Digital marketing has emerged as the king of opportunities and served as a savior for innumerable small businesses as well as businesses operating at larger scales. Digital marketing has gained pace more than ever since the moment the covid pandemic has hit the world.
Moreover, it has proved to be more feasible than the traditional marketing practices in terms of costs involved and approachability with the internet being the protagonist. This article aims at providing inclusive information about the Digital Marketing industry and digital marketing courses in Jaipur, the Pink City of India.
About Digital Marketing and its Importance
Also goes by the name online marketing or internet marketing, digital marketing refers to methods adopted by businesses for promotion and advertisement of their business i.e., product or/and services they offer and increasing online presence through digital and social media channels such as email, social media, website search engines. It may also include several mobile applications and software that boost the process of digital marketing.
Besides promoting products or services, digital marketing is also applied to create awareness through social media campaigns about social issues such as women empowerment and medical conditions like PCOS, mental health, etc.
Digital marketing aims to know the market needs and then present them to cater to the customers’ problems. It is the ultimate tool to connect with and capture potential clients while keeping the existing clients intact. E-campaign is a classic example of digital marketing.
To understand the Digital Marketing System, please click here.
The following points stand true to validate the importance of digital marketing:
- The business as well as the customers need to make informed decisions on creating/developing or purchasing products and services. The online presence of business helps in creating and maintaining integrity among the customers.
- When there are multiple options available for the customers to choose from, digital marketing aids in connecting with the customers and persuade them to buy the company’s product or service.
- With tools like Google Ads and Google Analytics, companies can now enlist their business online and assess their online performance. It also provides the leads for the modifications, if any required.
- End-users can easily find out the brand and learn everything there’s to know about the company through the online search engines available.
- A brand or company can influence millions of people simultaneously with a single click on e-devices like mobile phones or laptops.
For details about the pre-requisites to learn digital marketing, you may be interested in reading Beginner’s Guide to Digital marketing.
A career in Digital Marketing
The digital marketing industry is clutching a great grip when it comes to growth and opportunities. As a result, it is in great demand and is evolving with the continuously increasing number of social media platforms.
Every business, irrespective of its size, is applying digital marketing in its day-to-day business operations, and thus, demand for digital marketers is on an all-time rise.
The job responsibilities of a digital marketer can be very interesting, given the nature of the job profile. This dynamic field opens up the world where there’s the freedom to be as creative as you wish, and on top of that- you get paid for it! Those who like to explore the grey areas and creative aspects of almost everything are the best suited to excel in career digital marketing grants.
Content is part and parcel of digital marketing. You may be interested in creating content for digital platforms with this Content Writing Master Course.
Digital Marketing is an umbrella term for a plethora of job profiles which may include:
- Social media marketer
- Search Engine Optimisation (SEO) expert
- Professional blogger
- Web designer
- Email marketer
- Brand manager
- Content developer
- Web automation
- Mobile marketer
- Business and marketing strategist
- Brand awareness
This list is not exhaustive. Job profiles can be created depending upon the nature of the company and the promotion or advertisement required to be done.
The best part about Digital Marketing is that there is no age bar for entry. Apart from the specific skill set, there is no other eligibility like graduation or post-graduation. Therefore, a person belonging to any age, any gender can enter. Freelancing opportunities also serve best for people who cannot work full time, like housemakers or people already employed somewhere else and wish to earn side income.
It is true and understandable that one commences business or job to make money. Well! If you are wondering about the earnings of a digital marketer, please read what the digital marketing roles and their average salaries are.
Digital marketing courses in Jaipur and all over India and abroad are available, both through online and offline channels. While some institutes are area-specific, some are available pan India through the virtual model.
Most Popular Types of Digital Marketing
- Search Engine Optimization (SEO)
Search Engine Optimization comprises the techniques, methods, tactics, and strategies aimed at increasing the ranking of their sites on search engines organically. SEO is targeted to drive maximum traffic possible to the website without involving any monetary incentives.
If done effectively and efficiently, SEO efforts can bring in more organic traffic and put your page at the top of the Search Engine Results Page (SERP)
- Pay Per Click (PPC)
Pay Per Click (PPC) is a digital marketing model used to promote products and services through advertising and placing ads on any ad platform. Pay per click works on a system that the advertiser has to pay the host of that particular digital channel every time someone clicks on the ad.
Google is the most popular platform for advertising and is used by millions of advertisers to place ads of their brand, product, service, or company as a whole and is discovered by users searching for them on the search engines. Google Ads is the tool that aids in this process.
- Content Marketing
An inbound marketing technique, content marketing, provides and distributes useful information to inform existing and potential customers.
It refers to informational, valuable content like blog posts, how-to videos, and other instructional materials. This type of marketing is aimed at generating leads and closing sales.
Advantages of content marketing include driving conversations successfully, bringing organic traffic to the website, building brand equity, providing pertinent information to the concerned parties, facilitating sales funnel, and improving SEO and visibility.
