France is the world’s fashion capital. It is home to the world’s several renowned educational institutions. If you are located in France or wish to move there and are interested to opt for one of the top digital marketing courses in France, then this article is a perfect guide for you. This article is about the fundamentals of digital marketing and the top 10 digital marketing courses in France.
French universities and academic institutions are one of the most affordable as compared to other European ones. France is a fast-growing economy. And digital marketing plays an important role in the marketing and growing economy.
What is Digital Marketing?
Digital marketing is the process of marketing products or services or your brand using the internet or any digital communication platform. Promotion posts and videos on social media, emailers, whitepapers, etc. are some examples of digital marketing.
Types of Digital Marketing
Here is brief information about the eight types of digital marketing:
Social Media Marketing
Promoting your products or services or brands on social media in the form of posts, videos, images, etc. is social media marketing. Posting on social media should be consistent and uniform in coordination with the policies and regulations of the company or business.
Search Engine Optimization (SEO)
The main purpose of SEO is to rank a company’s page on the first pages of Google Search Engine Results. For this, you have to research mostly searched keywords regarding your topic and make use of those keywords in your article or your page with the right keyword density. These keywords, a well-structured website, and how many backlinks your pages or articles have, etc. are the main attributes of SEO.
Content Marketing
It is a way or channel you use for marketing the content in the form of blogs, whitepapers, ebooks, podcasts, and videos.
E-mail Marketing
It is the type of marketing that is carried out through emails. There are many applications, like Mailchimp, available for e-mail marketing. Sending personalized e-mails, newsletters, etc to your subscribers, customers, etc. are most likely to get opened by the receiver. In addition to this, customers can customize the frequency of receiving e-mails, too.
Pay-per-Click (PPC)
When you want to search for something on search engines like Google, you might have observed that the first few results have written “ad” behind them. When you click on these links and land on their page, the page owner pays some amount to Google, which is nothing but pay-per-click. However, these results don’t appear as the first few results on Google once the page owner stops paying for it.
Mobile Marketing
It is the kind of marketing that is done on your mobile phones. As people have been spending a lot of their daily time on their mobile phones, mobile-friendly marketing is an efficient and intelligent way of marketing.
Affiliate Marketing
You might have observed your favorite YouTuber or Influencer on Instagram, Facebook, etc advertising other brands or products, or services. In this, marketing is done by using their popularity and reach. Affiliate marketing has gained popularity in the past few years.
Marketing Analytics
There are many applications available to collect data regarding your marketing campaigns. From this data, you can understand what is going on with your digital marketing campaigns. From analyzing the data, you can change or modify the campaign strategies even instantly or for better future results.
Benefits of Digital Marketing
Wide Reach
With the help of digital marketing, you can spread the word about your products, brands, or services to your local as well as global customers just by posting the information on the internet. With local SEO, you can also reach your local customers. Because of this, your services, products, and brands remain only a Google search away from the customers.
Analysis
Digital marketing has the great facility to get information regarding how long a customer is staying on your business page, how frequently a customer opens your email or links, etc. By this information on trends and patterns, you can develop or change marketing styles or strategies for better results.
Cost-effective
Digital marketing primarily needs just the internet. With following proper techniques, only SEO can help at least in the initial period. Besides, digital marketing cuts labor and mail costs.
Multiple Platforms
You can make use of multiple platforms for digital marketing. If you want to promote your newly started service, then you can do its marketing using blogs, social media posts, emails, white papers, etc. Using multiple platforms for digital marketing enhances the probability to reach and gain more customers and leads.
Easy-to-Learn
In digital marketing, marketing techniques remain almost the same as those in traditional marketing. However, in addition to these marketing techniques, you have to learn some technical skills like video editing, graphics, analysis, etc. These technical things are quite straightforward to learn if you strongly desire to learn technologies.
Multiple Strategies
You can use multiple digital marketing strategies like SEO-based content marketing, Search Engine Marketing (SEM), affiliate marketing, and PPC marketing simultaneously to gain more and more customers and generate more leads.
