Have you ever wondered how these small café shops earn lakhs, and home-based entrepreneurs sell their products in larger quantities than the shopkeeper who has a shop in the market? Just one smart move and they are selling their products online. And that smart move is digital marketing. In today’s world, everything has become digital. If an organization does not transform into a digital business, its survival against competitors becomes very difficult. Especially after the Covid pandemic, customers had ample options for their preference and convenience because everything was available to them with just one click. Find below the best digital marketing courses in Hoshiarpur.
Earlier social media platforms like Facebook, Instagram, and WhatsApp were used for entertainment purposes, but at present people are earning millions by making proper use of these mediums. Digital marketing has transformed our daily lives and helped us to save so much of our time and energy by ordering from anywhere to everywhere.
Want to buy Grocery and fresh vegetables but you don’t have time to go? Relax you have many apps that deliver fresh vegetables and groceries to your doorstep. Craving for tasty food but too lazy to get out of bed? Chill you have Zomato, Swiggy, and many other options. Want a ride home? Easy book it from Ola or Uber.
Want to have your daily dose of entertainment on your mobile screens? You have Netflix, Amazon Prime, Hotstar, and even serials available on various apps without having a T.V. or cable connection. Everything is available to you online as per your needs. So how everything is available to you with just one click? Through Digital Marketing.
Define: Digital Marketing
Using online and digital platforms, technologies, and channels to promote products, brands, or services instead of traditional means of marketing is known as Digital Marketing. Digital Marketing is a wide concept covering various marketing strategies and policies to reach customers. Digital Marketing mainly involves Search Engine Optimization, Pay-per-click advertising, content marketing, social media marketing, email marketing, affiliate marketing, online business analytics, and influencer marketing.
Digital marketing helps businesses to track their ideal audience, develop strategies, and access the campaign performance which helps to improve the business and gives more profit compared to traditional marketing methods.
Types of Digital Marketing:
· Social Media Marketing
Using social media platforms to grab the attention of customers, share information about the brand, build brand awareness, and drive traffic to the website is known as social media marketing. There are many popular social media platforms like LinkedIn, Facebook, Instagram, Twitter and many more that helps business gain brand popularity.
· Search Engine Optimization
SEO refers to creating a better website to increase the visibility on search engine result pages. If SEO is implemented correctly, it leads to more people visiting the page naturally. Search Engine Optimization mainly works on keywords. If the right keyword is used Google will display the page first in the search engine.
· Pay Per Click
Pay Per Click is a type of digital marketing where the advertiser pays a fee each time their advertisement is clicked. It is a good way of promoting your product online. There are many platforms like Google Ads, Bing, YouTube, and Facebook where you can run your advertisement to attract new customers and grow your business digitally.
· Affiliate Marketing
With the progressive usage of the internet and online marketing, affiliate marketing has become very popular nowadays. Affiliate marketing is when a popular social media influencer promotes a product or service on behalf of the organization and the company pays a commission to them for sales made through their promotion. Currently, it is viral and the most used online marketing platform. The affiliates as well as the business brands are earning huge profits from it.
Email Marketing is one of the direct forms of Digital Marketing. It is the most widely used and common form of Digital Marketing. Sending emails to customers and targeted audiences regarding brand products helps the organization to build more personal relations with the customers. The mail can be regarding company products, new launch offers, special discounts, services, or inviting the targeted audience to join your e-mail subscriber list to get early information about discounts.
· Content Marketing
Content Marketing is a type of digital marketing where content is created and valuable information is shared to promote the brand as well as to build trustable relations with the customers. Content Marketing generally includes blogs, podcasts, e-books, white papers, infographics, or instructional videos to encourage the audience to buy their products. The organization must publish content regularly so that the targeted audience comes to you first to get information about the latest trends. Content marketing helps to transform the leads into actual customers.
· Mobile Marketing
In the current scenario, mobile is considered one of the necessary items required to sustain life. Mobile Marketing is an advertising tool used to promote your brand in a personalized way reaching your targeted audience through their smartphones. Mobile marketing generally includes social media, applications, e-mail, or websites.
