Presently, with the extraordinary reach of digital marketing increasing every day and there being a lot of opportunities for Digital Marketing professionals in Anna Nagar, you may be interested in learning about it. If you are looking for well-known institutes that offer digital marketing courses in Anna Nagar, you have come to the right place. Here is an article to provide you with the information you need to select one of the Digital Marketing Courses in Anna Nagar best suited for you and give you an idea of what digital marketing is all about.
Digital Marketing
Digital marketing comprises all types of marketing activities performed online or on the internet. With the availability of internet facilities in most remote areas and the spread of electronic devices, particularly smartphones, among all classes of people, digital marketing has today become the most convenient, affordable, and effective way of promoting the sale of your products or services.
Marketing activities refer to your actions to attract new business opportunities, build business relationships, and develop a brand identity. Digital Marketing is highly diverse and resourceful; you can place regular video ads on social media applications to make your products well known to millions of people or send out emails and ads to specific groups to target a particular audience.
The Advantages of Digital Marketing
Today, digital marketing is the most powerful tool in your hand for marketing purposes because of the following advantages:
- Easy to Track
You must check the success of your marketing strategy to determine whether it is working as desired. With digital marketing, keeping track of the effectiveness of your marketing strategy is very simple. You can track the number of visitors to your ad site, the number of users opening and responding to your posts, and the number of consumers purchasing your commodities in real-time using digital marketing analytics. In traditional marketing strategies, tracking is not only a time-consuming matter and difficult but is also a guessing game.
- Cost-Effective
Through digital marketing, you can reach the audience of your choice with little effort and cost. You can reach millions of people in a short time, in faraway places, and at a time that suits your consumers. You can change your ads and strategy depending on market feedback that you receive in real-time through customers’ responses and comments.
If you use posters to promote your product in traditional marketing, then any change in marketing strategy would necessitate the total recall of the previously printed posters, and you have to reprint them. But, in digital marketing, you only make changes through a computer, withdraw the previous ads, and place the new ads. Lastly, digital marketing may save one of your high expenses, that is, the expense of having a shop in the most suitable place in the city.
- Allows to Choose Your Viewers
You can select your viewers as a limited or specific group or a broad audience. You may target through email, Instagram, etc., a niche of people for your products, or put ads on the internet or sponsored posts on Facebook for universal viewing.
- All-in-One.
Through digital marketing, you do not only advertise your product but also provide customers with an opportunity to purchase it. From the convenience of his home, your customer can see different varieties of your commodity, learn what other purchasers are saying about it, and do their research on the internet. You can also use influencer marketing through digital marketing.
The Future of Digital Marketing Courses
Digital marketing in the Indian Internet industry may increase rapidly to around US $160 billion by 2025 (Goldman Sachs report). Since the launching of Digital India by the government of India, there has been a continuous growth of digital platforms. According to ‘India Today’ the number of web users in India will reach 666 million by 2023.
Times of India has said that Indians spend about 4.3 hours a day on mobile phones on average. All developments point towards the high growth of digital marketing with a tremendous boost in smartphones, social media, and web apps. Businesses in Anna Nagar, as well as throughout India, are trying to establish their presence online.
Even traditional brick-and-mortar stores are combining various digital marketing strategies to create their presence on the internet. The conventional marketing industries are getting overhauled by the digital marketing industry. This explosive growth of digital marketing offers unlimited job openings for young people with relevant skills.
The Scope of Digital Marketing Courses in Anna Nagar
The learners are trained in digital marketing by instructors who are not only experienced in the industry but are currently involved with it. All the courses educate individuals on theoretical aspects and also they follow the practical training to transform students into industry-ready digital marketing professionals.
Several institutes teach digital marketing courses in Anna Nagar. Chennai has many renowned educational institutes producing numerous graduates each year, many of whom are interested in digital marketing. Anna Nagar has many digital marketing agencies and IT companies providing digital solutions to many organizations within and outside India, creating ample opportunity for budding digital marketing professionals in Anna Nagar itself.
Anna Nagar is also a very well-planned city-area close to the mother city of Chennai and well connected with it through broad roads and transport facilities, which encourages new entrepreneurs to establish institutes for digital marketing courses in Anna Nagar.