Traditional Marketing versus Digital Marketing
As digital marketing is the latest marketing technique, it doesn’t make traditional marketing outdated or less important. However, by learning fundamental tactics of technology, one can shift from traditional to digital marketing easily. The major differences in both techniques are given below in the tabulated form.
| Traditional Marketing | Digital Marketing |
| Limited by geography | Global as well as local reach is possible |
| Printing, labor, and transportation cost is applicable | Cost-effective, some powerful digital marketing techniques like SEO and SEM are free |
| Comparatively difficult to analyze the results of implemented marketing campaigns. Coupons and offers through direct mail are a few ways to analyze the success of marketing campaigns. | Analyzing the results of implemented digital marketing campaigns is quite easy with the help of some applications like Google Analytics. Accordingly, marketing strategies can be fixed instantly or for better future results. |
| Examples: Flyers, brochures, direct mail, etc. | Examples: blogs, emails, and social media like Facebook, Instagram, youtube, etc. |
Skills Required for Digital Marketing
There is a definite skill set required for digital marketing. You will learn these skills during every digital marketing degree or course. Here is the list of the skills required for digital marketing:
- Data Analysis
- SEO and SEM
- Customer Relationship Management
- Communication Skills
- Social Media
- Basics of Software like Adobe Creative Suite (Photoshop, InDesign, After Effects, etc.)
Top Recruiters After Completion of Digital Marketing Courses in France
Once you are equipped with the essential digital marketing skills, a plethora of recruiters open their doors for various promising job roles with good pay. Here is a list of some of the top recruiters in France.
- IBM
- Microsoft
- Danone
- Ykone
- Follow
- Influenzzz
- Jin
- Tanke
- Orange, etc.
Jobs After Completion of Digital Marketing Courses In France
Along with the quality of a product or brand or services, digital marketing has become equally important to reach potential customers. Most businesses allot a fair amount of budget for digital marketing. Businesses and companies offer mainly the following job roles after completing digital marketing courses in France.
Digital Marketing Manager
Job Responsibilities:
- To plan digital marketing campaigns
- To discuss digital marketing strategies among the team members
- To convey the results of marketing strategies and results to the head of the marketing department
- To analyze the data, study results, and plan the future strategies
Website Designer\Developer
Job Responsibilities:
- To make layout and design, coding, and development of company’s website
- To maintain and update the company’s website
- To design an attractive website and add clickable CTAs
Social Media Manager
Job Responsibilities:
- To proofread the company’s social media posts
- To post on the company’s social media pages consistently by abiding by the rules and regulations of the company
- To automate the process using various tools
- To analyze the results from social media marketing campaign data and do the needed modifications
- To monitor the patterns and trends in the customer’s response on social media posts and do the needful changes if needs
SEO Expert
Job Responsibilities:
- To research the most searched keywords about the company’s niche to increase the traffic to the company’s website
- To find out the tactics to rank a company’s webpage on the first pages of search engines
PPC Expert
Job Responsibilities:
- To obtain the funding for company’s PPC campaigns
- To plan and manage PPC campaigns
- To analyze the data from PPC campaigns and do the needed changes
- To design attractive and clickable adverts for the title displayed on search engines
- To compare and study competitor’s adverts and without copying, design the one for the company’s website
Content Marketer
Job Responsibilities:
- To proofread and publish the content for the company
- To make the created or written content attractive and clickable
- To learn and apply new techniques for marketing the content
Data Analyst
Job Responsibilities:
- To analyze the data from implemented digital marketing campaigns using various statistical tools
- To draw meaningful insights from the data and convey the results to the manager
- To suggest the changes in upcoming digital marketing campaigns
- To study the trends and patterns from the data in customer behaviors
- To manage the databases of the company
E-mail Marketer
Job Responsibilities:
- To recognize the target audience and gain the respective email addresses
- To grow the list of targeted customer’s email addresses
- To plan and design error-free, grammatically correct, and engaging e-mails
- To design attractive e-mails using graphics tools
- To ensure a prompt, reliable, and convincing reply to the customer’s query, complaint, and suggestions
Salary After Completion of Digital Marketing Courses in France
Salary in the field of digital marketing changes with job role, experience, skills, recruiting company, location, etc. However, to get a rough idea about the salaries for different job roles in digital marketing, the salary range over the experience is given below.
