Top 5 Digital Marketing Courses in Madurai in 2021

We all know that change is the only constant phenomenon. One such big change has been in the marketing stream. Businesses’ constant need to engage with customers has made digital marketing extremely important. Not only B2C but B2B businesses have also realized the potential of digital marketing, especially during this pandemic. Does this mean there is an increasing demand for digital marketing professionals? The answer is a bold yes. A good digital marketing course can put you right up there in the bracket of desirable employees. This article will help you filter the top 5 digital marketing courses in Madurai.

 

List of the best digital marketing courses in Madurai

 

The best part is that most of these courses are now online, given the pandemic situation, so you can learn everything from the comfort of your home without having to restrict your search to digital marketing courses in Madurai alone.

 

Before we begin, let’s look at what all topics are covered in digital marketing:

 

  • Basics of Digital Marketing: As the name suggests, it will introduce the digital marketing space. What, how, when, and what of digital marketing will get covered at this stage.

 

  • Online and Offline SEO: Search Engine Optimization is a very important aspect of digital marketing. It means writing your content in a way that helps you get a better ranking for your products, services, and even websites. Offline SEO is any activity that you do beyond your website to drive visitors to your website.

 

  • Email marketing: This mainly focuses on creating content for an email that helps in converting a potential lead to a real customer. It is a very important skill, given that most marketing emails are not even read. Keeping your leads hooked to your email is a skill that is very important for fetching new customers and engaging with existing ones.

 

  • Video scriptwriting and infographics: Video scripts and infographics have become core to any marketing campaign. Both are a great way to improve customer retention for a product or a service. In addition, it can work wonders to create your brand awareness to a wider audience.

 

  • Social Media Marketing: B2B and B2C businesses need an active presence on social media to maintain and improve their brand awareness. No marketing campaign can be complete without a solid social media presence.

 

  • Website development at WordPress: Developing your website is very expensive if you have to get it done from an external vendor. Some course providers help you develop it independently without knowing the programming language by managing all back-end needs via WordPress. However, a website is a must and a very first step in establishing a business. The ability to manage the backend website on your own is an advantage. It allows you to alter the website features based on the ever-changing needs of the business without any dependency on the external vendor. So a course that helps you build this skill is worth investing in.

 

Click here to read about the Top 12 Free WordPress Themes in 2021

 

  • Web Research and Analytics: Any business needs constant monitoring of customer behavior. Analyzing the web helps you understand your web traffic, customers distribution across age, country, gender, etc. Performing web analytics is important for every business to evolve its business approach and get more leads constantly. In a nutshell, it is a tool for market research and business improvement.

 

  • Content writing and blogging: Writing content that connects to the reader and at the same time clearly explains the product or service you provide lies at the heart of digital marketing. The more impactful your writing is, the more you will be able to generate leads. On the other hand, Blogging helps you establish your brand strongly in the minds of your existing and potential customers.

 

  • Pay per Click: It means using search engines like google to divert traffic to your website. The search engines that play your internet advertisement charge you every time a user clicks the link of your website through the internet advertisement they created. So learning about google ads. or any other search engines will help you market your business better and wider.

 

The contents are essentially the same across all digital marketing courses in Madurai. However, each course provider has something different to offer.

 

Coming back to our main topic of digital marketing courses in Madurai, it won’t be wrong to say that there is too much information clutter when one searches for β€˜digital marketing courses in Madurai.’ Before selecting any course, it is important to know the objective you want to achieve. For example, suppose the intention is to just brush up on your skills. In that case, any free online course can come in handy, but if you are new to this field of marketing and want to establish yourself, then connecting with the right course provider is like laying a very solid foundation stone.

 

Since most of the courses from even top universities are now available online, it’s only fair to say that the world is your oyster. You need not restrict yourself to look for the digital marketing courses in Madurai alone. Still, you can broaden your horizon to foreign universities as well.

 

Before diving into the list of the courses, you may want to acquire insights on How to Choose a Digital Marketing Course and Training

 

Here is the list of the top 5 digital marketing courses in Madurai provided by global institutes.

 

●      IIM Skills:

 

IIM Skills was founded by Vaibhav Kakkar, who started his journey by writing an education blog and led it to a wholesome online education institute. It won’t be wrong to say that he has practically tried and tested things to decide what’s relevant and what finally works.Β  He has designed the course based on his journey to becoming an entrepreneur and inputs from industry experts.

 

A course built with practical experience and learnings can undoubtedly mold you better for the digital marketing world. It is especially true for people who want to run a business in digital marketing. The digital marketing course contents are as follows:

 

  • Basics of digital marketing
  • Web development via WordPress
  • Online and Offline SEO
  • Email Marketing
  • Inbound Marketing
  • Social Media Marketing
  • Digital Marketing Strategy
  • Web Analytics
  • Business Reputation Management
  • Content Writing and Blogging
  • Affiliate Marketing
  • Video Marketing
  • Marketing Automation
  • Resume Creation and Job Assistance

 

The contents here are also quite exhaustive. The founder himself takes many sessions and shares Dos and Don’ts based on his practical experience.

