Can you imagine a digital world without content? The rapid growth of the internet has revolutionized the content industry. Pune ranks among the major IT hubs of India and is a renowned center for education, arts, music, entertainment, etc. Students and job seekers throng to Pune to realize their dreams. In this article, we are going to look at the top content writing courses in Pune that offer an excellent course curriculum.
The growing reliance on online services and the commercial implication of content in the digital space makes content writing a trending profession. Many training institutes are offering content writing courses in Pune to meet the growing demand for skilled content writers.
What Is Content Writing?
Before we discuss content writing, let us understand what content means. Content is anything that conveys some type of information. Content is all over the place. It manifests in different forms like newspapers, books, advertisements, flyers, brochures, infographics (print and digital version), audio and video formats as well. In simple words, content could be expressed through text, image, or video.
As humans, we crave information. The regularity and speed of content consumption are beyond comprehension. The advancement in technology in the digital world and the evolution of smart devices like smartphones, tablets, laptops, etc. make a seamless transition from one device to the other possible while accessing content.
Though there is a lot of content, the quality and relevance of a certain percentage of content are suspect. So to cater to this ever-increasing demand for content, content writing plays an important role.
Content writing involves every step that goes into content creation like planning, writing, editing, proofreading, etc. The final output is content for either print media or digital media.
Top Choices for Content Writing Courses in Pune
1. IIM Skills
When it comes to content writing courses in Pune, the one institute that immediately comes to mind is IIM Skills. Headquartered in Delhi, it is among one of the most googled institutes for content courses. They offer courses in digital marketing, GST certification, conduct CAT coaching, and offer one of the best content writing courses in India.
The icing on the cake is their Online Content Writing Course. It is one of the most comprehensive courses on Content writing available in the market. They also guide students for global certification.
The Details Of Their Content Writing Master Course (CWMC)Are Summarised Below:
- Introduction to Content Writing
- Content Keyword Planning
- Start Writing Content
- Content Writing Tools
- Website Development
- UI & UX Interface
- Plagiarism Detector for Content
- Using Email for Content Distribution
- Google Local Pages
- Using Social Media for Content Writing
- Exploring Social Media Tools
- Freelance Content Writing
- The latest Course Content validated by the industry
- Industry Experts as faculty
- Practical Assignments worth 60+ hours
- Exposure to diverse Content writing styles
- Access to Tools worth INR 35K
- Opportunities for freelancing during the course
- 10+ hours of lecture during the period of the Internship
- Assured Internship for 3 months with assignments for 50+ hours
- Parallel Portfolio development opportunity for job or freelance
- Publishing assistance during the period of the Internship
- Global placement assistance
- Lifetime Support and Consulting
- IIM Skills master certification on successful completion of the course
- Support for international certification – Hubspot Certification
- Lifetime access to their Learning Management System (LMS) repository
IIM Skills Brand Partners
Reviews and Testimonials
Course Duration & Fees
CWMC is conducted for 4 weeks as live online classroom training followed by a 3-month internship. The current course fee is around INR 14,900 + 18% GST.
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For more details, visit their website imskills.com
Also, read the detailed IIM Skills Content Writing Course Review
Content Writing Orientation Class
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2. Digital Academy 360
Digital Academy 360 is among the top digital marketing training institutes in India. Based in Bangalore, this institute offers digital marketing training programs from introductory level to advanced level.
With a focus on comprehensive digital marketing training aspects, the target is to train students to evolve the best methods to market a product or service online. The details of their course are summarised below:
- Search Engine Optimisation
- Social Media Marketing
- Google Ads,
- Google Analytics
- Content Writing
- Graphic Designing.
- Weekly Assignments, Live Projects, and Case studies
- Team of industry experts
- Industry-based certifications.
- Website development on WordPress
- 24/7 LMS Access
Course Duration & Fees
Course duration is 5 months. The learning model is a live online classroom.
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3. Online Idea Lab
Online Idea Lab is another educational organization with operations across India, the USA, and Canada. They conduct different training programs like Content Creation, Digital Marketing, Blockchain, Python, Amazon Web Services, and some short courses. Under Content Creation Course they offer 3 levels: Content Writing 101, Content Writing Foundation and Content Writing Advanced. The details of their content writing courses in Pune are summarised below:
Course Curriculum (all levels included)
- Content Research
- Content Promotion
- Digital Marketing Fundamentals
- Website Content Analysis
- Basic Competitive Analysis
- Reading and Analysing the content
- Common grammatical errors
- Content writing and ethics
- Proofreading and editing
- Content writing tools
- Writing viral content
- Freelancing as a content writer
- Keyword Research
- Online Reputation Management
- Search Engine Optimisation
- Search Engine Marketing
- Fundamentals of visual content
- Social Media Marketing
- Technical Writing Fundamentals
- Affiliate Marketing Fundamentals
- Around 150 hours of interactive classes
- Latest course curriculum
- Practical training.
- Access to level-wise course contents
- Lifetime professional support
- 25+ additional tools for learning
- Placement assistance
Course Duration & Fees
Course duration is 150+ hours of sessions. The course fee comes to around USD 1000.