Recommended Read: Digital Marketing Courses in Chennai
Compensation of Digital Marketing Professionals
The range of remuneration of digital marketing professionals with experience of 4–8 years ranges from Rs 4 Lakh to Rs 18 Lakh p.a. in India. The compensation depends on the executives’ qualification, type of digital marketing certification, place of posting, and industry in which they work. For example, an executive working with Zoho Digital Marketing, Tata Consultancy Service, and Amazon Digital Markedraws draw around 6.5 L/annum, 7-8 L/annum, and 20K-55K/month, respectively (Glassdoor).
According to Glassdoor, the average salary for digital marketing professionals in the Chennai area is INR 21,154 per month and additional cash compensation of INR 15,139, ranging from INR 5,000 to INR 83,958. Based on the nature of delivery, two types of digital marketing courses in Anna Nagar are available – online and offline. A brief description of some of the well-known Institutes providing digital marketing courses in Anna Nagar is available here for your information and scrutiny.
Best 5 Digital Marketing Courses in Anna Nagar
1. IIM Skills
IIM Skills is a very supportive institute delivering digital marketing courses in Anna Nagar. Based in New Delhi, it has a prominent presence all over India with different skills training courses like GST certification, content writing, and CAT preparation. The institute has been teaching professional courses for over 5 years and has educated around 15000 professionals across 30 countries.
Salient Features of the Course:
- 5 months of comprehensive live training to master 40 digital marketing modules
- 60+ hours of live online training and 120+ hours of assignments,
- 15+ Live Projects; 10+ Industry case studies,
- 2 months guaranteed paid internship and Internet marketing tools worth INR 79000+.
- Personalized mentorship for career & businesses.
- 300+ Placement Partners For Interview Support
- Lifetime Access To Training materials, Course Recordings, and Class Presentations.
- Support to launch your podcast with Apple, Google & Spotify.
- Opportunity to publish your first blog in theTimes of India
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Course Curriculum
- Introduction to Digital marketing
- Web development at WordPress
- Search Engine Optimization
- Search Engine Marketing
- Email Marketing
- Inbound Marketing
- Social Media Marketing
- Integrated Digital Marketing strategy
- Web Analytics (Google Analytics)
- Online Reputation Management
- Content Writing and Advanced blogging
- Media Buying and Planning
- Affiliate Marketing
- Video Marketing
- Marketing Automation
- Digital Info-graphics Resume Creation
Course Fee: INR 34,900 +18% GST
Certificates Offered:
Master certification from IIM Skills & 13 other certifications. Also, assist in obtaining certifications from Google, Facebook & Hubspot.
Contact Details:
Email: info@iimskills.com
Phone: +91 99118395 03
2. Digital Academy 360
They offer digital marketing courses in Anna Nagar and other locations in Chennai and other important cities in south India. They offer a 100% cent placement guarantee and allow 100% pay the course fee after getting placement. They deliver the course in a hybrid mode – online live sessions plus pre-recorded videos for self-paced learning and physical education through Bootcamp and workshops.
Salient Features of the Course
- A 4 Months Program named Skill Diploma In Digital Marketing & Programmatic Ads.
- The Program consists of 4 Courses.
- Over 300 Hours of Learning with Academic Projects, Case studies and make avail 20 plus relevant tools.
- On course completion, you get Industry Recognized Certifications
- The trainers for the online live sessions are industry digital marketing experts from various industries.
- Project Centric Learning – Provide in-depth training through an academic project and multiple assignments for each module.
- Job shadowing – they make available part-time jobs with their corporate clients from the start of the course to provide practical job exposure.
- LMS Platform to provide 24 X 7 access to comprehensive study materials and to upskill at your convenience anytime – anywhere – any number of times.
Course Curriculum:
- Understanding digital marketing strategies and modern marketing strategies
- Website strategy: planning and setting up a website using WordPress
- Seaengineines optimization(SEO) and analytics.
- Use of Google ads to turn website traffic into paying customers.
- Facebook optimization, advertising, and analytics
- Instagram optimization, advertising, and analytics
- Linkedin optimization, advertising, and analytics
- Twitter optimization, advertising, and analytics
- Youtube optimization, advertising, and analytics
- Optimization of your app ranking and visibility using aso
- Maintaining of good reputation online
- Profitable content marketing campaign creation
Certifications Offered:
‘Digital Academy 360’ certification, the certifications from Google Adwords, Google Analytics, Hubspot, Semrush, and Microsoft Advertisements certifications.
