Marketing hasn’t been the same since Covid stuck the world in 2020. Then, it was a time for business executives to re-strategize on their marketing targets and objectives. Since salespersons and traditional marketers who helped put products in the face of consumers were now indoors, the only viable option was to go digital. That immediately made digital marketing an in-demand skill, and a sharp rise in career prospects followed. If you’re ready to tread that path, too, here are the top digital marketing courses in Mysore for you. But first, let’s discuss Digital Marketing. Shall we?
What is Digital Marketing?
Digital marketing is that aspect of marketing that uses the internet and several of its technologies, including gadgets and media platforms, to promote or advertise goods and services.
In a more advanced definition, digital marketing is advertising carried out through different digital channels. These channels include websites, direct email, search engines, social media, and mobile apps.
Through the use of the different media channels, businesses can put out their brand, product, and service. Simultaneously, consumers look for products and services using the stated digital methods to inquire about a company and its offers.
According to data collected by ‘Think with Google,’ it was discovered that 48% of product consumers use search engines to begin their inquiries about a particular product or service.
In comparison, 33% and 26% of these consumers visit the brand’s websites and search mobile applications, respectively. So now, let me take you back in time on the concept of digital marketing!
History of Digital Marketing
Even though the word ‘marketing’ emanated first in America, it took close to a century to have its digital counterpart known to the world. While it was introduced between 1990 and 1994, E-marketing or digital marketing coincided with the unveiling of “Archie,” the first known web search engine. In between those, the first selectable web ad banner was promoted in 1993.
Twelve months later, the first electronic commercial transaction happened in Newmarket, matching the unveiling of Yahoo. Other smaller search engines like Alexa, LookSmart, and HotBot hit the market within the next two years. By 1997, SixDegrees.com, the world’s first social network, was launched.
1998 was another year of exciting developments in the evolution of digital marketing with several innovations that surprised the public. That year, Google was unveiled, Microsoft started MSN (Microsoft Network), and Yahoo! abolished its web search.
Search Engine Optimization (SEO) then became the next big thing in this era. Through optimizing and adapting them for web searches, web pages were positioned on the search engine.
Blogging was the next in line just before the 20th century winded down, recording over 50 million published blogs within its first five years of existence. But, unfortunately, SixDegrees.com, the smaller search engines, and many other companies went into extinction in the 2000s.
Advancing in technology, by 2000, the web analytics tool was created by Google. An analytics tool helps provide statistics about the audience, their behavior and collate several other data from websites. These data can then be used to make inferences that allow website owners to evaluate and improve their pages.
Stirring up the digital evolution in 2003, the first social networks and platforms like Facebook appeared. LinkedIn and MySpace also launched to a pool of users.
Moving into 2005, Google improved its search algorithm to allow for the daily sorting of the increasing number of websites. That was done by personalizing Google searches based on search histories. That year, YouTube was launched, rising to become one of the most used sites ever since.
There was also the birth and quick rise of email marketing in 2005, as it replaced telemarketing and physical mail advertising. The development immediately scrapped out the giant mailboxes full of advertising brochures in almost every home. Now, you have the liberty to select the kind of advertisements you want to receive in your email.
Between 2006 and 2008, the first iPhone, Twitter, and Chrome were introduced to the digital market. By 2009, online marketing was trending, and it became a necessity for many stores to have their website to sell online. At this time, many large enterprises and stores already had their online stores.
By 2015, YouTube advanced its features and included 360° videos to experience a complete digital experience. However, not all browsers could activate the feature. 2020 had it big for the industry with the pandemic, as businesses, small and large, scrabbled to get on the forefront of all digital media.
Through it all, digital marketing evolved as hardware and software became advanced for use. And for almost 30 years, digital marketing has grown swiftly, with projections that such immense growth will continue in the future. Quite an exciting evolution, right? Let’s get you ahead into some problem-solving mood!