· Marketing Analytics
Collecting, measuring, and analyzing the data to study marketing trends, and keeping track of profits, for better decision-making is known as marketing analytics.
Now let us see how an online business can be started using various Digital Marketing tools through an example:
Suppose Good Skin Cosmetics is a cosmetic brand that sells various organic products like skincare, makeup, haircare, and hair color. They want to start their business online.
The first step to starting any online business is to create a website. Good Skin Cosmetics has to create a website that is easy to use and looks appealing to the audience. The website should be divided into categories and sub-categories so that the customers can navigate through all the products easily under one roof. The display and layout of the website should be properly visible and accessible on all online gadgets like mobile, tablets, and laptops.
After creating a user-friendly website Good Skin Cosmetics needs to focus on developing proper keywords to increase the visibility of the website in Search Engine Result Pages (SERPs). They can use keywords like ‘best organic makeup products’, ‘best organic shampoo’, or ‘best skin care products’
Good Skin Cosmetic can bid on popular keywords to increase their visibility on Google Search Engine pages.
Along with developing SEO Good Skin Cosmetics needs to make their online presence on various social media platforms like Facebook, Twitter, Instagram, LinkedIn, and Pinterest to connect with people. This will help them to build brand trustworthiness. They can post stuff regarding their product information, beauty ideas, how-to-do videos, short makeup tutorials, special offers, and deals.
They can launch their own blog channel where they show information about their newly launched products, their benefits, daily skincare routines, and the advantages of using natural skin care products for the skin. This will help to grab more people interested in buying the product.
Nowadays one of the most widely used digital marketing tools is Affiliate Marketing. Good Skin Cosmetic can collaborate with various social media influencers and beauty bloggers to promote their products on their social media platforms to increase customer trust.
After-sales service is also important in business. Good Skin Cosmetics can send personalized offers, product launch updates, and special discount prices through emails to their existing customers to gain their trust and encourage repurchases.
In this way, Good Skin Care Cosmetics can develop its online business.
Jobs for Digital Marketers:
The top designations you can work as a digital marketer are:
- Digital Marketing Manager
- Web Designer
- Search Expert
- SEO Manager
- SEO Expert
- Online Content Creator
- Email Marketer
- Social Media Manager
- Blogger
- Brand Manager
Why Choose Digital Marketing as a Career:
- Digital marketers have to create various ad campaigns, design content, and develop innovative marketing strategies to promote the business, hence it enhance the creative side of the marketer.
- Digital marketing offers dynamic self-growth by learning new skills and getting updated with the latest trends every day.
- As companies and organizations are shifting to online business, the demand for skilled marketers is increasing day by day.
- Digital Marketing is a financially rewarding career choice. It offers a high pay scale based on your designations.
- There is something new to learn every time in digital marketing helping you to grow continuously.
- The average salary of a Digital marketing executive is between Rs 0.3 Lakhs to Rs 9.3 Lakhs which is quite a good pay scale as compared to other professions. There are ample opportunities for growth in Digital Marketing.
- Skilled digital marketing professionals help the business run effective digital marketing campaigns which leads to business growth, increased sales, and brand building.
Top 5 Digital Marketing Courses in Hoshiarpur
1. IIM SKILLS
IIM SKILLS offers a varied range of courses in the fields of marketing, finance, analytics, and writing. It is a leading institute providing online Digital Marketing Courses in Hoshiarpur. The course structure is approved and recognized by the Government of India. In this course, you will master 40 Digital Marketing Modules. The course is 5 months and you will get 2 months paid internship.
Key Highlights of the Digital Marketing Course:
- Learn industry-based subjects with 15+ Live Projects and 10+ Case Studies
- Great learning experience with a paid internship
- Their certificate is aligned with Meta, Google, Hubspot, MSME
- Increase in salary (Average 15% hike) after completing Digital Marketing Course with IIM SKILLS
- Lifetime access to course material, recordings, and class ppts.
