Are you a creative and technology-driven enthusiast? Well, digital marketing is one career you can think of. It is always a challenge when it comes to investing in the right course with so many institutes offering digital marketing courses online. This article lists the best digital marketing courses in Egypt in detail with some institutes also offering both classroom learning and self-paced online learning.
Scope of Digital Marketing in Egypt
Digital Marketing, also called online marketing, is the promotion of a product or service through digital channels such as social media platforms, email marketing, websites, television, radio, etc. Digital Marketing (DM) plays a crucial role in today’s world where everyone depends on digital media for their day-to-day needs and every business today implements marketing strategies to improve their online visibility in the market.
DM in Egypt and MENA regions have seen significant growth in recent years, especially post-COVID-19 pandemic, as everyone uses a digital platform for their needs, like news updates, daily trends, lifestyle changes, etc. With government-initiated digital transformation frameworks and Egypt’s Vision 2030, the country is heading towards digitalization across major industries. It is one of the most in-demand career options today not only in Egypt but around the world.
List of Best Digital Marketing Courses in Egypt
1. IIM SKILLS:
IIM SKILLS is one of the leading online educational institutes providing various training programs to individuals to advance their career prospects. The institute offers students opportunities to gain real-world experience by providing them with hands-on learning and internship opportunities, 100% placement assistance, guidance, and learning support.
Course Name: Master Digital Marketing Course
The comprehensive program is an online instructor-led course that includes 60+ hours of live online training and 120+ hours of practical assignments. The course is designed to give you complete hands-on learning in digital marketing tools keeping in mind the industry standards. The course covers 40 digital marketing tools with Master Certification from IIM SKILLS and 8 certificates from Google and 3 HubSpot Digital Marketing Certification.
Key Takeaways:
- Practical Learning Approach
- Lifetime access to training materials and recordings
- Certification provided and preparation for Google, Hubspot, and Facebook exams
- Gain Hands-on experience working on Internet marketing tools
- 100% placement support
- Learn from industry experts
- 24-hour guidance and learning support
Course Outline:
- Introduction to Digital Marketing
- Web Development at WordPress
- Search Engine Optimization (SEO)
- Search Engine Marketing (Google Ads)
- Email Marketing
- Inbound Marketing
- Social Media Marketing
- Integrated Digital Marketing Strategy
- Web Analytics (Google Analytics}
- Online Reputation Management (ORM)
- E-commerce Marketing
- Quora Marketing
- Graphic Designing
- Content Writing & Advanced Blogging
- Media Buying & Planning
- Affiliate Marketing
- Video Marketing (YouTube)
- Marketing Automation
- Digital Infographics Resume Creation
Contact Details: IIM SKILLS, H B Twin Tower, 8th Floor, Max Hospital Building,
Netaji Subhash place, Pitam Pura,
New Delhi, Delhi- 110034
Phone Number – +91-9580740740
Email: info@iimskills.com
Website: https://iimskills.com
2. The American University Of Cairo
Course Name: Digital Marketing Certificate
Course Objective: Understanding the marketing channels, social media networks and the strategies involved in marketing is key to becoming a successful digital marketer. The course is designed to keep the main objective and develop the right digital pathway that meets customers’ expectations and business objectives. The Digital Marketing Certificate offered by the American University of Cairo is accredited by the Digital Marketing Institute (DMI).
At the end of the program, participants will have a clear understanding of the frameworks, practices, and skills to develop and implement the strategies effectively.
Key Takeaways:
At the end of the course, the students will gain enough knowledge and understanding of the digital marketing landscape. Students will be able to identify different types of DM strategies and integrate them into the business strategy. You can create a good content marketing strategy that attracts large audiences and create meaningful value from the marketing perspective.
Admission criteria:
Bachelors degree, Junior to mid-level professional looking for a career in digital marketing can apply.
Course Outline: The course comes in 7 parts:
- Digital Marketing Landscape ( 9 hours)
- Digital Marketing Strategy and Planning 9 12 hours)
- Content Marketing (21 hours)
- Digital Execution and Buying Methods (24 hours and 24 hours)
- Digital Analytics (15 hours)
- Capstone Project (5 hours)
- Business Acumen (Online Self-paced)
Program Schedule: 6 months, Sundays, Wednesdays, and Saturdays.
Timing – 6-9 pm
Program fee: EGP 35,000 ( $300)
Format- Blended (combine both live-online sessions and on-campus sessions.)
Contact Details:
AUC Avenue, P.O. Box 74
New Cairo 11835, Egypt
Phone: 20226151000
Other best courses in Egypt
3. HPA (High-Performance Academy)
High-Performance Academy is a professional training institute offering individuals different kinds of training programs in all major fields related to marketing, data, business, and IT. The marketing course is designed for both freshers and professionals with marketing experience, to be competitive in the market, and also provides digital marketing courses in Egypt as both online and onsite learning.
