Varanasi is famous for spiritualism, mysticism, and the production of silks and brocades with gold and silver thread work on Banarasi sarees. Varanasi has been a great center of learning and civilization for over 3000 years. It has also known the city as the “Sarva Vidya Ki Rajdhani,” the capital of knowledge. The city has some of the most renowned universities, which provide many courses along with SEO courses in Varanasi with practical learning.
In this blog, you will read about SEO and the list of top 10 courses in Varanasi with practical training.
What is SEO?
SEO stands for search engine optimization. It’s a set of processes to improve the quality and quantity of website traffic to a website or a web page from search engines. A good SEO strategy is essential for improving the quality of organic traffic on your website.
SEO optimizes a website’s technical configuration, content relevance, relevant keywords in titles, meta descriptions, and headlines (H1), featuring descriptive URLs with keywords and link popularity so its pages can become easily discoverable, extra relevant, and more familiar for user search inquiries. Search engines rank them better in search engine result pages (SERPs).
Why is SEO (Search Engine Optimization) Important
1. SEO Builds Trust & Credibility
The better your SEO score is, the higher you’ll appear on search engine pages (SERPs). on Google or Bing. A website that ranks high on search engine results pages regards as high-quality and trustworthy by search engines, and this boosts the credibility of your site or business.
2. SEO Increases Organic & High-Quality Website Traffic
SEO helps in organic visibility, which helps to increase website traffic. Search engine optimization is hyper-targeted and customer-centric, which will increase the number of visitors your page sees every day. An effective SEO strategy will help deliver your web pages to a relevant user via pertinent search queries. It directly correlates to an increase in sales–because the more audience that sees your site, the more likely you are to sell to them.
3. SEO gives 24/7 Promotion
Search engine optimization (SEO) does not depend on working hours. Organic, unique, and optimized content doesn’t disappear after a budget runs out, such as with paid advertisement. Rankings achieved through SEO can continue to reap the advantages of SEO 24/7.
Search Engine Optimization will help boost your brand, build awareness among users, bring in quality traffic, enlarge user experience, convert leads into trustworthy customers, and help you continuously rank high for organic keywords. It will also offer your business the visibility and promotion it deserves, even in your absence.
4. SEO Gains More Clicks than Pay Per Click (PPC)
The click-through rate of SEO is much more than that of paid marketing strategies (PPC) campaigns. PPC might help your site appear at the top of paid search results, but the clicks on the organic results are much higher. The reason is that users trust Google much more than sponsored links. The search engine results page (SERP) boosts your brand’s reliability. Search Engine Optimization is an assuredly better option for long-term traffic, conversions, and ROI than PPC.
5. SEO Focuses on Entire Marketing Funnel
One of the key benefits of SEO is that it focuses on building content marketing strategies to complement every marketing stage. A robust SEO strategy will have customized content marketing driven by SEO, which includes a variety of content types targeting every stage of the marketing funnel to provide awareness, evaluation, and conversion.
Executing content strategies specifically for the top-of-the-funnel or the middle-of-the-funnel blog can establish brand loyalty and awareness traits that lead to generation and conversion.
6. SEO is a Long-Term Marketing Strategy
Search engine optimization (SEO) is a long-term strategy. It can start showing results anywhere between six to 12 months after implementing the SEO strategy content creation and on-page optimization–and mastering Google’s algorithm. If you want the best results from incorporating SEO into your digital marketing strategy, then be prepared to view SEO as an investment with remarkable long-term returns.
7. SEO Optimizes User Experience
Understanding what prospective users/customers experience a critical component of SEO and a significant Google ranking factor is. If the user has an unpleasant experience, they leave your website sooner than expected and do not come back ever again.
Google has learned a continually monitor users’ behavior. The time spent on a page or site, and the bounce rate, become the positive user experience pivotal elements to a website’s success. It is one of the most important Google ranking factors in SEO and can’t ignore.
Main Elements of Search Engine Optimization
1. Keywords
The keywords are some of the most crucial elements of your site, as it is the first step to a successful SEO strategy. The keywords help to drive targeted traffic to the websites. Keywords primarily describe what your website or blog is all about. For example, a clothing-related website should have keywords such as “women’s clothes, men’s clothes,” etc.
2. Content
Content is indeed king. Search engines have stated that creating quality content is essential to reaching and engaging along with your audience to rank for keywords and create positive user experiences.
3. Backlinks
It said that the content is king, and backlinks are queens. They are crucial in making your website rank higher in search engine result pages (SERPs) and increasing its reputation. A backlink is a link that comes from a different website than yours. It means when a website refers to yours via a link in blog posts or web pages. For example, if you have an article about clothes on your blog post and a different website links to that, you have a backlink.