Contact Details
Email: info@digitalacademy360.com
Call: 7353515515, 9590919919
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3. DigitalVidya
Digital Vidya is a leading Digital Marketing training company in Asia. It provides online classes on digital marketing courses in Anna Nagar. The company has been in the digital marketing training business since 2009 when they organized the first Social Media Marketing workshops in India.
They started their Certified Digital Marketing Masters course in 2013 and have co-developed many course modules in collaboration with Facebook, LinkedIn, and other industry-leading platforms. In their list of alumna are names of several CXOs and Heads of Marketing departments from leading brands such as Discovery, Nokia, Microsoft, Sony, etc.
Their corporate office is in Gurugram, Haryana; they have a local office in Chennai. Over and above their Certified Digital Marketing Masters course, they also have subsidiary courses, namely, Social Media Marketing Certification Course and Search Engine Optimization (SEO) Certification Course.
Salient Features of the Course
- Instructor-led online classes by more than 15 industry experts
- 3 job interviews are guaranteed.
- Access to content with the latest updates for a lifetime
- Free tools worth about INR 72,000.
- Over 240 hrs of learning, over 140 hrs of assignments & case studies
- Flexibility to complete the course in 4 or 7 months.
- Opportunity to avail of 1-on-1 mentoring query-solving sessions with the trainers.
- 2 Internships opportunities alongside the course
Course Curriculum
Core Modules:
- Email Marketing
- SMM (Social Media Marketing)
- Inbound Marketing
- SEM (Search Engine Marketing)
- SEO (Search Engine Optimization)
- Web Analytics
Specialization Modules –
- Blogging for Beginners
- Super Blogging
- Freelancing in Digital Marketing
- Content Marketing
- Facebook Marketing
- Mobile App Marketing 101
- Programmatic Marketing
- Performance Marketing
- E-commerce Listing Vs. Website Vs. Marketplace
- Integrated Digital Marketing Strategy
- Online Reputation Management
- Media Buying and Planning
- Adobe Analytics – SiteCatalyst
- Growth Hacking
- How to Create an Infographic Resume?
Course Fee: INR 49,900 (+18% GST)
Certificates Offered:
3 Internal Digital Marketing Certifications from Digital Vidya.
11 External Internet Marketing Certifications – from Google and 3 from Hubspot (Digital Vidya makes you ready for appearing in these examinations)
Contact details:
Email: info@digitalvidya.com
Phone: 80100-33033
4. 360 DigiTMG
360DigiTMG runs one of the holistic digital marketing courses in Anna Nagar. The chief aim of their Certificate Course in Digital Marketing is to provide a strong foundation that will increase your competence in areas of Digital Marketing. They deliver an in-depth knowledge of Digital Marketing that covers the essentials of online marketing and analytical tools and help you to adopt a personalized approach to marketing techniques.
You learn to create the best Internet Marketing Strategy using channels like Mobile Marketing, Facebook Marketing, etc. By educating you in the industry-centric digital marketing concepts the institute makes your fundamental knowledge practical and strong.
Salient Features of the Course:
- Course duration 2 months.
- 60 hours of Intensive sessions and 480+ Hours of Internship Program
- Both offline and online classes.
- Job Placement Assistance
- 24X7 Online support
- Live Free webinars
- Resume and LinkedIn Sessions
- Offline Hiring Events
- Live Projects
- Complementary Courses
- Artificial Intelligence in Social Media and Web Analytics.
Course Curriculum
- Introduction to Digital Marketing
- WordPress
- Content creation
- Search Engine Optimization (SEO)
- Social Media Marketing (SMM)
- Search Engine Marketing (SEM)
- Google Analytics
- Email Marketing
- Conversion Rate Optimization
- Affiliate Marketing
- Reputation Management
- E-commerce Stores
Course Fee:
You have to contact the academy for it.
Certifications offered:
‘360 DigiTMG’ certification and make you ready for 10 International Certifications.