 

Course Length: 3 months with live and practical assignments

Live Classes: 180 hours

Course Fees: INR 29900

Course Format: Online

Course Prerequisites: None

Advantage: Offers weekdays and Weekend batches, so it works well for working professionals. Lifetime access to class recordings and teaching material. It is the only course that has more hours in live training. Resume development and job assistance are also provided.

Disadvantage: The course fee range is somewhere between the providers like SPJIMR and locally run digital marketing courses in Madurai like ACTE below, but it is well compensated with a lot of help in building a real-world portfolio for each participant.

 

IIM Skills has a partnership with the following Brands

Trusted Brand Partners of IIM Skills

Reviews and Testimonials

IIM Skills Reviews by AlumnaΒ 

 

●      Cornell University: One of the most reputed universities in New York

 

The best part is that global universities are now providing online courses, especially the certificate courses like Digital Marketing. So taking a certificate from this university enriches your CV and at the same time gives you a perspective of digital marketing from a global standpoint. In addition, the course is authored by Cornell University faculty, so you will undoubtedly get a plethora of great material. The course contents are as follows:

 

  • Basics of digital marketing
  • Online and Offline SEO
  • Email marketing
  • Social Media marketing
  • Google ads and mobile Marketing
  • Developing an integrated marketing plan

 

Course Length: 4 courses of 2 weeks each, and the applicant will have to give approximately 3-5 hours of effort per week. The courses are self-paced videos.

Course Fees: $950/month or $3600 for full the course

Course Format: Online. The entire course is conducted online. Hence, you can attend it from any part of the world.

Course Prerequisites: None

Advantage: You get a certificate from SC Johnson College of Business at Cornell University. The class size in this program is also restricted to 35 pupils per batch, which means better query resolution.

Disadvantage: It is expensive as compared to other digital marketing courses in Madurai or outside Madurai.

 

●      Duke Digital Media and Marketing Certificate:

 

The course is run under the name of Duke University. OMCP (Online Marketing Certified Professional) will provide the certificate not affiliated with Duke University. The course contents are as follows:

 

Advanced level of

  • SEO
  • Content Marketing
  • Mobile Marketing
  • Social Media Marketing
  • Pay Per Click
  • Web optimization

 

Course Length: 12 months self-paced videos

Live Classes: Bi-monthly with the mentors

Course Fees: $3195/annum

Course Format: Online

Course Prerequisites: DMCA (Digital Marketing Certified Associate) a basic digital marketing course

Advantage: It’s a detailed course so that it will give an in-depth understanding of the subject. It is suitable for experienced marketing professionals.

Disadvantage: It is expensive compared to the digital marketing courses in Madurai. People from non-marketing streams will have to go through pre-required courses to enter this program.

 

SPJIMR (S.P. Jain Institute of Management and Research)

 

S.P.Jain is a well-known name in the education sector. It is amongst the top-rated MBA institutes in India. SPJIMR has partnered with Intellipaat for its digital marketing course. Its course is run in two models. Section 1 (more theoretical but application-oriented) is taken by the SPJIMR faculty, and section 2 (more practical and live assignment-based) is taken by Intellipaat and industry experts. Their course contents are as follows:

 

Section I

  • Basics of Marketing
  • Marketing strategy and related frameworks
  • Marketing Communication and related frameworks
  • Marketing Analytics

Section II

  • Writing and marketing a blog
  • On-page and Off-Page SEO
  • Social Media Marketing
  • Video Marketing
  • Pay Per Click via Google ads, Facebook ads, etc
  • Email Marketing
  • Web optimization
  • Content Marketing
  • Affiliate Marketing
  • Assessing the effectiveness of a marketing campaign

 

Course Length: 7 months

Live Classes: 83 hours live class/30 hours of self-paced videos

Course Fees: INR 3500/month

Course Format: Online

Course Prerequisites: None

Advantage: Certification by SPJIMR and Intellipaat. 1:1 mentorship support throughout. Job assistance with a guarantee of at least 3 interviews.

Disadvantage: From a price point of view, it is higher than the digital marketing courses in Madurai, but brand names like SPJIMR have strong credibility in the corporate world, which makes the price worth it.

 

●     ACTE:

 

ACTE is well known for its IT training and has tie-ups with multiple software companies. They understand the needs of the companies and develop the syllabus accordingly. They also provide training on digital marketing and claim that the digital marketing industry experts design the syllabus. They are quite responsive when it comes to seeking any details on the course. Their Syllabus includes:

 

  • Inbound Marketing
  • Basics of Digital Marketing
  • Website development via WordPress
  • Marketing analytics and Research
  • Keyword research and its application
  • On-Page and Off-page SEO
  • Social Media Marketing
  • Business Reputation Management
  • Email and Video Marketing
  • Affiliate Marketing
  • Pay Per Click
  • Resume Creation and Job Assistance

 

Course Length: 1-1.5 months with live and practical assignments

Live Classes: 40+ hours

Course Fees: INR 18000

Course Format: Online

Course Prerequisites: None

Advantage: Certification will be in tie-up with the National Institute of Singapore. The course can be attended on weekdays (2hrs/day for 5 days) or Sat & Sun – 4 hours each day. This flexibility for opting for weekends and weekdays is great for working professionals.