Problems You Will Solve With Your Digital Marketing Skills
Companies have now been left with no choice but to adopt digital marketing strategies to position their brand and sell more in today’s world. However, have you ever thought about the problems you will solve if you take any of the digital marketing courses in Mysore? Here are some solutions that you will provide clients:
Provide A Better Explanation of What Is to Be Sold
Digital marketing, with its numerous channels, exposes you to different content that businesses can use to communicate their products and services. In addition, digital marketing doesn’t limit you to content focused on sales alone but also educational, informative, and entertaining content related to your client’s brand.
That way, you can create valuable and converting content for a targeted identified customers who will buy your client’s products or services. If this looks like what you would want to achieve, you should take on the digital marketing courses in Mysore.
Aid Identification of Market Segments
Digital marketing exposes a greater detail of what your client’s market segment is. It also allows you to test different audiences to see which best suits their product or service.
It allows for analyzing your client’s competition on digital channels, giving you an idea of their audience. After that, you can go ahead to create strategies that will win them over to your side. Of course, taking any of the digital marketing courses in Mysore will help you navigate how to do all of these.
Allow for The Empowerment of Your Product-Selling Clients
As a digital marketing expert, you assist your clients in having one or more channels of communication with their audience, allowing for the attraction of potential customers. That way, they won’t need a salesperson to make cold calls every time, as your effective advertising strategy attracts their targeted audience.
Besides, they can communicate directly with their client and close sales without hassle. In addition, you can point them to ways they can reach their target audience directly by eliminating intermediaries.
For example, clients with e-commerce platforms can deliver their products directly to the final consumer, anywhere, any time. Doesn’t that inspire you to want to take any of the digital marketing courses in Mysore? It sure will.
Increase The Visibility Of Businesses
When it comes to visibility, digital marketing is the best platform your clients can use to expose their brand to as many audiences as possible. Under your supervision as a digital marketing expert, they can share their content in different channels such as emails, social networks, blogs, etc.
If you take any of the digital marketing courses in Mysore, you will be exposed to the platform that can help your client propagate and publicize their brand, products, and services. In addition, you will also be able to carry out advertising strategies that will generate traffic to all these channels, thus causing comprehensive visibility for your client’s business on the internet.
Determining Effective Channels
If you take any of the digital marketing courses in Mysore, you will be qualified to evaluate and measure the advert channels that are most effective for your client’s business.
For example, if your client’s consumers are more on Instagram than Facebook, you can, with your expertise, advise that all actions be channeled to Instagram. Another possibility is if email marketing will be more effective than other strategies. This way, you can help them achieve more as you focus on that platform.
Evaluating Marketing Actions
Suppose you become certified from any of the digital marketing courses in Mysore. In that case, you become conscious of your marketing actions, leaving you in total control and with better decisions about any of your digital marketing-related strategies.
For example, for traffic measurement on your client’s website, your knowledge of Google Analytics will help you know what it was and what it can become. Besides, your email marketing specialty can help you measure the open and click-through rates of emails and how to measure reach, followers, interaction, and many other indicators on social media networks.
Let’s get further on how some of your digital marketing expertise can benefit your potential clients and why they want to have you work on their project.
Why Clients Will Always Need Your Digital Marketing Expertise
Since the introduction of digital marketing and its channels, the doors of the global market opened to everyone who can maximize its opportunities. And that includes you! That is because the internet and social networks are accessible from anywhere in the world.
No matter how small and confined their business can be, an effective digital marketing strategy can help reach the targeted identified audience in the remotest area. It will as well help you position the brand and products without any geographic limit. Sounds interesting?
Now, suppose you have a client that wants to expand their business. In that case, your expertise from taking any of the digital marketing courses in Mysore will tell you to advise such a client to transform such business into online commerce.
It will be the best way to increase their audience, give more people easy access to purchase their products and services, thus exposing them to new markets with a relatively small investment.
You can go further by creating an e-commerce website for them as part of your digital marketing strategy. That will enhance your client’s business productivity, boost reach and sales, conforming to the needs of this era of modernity.