Contact Details
Phone: 9789980296
Email: enquiry@360digitmg.com
Address: 360DigiTMG – Nexgen solutions, AC, 3 II Avenue, 1st Floor, Anna Nagar, (opposite Ayyappan Temple – Next to Louis Phillippe) Chennai, Tamil Nadu – 600040
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5. FITA – Focus’d IT Academy
FITA is a well-known training academy in Chennai in the IT field. They educate students on different IT skills since 2012 and offer more than 120 IT-related courses presently. They offer digital marketing courses in Anna Nagar and four other localities in Chennai and Coimbatore and Madurai.
The Salient Feature of the Course:
- Offer both classroom and online courses.
- Trainers are real-time working professionals from the digital marketing industry with 8+ years of experience.
- Classes are taken in batches, both on weekdays and weekends.
- Train in professional resume building.
- Placement support.
- Reasonable fee structure.
Course curriculum:
- Digital Marketing Overview
- Comprehending SEO
- Analysis and Research of Keywords
- On-page optimization
- Technical SEO
- Off-page optimization
- Advanced Link Building
- Updates of Google Algorithm
- Blog Marketing
- Content Marketing
- Making a Competitor Analysis
- Website Audit
- SEO Tools
- Google – My Business
- Google Search Console
- Google Analytics
- Get Acquainted with SEM
- Google Search Ads and Display Ads
- Remarketing of Ads
- Video, Mobile, Whatsapp, and SMS Marketing
- Youtube Optimization
- Social Media Optimization
- Designing tools – Canva
- Facebook marketing, Instagram marketing, Linkedin marketing, Twitter marketing, and email marketing
- Quora marketing
Course Fee:
You have to contact the academy for it.
Certifications offered:
Certification from Google, Hubspot, Facebook, and Youtube (The Academy makes you ready for appearing in the examinations).
Contact details:
Phone: 93450 45466.
Email: https://www.fita.in/fita-anna-nagar-chennai/
Address – FITA Academy Anna Nagar: 14, Block No – 338, 2nd Ave; Next to Santhosh Super Market, Ranganathan Garden, Anna Nagar, Chennai – 600 040, Tamil Nadu.
FAQs
1. What are the benefits of the Digital Marketing Courses in Anna Nagar?
Digital marketing skills are a must for any marketing professional in today’s marketing domain. The marketing system in Anna Nagar has also altered sharply. If you are a job aspirant, you will find many job opportunities after getting skilled in digital marketing. Digital marketing help entrepreneurs everywhere to build a better, cheaper, and more effective marketing strategy and help to develop professional relationships with consumers.
2. Who should take up this course?
The following should take up this course:
- Students & freshers for job opportunities or freelancing;
- business owners & entrepreneurs to promote business and manage agency;
- Digital marketing professionals for career growth, and
- Professionals in other roles for up-skilling, career shifting, and freelancing
3. What are the free online certification courses available for an aspirant willing to make a career in digital marketing?
The following platforms provide free online certification courses on digital marketing, which has good value in the market internationally.
- Google Digital Unlocked
- HubSpot Academy
- Google Skillshop
- edX
- LinkedIn Learning.
- Facebook Blueprint
- Google Analytics Academy
- Allison
- eMarketing Institute
Conclusion
In this era of digital revolution and networking, developing technology has completely altered the scenario of marketing. Every day new techniques for marketing are being developed, and fresh marketing opportunities are being created. Customers are too getting informed and enlightened in the digital field. Old habits are changing smartphones are in every hand. Businesses are fast adopting the digital marketing opportunities originating on the internet and social media. Everyone is finding that in comparison to conventional marketing, digital marketing is far more convenient and cheaper and with far more reach.
The pandemics have further pushed all towards the digital world. In such a situation need for digital marketing is increasing exponentially but in comparison number of digital professionals is very limited. There is a large requirement for digital marketing executives in India and the whole world. Thus whether you job aspirant as a digital executive or an owner of a small business or a corporate house, a marketing professional, or an ordinary consumer, it is a must for you to learn digital marketing. Moreover, each day new techniques are being developed, for example, AI-backed chatbots, so you have to keep yourself updated on marketing skills. So why wait, select one of the digital marketing training programs, and start learning.
Hi, this is Prerna. The author of the article has very well presented all the details and facts about, What is digital marketing? Why it is important? Why it is better than traditional method of marketing? What is the scope of digital marketing? and What is the future in digital marketing? Thanks for giving a clear vision and deep insight into the subject.