Nagpur is one of India’s fastest developing metropolises located in Maharashtra. It is known as an educational and commercial hotspot and an upcoming ‘smart city’ in India. The Maharashtra state government has sponsored an incubation facility in Nagpur, providing many chances for techies, e-commerce giants, and startup enthusiasts. In recent years, digital marketing courses in Nagpur have blossomed to provide businesses with the talent to expand their online presence and web marketing portfolios and offer training to equip local resources with the necessary skills to utilize these opportunities.
Let’s take a look at the what, why, and how questions on digital marketing to help you gain an insight into its rising importance and impact in the world today. In addition, it will help you select the best digital marketing courses in Nagpur.
What is Digital Marketing?
To understand digital marketing, let’s look at the meaning of the words digital and marketing. Marketing deals with the processes used to attract potential customers with high-quality content related to selling a product or a service through promoting and advertising the brand and features. Adding the word digital to the mix implies carrying out the above process using a web marketing strategy that involves digital channels like search engines, websites, email, mobile apps, and social media.
Why is Digital Marketing Important?
According to an article by digital market research company e-marketer, India is one of the world’s largest digital marketing markets, worth 2.77 billion dollars. It is projected to scale to 5.12 billion by 2025. Today, companies heavily invest in finding the right marketing strategy that utilizes a healthy mix of traditional print media ads and online display ads. Increasingly, much effort is going into developing a solid digital marketing approach by the top brands across industries. In addition, online marketing allows your business to compete with larger companies for more relevant leads.
Hence, the demand for a competent web marketer is on the rise. Given below is one metric for the opportunities you will come across after completing digital marketing courses in Nagpur.
To know more about the impact of digital marketing, check out The Benefits of Digital Marketing Course blog.
How has Online Marketing become a Game Changer today?
With the pandemic, brands had to rethink ways of reaching customers and providing services easily accessible from the comfort of their homes. So, it’s no surprise that digital advertising platforms played an enormous role in ensuring companies survived and thrived. According to research by Think with Google, a platform that explores innovation in digital trends, the acceleration in digital adoption, especially by e-commerce businesses and lifestyle brands, was one of the biggest trends driven by the pandemic. Therefore, a career in this lucrative field is sure to be profitable in the long run as the need for multi-channel and multi-format advertising will only increase with time.
Now that you’ve understood the value of online advertising, we can explore the essential concepts and skills taught in the digital marketing courses in Nagpur to help you build a strong web marketing portfolio.
What are the Major Elements of Digital Marketing?
For selecting the right training program among the various digital marketing courses in Nagpur, it’s essential to identify the critical skills you need to learn and develop to have a rewarding career in this industry. Below are 14 significant elements to look for when choosing a course:
● Social Media Marketing (SMM)
Social media marketing employs social networks and platforms to create and share content for products and services to raise brand awareness, improve brand association, resolve customer queries, and maximize customer retention through meaningful engagement. The leading social media platforms are:
- YouTube
● Website Development and Maintenance
Website development deals with designing, building, and maintaining websites. While the design element showcases its aesthetic appeal, the development element determines how well its functions. The steps include:
- Planning and Research
- Design
- Content and Graphics
- Search Engine Optimization
- Coding
- Testing
- Launching
- Maintenance
● Search Engine Optimization (SEO)
Today, search engine optimization (SEO) is the most sought-after element and in-demand skill in the digital marketing industry. SEO improves the standard and quantity of organic website traffic to an internet site or an internet page from search engines and helps you rank better on search engines.
● Graphic Design
Graphic design is a crucial element in the digital marketing portfolio. It deals with communicating and promoting a message of a brand, product, or service with a well-thought-out design in an appealing way.
● Search Engine Marketing (SEM) or Pay-Per-Click (PPC)
Search Engine Marketing or SEM involves promoting the internet site’s visibility on a search engine’s results page mainly through paid advertising. It uses tools like the Google ads platform, Google keywords planner, cost-per-click (CPC), click-through-rate (CTR), and the benefits of optimizing the site’s URL, call-to-action (CTA), to name a few.
● Web Analytics
Web Analytics helps you collect, analyze, and report a website’s performance from its visitor’s behavior and find the right target audiences. You will understand the customer’s journey from metrics such as average time on page, bounce rate, session time, CTA clicks, and conversions.
