Creativity is in and content is always the King! With the country going through a digital buzz, the demand for content writers is soaring high. This has provided students and professionals with a huge opportunity to make a lucrative career out of this field in the coming years. The growth and competitiveness of the field and the rising awareness about it have made people in Madurai curious to understand its various aspects and learn and upgrade this skill. So let us take a dig and try and learn more about content writing courses in Madurai.
What Is Content Writing?
In simple words, Content writing implies writing to educate or inform. One can communicate ideas and opinions in words to the audience in order to provide certain valuable information about their organization or inform them about new products or services introduced.
Content writing is used as an active tool for marketing. But before the era of digitization, one could see content in the physical form such as flyers, yellow papers, brochures, pamphlets, etc. However, in the current digital era, this has taken quite a different turn. New ways of marketing, content have sprung up, the existing modes of paper content marketing have also been digitized.
In the aspect of digital marketing, content writing would mean writing for the internet. It refers to writing, editing, and creating content for a target audience that is active on the web. Having a strong presence online can help businesses grow, have a larger audience, create a loyal customer base, and also reduce their costs by creating innovative and creative content strategies that work efficiently.
Let us take a brief look at the overview of the industry and know various options available for content writing courses In Madurai.
Scope For Content Writing
While content writing would not just include run-on-the-mill articles, the scope of this industry is huge. Not just journalism houses content writers but various other industries offer great exposure for the field of content writing. Some of these include:
- Media Industry: Scriptwriters or producers are required in the media industry, news portals also require writers for publishing content on their website portals.
- PR Industry: Content writers are required for writing press releases, articles, and blogs.
- IT Industry: This industry requires writers to write technical content based on industry requirements.
- Digital Marketing Agencies: Writers in this industry are required for email marketing campaigns, blogs, SEO writing, etc. Here the writer receives exposure for marketing as well as writing crisp content.
- E-Commerce Companies: Content Creators are required for the role of writing product reviews and product descriptions.
While the industries that offer jobs in this field are wide and diverse, the things that you can learn effectively in content writing are also massive. Some of the most popular types of content include:
- SEO Content Writing
- Business Writing
- Technical Writing
- Press Releases
- Statement of purpose
Why Should You Care?
With a great push into digitalization, business owners now understand the power of creative advertising and content writing. Having a strong online presence matters now more than ever to reach out to more customers and simultaneously build a loyal customer base.
Having a strong content strategy is thus imperative for every business alike. This can thus create numerous opportunities for people who specialize in writing and crafting for various online platforms.
According to a HubSpot survey, 70% of marketers actively invest in content marketing, and 24% of marketers plan to increase their investment in content marketing in 2021.
87% of marketers use content strategies to guide the target audiences to their web platforms during the various phases in the buyer’s journey. Since the companies are fighting for the same audience, the need for quality content has risen now more than ever. As business owners look for expansion in this field, there will be a huge demand created in the job market, and you should be in a position to grab the opportunities as they arise.
As this emerging field is gaining traction it becomes important to know the field inside out and reap its benefits if you possess the yearning to learn the skill and have an interest in writing content.
Recommended Read: How Good Is Career in Content Writing in 2021?
Now that we have understood the brief of the industry, let us look at some institutes offering content writing services in Madurai.
The Top 9 Content Writing Courses in Madurai:
The following list of well-recognized institutes is what you should consider if you wish to pursue content writing courses in Madurai.
1. IIM Skills:
IIM Skills Online Content Writing Course is one of the top courses that you should consider if you wish to learn content writing. This course entails 16 hours of online training and 60 hours of practical assignments. They provide one of the most job-oriented content writing courses in India and other countries.
Throughout the life cycle of this course, one gets access to complimentary tools including WordPress Theme, Keyword Research Tool, Landing Page Creator, SEO Management Tool for better search ranking all worth around Rs. 35K for free. It is the best among all the content writing courses in Madurai.
- Web Development
- User Interface
- Fundamentals Of Content Writing
- Keyword Research
- Starting The Process Of Writing Content
- Important Content Writing Tools
- Email Writing
- Google Local Pages Set Up
- Content Marketing
- Social Media Tools
- Freelance Content Writing Opportunities
- Setting Up Contact Forms
- Understanding Marketing Automation For Content
Types of Content Taught at IIM Skills Content Writing Master Course:
- SOP – Statement of Purpose
- Commercial Page
- Ads Copy (Copywriting)
- Business Listing
- Press Release
- Product Description
- Web Pages
- Social Media Post
- Digital Infographics
Certification: After completion of the course, one gets a Master’s Certification from IIM skills as well as content certification from Hubspot.
