Top 6 Digital Marketing Courses in Tambaram

Sellers have always used various marketing strategies to make their products reach their potential clients. But as we know, ‘Change is the only constant’ and with the change in our environment, even the idea of the market has changed. With the rise in internet usage, the physical market has now transformed into a digital market. Buyers can purchase what they want online. And hence the marketing strategies have also changed. Sellers use digital marketing to promote their products to reach a wider audience. The following article attempts to show some of the best Digital Marketing Courses in Tambaram.

 

List of best digital marketing courses in Tambaram

 

Tambaram is part of the Chennai Metropolitan area. Tambaram is an ancient town in Tamil Nadu which saw the rise and rule of several dynasties like the Chola dynasty and then the British colonial rule. Chennai is one of the main cities in India, having some of the best engineering and IT institutions and industries. Chennai, as a city has a huge number of industries- digital marketing being one of them. There are several Digital Marketing courses in Tambaram for those willing to enter the world of marketing

 

What is Digital Marketing?

 

Digital marketing refers to the various ways of promoting one’s brand and products online. With the rise in technology and the usage of the internet, various online portals have come into existence. Starting from food, beverages, clothes, shoes, and handbags to electronic goods, stationery materials to basic groceries.

 

Even traditional industries like flower delivery, wedding decor along with priests are now been promoted in online mode. Just a few years back, people didn’t even know that these things could be purchased online. But now, the online market is thriving because it is time-efficient, provides greater options and choices, and is cheaper.

 

With the digital market thriving, comes the responsibility of the digital marketing agency to promote their products more efficiently. A person working in the digital marketing sector needs to invent and use new techniques and methods so that their brand or product can reach a wider audience.

 

Why should a customer prefer an ‘X’ commodity over a ‘Y’ commodity, is the job of the digital marketing team. With each passing day, newer brands are coming into existence. In this cutthroat world of competition, it is the work of the digital marketing team to see to the fact that their brand or product does not fade into inexistence.

 

In digital marketing, one uses several methods like using E-mailers, offers, discounts, seasonal promotions, SMS, social media, etc. In today’s market, more than the product what matters is how far is one able to promote it. Even if your product is the best one can find in the market, if there are not enough exposure customers will remain ignorant about that product.

 

Need for Digital Marketing

 

  • Digital Marketing helps the business to engage with the customers instantly. Being on an online platform, the marketing team uses several tactics to reach potential buyers.
  • Digital Marketing is easily accessible. You don’t have to go out of your way to promote your brand. Mobile phones are used by most people to access social media sites or watch various content on OTT platforms or e-mails- and these are the places where one needs to campaign for their products.
  • There are several types of digital marketing- email marketing, content marketing, social media post, etc. Thus digital marketing is a flexible field where one can use different ways of marketing one’s products and can thereby reach a wider audience. You can also explore what kind of marketing will perhaps work for your brand.
  • Digital marketing helps brands communicate directly to their clients and prospective clients through reviews, comments, queries, etc.

 

Recommended Read: Digital Marketing Courses in Chennai

 

Industries in Need of Digital Marketing

 

  1. Food Industry
  2. Travel and Tourism
  3. Health and Fitness
  4. Education
  5. Electronic Goods
  6. Real Estate
  7. Automotive Industry
  8. Entertainment

 

Need for Digital Marketing Courses in Tambaram

 

In the new technologically advanced world, the better one’s digital marketing skills, the greater would be the scope to increase sales. Digital Marketing Courses help a fresher to develop key skills needed in this field. Various marketing techniques are also provided to the student.

 

In the highly competitive world of employment, these courses give you a better insight into the requirements of the job and provide you with the adequate knowledge needed by a newbie.

 

Also, the completion of such a course would only add up to the weight of your resume thereby increasing your job prospect. There are several Digital Marketing Courses in Tambaram which students can avail themselves based on their requirements.

 

Institutes Providing Digital Marketing Courses in Tambaram

 

1) IIM Skills

 

IIM Skills was founded in 2015 with various advanced courses required in today’s workplace. They conduct all their courses in online mode so that their students can take up a course according to their suitability. The courses provided by them are well structured and organized. They have live online classes.

