Diploma in Social Media and Online Marketing
Institution- International Business School The Hague
Duration of the course- 3 Months
Course fee- 3840 Euros
This Advanced Diploma in social media and Online Marketing course is offered by the International Business School The Hague occupies the fourth position in our list of Top 5 Digital Marketing Courses in the Netherlands. It is an offline classroom-based course and the duration of this course is 3 Months.
World-class experts in the field of digital marketing form a part of the faculty of this course. The study material of this course covers case studies, Marketing Management, Resource Management, and International Business. Along with this, students get hands-on experience with special projects like Business plans, Project plans, etc.
This course on Digital Marketing will guide you in the right direction and will boost your knowledge of digital marketing. If you want to know more about the Advanced Diploma in social media and Online Marketing course, you can visit the website of the University, the link to which is given below.
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5. MSc in Marketing- University of Groningen
Duration of the course- 12 Months
Course fee- For EU- 2314 Euros
For Non-EU- 17,800 Euros
About the course-
Number 5 on our list of Top 5 Digital Marketing Courses in the Netherlands is The Masters in Science (MSc) Marketing offered by the University of Groningen is a comprehensive program with a duration of 1 year. It is conducted in the English language. Economics and business professionals make up the faculty.
They are highly qualified professionals that impart theoretical and practical knowledge on the subjects related to their field of work. The concepts of digital marketing, data analysis, and, marketing strategies, are discussed in detail with their practical applications.
In addition to permanent faculty, guest lecturers from multiple industries are also invited. The guest lecturers share their experiences with the students. The students of this program are provided with good exposure to the latest trends and developments in the digital world. They gain the specialized knowledge required for the successful implementation of a variety of projects.
If you want to know more about the MSc in Marketing course, you can visit the website of the University of Groningen, the link to which is given below.
The Scope of Digital Marketing
The scope of Digital marketing courses in the Netherlands is huge. Digital Marketing requires expertise in content creation and that is why the ones that are proficient in creating quality content and impactful visuals; and are hardworking, dedicated, and consistent are in great demand in this field.
The future of digital marketing is very promising and rewarding. There are many opportunities for talented, dedicated, and hardworking people in this field.
Some of the Benefits That a Digital Marketer Enjoys Are Given Below-
No Age barriers- While most professions require a certain age to explore, Digital Marketing imposes no such barriers on the age of a person. If the person is talented, has a good knowledge of this field, or has any expertise in this domain, and is dedicated, consistent, and experienced, he gets a green flag in the field of digital marketing.
The main thing that matters in a company or a business as far as an employee’s role is concerned is how well he can contribute to that company and generate profits for it. So, if a digital marketer hired by a company is performing well and is giving results, the age factor will not prevent him from doing this job.
Freelancing- Digital Marketers can either go for a job or take up freelance projects. In the freelancing world, there are innumerable opportunities for digital marketers since their demand is accelerating at a fast pace. A lot of people in this field are running their own digital marketing agencies.
These agencies help companies to establish their brand, increase their reach to a huge number of people and boost the sale of their products. Just like other career fields, this one too, is competitive owing to the flexibility, independence, and convenience this job offers.
Blogging- Blogging is preferred by a lot of digital marketers. Even though it requires a lot of effort in the beginning, if one remains consistent, dedicated, and focused for a long time, it brings fruitful results. In Blogging, one can generate income through affiliate links, and advertisements. To begin Blogging, one must find a niche first, and then a further process is carried out based on that niche.
Digital Marketing Agency– As we mentioned before, many digital marketers open their own digital marketing agencies after gaining a good experience in this field. Opening a digital marketing agency requires other skills apart from having knowledge of digital marketing like leadership skills, good communication skills, planning skills, etc.
It is challenging but exciting, too. It is crucial for these agencies to deliver consistent results and keep their clients satisfied with their work. They must maintain the quality of their work else it can ruin their brand image.
Teacher/Coach- If you have an unquenchable desire to teach and a fervor for imparting your knowledge to others, then you can create a very successful career as a Digital Marketing Trainer.
To get the most out of this profession and become a top-notch instructor, you must acquire an in-depth practical understanding of each topic through experimentation and work on real-time projects prior to delivering training. You can create your own courses and sell them on various platforms.
High-paying- Experienced and quality digital marketers are highly valued in the market and are in great demand. They are paid a handsome amount of money for providing their digital marketing services. Digital marketing has a bright future.
Work-life balance- In the corporate world, it is tough to maintain a work-life balance. The higher the post, the more the responsibilities, and this lowers a person’s work-life balance, which often becomes a source of stress in his life. Although corporates are paid handsomely, that is done at the cost of their family and personal time.
A lot of them work more than 12 hours a day. Digital Marketing, to is a part of the corporate world. The best thing about it is that it comes with numerous benefits that many corporate jobs lack, like the freedom to work from any part of the world, freelancing, lucrative packages, healthy work-life balance, no age barriers, etc.
This is also why people want to explore this field and establish their brand as a digital marketers. So, if you want to make a career in this field, or want to learn digital marketing, now is the right time to do it.
Frequently Asked Questions: Digital Marketing Courses in the Netherlands
1. Which digital marketing is the highest paid?
The highest-paid role in digital marketing is that of a Digital Marketing Manager. A Digital Marketing Manager should have an in-depth understanding of consumer behavior, technological advancements, and ongoing trends. He must have a deep knowledge of digital marketing platforms and the kind of content that resonates with his clients. He has to fulfill various responsibilities like the development and implementation of digital marketing strategies, curation of promotional campaigns for various companies, etc.
2. Is it difficult to get a job in the Netherlands?
There is barely any difference in the job application process in the Netherlands as it is the same as the rest of the world. You have to add your CV and/or fill out the application form for the job that you are applying but if the job post that you are applying for requires a specialized role, a cover letter would be expected from you in addition to the submission of the application form and CV. You should make sure that the documents that you submit are completely updated and accurately portray your skills and experience. They play an important role in deciding whether you will get a job or not and that is why one should put in a lot of effort and take enough time to create these documents.
3. How many hours do digital marketers work?
A normal job in the corporate world usually has fixed timings and a fixed number of working days, that is 9 am to 5 pm and Monday to Friday, respectively. But the nature of digital marketing is changing how companies operate. Since this job is internet based, a lot of people work in overseas companies. Due to this, there might be a difference in time zone thereby resulting in an unconventional work schedule. In addition to it, digital marketing also requires frequent meetings both online and offline because it involves lots of collaborations and communications.
Digital Marketing is a great career option, thanks to its diverse nature, lucrative pay packages, and bright prospects that lie ahead. India is embracing digital marketing activities which in turn is providing enormous opportunities for businesses to reap its benefits by hiring digital marketing experts. To make a digital marketing campaign successful, one should possess creative flair as well as an analytical skillset to come up with the best solutions. If you want to make a career in marketing and at the same time like to work with technology, digital marketing is a suitable career for you. So, do not waste more time and select the course of your choice and build your brand in the field of digital marketing.