Internship Opportunity: 16+ hours of internship lecture, 3 months guaranteed internship freelance opportunities, dedicated placement cell, and lifetime access are what you get when you choose the IIM Skills content writing master course. Coming to one of the best features of the content writing program, the learning management system is available to you for free lifetime access. You can get all the latest information, class recordings, presentations, learning materials, resources, case studies in one place to help with the learning process.
Batches: Weekend Batches: Saturday and Sunday.
Reviews and testimonials from Students
Brand Partners for Placement Assistance
Salient Features Of The IIM SKILLS Content Writing Course
1. Guaranteed Internship
2. Highest-Grade Curriculum
3. Placement Assistance
IIM SKILLS has partnered up with fortune 500 companies and offers placement assistance to a variety of multinational corporations. Their efficient placement cell helps you to network with different companies, get job interviews and crack them to get lucrative job offers. They also offer guidance if you want to start your own content writing business.
Fee Structure- 14,900 +18% GST
Also, read the detailed IIM Skills Content Writing course Review
Other courses at IIM SKILLS are listed below:
2. Skills Upgrader:
Skills Upgrader is one of the best-recognized content writing courses in Madurai. The extensive approach of this course spans over 15 modules with over 20+ content tools covered through it. With 70+ hours of hands-on assignments, courses here are broken down into structured activities & session-based modules.
Types Of Content Taught At Skills Upgrader Content Writing Course:
- Social Media Posts
Internship Opportunities: 3 months of guaranteed content writing internship, freelance writing opportunities, a dedicated placement cell, and lifetime support provided for holistic development and experience of the learner.
Batches: Weekend Batches: Saturday and Sunday(Online.)
Course Fee: Rs. 6,999 + 18% GST
Also, check the Best Content Writing Courses in Gurgaon
With more than 18 years of experience, Nestsoft is among the top choices when considering content writing courses in Madurai. With over 35000+ students and professionals trained so far, flexible timing, the guidance of expert trainers, unlimited lab facility with wi-fi, and customizable course duration and syllabus, this course offers a holistic growth view and an added ease of access.
The curriculum is broken down into six parts. The idea is, to begin with, the basics, identifying individual goals and offering insight into aptitude and skill. To improve writing quality, communication skills and grammar are given special attention.
Certification: A certificate of completion is provided after one finishes all the modules in the course.
Internship Opportunities: 100% placement assistance and live project training are prominent features of this course.
IIEDM is considered as one of the best content writing courses in Mumbai, with over 10 years of experience and 15000+ professionals trained. Not only that, as they provide online class facilities too, they are also a top consideration for content writing courses in Madurai. There are two options available for students to choose from:
(i) Post graduation in Digital Marketing.
(ii) Certified Digital Marketing Course.
Certification: A course completion certification, as well as preparation for Google Ads and Facebook Blueprint certifications, is provided.
Internship Opportunity: The program has 100% job placement assistance and offers hands-on experience with live projects and case studies.
Fee Structure: The PG course is for Rs. 330,509 +taxes and the certification course is for Rs. 115,000.
Coursera provides online courses, certificates, and degrees in a number of areas, and you may select from almost ten popular writing courses when it comes to content writing. Academic English, writing your first novel, effective communication, composition, and content strategy for professionals are just a few of the subjects covered in their content writing course.
The courses are purely online and self-paced, with learning levels ranging from beginner, intermediate, and advanced, there is something valuable for everyone to learn from this platform.
With its self-paced learning module and plentiful options, this platform ranks among the top content writing courses in Madurai.
Certification: After successful completion Coursera shares a professional certificate from the company offering the program. One can also have access to their mock interview and resume builder tools, which can be greatly helpful in searching for prospective jobs.
Fee Structure: The fees vary from course to course, the details of which are provided on their website.
Udemy too offers many beginners, intermediate, and advanced level courses that people may find educational and useful. This platform has courses ranging from essentials of writing, secrets to great writing or learning about starting to write. Due to the wide range of options available, one can choose any one skill that they wish to learn, pay for it, and then start their training.
The courses offered are self-paced courses hence there is no one-to-one training provided.
Certification: Post finishing the course, one gets the certification of completion, which can be shared with the employers.
Batches: The courses are all self-paced, and irrespective of your location they are conducted online.
Fee Structure: The fee varies from course to course, the details of which are regularly updated on their website.
Skillshare includes a plethora of online videos that can teach you about the basics of content writing, the fundamentals of creative writing, copywriting for beginners, etc. It is useful for both beginners, who are starting their journey, and also those who have prior knowledge, as they can brush up on old skills as well as learn something new.
Certification: While Skillshare doesn’t offer completion certificates, they do offer class projects which when completed can be successfully added to your portfolios.
Fee Structure: The fee varies from course to course, the details are on their website.
8. Leads Academy:
Leads Academy’s Creative Writing Course is endorsed by the Quality License Scheme for its high-quality, non-regulated provision and training programs and ranks among one of the top choices when choosing content writing courses in Madurai.