Course Name: The Digital Marketing Certificate covers each topic related to marketing and gives a practical approach to real-time business.
Course Outline:
Module 1: Digital Marketing Course Fundamentals
Module 2: Build a Website and manage online Visibility
Module 3: Content Marketing &Blogging
Module 4: Social Media and Email Marketing
Module 5: Digital Advertising and Performance Media
Module 6: Data Analytics and Measurement
Course Benefits:
The key benefits after successful completion of the course are:
- Participants will be able to differentiate between different marketing techniques
- Be able to choose the best social media channel for business
- Create better content
- Understand how SEO works and implement it.
- Content marketing
- Understand Google AdWords and its use
- Set desired goals and conversions on Google Analytics
Course Duration: 48 Hours, Both Virtual and In-Class Learning available
Language: English/ Arabic
Who will benefit?
Individuals looking to start a career as a digital marketer, working professionals, managers or marketing executives, or business owners/entrepreneurs looking to implement it in their business.
Contact Details:
Mohamed Anies St. Kolyet El Banat, El Mergheny, Heliopolis,
Cairo, Egypt
Phone
02 26903875 – 02 24182790
02 22916901
01050222191 – 01050222192
920033956
info@hpa.com.eg
4. theknowledgeacademy:
The Institute provides digital marketing courses in Egypt and also globally with the option of both online and classroom training to upskill the career path.
Course Name: Digital Marketing Masterclass
Course Outline: The course has 9 modules
Module 1: Digital Marketing
Module 2: Planning, Strategy, and Testing
Module 3: Customer Experience and Usability
Module 4: Mobile Marketing
Module 5: Content Strategy
Module 6: Social Media
Module 7: Email Marketing
Module 8: Search Engine Marketing
Module 9: Integrating Your Marketing Communications for Maximum ROI
Key Takeaways:
- Experienced Instructor-led classes
- The program provides course notes and exercises
- Online self-paced course – Provides an interactive online platform and is compatible with most devices and can be accessed from anywhere in the world. The students can access the course online for a standard period of 90 days (extension possible upon request)
- Online Instructor-led Classroom: This option allows students to attend the virtual classroom at a scheduled time and led by an instructor online.
- Onsite: This is classroom training conducted by experienced professionals at the academy.
Who will benefit?
The course is designed for individuals looking for a career as a digital marketing specialist. It is also suitable for entry-level marketing professionals who want to advance their careers as digital marketers.
| Course | Price |
| Social Media Masterclass | USD 995 |
| SEO Masterclass | USD 995 |
| Digital Marketing Masterclass
Google Analytics Masterclass
Google Ads Masterclass |
USD 995
USD 995
USD 995 |
Total Package Price: Including 5 courses is $2995 (Save $1980) (as updated on 10/07/2023)
Course Duration:
Online Instructor-led (1 day)
Classroom (1 day)
Online Self-paced (8 hours)
Contact details:
Cairo Centre
47 Office Building Section 1, street 90-North, New Cairo, Cairo
T: +44 1344 203 999
5. Digital Marketing Arts Academy:
Digital Marketing Arts Academy (DM Arts)is one of the leading training and educational academies offering one of the best digital marketing courses in Egypt as well as in MENA regions (Middle East and North Africa). DM Arts has more than 15 courses related to DM. If you wish to start as a beginner or a professional looking to advance their career DM Arts has courses designed as per student requirements.
Course Name: The most preferred complete programs are:
- Full Digital Marketing Diploma
- Certificate in Digital Marketing (CDM)
- Professional Digital Marketing (PDM)
The CDM and PDM programs include 5 modules which are 60 hours in duration and cover 20 digital marketing skills.
Course Details:
| Course Name | Full Digital Marketing Diploma
|
Certificate in Digital Marketing (CDM)
|
Professional Digital Marketing (PDM) |
| Course Outline | · Facebook & Instagram Community Management
· Facebook & Instagram Advertising · Content Creation for Social Media · Search Engine Optimization (SEO) · Google Search Advertising · How to Become a Youtuber · Google YouTube and Video Ads · Advanced Facebook Advertising · Social CRM and Marketing Automation · Strategic Digital Marketing Planning |
· Facebook & Instagram Community Management
· Facebook & Instagram Advertising · Content Creation for Social Media · Search Engine Optimization (SEO) · Google Search Advertising |
· How to Become a Youtuber
· Google YouTube and Video Ads · Advanced Facebook Advertising · Social CRM and Marketing Automation · Strategic Digital Marketing Planning |
| Course Duration | 120 Hours | 5 Modules in 60 Hours | 5 Modules in 60 Hours |
| Course Fee | 15800 EGP ($515) | 7900 EGP
($ 258) |
7900 EGP
($ 258) |
Who will benefit: The CDM course is at the beginner level for anyone looking to start a career in marketing. Covers all the core fundamentals of digital marketing. The PDM is advanced level who already have some basic concept and wishes to enhance their career in the creative field.