 

They aim to provide the best education at affordable prices. Their courses are mostly skill development education used by students to make themselves employable. Today IIM Skills is one of the leading educational institutes. They have its headquarters in New Delhi.

 

Course: Digital Marketing Course

Fees: INR 34900+18% GST

Eligibility: No specific eligibility criteria; basic knowledge of English is required to attend the online sessions.

 

Syllabus:

  • Introduction to Digital Marketing
  • Media Buying and Planning
  • Affiliate Marketing
  • Video Marketing (Youtube)
  • Marketing Automation
  • Digital Infographics Resume Creation
  • Integrated Digital Marketing Strategy
  • Web Development at WordPress
  • Inbound Marketing
  • Online Reputation Management (ORM)
  • Content Writing and Advanced Blogging
  • Search Engine Optimisation (SEO)
  • Search Engine Marketing (Google Ads)
  • Email Marketing
  • Web Analytics (Google Analytics)
  • Social Media Marketing

 

 

Timings:

Weekdays- Tuesday and Thursday: 8 PM to 9:30 PM

Saturday: 10 AM to 1 PM

Sunday: 10 AM to 1 PM

 

The Digital Marketing Courses are conducted online and after giving all their exams, candidates will receive soft copies of their certificates. There are 8 exams conducted by Google, 3 exams by Hubspot, and 1 exam by Facebook. IIM Skills also provide students with internship opportunities and also provide placement support. Thus the course provided by IIM Skills makes it one of the best Digital Marketing Courses in Tambaram.

 

Email: [email protected]

Phone: +91 9911839503

 

Other Course

IIM Skills Digital Marketing Course free demo invite2) IICT Tambaram

 

IICT is awarded the best Digital Marketing Training Institute in Tambaram. They have excellent lab facilities and infrastructure needed for the overall development of their students. They provide placement assistance. They have courses designed for the basic level to the advanced stages of Digital Marketing.

 

Course: Digital Marketing Course

 

Syllabus:

  • Search Engine Optimisation SEO with HTML Classes
  • Search Engine Marketing SEM/ Pay Per Click
  • Certification in Google Adwords Course from Google Company
  • Social Media Marketing (Facebook, Twitter, LinkedIn, Google Plus)
  • Email Marketing
  • Affiliate Marketing
  • Display Advertisement
  • Online Reputation Management
  • Google Adsense
  • Google Maps, Local SEO
  • Video Youtube Marketing
  • Web Google Analytics
  • Mobile Apps Marketing

 

Timings:

Daytime classes

Weekend Training classes

Evening Batch classes

Fast Track Training classes

 

Being one of the best Digital Marketing Courses in Tambaram, students can do this tailor-made course at a very affordable rate. They have 100% placement assistance cells. Their courses are up to date with the latest requirement of various companies including MNCs.

 

Email: [email protected]

Phone:+91-9003853466

 

Recommended Read: Technical Writing Courses in Chennai

 

3) Greens Technology

 

Greens Technology is one of the leading Digital Marketing Courses in Tambaram. They aim to provide hands-on skill-based training and education to their students willing to enter the field of digital marketing. The syllabus of their courses is updated every month so that what the students learn are in line with the industrial requirement.

 

Course: Digital Marketing Course

 

Syllabus:

  • Introduction of Digital Marketing
  • How Search Engine Works- Major Search Engines

– Search Engine Crawling

– Processing and Indexing

– Sitemaps

– Ranking Position Check

  • Domain and Hosting
  • WordPress- Website Development
  • What is SEO?
  • Types of SEO
  • On-Page SEO
  • Off-Page SEO
  • Local SEO
  • White Hat SEO
  • Black Hat SEO
  • Duplicate Content
  • Algorithm update and SEO changes
  • Keyword Research and Competitive Intelligence
  • Search Engine Marketing
  • Bidding Strategy
  • Creating Adgroup
  • Exact Match
  • Broad Match
  • Phrase Match
  • Using Negative Keywords
  • Ad extensions
  • Controlling bids and budget
  • Ad Performance Checking
  • Quality Score
  • Google Keyword Planner
  • Facebook Marketing
  • Twitter Marketing
  • LinkedIn Marketing
  • Instagram Marketing
  • Youtube Marketing
  • Google Analytics
  • Google webmaster tools
  • Email marketing
  • Content marketing
  • Affiliate Marketing
  • Hashtag Viral Marketing
  • Whatsapp Marketing
  • App store Optimisation