4. Product images
The image of the products plays a vital role in product sales. When many consumers search for products in search engines, they look at the Web results as well as they’re also looking at image results. If you have quality images of that product on your website and the file names contain relevant keywords, these product images will rank well in search engines and drive a lot of traffic to your website.
Recommended Reads:
8 Best SEO Courses in Varanasi
1. IIM SKILLS
IIM SKILLS offers the best SEO Courses in Varanasi. Students enroll in the Advanced Search Engine Optimization Course for four weeks with eight weeks of paid internship. The program includes sixteen hours of live lectures, practical assignments, and weekly assignments.
The course also helps you master the nuances of SEO with online publishing & you will learn how to rank your blog/website on Google. You will learn essential skills like critical thinking and Analytical Mindset, in-depth research ability, writing proficiency, technicality, adaptability, and communication skill.
The learning outcomes from the course include SEO fundamentals, an on-page SEO, Off-page and Technical SEO, Keyword Research, Competitor Research, SEO Content, Link Building, SEO Tools, Keeping up with Algorithms, SEO Audit, Client Onboarding, and embarking on your Career.
You will be a master at many free and paid SEO tools like Google Search Console, Uber suggests, KW Finder, Answer the Public, Speed Test Tools, Performance Tools, On-Page Optimization Tools, and Off-Page Optimization Tools.
If you are a student, Small and Medium Business, Entrepreneur, Solopreneurs, marketing professional, Digital Marketing Professionals, Freelancer/Content Writer/Copywriter, Blogger, or Homemaker, you can take this SEO course. After completing the advanced SEO training, you can launch your career as a certified SEO specialist or start your SEO agency.
Course Name: Advanced SEO Course
Course duration: (1 month+2month internship)
Course Fees: INR 14,900 + 18% GST
Course Curriculum
- Intro to SEO
- Choosing the right niche
- On-page SEO
- Off-page SEO
- Technical SEO
- Search Console
- Google Analytics
- Reporting in SEO
- Resume creation and assist
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Course Highlights:
- Master Certification From IIM SKILLS
- 100% Placement Support
- Guaranteed Paid Internship
- Free Tools Worth 20k
- Lifetime Access to LMS
- Practical learning
- 24×7 online support
- Letter of Recommendation.
- Complete Interview Support.
- Lifetime support with Post Training Mentorship
- Work on Real Projects
- 100% Live Virtual Training
- Top-notch Faculty
- Limited Intake with Updated Curriculum
- Additional Perks
Contact details of SEO Courses in Varanasi by IIM SKILLS
Email ID- info@iimskills.com
Phone: +91 9580 740 740
2. IIDE-The Digital School
The IIDE is one of the leading institutes that offers the best SEO courses in Varanasi. The Online SEO Course with Certification includes Self-Paced Video Lectures and Live Online Sessions. This program will help you learn search engine optimization (SEO) online & rank your website higher on Google with easy, tried & tested strategies.
The SEO training comprises on-page and off-page SEO tutorials, Keyword Research, Google-proofing your website, Google Search Console, and Black hat techniques. This Online SEO Course is recommended for students, content writers, content marketers, bloggers, and performance marketers who want to learn the basics to the intermediate conception of SEO.
You will master tools like Google search console, Keyword planner, k keyword everywhere, Uber suggests, Rank math, Yoast, Google page speed, Google mobile-friendly test, and MOZ. By the end of this extensive online SEO course, you will learn how to rank your site higher on Google and become an SEO expert.
Course Name: #1 Online SEO Course with Certification
Course Duration: 14 hours
Course Fees: INR 6,355+Taxes
Course Curriculum
- Keyword research: an integral part of on-page Search Engine Optimization (SEO)
- On-page SEO tutorial
- Google proofing your website
- Off-page SEO tutorial
- Google search console
- Black hat technique
Course Highlights:
- 1-on-1Mentoring Sessions
- 30 Days Access to Lectures
- Beginner Course Level
- 12+ Hours of Live Class
- 2+ Hours of Video Lectures
- Expert Trainers
- Industry-relevant Curriculum
- Practice Tests & Assignments
- Dedicated Q&A Support & Help
- Access to Video Lectures for 30 days
- Attend lectures via any device
- Free Domain & Hosting offered to build a practice site.
Contact details of SEO Courses in Varanasi by IIDE-The Digital School
Email Id- admissions@iide.com
Phone no- +91 9619958615
3. Coursera
Coursera is one of the best institutes that offers SEO Courses in Varanasi. The program Search Engine Optimization (SEO) Specialization will help students learn things, including completing competitive analysis on a webpage, Master search engine optimization tools and strategies, and developing a solid approach for achieving a productive and successful relationship with clients.