● Digital Media Planning and Buying
Media planning will help you understand when, where, and how often your brand needs to advertise to gain maximum conversions and a return on investment.
● Content Marketing
Content marketing involves creating quality content that can be distributed through various channels consistently and quickly to attract and retain your targeted audience. Some formats of content marketing are blog posts, videos, infographics, and e-books.
● Affiliate Marketing
Affiliate marketing is an advertising–sales model in which an affiliate (e.g., a blogger or a social media influencer) earns a commission for promoting a particular company’s product.
● Video Marketing
Video marketing helps promote a brand or its products to its target audience by creating customized content using videos shared on social media platforms.
● YouTube Marketing
YouTube marketing is the fastest growing platform for promoting a business or products by simply uploading videos on the company’s YouTube channel or by using YouTube ads.
● Email Marketing
Email marketing is a direct marketing format used to capture registered consumers’ attention through well-structured emails.
Want to know more about the content used in a Digital Marketing strategy? Take a look at the Complete Content Marketing Basics Guide.
What are the Careers Associated with Digital Marketing?
The Online Advertising space has exploded in popularity in recent years, to the point where it is anticipated to generate over 20 lakh opportunities in India by 2021, ranking it as one of the best future job possibilities in India in the coming years. Given below are eight of the most popular career paths for a digital marketer.
- Digital Marketing Executive
- Marketing Automation Specialist
- Mobile Marketing Executive
- Email Marketer
- Social Media Marketer
- SEO Specialist
- Content Marketer
- Paid Media Specialist
Regarding the salaries for web advertising careers, there are some criteria, like the type of industry, educational qualifications, certification from a reputed institute, and city of residence. However, having said the above, the average salary of a person starting with minimal experience is around 2 – 3 Lakhs per annum.
To know about the salaries of various online marketing roles, check out this blog on Digital Marketing Salaries in India
What are the Best Digital Marketing Courses in Nagpur?
There are many digital marketing courses in Nagpur to choose from, and so I will cover the ones that have been ranked by Google, which include an offline mode of training and a couple of courses that offer only an online option:
1. IIM Skills: Digital Marketing Course (Online- Paid)
This digital marketing course offered by IIM Skills is one of the most well-rounded courses in the online space. It consists of 180+ hours of classes over five months where you attend live lectures and communicate with your faculty and other classmates in real-time. It is the best university that offers digital marketing courses in Nagpur.
Live online classes also allow you to choose your course timing to view the recorded sessions should you miss a class. The course is updated regularly and has various test modules as well.
While taking this course, you will fine-tune your skills by participating in 15 live projects and studying ten case studies on the industry’s best practices. You can also join their three-month internship program. Upon completing your exams, you will be awarded certification from IIM Skills, Google Digital Marketing Course Certification, and 10+ other certifications related to digital marketing.
The course comes with a paid internship of 2 months which gives you a proper idea of how digital marketing campaigns are created, implemented, and executed. You also understand the importance of audience research and how you can optimize all your digital campaigns for maximum return on investment. One of the great incentives of this internship program is that if you perform well and are sincere enough to grasp all these complex web marketing elements well, you will get the utmost help for placements.
IIM SKILLS collaborates with a number of multinational corporations to provide you with job opportunities. Successful hands-on implementation of digital marketing modules in the internship will expedite your process of landing a coveted job profile in the digital marketing industry.
The mentors are approachable and have affable personalities which makes it easy for students to interact with them and solve doubts and queries. No matter how much time it takes for you to understand a particular concept, the mentors will assist you in making the process easier. Then, you have the support desk as well that addresses your confusion, queries, and doubts as promptly as possible.
Lastly, the learning management system is a great asset for anyone who enrolls in a professional course at IIM SKILLS. It helps to upskill with all the latest knowledge at no extra cost. With all case materials, learning resources, books, presentations, and knowledge of tools, the digital marketing course LMS is a boon to the students.
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2. HubSpot: Digital Marketing Course (Online – Free)
HubSpot’s digital marketing course is an excellent choice for you if you want to learn the basics well before opting for a paid course or looking to find information on the latest trends in the industry. It covers all the essential elements like teaching you how to optimize your search engine, creating a non-paid strategy to drive traffic to your site, and using paid ads to enhance your business and reach a targeted audience.