And that’s not even all! Social networks are one of the digital channels par excellence that allows access to audiences you never thought you could access. That is why the biggest brands in the world today have gone for platforms such as Twitter, Facebook, Instagram, YouTube, and more recently TikTok, as they are the gold mine of audiences.
Getting your client’s business to be active on these social networks is essential today to have a successful business. Your digital marketing strategy will be the most effective way to help them reach as many people as possible, with the massive possibility of expanding their market globally.
Note that digital services today have become a need for all and, through the internet, you can offer your services to several companies and individuals worldwide. But it all starts with one action you need to take. That is to register for any of the digital marketing courses in Mysore! Ready to roll? There are other reasons you’d always be needed everywhere!
Digital marketing involves two-way communication, especially if you adopt a social media marketing strategy. Communication has become essential in developing and strengthening relationships with customers and creating a community of raving fans. Your understanding of communication will allow you to retain customers for your clients.
Besides, interactive marketing will allow you to instantly access the public’s feedback of your client’s customers. That way, you can understand their preferences, tastes, and interests based on the interactions and opinions they leave on the content you put out.
These will help you enhance user experience and align your strategies through the data and information collected to create and develop an effective and converting digital marketing strategy. It will also help you create creative content that is personalized for your client’s targeted identified audiences.
Don’t you think taking any of the digital marketing courses in Mysore is your next bet to doing something massive in the digital world?
Nowadays, taking the traditional approach to market research with conventional methods is unadvisable. Why? Because it is time-consuming and costly. Your clients wouldn’t want to go through such a tiring process. They have a business to manage. Now that’s where you come in!
One of the significant factors and contributors to the success of digital marketing is the performing yardsticks that digital platforms will provide you in real-time. You can use it as a deadly weapon to track user actions. However, it also grants you access to obtain essential data and measure interactions.
You have more than enough metrics you can use to analyze and evaluate your digital marketing strategy and evaluate its effectiveness. You can, after that, decide if it needs modification or if it has to be a complete transformation. The metrics you choose to evaluate in a campaign will depend on the advertising objective of the client.
Know that every social network has its metrics to measure your digital marketing strategy. You have Instagram Insights, Facebook Statistics, and Twitter Analytics. And you already know you have Google Analytics to monitor your client’s website. All of these tools will help you analyze your client’s audience, behavior, acquisition, and conversions.
You should be buzzing to take on any of the digital marketing courses in Mysore. I can sense that already! But that’s not all you can do!
Remember I spoke about metrics? Now, you will want to hear this! Digital marketing campaigns are designed to satisfy your call for different variables that make you as precise and personalized as possible.
For instance, your client may want to consider language, the access device used, location, and time zone. You may even want to go down to gender, ages, interests, lifestyle, and even consumption habits. Are you wondering why you need to go into all of these that seem like prying into the audience’s private life?
Listen, the goal is to make sure you help identify the most appropriate audience for that product or service your client wants to market digitally. Of course, traditional media will not make it accessible to segment the audience you want to communicate with. You’re only limited to the radio, television channel, or billboards that may not yield results.
Clients are willing to invest in digital marketing and hire you to develop working strategies because it is cheaper and more productive than running a traditional media marketing campaign.
Besides, the return on investment (ROI) in digital advertising campaigns is more effective and faster, especially if they have an identified audience group. Meanwhile, many digital channels can accommodate as many targeted audiences that you decide to reach out to with your client’s desired budgets.
See why your investment in any of the digital marketing courses in Mysore will never go down the drain? I know you’re already looking to get started, but let me point you to the essential concepts and strategies you’d learn from taking the course.
The Strategies of Digital Marketing That You’d Learn from The Course
Search Engine Optimization (SEO)
These are strategies created to improve your client’s ranking in online search results. It is said to be the foundation for successful digital marketing. But why do they need to reach those top positions?