And create influenced relationships and collaborations and analyze data to see which content gets the most shares. And most important is to create a final report of your findings and recommendations for SEO and present it to your client.
The student enrolled in the course will learn essential skills like Search Algorithms, Search Engine Optimization (SEO), Mathematical Optimization, Semantics, social media, Keyword Research, Marketing, Content Marketing, and Social Media Marketing.
This Specialization will teach you real-world skills and hands-on training on capstone projects. You will learn how to optimize website content for the best possible search engine ranking & you’ll learn the theory behind Google search and other search engine algorithms.
Course Name: Search Engine Optimization (SEO) Specialization
Course duration: Approximately five months to complete
Course fees: free
Course Curriculum
- Introduction to google SEO
- Google SEO fundamental
- Optimizing a website for google research
- Advanced content and social tactics to develop Search Engine Optimization (SEO)
- Google SEO capstone project
Course Highlights:
- Shareable Specialization and Course Certificates
- Self-Paced Learning Option
- Course Videos & Readings
- Practice Quizzes
- Graded Assignments with Peer Feedback
- Graded Quizzes with Feedback
- Graded Programming Assignments
- 100% online courses
- Beginner level
Also Read:
- SEO Courses in Faridabad
- SEO Courses in Indore
- SEO Courses in Jaipur
- SEO Courses in Kolkata
- SEO Courses in Pune
4. Udemy
One of the best SEO Courses in Varanasi is offered by Udemy Institutes. The SEO For WordPress [Beginners] course is the best and most affordable program. Students enrolling in the course will learn the following things as- How to Get Your Website on Page #1 Of Google, Yahoo, and Bing.
You will also learn how to increase website traffic, increase online sales, start your own local SEO company, and discover the difference between white-hat, grey-hat, & black-hat SEO. This program helps you learn to analyze and audit your entire website for free in less than 5 minutes, set up WordPress plugins optimized for SEO, and perform advanced keyword research the easy way.
And write articles and blog posts that rank high on Google and dominate your competition in search engine results. The course is suitable for small business owners and bloggers who want to get on the first page of Google, Yahoo, and Bing and for beginner and intermediate WordPress users.
Program Name: SEO For WordPress [Beginners]: #1 Step-by-Step SEO System
Course Duration: 9h 44m
Course Fees: INR 3,499
Course Highlights:
- 30-Day Money-Back Guarantee
- Full Lifetime Access
- 10 hours of on-demand video
- Five downloadable resources
- Access to mobile and TV
- Certificate of completion
- 4.3 Instructor Rating
5. Digital Vidya
Digital vidya is a well-known professional training institute that offers SEO Courses in Varanasi. The CSEOM (Certified Search Engine Optimization Master) certification course helps students to learn Search Engine Optimization (SEO), includes: the Reach of Search Engines, Search Engine Generates Intent Oriented Traffic, Organic Results Generate 15 times More Clicks, and Long-Term Returns for Content Investment.
The course syllabus includes an understanding of search engines, Keyword Research, Keyword Mapping, Understanding Website Buildup, Link Building Tactics, Understanding SEO Metrics, Website SEO Audit, And Competitor Analysis.
Course Name: CSEOM (Certified Search Engine Optimization Master) Certification
Course Duration: 1 month
Course Fees: INR 11,900
Course Curriculum
- Introduction to SEO
- On-page SEO
- Off-page SEO
- SEO audit
Course Highlights:
- Lifetime access to course content
- Created by SEO Experts
- Get Free SEO Tools worth INR 15,000
- 24X7 Trainer’s Support on Discussion Forum
- Live Instructor-led Sessions
- Hands-on Projects and Assignments
- 12+ class hours
- Vskills certification
Contact Details:
Phone: +91-80100-33033
Email: info@digitalvidya.com
6. Quick Expert Infotech
Quick Expert Infotech Institute is a renowned institute that provides SEO Courses in Varanasi. The students enrolled in the SEO certification course will learn the basic to advanced level of SEO and how to Rank your website high on Search Engines, etc. The program is suitable for IT & non-IT candidates, either fresher or experienced, who want to make their career as an SEO executive, SEO expert, etc.
Students will learn a tool like Google Analytics, Google ads, Google AdSense, Google webmaster tools, XML SITEMAP, google alerts, Uber suggests, Similar Web, Canva, Schema.org, MAJESTIC, amazon associates, world press, MOZ, MailChimp, Pixabay.
They provide free placement services to the students at the end of the course. Placement services will provide up to 1 year (more than sufficient) until they get a job in the industry.