- Social Media Marketing
Social media has captured a large part of our lives. We spend hours and hours scrolling on social media applications. Leveraging the benefits of social media optimally can prove to be the most productive for a business to prosper. For anyone dealing in digital marketing, it is essential to create and maintain a social media presence to promote the uniqueness of your content or business. The choice of social media platforms depends upon the type of audience you wish to reach.
Ads can also be bought to reach out to a new audience. A profile can be created for your business on any social media platform. Posts can be created and shared to advertise existing products, services, sales, or freshly published content.
- Affiliate and influencer Marketing
With the ever-increasing presence of celebrities and influencers on social media, working with an affiliate or such influencers can help to increase your audience reach by the existing audience. This marketing works because these influencers create content for promoting your business or product/ service with a link to your website. These influencers may either receive a lump sum amount, or payment can be based on the times the link is clicked.
- Email Marketing
Email marketing is an effective way of promoting products and services to existing and potential customers. The process of email marketing starts when someone visits your website or business, and an invitation is popped up for the visitors to join an email subscriber list. Once they agree to subscribe, you can send emails about special events, sales, or product releases. One thing to be kept in mind while email marketing is that it should add value to your audience.
For people from Jaipur, Rajasthan, here are the 8 best Digital Marketing courses in Jaipur:
1) IIM Skills
IIM Skills is one of the leading ed-tech institutes that provides courses with skill sets required to operate in this technology-driven world, founded by Vaibhav Kakkar, the institute’s prime faculty. This institute offers one of the top digital marketing courses in Jaipur, and training is disseminated online.
The course for digital marketing by IIM Skills is conceptualized by the experts and provides you with hands-on learning of skills to make you confident enough to make a mark in the industry. Though the teaching medium is online, the communications feel like real-time, both with the instructors and the fellow batchmates.
Options are available to choose the time slot as per your convenience. And even if you miss the classes for some reason, they provide the recordings that you may refer to later. In addition, there is a proper LMS system that takes you through the progress you make throughout the course.
The course module consists of 180 hours of Comprehensive live training which includes 40 chapters, and once you pass the exam, you will be granted a Master Certification from IIM Skills. Moreover, 13 other linked certifications will make your portfolio stand out. In addition, the programs let you avail of tools worth INR 79,000+. Talk about advantages!!
Other than the 3 months-long classes, you need to enter an internship for 3 months which is personalized based on your career and business aspirations. You’ll end up having a letter of recommendation along with the certifications, including 15+ live projects (which includes the first blog with Times of India), 10+ case studies, and knacks needed to launch your own YouTube channel or podcasts with Apple, Google, or Spotify.
IIM Skills has fostered Brand tie-ups to provide you placement opportunities
Reviews and Testimonials
The fee for the course is INR 29,900 + Taxes.
Also, you may find it interesting to read about the Top 10 Digital Marketing Institutes in India.
2) IIDE – Indian Institute of Digital Education
This global institute is awarded as “India’s Best Digital Learning institute” by Indian Education Congress and Awards 2020 and is one of the top digital marketing courses in Jaipur. The duration for the course is 3-4 months (12 hours per week) with 13+ certifications.
The syllabus includes Search Engine Optimization (SEO), Search Engine Marketing, Marketing through different channels (including social media channels and email), website planning and development, Ad psychology, copywriting, App Store Optimization (ASO), soft skills, brand reputation management.
Overall, 8 brand projects are included in the curriculum, with one final project. In addition, 7 modular assignments prepare you for real industry-like tasks.
They also assure about 100% placement assistance. For queries and doubts regarding the sessions and otherwise related to the industry, one-on-one mentoring sessions are available for detailed query-resolving.
On final submission of all the assignments and the final project, IIDE awards the students a Certification in Advanced Digital Marketing. Training is also provided to students to appear for Google’s certification.
3) Digi Learnings
Digi Learning offers one of the best digital marketing courses in Jaipur, which includes live Campaigning. They give live marketing projects to professionals, business owners, and even freshers.
Course syllabus comprises digital marketing overview, marketing (traditional vs. Digital), inbound/outbound marketing, website planning and development, blogging, content marketing, email marketing and automation, lead generation, growth hacking fundamentals, and mock interviews.
The course comprises 33 progressed modules. As claimed by them, Digi Learning is the only institute in Jaipur that provides a Government-approved Marketing Program and accreditation from the Government of India.
The fee for the course is INR 25,000.
4) QuiBus Training Digital Marketing Institute, Jaipur
Recognized as one of the best institutes for digital marketing courses in Jaipur, QuiBus Training Digital Marketing Institute offers advanced and in-depth digital marketing courses in Jaipur, which industry experts and professionals lead.
The duration of the course is of 4 months. During the tenure, it provides 10+ Industry certifications. The curriculum also includes case studies and group activities.
The syllabus includes content creation and marketing, SEO, social media optimization, inbound marketing, video marketing, Google features like Google PPC, Google Adwords, Web Analytics, webmaster tools, PageSpeed, e-mail marketing, etc.