Let me ask you, how many times have you gone to the third, fourth, or even the last page of a Google search page? I am sure you can’t remember. Now, that’s the same for 75% of people who do not look further than the first page of any search result page.
Your client’s product might be the best solution to a problem, but if their website doesn’t appear on the first page, most of their audiences will not know their business exists.
When their website shows on the first page of a search engine results page (SERP), a more qualified audience will access it and contact them once they search for products.
In other words, higher search rankings result in more leads, more phone calls, more orders, and more revenue for your client’s business.
Now, how exactly can you help them rank in search result pages? You should be ready to know it all if you register for any of the top digital marketing courses in Mysore.
Pay Per Click (PPC) Advertising
Pay-per-click (PPC) advertising is another effective digital marketing strategy to maintain that topmost search presence while optimizing organic rankings with SEO.
If you want to improve your client’s rankings quickly, you can ask them to use PPC, as they can start generating genuine leads to their site. It’s a cost-efficient option for businesses in most industries.
The best part of this strategy is that you will only be charged when people click on the ads you set up for your clients. That means that you won’t waste your client’s resources trying to reach people who are not interested in their products or services.
Besides, PPC offers that advanced targeting option to channel your efforts to your client’s target customers. With PPC, you can focus on people based on location, demographics, and even the type of device they use.
These targeting options and the ease of PPC budgeting make the strategy a proven formula for successful digital marketing operations. Want to learn PPC advertising? Register for any of the digital marketing courses in Mysore immediately.
Another vital strategy that the digital marketing courses in Mysore will teach you, and you can implement for your clients, is content marketing.
If you want to improve the search rankings of your client’s website and help their potential customers know more about the values they offer, then you can’t do without it in your digital marketing strategy.
If more leads and, of course, revenue is all you desire, content marketing will help your clients generate three times more leads than what traditional marketing will ever give.
However, writing quality content is a critical factor of content marketing. Quality content will let you focus on keywords related to the business and address all search engine questions. As a result, it will eventually help your client achieve higher rankings.
Meanwhile, critical thinking is needed to creating content that will do the job for your strategy. You’re sure to have a good shot at some of the valuable boxes to tick if you register for any of the digital marketing courses in Mysore.
Social Media Marketing (SMM)
It is one of the most effective ways to boost leads and generate revenues for your clients. How? Because you’re sure to expose their business to over 2.3 billion people that use social media daily. That makes it an essential strategy to learn.
Your clients can build a cordial relationship with their already-raving fans and even potential customers via social media. So if they have to make inquiries about any product or service, they can easily connect and ask via the business social media handles. Sounds interesting?
Besides, getting your clients to become active on social media will let you access and jump on topical trends. It also lets you get real insights into consumer thoughts and opinions concerning your client’s brand, products, services, and even competitors. You can then incorporate this information into your existing strategies.
Suppose your client is a medical equipment producer, and you get a hint on the frequent conversations about how a specific product works. Wouldn’t it be best to create content on their website to address that concern and then distribute it on your social media platforms? Well, you can be sure to learn it all from taking any of the top digital marketing courses in Mysore.
Do you know that email marketing can earn your clients as much as $44 for every $1 invested? That’s an ROI of 4,400 percent, yo! Of course, the next thing on your mind is how right?
Listen, since people decide to receive emails from your clients, they are interested in their products and services. With an effective lead nurturing strategy that you’d learn from taking the digital marketing courses in Mysore, you can follow up on their potential customers and send personalized information about your client’s business to them.
You can even customize the emails based on your subscribers’ interests and deliver the relevant content. Now, don’t wonder why it is another high-flying strategy used in digital marketing.
Wait! Didn’t you just check your mobile phone moments ago? Of course! Our mobile devices are always with us 24/7. Whether it’s in your pocket, purse, or even next to your bed, you want to have it handy every time. Now, this is what gives marketing on mobile an edge.