Course Name: SEO Certification Course
Course Duration: 2 months
Course Fees: not known
Course Curriculum
- SEO: Search Engine Optimization
- Understanding Search Engines
- WordPress
- Keyword Research
- Website Analysis and Audit Report
- Canva
- Grammarly
- On-page Optimization
- Moz Toolbar
- Off-page Optimization
- Google Analytics
- Google Webmaster Tools
- Quora Marketing
- Google Various Updates and Its Effect
- Tools You Will Learn
- Live Campaign Access for Real-Time Exposure
- Live Project
Course Highlights:
- Training From Experts
- Affordable Fees
- Learn from Basics
- 80% Practical
- Career-Oriented Course – Learn from Basics to Advanced SEO Topics.
- Best Placements
- Dedicated Placement Team
- Interview Prepare Sessions
- Resume Building
- Live Projects / Study Material etc. Provided
- Free Demo
Contact Details:
Phone no- +91-8452842233, +91-7506252588
Email id- inquiry@quickxpertinfotech.com
7. Dizi Global Solution
Dizi Global Solution is also one of the best institutes that provides SEO Courses in Varanasi. Professional trainers design the SEO Training Certification Course. Students enrolling in the course learn how to implement instruments in their business or career and help leverage great benefits.
The advanced SEO Course helps one learn: Increase website ranking on Google and improve website’s ranking by scientific training on search engine optimization (SEO), research and implement Keywords, implement effective On-Page, Off-Page Strategies, implement Technical Optimization of a website, audit a website to check for SEO flaws, Google Analytics for effective measurement of performance, and various Tools used for Search Engine Optimization.
After completing the program, you will get an internship and placement assistance from the institute. One can make a career as an SEO Executive, SEO Executive, or SEO expert, or work as a freelancer.
Course Name: SEO Training Certification Course
Course Duration: 45 days
Course Fees: not known
Course Curriculum
- SEO Course fundamental
- Keyword research-advance SEO course
- Competition analysis
- On page optimization
- Link building
- Google webmaster
- Google Analytics
Course Highlights:
- Instructor-led Sessions
- Assignments
- Lifetime Access
- Real-life Case Studies
- 24/7 Expert Support
- Certification on completion
- 100% job placements
- Live projects
Contact Details:
Phone no- +91-8470079475 | +91-7380301313
Email id- info@diziglobalsolution.com
8. Make My India Online
Make my India online is a well-known institute that provides SEO Courses in Varanasi. This SEO Course will introduce students to the foundational elements of how search engines work, how the SEO scene has changed, and what you can expect in the future.
The student will also learn to: Complete a competitive analysis on a website, develop a solid approach for achieving a productive and successful relationship with your client, create influenced relationships and collaborations, analyze data to see which content gets the most share, create a final report of your findings and recommendations for SEO and present your suggestions to your client.
Course Name- SEO Course
Course Duration- 15 Days
Course Fees- not known
Topics covered in this SEO course:
- Basic SEO
- Search Algorithms and how to use them
- How to research keyword ideas
- Using professional tools to improve website authority
- Creating backlinks to improve website visibility
- On-Page SEO and creating good content
- Off-Page SEO and optimizing content behind the scene
- Technical SEO and improving website performance
- Avoiding penalties from Search Engines
- Mathematical Optimisation
- Semantics
Course Highlights:
- Certificate
- Support for future projects (six months)
- Hosting & domain to host your 1st website
- Premium themes and plug-ins for your projects
Contact Details:
Phone no- +91-8181914448, +91-8005251034
Email id- hello@mmio.in
FAQs
Q1. What are the eligibility criteria to enroll in SEO courses in Varanasi?
There are no particular eligibility criteria associated with it. Anyone who has completed 10+2 and has basic knowledge about computers and the internet is eligible to pursue SEO courses.
Q2. Who Needs SEO?
Few industries can benefit from SEO, such as
- Medical practices
- Multi-location businesses
- Online businesses
- Professional services (accounting, legal, IT, financial, etc.)
- Home renovations or repairs
- Restaurants
- Pet services
- Real estate
Q3. What can I do after learning SEO?
Here are seven popular career options after Learning SEO:
- Search Engine Marketer
- Business Marketing Consultant
- Digital Marketer
- Marketing Analyst
- Content Marketer
- SEO Manager
- Entrepreneur
Conclusions
In this digital era, SEO courses would be a great career path, and with a good amount of commitment and passion, one can achieve perfection in this sector. Above is the list of institutes that offer SEO Courses in Varanasi. Hoped aspiring candidates go through this article before enrolling in any SEO Course and choose the right SEO Course for them.