The QuiBus institute also assures about 100% Job assistance.
The fees of the course in INR 35,000.
5) Tecida Institute of Digital Marketing
Tecida Institute of Digital Marketing presents digital marketing courses in Jaipur, and 70% focus of the training is on practical training, and 30% makes up for the theoretical training. The curriculum is framed to give in detailed insights into the actual working of the industry.
The course duration is also 4 months, and they guarantee 100% job assistance and practical project work. In addition, the institute grant recognized certifications.
The curriculum involves SEO (On-Page Optimization, Off-Page Optimization), introduction to Keyword research, e-commerce Dropshipping, marketing through different channels, WordPress training, Google Ads and Analytics, digital creation, content marketing, personal branding, Sales Funnel training, etc.
6) Edusolutions Institute of Internet Marketing (EIIM)
Edusolutions Institute of Internet Marketing (EIIM) offers two digital marketing courses in Jaipur:
- E-Business Start-up Program or EBSP
- Certified Internet Marketing Professional or CIMP
The institute is known for its wide range of digital marketing courses and for parting soft skill training to the students to make them excel while setting up a business.
The courses include website development, live projects. Apart from the certifications, they also provide free software and surety of job assistance. Learnings also include SEO (both local and organic), website engagement, website development, marketing through different channels, remarketing, online reputation management, referral marketing, affiliate marketing, blogging, and Google Analytics.
Fees for the courses are as follows:
- INR 27,000 for E-Business Start-up Program or EBSP
- INR 20,000 for Certified Internet Marketing Professional or CIMP
7) Ventureheap Academy
Ventureheap Academy, a leading institute for digital marketing courses in Jaipur, provides training in digital marketing in both online and offline modes. A great part of training from the Ventureheap is that the practical training is their focus area.
During the course, the key areas of teaching are fundamental of digital marketing, personal branding, Search Engine Optimization (SEO), Marketing through different channels (Email, YouTube, Quora, SMS, WhatsApp, affiliate, Instagram and Facebook, etc.), WordPress website creation and Google features like Google Ads, Google Analytics, Google Adsense along with blogging fundamentals.
The course also involves learning important bits about content writing and creative design. It also includes learning about international freelancing.
8) Digital Vidya
Digital Vidya is a leading institute that offers digital marketing courses both in online and offline mode. The curriculum comprises 44 modules, including SEO (On-Page, technical, mobile), Search Engine Marketing, social media marketing, inbound marketing, email marketing, Web Analytics, and other digital marketing topics.
They also provide for 140 hours of hands-on assignments and case studies. Free tools worth INR 72,000+ are also provided during the course. Along with the major certifications, 13 digital marketing certifications are also provided by Internet Marketing Authorities and also 8 Google digital marketing certifications and international certifications from HubSpot.
The duration of the course is 3 months for face-to-face classes and 4 or 7 months for online classes (depending upon the batch selected- either weekdays or weekends) and also includes two internships- one with Digital Vidya (for 3 months) and another one with NASSCOM (for 6 months). Certificates are provided at the end of the respective internships after the completion of the training.
The fee of the course is INR 36,000.
Also, read about Digital Marketing Courses in Udaipur.
Frequently Asked Questions:
1) How much do digital marketing courses cost?
The range for the fees for digital marketing courses in Jaipur is INR 10,000 and INR 5,00,000. However, it depends on various factors, including the course’s level opted for, training tenure, placement assurance, if any.
2) What is the duration of the course?
Some courses may last for a few weeks, while some may extend up to few months depending upon the design of the curriculum and internship if any. (It generally varies from 12 weeks to 24 weeks).
3) Eligibility to enroll in a digital marketing course?
One doesn’t need to have any proper qualifications for joining a digital marketing course. However, all the techniques are required to excel in the field.
4) Are there any factors that should be considered before choosing an institution?
Curriculum design, the expertise of the instructors, assignments given, and the feedback system of the institution, internship program, and placement opportunities are some of the factors to be considered before finally enrolling for a particular course.
5) Is Digital Marketing good for earning?
Digital marketing is in great demand with the endlessly changing technology, especially after the Covid has hit the entire world, making almost everything digital. With proper certifications and qualifications, a digital marketer may earn even up to 55 Lakhs per annum.
Digital marketing courses in Jaipur will help you better understand the fundamentals of digital marketing and the job opportunities it provides. Moreover, once you get an idea about digital marketing and everything around it, it becomes relatively easier to comprehend that the scope of digital marketing is endless!
While opting for any course amongst those mentioned in the article, choose one that suits you the best in terms of time involved, the convenience of joining (virtual or face-to-face), costs, etc. In my opinion, you may opt for IIIM Skills since they are eligible to surpass every expectation you may have.
It is hoped that is article was helpful to make an informed decision about the best-suited digital marketing courses in Jaipur to pursue your dreams.