 

Timings:

Weekdays- Morning, daytime, and evening- 40 hrs

Weekend Training- Saturday, Sunday, and holiday- 15 weeks

Fast Track Training- 20 days

 

Greens Technology provides 100% placement assurance. Once the classes are over, they provide resume-building classes, Mock interview sessions, and Aptitude classes. With a well-developed lab and excellent infrastructure facilities, Green Technology provides practical skill-based knowledge to its students. Their timings are flexible and the fees are affordable.

 

Email: greenstechnologys.com

Phone:  7550166012

 

Recommended Read: Digital Marketing Courses in Gurgaon

 

4) Besant Technologies

 

Besant Technologies provides an online course in Digital marketing. The course is conducted by reputed, google certified professionals. The course aims to drive students from basic to advanced levels of digital marketing. They also provide certificates upon completion of the course to college students situated in rural areas.

 

Course: Digital Marketing Online Training

 

Fees:

Online Training- INR 15000

One to One Training- INR 25000

 

Syllabus:

  • Basics of Digital Marketing
  • Analysis and Keyword Research
  • Search Engine Optimisation
  • On-Page Optimisation
  • Off-Page Optimisation
  • SEO Updates and Analysis
  • Local Business and Google Mapping
  • Google Adwords or Pay Per Click Marketing
  • Social Media Optimisation
  • Social Media Marketing
  • Google Web Analytics
  • Webmaster Tools
  • Creating New simple Website
  • Interview Preparation

 

Timings:

Weekdays- Monday and Thursday- 1:30 hr classes (8:00 AM)

Weekend- Saturday- 3 hr class (11:00 AM)

 

Besant technologies provide certificates upon course completion. This certificate is globally recognized. Once the classroom sessions are completed, students are given real projects which one needs to complete to receive the certificate. They provide job-oriented courses to help students acquire good jobs for themselves.

 

5) FITA Academy 

 

FITA Academy provides one of the most efficient Digital Marketing Courses in Tambaram. The course is led by experts who have been in the field of digital marketing for over a decade. Their course is student-friendly and is meant for those aspiring to enter the world of business and sales. The course is beneficial for those willing to promote their products and services online.

 

Course: Digital Marketing Course

 

Syllabus:

  • Introduction to Digital Marketing
  • Keyword Research and Analysis
  • Google Keyword Planner
  • Search Engine Optimisation
  • White Hat SEO
  • Black Hat SEO
  • Grey Hat SEO
  • On-Page Optimisation
  • HTML Tags
  • Keyword Density
  • Content Optimisation
  • Advanced Link Building- Dofollow Links; No-follow Links; Referral Links; Link Juice; Link Wheel; Pyramid Link
  • Blog Marketing
  • Google Algorithm Updates- Caffeine Algorithm; Panda Algorithm; etc
  • Competitor Analysis, Competitor Links, and Competitor Traffic Analysis

 

Timings:

Weekdays- Monday to Friday

Weekend- Saturday and Sunday

IIM Skills Digital Marketing Course free demo invite

The Academy provides students with certificates once the course is completed. Students will also receive placement assistance from FITA Academy. They have been operating since 2012 in Tambaram. Being one of the most reputed academies, their certificates are globally recognized.

 

The fees are affordable and timings are flexible to accommodate the maximum number of students and thereby help them to earn a degree. They have live sessions and projects which are given to students. They also have a special facility to prepare students for Interviews through mock interview questions.

 

Phone:  93450 45466

 

6) ACTE

 

ACTE offers digital marketing training in more than 27 branches in India. The students are free to choose online classes, classroom sessions, or batches where only one student is taught. Their training is completely job-oriented and students are provided with certificates once the course is completed. The students are also helped in resume building.