| Job Role | Salary Range per Annum |
| Digital Marketing Manager | EUR 46,600 – EUR 1,34,000 |
| Website Designer\ Developer | EUR 46,600 – EUR 67,500 |
| Social Media Manager | EUR 23,100 – EUR 73,400 |
| SEO Expert | EUR 28,000 – EUR 91,700 |
| PPC Expert | EUR 32,300 – EUR 58,000 |
| Content Marketer | EUR 25,800 – EUR 92,200 |
| Data Analyst | EUR 21,000 – EUR 70,600 |
| E-mail Marketer | EUR 25,000 – EUR 78,000 |
Check here the other best courses in France:
Top 10 Digital Marketing Courses in France
There are a lot of options available for digital marketing courses in France. Some of them are classroom-based, whereas some are online. You can opt for online courses anywhere in the world. Here is my pick of the top 10 digital marketing courses in France.
1. IIM SKILLS
IIM SKILLS is a renowned and government-recognized online education-providing platform from India. Its headquarter is in New Delhi. It offers various courses in the field of marketing, writing, accounting, and finance. Along with different states in India, it has a presence around the world.
Providing job-oriented and up-to-date training with hands-on experience on various assignments and projects is an important feature of IIM SKILLS training. It offers the following course in the field of digital marketing.
Course Name: Master Digital Marketing Course
Duration: 3 months live training + 2 months paid internship
Mode: Online Live Training
Fee: Approx. Euro 400 + GST
Eligibility: None
Certificate: It provides a course completion certificate.
Course Curriculum:
It Has the Following Modules:
- Digital Marketing Introduction
- Web Development on WordPress
- SEO
- Email Marketing
- Inbound Marketing
- Social Media Marketing
- Strategies for Integrated Digital Marketing
- Google Analytics
- Management of Online Reputation
- Advanced Blogging, Content Writing
- Buying and Planning of Media
- Affiliate Marketing
- Video Marketing
- Resume Preparation and Digital Infographics
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Highlights of Course:
- Candidates will do 15+ live projects and 10+ case studies.
- An internship is of flexible hours and you will get a fixed stipend of INR 6,000.
- It teaches mastering various digital marketing tools worth INR 79,000+
- It assists in the preparation of 13 other certificates namely Google (8), Facebook (1), and HubSpot (3).
- It provides an internship certificate and letter of recommendation.
- You can claim a 100% money-back guarantee after the first session if you don’t like it.
- It offers a 10% group discount on 3 or more registrations.
Contact:
E-mail:
Contact:
Address: H B Twin Tower, 8th Floor, Max Hospital Building, Netaji Subhash Place, Pitam Pura, New Delhi – 110034.
2. Skema Business School, Paris
It is a famous education provider in France. It provides a range of programs like undergraduate, master’s, and doctoral degrees and courses. It has many campuses across France. Along with France, it has a presence in Brazil, China, Canada, South Africa, the USA, and India.
The candidates opting for this course will have the expertise namely project management, digital marketing, and the ability to come up with new business ideas. In the field of digital marketing, it provides the following course.
Course Name: MSc Digital Marketing, Sophia-Antipolis Campus, Paris, France.
Duration: 1 year or 2 years
Mode: On-campus
Fee: EUR 18,000 for 1 year MSc, EUR 35,000 for 1 year MSc
Eligibility: You can contact to know eligibility at the contact details given below.
Certificate: It provides the degree passing certificate.