The course has nine lessons divided into thirty-seven videos. Each lesson ends with a quiz to test what you have learned and need to go back and revise again. At the end of all the nine lessons, you need to take an exam. On completion, you will receive a certification from HubSpot that is valid for two years.
Check out our article on IIM SKILLS Digital Marketing Course Review for further clarity on whether to take up a digital marketing course.
3. IIDM: Institute of Integrated Digital Marketing
Google has rated IIDM as one of the top institutes offering digital marketing courses in Nagpur. Highly qualified trainers teach their courses, offering practical exposure to the current trends in the online advertising space. In addition, they offer 24/7 support to their students and have trained over 1000 students.
- Name of the Course: Advanced Digital Marketing Training Program.
- Key Highlights of the Course:
o 3 Month Integrated Internship with Certification
o Expert Trainers with over 10+ Years of Experience
o 200 hours of Assignments + Live Projects Experience
o 100% Job Assistance + Interview Preparation
o 30+ Tools (Free + Premium)
- Duration of the course: 90 days (72 hours) – Weekday and weekend batches.
- Batch/Mode: Online and offline.
- Course Curriculum:
o Introduction to Digital Marketing
o Marketing Fundamentals
o WordPress – Blogging
o Email Marketing Tactics
o Search Engine Optimization (SEO)
o Social Media Marketing (SMM)
o Concept of Pay Per Click (PPC)
o Affiliate & Content Marketing
o Mobile Marketing
o Lead Generation & Nurturing
o Web Analytics
o Online Reputation Management (ORM)
o Photo Editing: Adobe Photoshop
- Teaching Faculty: Expert trainers with real-time experience with special training sessions conducted by entrepreneurs.
- Internship and Placement: 100% placement assistance with a 3-month integrated internship program.
- Certifications: 15+ international certifications.
- Access to LMS (Learning Management System): They provide access to learning materials for a limited time.
Recommended Read: Digital Marketing Courses in Agra
4. Omega:
Omega is a premier digital marketing training institute located in Nagpur that launched in 2014. It offers a wide range of courses covering digital marketing, content writing, social media marketing, graphic designing, and web design & development.
- Name of the Course: Advanced Digital Marketing Course.
- Key Highlights of the Course:
○ A complete practical digital marketing course
○ Hands-on experience with Live Projects
○ 100% guaranteed placement
○ 11+ Global certifications
○ 5 Days Free Demo Classes
- Duration of the course: 3 months.
- Batch/Mode: Offline.
- Course Curriculum:
○ Digital Marketing Modules
○ Programming + Development
○ Graphic Design Classes
○ Software Testing
○ CAD Training
○ Architectural Training
○ Information Technology (IT)
- Teaching Faculty: Certified industry experts teach the different modules at Omega.
- Internship and Placement: 100% placement assistance.
- Certifications: Certificate of completion from Omega + 11 Global certifications.
- Access to LMS (Learning Management System): Yes.
Recommended Read: Digital Marketing Courses in Coimbatore
5. NSDM: NexGen School of Digital Marketing
Google rates NSDM as one of the leading training institutes conducting digital marketing courses in Nagpur. They offer a comprehensive digital marketing program that allows students to develop campaign strategies from start to finish that involves ideating, creating, promoting, executing, and measuring the effectiveness of their work.
- Name of the Course: Advanced Program in Digital Marketing.
- Key Highlights of the Course:
o 18 modules, 2 Live projects, 25 assignments, and 6 Quizzes
o Career Transition Program by Stanford Business School Faculty
o 100% Placement and Internship
o Guest Lectures from Digital Marketing Thought Leaders
o Free domain name and hosting
o Master 62+ Digital Marketing Tools
o Weekly 1:1 Mentoring Sessions to Meet Your Personal Goals
o Certifications from Google
- Duration of the course: 3 months /56 hours (28 hrs. theory/ 28 hrs. practical learning).
- Batch/Mode: Online and offline.