 

Course: Digital Marketing Training

 

Syllabus:

  • Inbound Marketing
  • Fundamentals of Digital Marketing
  • Website Planning and Maintenance
  • Create a Website using WordPress
  • Business Trends Research
  • Keyword Planning and Mapping
  • Search Engine Optimisation
  • On-Page Optimisation
  • Off-Page Optimisation
  • SEO Updates and Analysis
  • Social Media Marketing (SMM)
  • Social Media Optimisation (SMO)
  • Online Reputation Management
  • Content Marketing
  • AdSense and Blog marketing
  • Google Adwords
  • Web Analytics
  • Mobile Marketing
  • Email Marketing
  • Video Marketing
  • Affiliate Marketing
  • Local Business Listing

 

ACTE provides students with adequate live training along with practical knowledge needed to work in this industry. They also have tests for students to prepare them for interviews with top companies. Being a reputed institution, their certificates are globally recognized.

 

They provide placement assistance and their course is structured in an extremely job-oriented manner. It is one of the best places to get a certificate in Digital Marketing Courses in Tambaram.

 

Email: [email protected]

Phone: +91-8376 802 119

+91-8447 446 138

 

Frequently Asked Questions- FAQs

 

Q1) What are the fields where Digital Marketing is required?

In a technologically driven world, digital marketing is needed everywhere. Any sector you join, any industry you join, will need digital marketers. From pharmaceutical companies to electronic goods, to the beauty industry, to the fitness and sports industry, etc. The more any company invests in digital marketing, the better will it be able to rank. Today even matrimonial sites and dating sites use digital marketing. A digital marketer is in high demand today due to the changes in the market.

 

Q2) Are the Digital Marketing Courses in Tambaram available only in virtual mode?

No. The Digital Marketing Courses in Tambaram are not restricted to only one particular mode. Though not all of them follow the same methodology, the mode they follow depends upon the institution. While some have an only online mode, others have classroom training. Some institutes also have flexible modes where students can opt between online or classroom modes.

 

Q3) How can I benefit from a Digital Marketing Course?

Today the demands of the workplace have changed. A few years back there was no need for such courses. But due to the rise in competition, industries today seek only those candidates who have some basic knowledge about the field they are about to enter. Digital Marketing courses come with theoretical knowledge along with practical training which gives the students a better idea of their field. The certificates act as add-ons to one’s resume. Though the experience comes from working at a professional place, these courses help one not start as a complete newbie.

 

Q4) Are there any specific eligibility criteria to do a Digital Marketing Course?

No. Anyone with basic computer skills and with basic knowledge of the English language can do a Digital Marketing Course. You can belong to any stream and can still do this course.

 

Q5) What are some of the key concepts covered in Digital Marketing Courses?

Any Digital Marketing course will cover the concept of Search Engine Optimisation and Keyword Planner. Various forms of marketing like email marketing, mobile marketing, social media marketing, etc are also important aspects of this course.

 

Conclusion

 

In a globalized and digitally transformed world, digital marketing is the way forward. With the busy lifestyle of people, the idea of going out and buying things has taken a backseat. People can simply open their phones or laptops and in just a click buy things. In such a situation it becomes a huge competition to gain visibility and the confidence of the buyers. If someone is looking for a headphone, it becomes the job of those working in the digital marketing section of a brand, to make it visible.

 

A digital marketer makes a brand a well-established brand. When buyers have a plethora of options, they often get confused about where to buy a particular product from. Using various means of marketing techniques, digital marketer convinces their prospective clients. The OTT platforms have their own set of digital marketers, who promote their content online. We often see how we receive emails to revive our accounts through subscriptions.

 

But these emails are never stand-alone because along with this message we are given the list of new films and series coming up on that platform. This is how digital marketer influences their clients into certain purchases. With the rise in digital marketing, the need for trained digital marketers has also come up. The Digital Marketing Courses in Tambaram, provide students with the most professional knowledge needed to excel in this field.

 

1 thought on “Top 6 Digital Marketing Courses in Tambaram”

  1. Hello, I am Kartiay. I have a Marriage Bureau. I want to promote it online and create its website to offer services online too. Can learning Digital marketing prove beneficial to me?

    Reply

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