Course Curriculum:
Semester 1:
- Introduction: Digital Marketing and Advertising
- Introduction to eCommerce and CRM
- Social Networking and Management
- Consulting about Digital Projects
- Tools and Techniques for Web Design
- Online Communication
- Management and Innovation in Projects
- Digital World Advanced Strategies
- Interactions Among Borders and Cultures
- Methods of Research and Techniques of Critical Thinking
Semester 2:
- E-marketing Big Data
- Digital World Globalization
- Web and Google Analytics
- Consultation About Digital Projects
- Website Design and Management
- Advanced Version of Digital Project Management
- Management and Development of Sustainable Project
Highlights of Course:
- Candidates will work on real-life projects with companies throughout the course.
- This course helps candidates to get certifications from Google and Agile project management
Contact:
Phone: +33 (0) 4 9395 4401
E-mail: skemaventures@skema.edu
3. Kedge Business School
It is an eminent institute in France dedicated to business and its other attributes. It offers bachelor’s, master’s, and doctoral degrees and various business-related short-term courses. Along with France, it has a presence in China, as well. It provides the following course in digital marketing.
Course Name: MSc Digital Marketing, Marseille, France
Duration: 1 year
Mode: on-campus
Fee: EUR 19,900
Certificate: It provides a degree completion certificate.
Course Curriculum:
Semester 1:
- Strategy
- Design and Technology
- Digital Marketing
Semester 2:
- Study Trip
- Bootcamp
- Conferences
- Hackathon
- Disintegration
- 2 Months of Coding Training for Selected Students
Highlights of Course:
- It provides the facility of an internship in France or abroad
- It provides the facility to carry out a project with a company
Contact:
Phone: +33 (0) 491827800
E-mail: ms.msc@kedgebs.com
4. Ecole Digital School of Paris
It is a renowned institute in France that aims to provide project-based knowledge. It ensures to inculcate of all the skills required by the company and prepares the candidates ready for jobs. It offers bachelor’s and master’s degree courses in digital marketing, digital architecture, human resources, business & digital transformation, etc. In the field of digital marketing, it provides the following course.
Course Name: Master’s Degree Digital Marketing
Duration: 2 years
Language: French
Mode: Classroom
Certificate: It provides a degree completion certificate.
Course Curriculum:
- Company Diagnosis Strategies
- Ecosystem of Entrepreneurship
- Personality Development and Self Awareness
- Finance in Corporate
- Behaviors of Consumers
- Management of Brands
- Professional Management
- Workshops on Career Paths
Highlights of Course:
- Development of Entrepreneurship Leadership, Mindset, and Skills
- Hands-on Experience on Skills Required in any Company
Contact:
Phone: +33146 930 270
E-mail: contact@digitalscool.paris
Address: 22 rue des Vignerons 94300 Vincennes
5. IESEG School of Management
It is an authorized educational institute by the French Ministry of Higher Education and Research. It has 336 partner universities in 76 different countries and 2,500 partner companies. Its digital marketing master’s program ranks 23rd worldwide among a total of 105 programs in the field of digital marketing.
Course Name: The Master in Digital Marketing and CRM, Lille, France
Duration: 4 Terms + Capstone Project
Mode: On-campus
Fee: EUR 17,500
Eligibility: Bachelor’s Degree in marketing, business, communication, engineering, IT, or a relevant degree from a recognized institute. Basic marketing knowledge is required.
Certificate: It provides a degree completion certificate.
Course Curriculum:
- Essentials of Marketing and Management
- Types of Digital Marketing in Detail
- Management of Customer Relationship
- Development of New Businesses and Innovations in Businesses
- A Capstone Project of 4-6 Months Anywhere in the World
Highlights of Course:
- This course is designed by industry experts.
- There is a facility to obtain digital marketing certificates from Google, HubSpot, and Hootsuite.
- It provides training on various technologies and software like Salesforce, SPSS, Python, Mention, Mailchimp, etc.