- Course Curriculum:
o Digital Marketing: An Introduction
o Web analysis & Planning
o SEO (Search Engine Optimisation)
o SEM (Search Engine Marketing)
o SMM (Social Media Marketing)
o Web Analytics
o App Store Optimisation
o Video Advertising
o Display Advertising
o E-Commerce Marketing
o Mobile Marketing
o Content Marketing
o Online Reputation Market
o Affiliate Marketing
o Email Marketing
o Lead Generation
- Teaching Faculty: All teaching faculty are Google certified and represent varied industries like consumer electronics, FMCG, real estate, and travel and hospitality, to name a few.
- Internship and Placement: 100% placement and internship assistance.
- Certifications: Digital marketing certificate from NSDM on completing the course along with 12 certifications from Google.
- Access to LMS (Learning Management System): Lifetime access.
Recommended Read: Digital Marketing Courses in Moradabad
6. Netpreneur
Netpreneur is a training institute with 20 years of experience in the online marketing space and specializes in digital marketing courses in Nagpur. It has been awarded the ‘Best Digital Marketing Training Institute’ out of 39 institutes in Nagpur.
- Name of the Course: Advanced Digital Marketing Course.
- Key Highlights of the Course:
o Free Webhosting Space and Domain Name
o 100% Placement assistance
o Internship Program
o Special Library dedicated to students
o Live projects and Masterclasses
o Experience faculty
- Duration of the course: 3 months.
- Batch/Mode: Offline.
- Course Curriculum:
o Web Designing and Development
o SEO (Search Engine Optimization)
o SMM (Social Media Marketing)
o SEM (Search Engine Marketing)
o Graphics
o Facebook Marketing
o Google Paid Campaigns
o Web Analytics
- Teaching Faculty: Industry experts who have practical knowledge of the latest trends across geographies.
- Internship and Placement: 100% placement assistance with an internship.
Recommended Read: Digital Marketing Courses In Dwarka
Frequently Asked Questions on digital marketing courses in Nagpur
- What is the cost of digital marketing courses in Nagpur?
The fee structure for online marketing courses in Nagpur can start from INR 10,000 and go up to INR 5,00,000. Few factors decide the amount you pay, like the level of the course you choose – a beginner or advanced module, mode of learning – online or offline, and certification, which would mean an exam fee will be included. It’s better to choose a course that offers certification and not just gives you a certificate of course completion, as this does not involve any testing of what you have learned in the program.
- What are the best digital marketing courses in Nagpur?
Due to the number of training institutes that mushroomed over the last few years. However, it depends on your requirements and your budget. An excellent way to find a reputable institute is to look at their Google reviews, go through their trainer profiles, and opt for a demo session to see if it’s the right fit for you.
- Is digital marketing easy to learn?
Today, internet marketing is a relatively popular professional choice. Although some digital marketing concepts may appear complicated and difficult to grasp, even the most challenging ones can be broken down into simple formats with the correct course. With a little hand-holding and guidance from experts, you will be able to master the skills in no time. Bonus points if you have a creative brain and you like to analyze metrics.
- What is the eligibility for doing a digital marketing course?
Most institutes would require a 12th standard passing certificate to take up their short-term courses. However, if you are looking at a specialization or an advanced diploma course, you may also need a graduate degree.
Final thoughts on the top digital marketing courses in nagpur
The pandemic has changed the way businesses and organizations operate globally. They are slowly moving away from conservative marketing modules and gravitating towards online marketing to reach a broad and diversified consumer group online with ‘smart’ advertising campaigns.
The critical aspect that makes digital marketing an excellent career choice in today’s digitized world is its massive demand due to the growth of the internet and online businesses. In addition, it gives you creative freedom and flexibility to work from anywhere with clients all over the world and still maintain a work-life balance. As we have already seen, this career is also financially rewarding, and your compensation will only increase with experience and acquiring new skills.
You now have all the information you need about digital marketing as a career choice and the various; you are all set to choose the right course to help you achieve your learning goals.
Hello, I am a housewife. I want to become a freelance content writer but before that want to create a website and manage it and also build a strong portfolio. And this course looks perfect. I want to register for a free demo session before enrolling in the course.
Hello, I am Sitara. I am a Primary school teacher. Not at all happy with my pay compared to my work and time I invest in it. i am looking for new avenues that suits and interests me. Digital marketing is really worth consideration. can I get full time job with digital marketing? I would like to enrol with IIM skills that offers certificate of completion, practical training plus and added advantage of 2 months paid internship.