It is an online content writing course that will train students on how to use prose and how to utilize it effectively in writing. This course will also provide you with a thorough grasp of how to use adjectives, adverbs, punctuation, and fundamental grammatical syntax to improve your writing.
Certification: After successfully passing the MCQ exam, you’ll be eligible to get the Endorsed Certificate by Quality License Scheme. Also, you’ll get the certificate of accomplishment as proof of your new skill.
Batches: Classes are conducted only through online mode, details of which can be accessed through their official website.
Fee Structure: In order to get the certificate, one has to pay £12 or Rs. 1205 only.
9. Henry Harvin:
Henry Harvin content writing course ranks as one of the top content writing courses in Madurai as it is regarded as the oldest content writing course in South Asia. Henry Harvin’s CDCW course is also recognized by the American Association of EFL, UK Cert, UKAF, Content Writing Association of India, and MSME. The course extends to 36 hours of live online interactive classroom sessions and spans over 11 modules with 2 complementary modules.
Types Of Content Taught At Henry Harvin Content Writing Course:
- Creative Writing
- Business Writing
- Technical Writing
- Medical Writing
- Social Media Writing
- SEO Writing
- Book Writing
Certification: Post-course completion one can earn the CDCW(Certified Digital Content Writer) certificate.
Batches: Self-paced as well as live online classroom training, one can choose from either of these options.
Self-paced- Rs. 13500.
Live classroom training Rs. 15000.
You might want to read IIM Skills vs Henry Harvin review: Which provides the Best Content writing course
According to Payscale’s recent report, an average fresher within the content writing industry earns INR 25,000-30000 and experienced professionals earn a minimum of INR 40,000-50000 per month.
Talking about Madurai the average salary expectations for a content writer come to 2.2 lakh/annum, which comes to around Rs. 15 Thousand on monthly basis.
The top companies that hire content writers in Madurai include Jaro Education, Satvat Infosol Pvt. Ltd, Embibe, and Digital Marketing Consulting.
Frequently Asked Questions On Content Writing Courses In Madurai:
Q1. What are the different types of content writing?
Some of the popular types of content include; Blogs, articles, product descriptions, e-books, website copy, instructions, manuals, posts for social media, etc. Whitepaper writing, case studies, the script for videos, and podcasts also come under the broad umbrella of content writing.
Q2. What are the roles and responsibilities of a content writer?
Some of the responsibilities of content writers include conducting simple keyword research and applying search engine optimization(SEO) practices to boost traffic online, researching industry-related topics thoroughly, proofreading and editing blog posts before publication, coordinating with marketing and design personnel are in order to illustrate the articles, writing a clear marketing copy for product promotion and sharing content on social media.
Q3. What is the salary for freelance content writers in India?
According to payscale the average base salary for content writers can range between 2-3 lakhs per annum. But there can be differences in this basic structure depending on your experience and the job location. If you possess experience in the industry or from freelancing, the salary bracket is from 3.5- 4 lakhs. This may increase to around 5-8 lakh/annum after an experience of 5 years or more.
Q4. What are some tips for aspiring content writers?
- Firstly it is important for content writers to keep a strong research base, as it is the foundation of solid content.
- Secondly, it is also important to keep tabs on what is happening in the industry, from the latest trends and developments to upcoming events, a content writer should try to be in the loop with such activities.
- Thirdly it goes without saying that it is imperative for content writers to have a social media presence, it is like an open portfolio for future job hirers to see what kind of content you create and the kind of engagement it receives from your audience.
- And lastly, to produce something marvelous from your brain, you need to put the right kinds of input in it, so read, and read to keep the creative juices of your brain flowing.
Q5. What skills do content writers need?
While the field has no rigid educational qualification required, here is a small list of know to’s that might help you start and advance in the field of content creation:
- Understanding of diverse tones and structures
- Communication proficiency
- A thorough grasp of SEO
- Understanding of keyword research
- Understanding of audiences and ability to write for them
- The ability to write fast and fulfill deadlines is required.
- Sound grammar and writing style
- Creativity in delivering content
Final Thoughts On Content Writing Courses In Madurai:
The above courses secure the top positions of institutes providing content writing courses in Madurai. But what remains important is that you choose that particular institute that works the best for you. If you have difficulty in choosing one, here are some tips that you can follow to make the right choice.
- Take a demo class: to understand how the workflows in class.
- Read reviews: Multiple reviews from various sources.
- Check about placement opportunities: do they provide it or not.
- Thoroughly check the course module to get an understanding of what all concepts will you be equipped with post-completion.
- See if the institute offers lifetime support or not.
- What other add ons are they offering in terms of content being taught and additional tools and services.
With the opportunities growing in the field of content writing, we hope this article helped you in knowing about the various content writing courses in Madurai. We wish you all the best for your journey forward!