When we discuss content writing courses in Pune, another institute that needs a mention is ECT. Education & Career Times (ECT), a Government of India recognized training institute that provides short-term online certification courses.
These include the Content writing course, digital marketing course, and communication skills and personality development course. The details of their content writing course in Pune are summarised below:
- Common Grammar Errors in Writing
- Writing Tools, Tips, & Techniques
- Creative Nonfiction Writing Skills
- Fiction Writing
- Business Writing Skills
- Technical Writing
- Academic Writing Skills
- Types of Content
- Content Marketing
- Earn from Writing Skills
- Publish Your Book
- 32 Hours of Classroom/Live Training
- Competitive Assignments and validate learning on Live Projects
- The government of India recognized Certification
- 100% Placement Assistance
- Freelance Job Opportunities
- Lifetime Support
Course Duration & Fees
The duration of the course is 3 Months. The fee for the Content Writing Course in Pune is – INR 12,712 + GST (18%) = INR 15,000.
5. Henry Harvin
Henry Harvin is another well-known institute providing content writing courses in Pune. Henry Harvin has specialized in the area of career and competency development with a focus on value creation. They have expertise in skill development, content services, and higher education.
They function as assessment centers. They also offer a wide range of writing courses like content writing, medical writing, academic writing, research writing, creative writing, etc. Their 9 in 1 Content Writing Course is structured module-wise and the details are summarised below:
- Language Skills
- Internet Skills
- Business & Marketing Writing
- Content Strategy
- Technical & Research Writing
- Academic Writing
- Creative Writing
- Email Writing
- Earn Online and Get International Projects
- Simulated Content Writing Projects
- 36 hours of extensive training
- Globally recognized CDCW Certification
- 1-year Gold Membership of Henry Harvin® Writing Academy with added benefits
- Monthly Bootcamp sessions arranged
- Learning Management System (LMS) accessibility
- 100% placement & internship assistance and project support
Course Duration & Fees
The duration of Henry Harvin’s content writing course in Pune is 36 hours. The course fees vary as per the course conducting mode: INR 13,500 for a self-paced course and INR 15,000 for a live online classroom course.
Email: info@ henryharvin.com
Traditional classes have their charm and benefits but online learning also has its advantages. One of the biggest advantages online learning offers to the learner and the instructor is the flexibility in the selection of lecture time.
Online learning greatly reduces administrative costs, infrastructure costs as well as study material costs. Even it cuts down the transportation costs incurred by both parties. Online courses cost much less than classroom-based courses. Many learners will prefer online learning in the future due to its advantages. The cost-benefit can attract potential learners to enroll in online content writing courses in Pune.
Why Should You Consider A Career In Content Writing?
The content writing industry is in an enviable situation in this digital age. There is a sense of urgency among most companies to register their online presence. The rapid pace of web content development has just increased the demand for good content and hence content writers. The growth forecast of the content industry is on the upswing. There is a huge gap between the demand for content writers and the availability of skilled writers.
If you possess reasonably good writing skills and are keen to grasp the right techniques, you learn the art of content writing. You can choose content writing as a part-time or full-time career. You can work from the confines of your home if you choose to freelance or join a reputed firm as a content writer.
You can create marketing campaigns for your fledgling business venture or trigger business conversions from visitors to your website (in case you own one). The operating flexibility and the varied types of content that you can create, make it a very satisfying career.
Gone are those days when writing was considered a very ordinary and low-paying career. Nowadays a talented content writer can take home a competitive paycheque.
Content wields the power to influence the reader’s mind, provided it is well-researched and written effectively. The fact that content can make or mar the reputation of an individual, product, service, or company makes it very necessary that the quality and reliability of the content is very crucial.
After all, the company’s primary marketing interface is the content they project on their websites. Content writing is a digital marketing strategy that the company adopts to ensure that they can engage an appropriate audience, develop a healthy relationship that in the future can fructify into commercial success for the company.
Of course, this can happen only if the content is well planned and researched. It also needs to be in congruence with the company’s goals and consumer requirements. Good content when assisted by appropriate tools and techniques can initiate the conversions that companies seek.
It is not sufficient to realize that content writing is a good profession. It is very important to learn the nitty-gritty of content writing, the tools, and techniques required to become a certified expert. Institutes conducting content writing courses in Pune offer certification after successful completion of the training program. The certification increases the chance of getting hired by reputed firms.
Scope of Content Writing Career
The content writing landscape is quite vast. Content writing encompasses creating content for blogs, websites, products and services, academics, social media posts, press releases, e-books, or marketing collateral.
This Entails Requiring The Know-How About Various Types Of Content Writing. These include:
- Academic Writing
- Technical Content Writing
- Blog or Article Writing
- SEO Writing
- Financial Writing
Appropriate technical guidance on each of these writings will be provided by content writing courses. The top institutes offering content writing courses in Pune can help you master diverse writings that will help boost your content writing career.
So depending upon the area of interest, one can choose to specialize in writing for a particular niche.