Disadvantage: Its number of hours in live training is comparatively less than its peers, and thus the price point is also on the lower side. The contents of the courses, however, are more or less similar.

 

These are some of the good options for digital marketing courses in Madurai but be sure to join the free demo class provided by these course providers that will help you make a well-informed decision.

 

Once you have gone through all the options for digital marketing courses in Madurai, it is important that you also read through the starting salary for a digital marketing professional. As per Indeed.com, the average starting salary in Madurai is around INR15000/month. It is needless to mention that as you grow and gain experience in different digital marketing departments, you will command a higher pay scale.

 

It is very important to understand that having a base portfolio is extremely important, even at the beginner level. Opting for a course for a certificate will not get you anywhere unless you build a practice portfolio that is presentable as collateral for job interviews. When doing the assignments for the course, you should apply the full knowledge you have gained so that your portfolio reflects your real learning from the course. The certificate can only take you to the job. You can only earn the job by showing a portfolio that resonates with the marketing team and the industry in general.

 

Frequently Asked Questions:

 

➒    Who can do a digital marketing course?

 

Digital Marketing course can be taken up by anyone who has graduated in any field. There are no prerequisites to the course. It is an essential skill for any business, just like traditional marketing. As long as you have a passion for marketing and writing, you will be good at it and will be able to create your mark in this field. A digital marketing manager is responsible for creating a digital marketing strategy. However, he will still have to fully be aware of the trends in writing to connect with the target audience. Thus willingness to write copies that speaks to the target audience is a base expectation here.

 

➒    What are the different streams in digital marketing?

 

Digital Marketing has many sub-categories like SEO (Search Engine Optimization), Email Marketing, Script Writing, Social Media campaigns, blogging and content creation, website optimization, etc. As a digital marketer, you may select to become specialized in one of these fields and provide expert services in either of these or become a digital marketing specialist aiming to target every bit of the sub-categories. Most companies need digital marketing teams, so there is a need for experts and strategists who can plan and execute the overall digital marketing campaign.

 

➒    What type of jobs can a digital marketing professional do?

 

Digital marketing professionals can be hired as digital marketing manager/director, SEO specialist, Social Media Marketing Manager, Content Marketing Manager, Web Analytics Manager, Brand Manager, etc. Each field within digital marketing can become an area of opportunity for a digital marketing professional.

 

Click here to read about Digital Marketing Specialist – Role and Responsibilities.

 

➒    How to start a career in digital marketing?

 

Before you plan a career in digital marketing, it is important to research the subject to know if you would enjoy doing what all it entails. You can easily research from the material available on social media platforms. Once you are sure that you want to have a career in this field, it is always advisable to go for some certification in the course as it helps to add some value to your CV. The course will also help you build a portfolio that you can share when applying for any job. It can also be taken up by working professionals as building additional skills is always good. You can contribute over and beyond your job description with new skills acquired and added more value to the corporate ecosystem.

 

➒    Can a person start a career in digital marketing after 12th std.?

 

Technically, nothing can stop a person from pursuing certification in digital marketing right after the 12 std. However, it is not going to help you get a job. Having a graduate degree is a base for building any career. If you are sure about making your career in digital marketing, then start with getting a bachelor’s degree in any stream of your choice. For example, in economics, science, management, business administration, or journalism. Then, opt for a postgraduate degree course in a reputed college for digital marketing. Certificate courses are generally helpful after you have certain years of experience in the corporate world. For young students, having a full-time degree will place them better in the employment arena.

 

Conclusion

Β 

To conclude, there are many digital marketing courses in Madurai and around. If you are working professionally with some years of experience in your hat, a certificate course will be another feather in that hat. Building newer skills will make you stand out for that next role you have been eyeing at. You will be able to fetch higher and greater opportunities with this new digital marketing skill, which is currently in very high demand.

 

If you are a newbie aiming to set your foot in the corporate world, then having a proper degree from a reputed institute is quite important to make you stand out from the competition. Though the contents of most courses are the same, what distinguishes one from another is their experience in the education sector, their brand, and their presence in the corporate landscape.

 

If you are a business or an entrepreneur, then a certificate course can do you justice. Entrepreneurs’ passion for their business will be a great push for them to learn the best digital marketing practices to apply those for the survival of their own business. Here it’s more self-driven, so as long as a course teaches you the basics and allows some practical experience through an internship, you should have ample choice of digital marketing courses in Madurai.

 

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