Besides, two-thirds of consumers never forget a specific brand they have seen advertised on mobile in the previous week. That highlights how intimate it can be. SMS, MMS, and in-app marketing are potent tools available for use here.
But what are the ways you can incorporate them into your clients’ campaigns? Can they even yield bountiful results? There’s only one way to learn and find out all of that! Yes, to get registered for one of the digital marketing courses in Mysore immediately.
Analytics is a crucial component you’d need in the services you provide to your client as you develop your digital marketing strategy. To continue generating more traffic and revenue, you can’t help but regularly monitor the key metrics associated with your campaigns.
In addition, your key performance indicators (KPIs) such as cost per lead and conversion rates will help you improve your advert campaigns to reach a more targeted identified audience for your client.
So how to understand the marketing curves or the numbers that you have in your generated data? How will they affect your marketing costs and revenue? You’re next best rated to discover all of that if you register for one of the top digital marketing courses in Mysore today!
Ultimately, all of the digital marketing strategies you want to deploy will direct all potential customers back to your client’s website. Now you won’t want your site to leave a negative impression on them when they arrive, right?
Statistically, about 95 percent of a person’s first impression is related to web design. That makes it an essential factor in your marketing campaign. For example, if your client’s site looks archaic and takes time to load, you can be sure your potential customers don’t have all the time in the world.
To keep people interested in your site, you need to understand how a custom design will reflect your client’s brand and help make information easily accessible to people when they need them.
What do you do to ensure that your client’s site loads at maximum speed? Do mobile-friendly websites perform well? Then, you are in for a swell time as you decide to kickstart your digital marketing career.
Now, where are the top places to take this course? You have your top five to choose from next.
Popular Digital Marketing Courses in Mysore
IIM Skills is a world-leading online institution with a remarkable presence in 23 cities in Asia, including Singapore and Dubai. The institution offers several courses for students, working professionals, & entrepreneurs looking to achieve their career goals. It has trained over 15000 from 35+ countries worldwide.
Its courses are tutored by experts who boast 12+ years of experience in their respective fields. With them, all complex concepts about your field will be broken down into simple tips that give you clarity and are ready to implement in your field.
Enrolling in IIM Skills Digital Marketing Master Course means you get access to a whopping 180 hours of live training, work on 15+ live projects and 10+ case studies. In addition, the three-month program will give you access to INR 79000+ worth of tools with 40 digital marketing modules.
After your course, you get a master’s certification from IIM Skills & 13 other renowned certifications from Google, Hubspot, and Facebook. You also get a letter of recommendation attesting your competency, 300+ partners who can take you in for instant placement, and a mentor to guide you in your career.
Besides, your learnings will help you launch your podcast with Apple, Google, and Spotify. You will also be empowered to get started and launch your Youtube channel, start Affiliate Marketing, or even your digital marketing agency.
IIM Skills has nurtured tie-ups with the following brands to offer placements
Reviews and Testimonials
Regional Institute of Digital Marketing (RIDM)
At RIDM, you become part of its passionate and ambitious mission to educate anyone who wants to excel in the digital space. In addition, they provide their students with professional certifications that can nurture them for future generations.
Students, job seekers, working professionals, entrepreneurs, and homemakers interested in starting a career, earn passive income, promote their brand and move ahead of competitors can register for their course.
Their trainers have 10+ years of experience in digital marketing and have helped several startup companies with their digital transformation.
Meanwhile, taking their course offers you placement assistance, online training, live projects, and personality development. Besides, you get a course with a fully updated 2021 curriculum, provide flexible timing and allow personal interaction. They also help you clear all Google certifications and have their fees affordable, starting from Rs. 999/-.
You can opt-in for a specialized certification in display marketing, search marketing, social marketing, email marketing, Google analytics, and advanced excel certification. You may also opt for the bumper all-in-one digital marketing packages available for you on their website.