Contact:
Phone: (+33) 320545892
E-mail: v.leroy@ieseg.fr
Address: 1 parvis de, La Défense – 92044, Paris La Défense
Suggested Reads:
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- Digital Marketing Courses in Malaysia
- Digital Marketing Courses Dubai
- Digital Marketing Courses Philippines
6. ESC Clermont Business School France
It is an eminent business school in France. It ranked 20th place in 2022 in the category of general ranking of business schools in France. It offers bachelor’s, master’s, and diploma courses in a range of subjects like business development, business analytics and intelligence, communication and digital marketing, sports business, etc. It offers the following course in digital marketing.
Course Name: MSc: International Commerce & Digital Marketing
Duration: 3 Semesters
Mode: Classroom
Fee: EUR 11,950
Eligibility: Bachelor’s Degree in Relevant Fields and Minimum English Requirements
Certificate: It provides a degree completion certificate.
Course Curriculum:
Semester 1:
- Digital Marketing Fundamentals, Concepts, and Strategies
- Communication Skills and Management
- Counselling and Career Development
Semester 2:
- Commerce and Business on International Level
- Communication Skills and Management
- Counselling and Career Development
Semester 3:
- Thesis and Professional Mission
Highlights of Course:
- A facility to obtain a double degree by spending a semester at partner universities
- 4-6 Months internship in France or abroad
- It provides access to a network of companies and the former graduates’ contacts
Contact:
Address: 4 boulevard Trudaine 63000 Clermont-Ferrand
Phone: +33 (0)4 73 98 24 24
7. EduPristine
It is a member of the US-based eminent online education-providing platform, Adtalem Global Education. It offers various courses in the fields of accounting, finance, and marketing. It aims to provide budget knowledge for advertisements, hands-on practice through a live website, and simulations for digital marketing. Detailed information about its course on digital marketing is given below.
Course Name: Digital Marketing Masters Program
Duration: 100+ hours of training sessions
Mode: Classroom or Live Training or Customized Corporate Training
Eligibility: None
Certificate: It provides a course completion certificate.
Course Curriculum:
- Introduction to Digital Marketing
- Search Engine Optimization
- Mobile Marketing and Its Optimization
- SEM\PPC Marketing
- Social Media Marketing
- E-mail Marketing
- Automation in Marketing
- Affiliate Marketing
- Web Analytics
- Funnel Marketing and Growth Hacking
- Content Marketing
- Softskill Training
Highlights of Course:
- It provides a facility to carry out 15+ case studies or projects
- It introduces 40+ advanced tools in digital marketing
- It provides placement assistance
- It provides a facility to appear for 15+ different certificates
- It provides 50+ hours of digital videos
Contact:
E-mail: care@edupristine.com
Phone: 1800 200 5835 or +91 8828322444
8. ICD International Business School, Paris
It is a leading business school in France. It was established about 40 years ago. It aims to provide and update all the business-related courses according to the demands of the employment market in this field. It offers the following course in the field of digital marketing.
Course Name: MSc in Digital Business (in English)
Duration: 3 Semesters in Paris Plus 1 Semester Internship
Mode: Classroom
Fee: EUR 10,500
Eligibility: Bachelor’s Degree in Relevant Fields and English Language Requirements
Certificate: It provides a degree certificate.
Course Curriculum:
- Introduction to Digital Business and Digital Marketing
- How to Implement Digital Business Strategies
- SEO, Social Media Analytics, Web and Google Analytics
- Website Development and Mobile Development
- Statistics, Data Analysis, Machine Learning, Data Storage, and Mining
- Project or Case Study and Internship
Highlights of Course:
- It provides a week of digital immersion where candidates visit various companies and get an overview of how a business works
- It arranges boot camps where candidates can develop the decision-making and marketing skills taught in the course
- About 63% of candidates get jobs before completing the course whereas about 92% of the remaining candidates get jobs within 6 months after the course completion
- Individual coaching and assistance in identifying right internship opportunities
Contact:
Phone: (+33) 1 80 97 66 00
E-mail: admissions-icd@groupe-igs.fr
Address: 186, route de Grenade – 31700 Blagnac, Toulouse
Or 12, rue Alexandre Parodi – 75010, Paris
9. Udemy
Udemy is a leading online education providing service. It offers over 213,000 different courses on various topics like science and technologies, arts, designs, commerce, management, languages, religious studies, etc. There are several options available for digital marketing courses on Udemy. Here is my pick as per the reviews and ratings.