Contact Details:
Office 603, City Center Building A,
Makram Ebeid,
St, Nasr City, Cairo, Egypt
Tel.: +2 02 2352 1028
Fax: +2 02 2352 1029
info@dmarts.academy
6. The Canadian Chamber of Commerce in Egypt:
This is a non-profit and non-government organization providing digital marketing courses in Egypt and various courses related to project management, and HR.
Course Name: Digital Marketing Diploma
Course Objective: The course will help you gain knowledge to use digital channels to target and retarget audiences and create more conversions, ROI and boost revenue than any traditional marketing.
Course Outline:
Module 1: Defining Marketing & Digital Marketing:
Module 2: Advanced Facebook/Instagram targeting, Retargeting & Tracking
Module 3: Twitter Ads
Module 4: Advanced Google Ads Keyword Planning
Module 5: Search Engine Optimization
Module 6: Email Marketing
Module 7: Facebook and Instagram
Module 8: LinkedIn Ads
Module 9: Google Ads
Module 10: YouTube Ads
Module 11: Content Marketing
Module 12: Mobile Marketing
Program Schedule:
The course is for 8 weeks.
Monday and Wednesday: 11 am to 2 pm
Sunday and Tuesday: 6 pm to 9 pm/7 pm to 10 pm
Saturdays 10 am to 4 pm
Contact Details:
Villa 23 Mourad street off Orouba, Heliopolis
Almazah Heliopolis, Cairo governorate
Phone: +201001004070
Email: info@cancham.org.eg
7. Integrated Marketing Foundation (IMFND)
IMFND is a marketing foundation based in Cairo, Egypt offering marketing and advertising services and education programs both online and as workshops. The foundation offers digital marketing courses in Egypt which is a professional diploma course to become a perfect digital marketer.
Course Name: Digital Marketing Diploma
Course Objective: This course is suitable for anyone looking to accelerate their existing business growth or someone who wants to speed up their career path as a digital marketer. The Digital Marketing Diploma course helps you learn essential skills to manage digital campaigns on social media platforms, content marketing tips for efficient content, and also search engine optimization.
Course Outline: The program has a total of 10 modules
- Social Media Management and Analytics
- Content Création Techniques for Social Networks
- SEO Fundamentals
- Google Analytics
- Facebook and Instagram Advertising
- Snapchat Advertising
- Google Ads
- Twitter Advertising
- LinkedIn Advertising
- Digital Brand Strategy
Course Duration: The total modules are completed in 4 months
Program Fée- 9000 EGP ($ 291.33)
Contact Details :
Address: El Serag Building, Entrance 4,
4th floor, Office number 43, Nasr City, Cairo, Egypt
Phone: (+2) 01555553867, (+2) 01026688635
Landline: 20222712156
Email: hello@imfnd.com
Website: https://imfnd.com/?page_id=4486
Email: execed@aucegypt.edu
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8. eMarketing Egypt
eMarketing Egypt is one of the first companies in the MENA region to offer marketing services to all kinds of businesses. The services provided by the company are customized according to client needs. eMarketing Egypt also provides various digital marketing courses in Egypt. The four main courses provided are listed with the course objectives.
- Practical E-marketing Diploma: The course outlines the fundamental knowledge required for marketing with a practical approach.
The Diploma course includes:
- Marketing principles.
- Introduction to Internet Marketing
- Online consumer behavior
- Website usability
- E-marketing channels overview
- Google AdWords
- Social media management
- Online B2B marketing
Digital Marketing Planning Course: The main course objective of this advanced course is as follows:
- Understanding the impact of internal and external environments on e-marketing performance
- Set up an e-marketing objective and formulate the strategy
- Integrating e-marketing activities into the overall marketing strategy
- Knowledge of how to make online media planning
- To set up successful online Ads KPIs
- Measure ROI and how to estimate online revenues.
Practical E-marketing Diploma GCC: The course helps you understand the techniques and tools used in digital marketing for business. The course objective :
- e-marketing – fundamentals, and tips
- improve sales leads using digital marketing channels
- build awareness to targeted customers
- master the best digital marketing tools that deliver the best results
- optimize Google AdWords account
- create an integrated digital marketing plan in a given time
- increase business revenues locally
- increase digital marketing objectives with a low budget and high ROI
Google AdWords Certification Course
The certification course covers all the marketing and sales objectives by utilizing search engine paid Ads. The course objective includes
- Acquiring new customers using the brand value
- To increase targeted traffic and increase sales volume
- Increase ROI through the Google AdWords campaign
- Create and optimize Google AdWords
- Discover Google Ads types
Contact Details:
37 Amman St, Fourth Floor,
El Dokki,
Giza, Egypt.