Digital Academy 360
Digital Academy 360 prides itself as one of India’s best digital marketing courses in Mysore, with 100% guaranteed placements or fees refund. Their courses are designed for beginners and working professionals looking to advance in their career and for established individuals & organizations aiming to expand their market reach.
The academy imparts the best strategies of digital marketing through its tailored-fit courses from basic to advanced levels. Their courses enhance the students’ knowledge of successfully marketing a product or service online, with over 100 employees instilling discipline and professional ethics in you.
To meet industry standards, the academy offers a five-courses-in-one program, including digital marketing, for five months, while the professional certification program is a two-courses-in-one program that lasts for two and half months.
Upon completing the course, you get certified in Google Adwords, Google Analytics, Microsoft Advertisements, etc. You also get tools, agency live reports, case studies to work on, career support, and a dedicated mentor to fast-track your digital marketing career.
To know more about their fees and other offers, contact their career counselors through the inquiry form on their website.
Online Marketing Institute and Training (OMiT)
OMiT is a premium institute to learn digital marketing with ‘Hands on Experience’ in Mysore and become a Google, Facebook, and Hootsuite Certified Digital Marketing Expert in 75 days. It provides full-time courses to entrepreneurs, job seekers, degree holders, students, and freelancers.
Its six core modules and 20+ specialized modules are offered online & offline with exclusive live interactive sessions. Its specialized modules include Amazon, Facebook, and Email Marketing. They also teach you SEO, SEM, SMM, and Google Analytics.
OMiT offers all its course packages at just Rs. 35000 & Rs. 55000 for online and offline classes at Mysore. You also get 10% theory and 90% practical training for you. Besides, there are live projects, 100% job assistance, personality development, post-course assistance, and internship for you.
Digiperform creates digital leaders for the future and prides itself as India’s most prominent “Exclusive Digital Domain Specific” trainer. The young organization aims to reduce the gap between the industry’s digital needs and skilled talent by offering hands-on training and certifications programs.
Its curriculum is put together and updated by over 50 experts in the digital marketing industry, with suggestions and endorsements from 450 knowledgeable corporates across Asia.
Digiperform’s training program begins with 12 introductory digital marketing modules followed by specialized SEO, SMM, and online advertising programs. Besides, you also have options to take mastery programs in digital sales optimization and online earning through affiliate marketing and freelancing.
The course ranges from three to 12 months and is a live classroom training in its State-of-the-art center located in Mysore. The fee for the digital marketing course is determined by the specific program you want to take.
The training program is for job seekers, entrepreneurs, working professionals, or even business owners.
Frequently Asked Questions
How much does a digital marketing course cost?
Answer: The cost of digital marketing courses is relative. There are loads of free resources and certifications that you can take to kickstart your career. However, as you become interested in certain specialties, you will need to pay to flatten your learning curve and learn from the industry’s best brains.
Which certification is best for digital marketing?
Answer: There are lots of certifications in the different strategies of digital marketing. Some of these certifications are offered by Google, Hubspot, Hootsuite, Facebook, and so on. Taking some of these courses will improve your knowledge and certify your expertise in carrying out such a strategy.
What courses come under digital marketing?
Answer: Most digital marketing courses will take you through Introduction to digital marketing, website planning, and creation, Search Engine Optimisation (SEO), search engine marketing, social media marketing, content marketing & strategy, web analytics, etc.
How much can a digital marketing expert earn?
Answer: For an entry-level digital marketing manager in India, the average salary is Rs. 5,48,755/- per annum. Meanwhile, a senior digital marketing manager with 5-9+ years of experience will earn between Rs.7,09,800/- to 10 lakhs.
The future of marketing is digital, with many opportunities for prospectus willing to build a career in the industry. In India’s cultural city of Mysore, you can get trained and certified as a digital marketer who will help clients solve problems relating to how they are perceived online and how they can expand their reach worldwide. Aren’t you motivated to take on the enormous opportunities? Then get yourself registered into any of the top providers of digital marketing courses in Mysore today! All the best, the next best digital marketing star!