Course Name: Complete Digital Marketing Course (Combo of 12 Courses)
Designed by Rob Percival, Daragh Walsh, and Codestars
Duration: It provides 22.5 hours of sessions of on-demand pre-recorded videos.
Mode: Online
Fee: Approx. EUR 44
Eligibility: None
Course Curriculum:
- To canary out market research for the validation of business data
- To plan and develop a WordPress website without coding
- To make a mailing list of 1000 people in 30 days
- To study copywriting
- To study SEO strategies and how to get free traffic to your website
- To study Youtube marketing
- To study social media marketing
- To study 40+ ways to promote your app
- To set up profitable campaigns on Google AdWords
- To study Facebook marketing
- To study web and Google analytics
Highlights of the Course:
- Lifetime access to course material
- It provides access to 8 downloadable resources
- It provides a certificate after course completion
- It provides a fast response to QnA sessions
10. Coursera
It is a reputed USA-based online learning platform. It is co-founded in 2012 by two professors from Stanford University, USA. It offers online courses through various global universities, institutes, and organizations in the world. It offers over 4000 various courses globally.
There are several options available for digital marketing courses on Coursera. Here is my pick of one of the best courses as per reviews and ratings. This course is Google Digital Marketing and E-commerce Professional Certificate by Google. This course is a series of seven courses. It has the following seven courses given in sequence.
Course Names:
- Digital Marketing and E-commerce Foundations
- Attract and Engage Traffic with the Help of Digital Marketing
- Interact Online with Customers to Shift from Likes to Leads
- E-mail Marketing
- Marketing Analytics
- Develop, Publish, and Manage E-commerce Stores
- Development of Customer Loyalty Online
Duration: Up to 6 months (self-paced)
Mode: Online from pre-recorded videos
Fee: Coursera membership fee (Financial aid is available)
Eligibility: None
Highlights of the Course:
- It consists of hands-on projects
- It conducts graded assignments and quizzes
- It provides a separate shareable certificate after each course completion
FAQs About Digital Marketing Courses in France
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Are digital marketing courses in France in demand?
As France is the world’s fashion capital and a business hub, the digital marketing field is thriving with growing job opportunities. There are a plethora of jobs open for skilled people in digital marketing. The digital marketing field in France was valued at about $1.25 billion in 2021 and is expected to grow by 20% by 2030.
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Is knowing French necessary for opting for digital marketing courses in France?
Most of the digital marketing courses in France are offered in English. However, basic knowledge of French would be beneficial as an additional skill. Learning any new language can be quite overwhelming in the beginning, but you can learn French gradually and easily.
-
Is coding knowledge necessary for digital marketing?
Core coding knowledge is not all necessary for digital marketing. However, basic coding skills would take you to the next level on your career path. You can learn the necessary basic coding during completing digital marketing courses in France.
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What are the eligibility criteria for opting for digital marketing courses in France?
There are no fixed eligibility criteria as such for opting for digital marketing courses in France. However, anyone equipped with all the necessary skills for digital marketing like marketing tactics, keyword management, SEO, technologies, etc, and having a strong desire to be in this field is best suitable for opting for digital marketing courses in France.
Conclusion About Digital Marketing Courses in France
The digital marketing field in a growing economy like France is thriving with increasing job opportunities for skilled professionals in the field. If you are from France itself or you wish to move to France to enter this field, completing promising digital marketing courses in France would smooth your path toward your dream job in France. For candidates with essential digital marketing skills and a strong passion for digital marketing, France is a paradise for making a career in digital marketing. I hope that this article about digital marketing courses in France will be a thorough guide for aspiring candidates in this field.