The Various Types Of Content Writing Lead To Some Specific Content Writing Career Roles Which Include:
- Academic Writer
- SEO Writer
- Blog Writer
- Technical Writer
The market demand for each of these roles is different and requires certain skills and some that can be developed through training offered by the content writing courses in Pune.
Skills Needed for Content Writing
To find a grip in the content space as a content writer, certain attributes and skills are very essential. These are listed below:
Command Over The Language
Your fluency in a language, mastery over spelling, grammar rules, and extensive vocabulary can make all the difference to the overall quality of your content. Your content rendering style and presentation should appeal to the audience and motivate them to make decisions based on your content.
Aptitude for Research
In this digital age, there is no dearth of information available about any subject. Not everything appearing online on websites is reliable. The ability to sift through the information available with due diligence while verifying the trustworthiness of information sources requires excellent researching skills. This skill which is an outcome of the passion for reading needs to be cultivated so that you can locate trusted resources for valuable information.
Originality of Work
Creating original and unique content will always stand out and attract attention in the digital space. Such content will positively impact your reputation as a content writer, the remuneration, and the type of work that you may attract in the future. Plagiarized work cannot escape the scrutiny of the digital world and will result in a loss of credibility for you as a writer.
Patience, Perseverance, And Adaptability
Editing and proofreading are healthy practices that will enhance the quality of content. Content gets better with well-thought-through fine-tuning, as and when required. Patiently making changes to your work to improvise it, will help you evolve as a better content writer.
You need to develop a diverse range of writings as part of your portfolio. Your mastery over the various writing styles will help you to adapt to the demands and pressures of the content world just like the chameleon adapts to its surrounding environment.
Knowledge about various domains also will help you bag content writing offers across industries with ease. Understanding the target audience and having clarity on the brand image of the client organization can help you write better content that successfully connects the two fruitfully.
So an eye for detail and keenness to learn about the latest trends in the content industry will hold you in good stead, enhance your skills and improve your employability in this highly competitive market.
Time Management And Organisation Skills
Having an overall systematic and organized approach to work will improve the clarity of purpose, help focus on important aspects of work, and aid the submission of quality content with adherence to set timelines. This habit will help in the long run when work schedules become very demanding.
Strong Communication Skills
Excellent communication skills will prove to be a great asset when you have to liaison with diverse teams to brainstorm and arrive at better content.
Social Media Marketing Skills
Knowing the basics of social media marketing will help you to understand what type of content will attract and create an impact on online users. Your online content visibility will help to establish an online identity to which readers can relate. Becoming social media savvy will help you build an audience and help you garner recommendations. It will help you promote your content on various digital platforms.
Familiarity with SEO, WordPress, and other Tools
Search Engine Optimization (SEO) is a digital content optimization technique that increases the visibility of the written content and increases the internet traffic to your webpage. Incorporating SEO techniques is an art that you can try to cultivate with adequate training and practice. Selecting the right keywords can help rank your content on the internet.
Making use of content ideation tools like SemRush Topic Research or Keyword Planner tools like UberSuggest will help you to write on trending topics or guide you to ideas for content creation. Ensuring that keyword density in the content does not exceed 0.5% in the entire document also is a healthy practice.
WordPress is a Content Management System (CMS) that helps anyone to create a website with zero coding skills.
Basic knowledge of SEO, WordPress, and other relevant tools for keyword research, content ideation, and graphic images will help you to understand how these all fit into content writing to make it a cohesive piece.
SEO training is provided as a specialized course at IIM Skills, one of the most coveted content writing courses in Pune, where you can learn SEO implementation under the able guidance of experienced faculty members. They also teach to set up a website using WordPress.
If you have reached up to this point of the article, somewhere deep down the writer in you seems to be sensing an opportunity, then what are you waiting for? If you harbor a passion for writing let us guide you. With our compilation of the popular content writing courses in Pune, we provide relevant information that can assist you in finding a course best suited to your needs.
Frequently Asked Questions
- What is the cost of the content writing certification course?
The content writing courses in Pune range anything between INR 12000 to INR 20000 depending on the institute and the contents of courses they offer.
- How long is a content writing certification course?
Typically a content writing course targets to cover various aspects of content writing as well tools and techniques needed to enhance content quality. Course duration could extend to around 3 months including the lectures and practical assignments.
- How much can a beginner content writer earn?
A content writer at the beginner level can earn anywhere between INR 8000 to INR 10000 per month.
Content rules the roost in the digital field. More people prefer online sites over physical books and reference material. Many firms would like to outshine even in the online space. There are plenty of opportunities for content writing in various sectors like education, entertainment, electronics, marketing, finance, IT, etc.
Many companies are entering the content market with content solutions. Competition is immense and so is the demand for good content. Content writing is among one of the best professions to opt for as it looks extremely promising. People with a flair for writing, having the right skills, and who are ready to work hard can have a very satisfying career in content writing.
Conduct thorough research and analysis of each of the content writing courses in Pune mentioned above. Begin your content writing journey confidently with an informed decision. Enroll at an institute from those offering content writing courses in Pune. There is no limit to growth.