Email: info@emarketing-egypt.com
Phone : (+2) 02 37611496 (+2) 01099856665
9. Simplilearn:
Simplilearn is an online educational learning platform offering digital skills training, and also boot camps to enhance your career skills.
Course Name: Post Graduate Program in Digital Marketing from Purdue University
Course Objective: The postgraduate Digital Marketing will help me learn essential skills of DM, including creating websites, SEM, social media, content strategy, and campaigns. 20+ hands-on learning projects, ChatGPT and AI tools, and also 35+DM tools.
Course Name: Post Graduate Program in Digital Marketing from Purdue University
Course Objective: The postgraduate program will help you become a certified digital marketer to create, and promote websites and master basic and advanced skills with 20+ projects, AI tools and ChatGPT, and 35+ Digital Marketing tools.
Course Outline:
- Induction Session for Purdue Digital Marketing
- Website Creation
- Digital Marketing Landscape
- Behavioral Marketing
- Search Engine Optimization (SEO)
- Search Engine Marketing (SEM)
- Social Media Marketing (SMM)
- Email Marketing
- Mobile Marketing
- Content Strategy
- Strategies for Paid Campaigns
- Analytics, ROI & Evaluation
- AI, Automation & Emerging Technology
- Digital Marketing Capstone
Electives:
- Digital Marketing Meta Master Session
- Digital Marketing with ChatGPT and other AI tools
- Affiliate Marketing
- Blogging
- E-commerce Listing
- B2B Marketing
- Purdue Digital Marketing Master Class
Program Schedule and details:
Duration: 8 Months
Learning Format: Online Bootcamp
Course fee: The fee for Digital Marketing Program is 46,313EGP( $ 1,499)
Contact Details: Simplilearn has 3 registered offices :
| United States
Simplilearn Americas, Inc. 201 Spear Street, Suite 1100, San Francisco, CA 94105 United States Phone Number: +1-844-532-7688
|
India
Simplilearn Solutions Pvt Ltd. NALANDA 53/1 C, Manoj Arcade, 24th Main Rd, Sector 2, HSR Layout, Bengaluru – 560102, Karnataka, India. Phone Number: 1800-212-7688
|
Singapore
Simplilearn Singapore Pte Ltd. #14-302, The Plaza, 7500A Beach Rd, Singapore 199591. Phone Number: +65-800-492-2295
|
10. Creative Academy:
Creative Academy in Egypt offers courses to upskill your career in marketing and they also provide digital marketing services for your e-commerce business.
Course name: Digital Marketing Diploma course
The diploma course covers the necessary tools and strategies required to market the brand and help reach out to the target audience.
The Course Outline:
- Digital Market Foundation: The Foundation stage covers all the basics of digital marketing including the traditional concept of marketing, customer behavior, marketing mix (4ps), best practices, and pros and cons of digital marketing.
- Social Media Marketing (SMM): This module covers all the social media marketing tools like Facebook, Instagram, LinkedIn, Twitter, YouTube, TikTok, and Snapchat.
- WordPress (Website Creation): The module includes WordPress Overview where you will learn about Host Free, WordPress C- Panel, and WordPress Basics. The blogs /Editing includes applying Themes/widgets/menus, Plugins, Security, Web Host/Backup
- Search Engine Optimization (SEO): In the Search Engine Optimization (SEO), the introduction SEO covers SEO overview, how to create a blog and optimize a website and blog for SEO, Keyword research and optimize content for SEO, On page and off-page factors, and Google analytics.
- Digital Marketing Strategy and Planning
- Workshop
Contact Details:
20A Elobour Buildings- Salah Salem- Nasr City
Email: info@creativeacademe.com
Phone Number:
+2 0100898 5682
+2 0100898 5682
Frequently Asked Questions:
1) Can I do digital marketing courses in Egypt online?
Yes, digital marketing courses in Egypt can be done online and few institutes have the option of self-paced study. So even if you do not live in Egypt, you can always choose an online program that suits your mode of learning.
2) What is the scope of digital marketing courses in Egypt?
In recent years Egypt and MENA region has seen a demand for marketers as the economy grows with increasing startups and e-commerce business. The demand for advertising and social media productions is increasing and so are digital marketers. Most digital marketing courses in Egypt provide job assistance and certificate which can help you advance your career in DM.
3) What is the average salary of a digital marketer in Egypt?
The average salary for a Digital Marketing Specialist is EGP 154,949 a year in Egypt.
4) Do the digital marketing courses in Egypt come with a placement option?
Yes, most courses offered by the institutes come with career guidance and placement options. Some institutes also offer 100% job guarantee programs.