- Assignments given after every week’s class regarding the topics taught
- Complete placement support and placement opportunities in big MNCs.
| Course Modules | · Introduction to Digital Marketing
· Web Development with WordPress · Search Engine Optimization (SEO) · Search Engine Marketing (Google Ads)- · Email Marketing · Inbound Marketing · Social Media Marketing · Integrated Digital Marketing Strategy · Web Analytics (Google Analytics) · Online Reputation Management (ORM) · E-commerce Marketing · Quora Marketing · Graphic Designing · Content Writing & Advanced Blogging · Media Buying & Planning · Affiliate Marketing · Video Marketing · Marketing Automation · Digital Infographics Resume Creation |
| Mode of Education | Online |
| Course Fee | INR 29,900+Taxes |
| Duration of the Course | 3 Months + 2 Months Internship |
| Certificate Provided | Yes |
| Contact Information | Phone: +91-9580740740
Email: info@iimskills.com |
Opportunities you will experience & learn at IIM SKILLS Digital Marketing Courses in Hoshiarpur are:
- Building a social media Calendar for STARBUCKS.
- Launching your first video on Youtube
- Run your first Ad Campaign on Instagram for a top brand
- Building an Affiliate Marketing Channel with Amazon
- Writing our first SEO-friendly article on Medium.Com
- Creating an Inbound Marketing Strategy for H&M
- Building a Professional Blog on WordPress
- Creating a Drip Email Marketing Campaign for Myntra
Tools Covered in the Course:
- SEO Tools: Schema, Yoast, Quetext, Google Keyword Planner, Ahref, LongtailPro, keyword.io, Small SEO Tools, Duplichecker, WP Cache, RankMath, Google Analytics, UberSuggest, Google Sitekit
- WordPress Tools: Elementor, Autoptimize, Async Javascript, Woocommerce, Sucuri Security, Wp all-in-one migration, Ninja Forms, Gotmis Malware Security
- SEM Tools: Google Ads Manager, Spyfu, Campaign Builder, Google Analytics, Ahref, AccuRanker, Rank Tracker, MobileMoxie, Semrush, MOZ
- Email Marketing Tools: Pabbly, Sender.net, Mailchimp, Gmass for Gmail, Email Spam Tester, CoSchedule
- Social Media Tools: Instagram, Twitter, LinkedIn Ads, Facebook Ad Manager, Hootsuite, CoSchdule, Buffer, TweetDeck, Hubspot
- Inbound Marketing Tools: Hubspot, MOZ, Semrush, Ahref, Google Analytics, Optimizely
- Analytics Tools: Facebook Analytics, LinkedIn Analytics, Instagram Analytics, Email Analytics, Semrush, Twitter Analytics
Graphic Designing Tools: Canva, Remove-bg, Photpea - Video Marketing Tools: TubeBuddy, Fliki, Youtube Studio, Instagram Reels, Lumen5, Renderforest, Canva
2. Amritsar Digital Academy
Amritsar Digital Academy has been in the digital marketing field for more than 6 years. They have built many successful campaigns for top brands across the globe. They started with their training academy 3 years back and trained many professionals to kick start their digital marketing career. Amritsar Digital Academy is one of the top institutes in Punjab providing Digital Marketing Courses in Hoshiarpur.
Key Highlights of the course:
- Practical-based training with live projects and assignments
- 100% Job Assistance in various Digital Marketing fields.
- A skill-based course that is completely job-oriented
- 6 different certificates were provided from Google, Google Analytics, Hubspot, etc.
- In-depth study of Digital Marketing Concepts
- Expert faculty with wide knowledge in their domains.
| Course Modules | · Introduction to Digital Marketing
· Inbound/ Outbound Marketing · Keyword Research · Digital Marketing Strategy · Online Marketing Strategy · SEO- Search Engine Optimization · PPC (Pay Per Click) · Email Marketing · Social media Marketing · Digital Display Marketing · Mobile Marketing · Website Analytics · Web Automation · Growth Hacking · Planning Integrated Digital Marketing Campaigns · Google Adwords Certification |
| Mode of Education | Online/Offline |
| Course Fee | N/A |
| Duration of the Course | 45 days + 3 months of training |
| Certificate Provided | Yes (6 certificates provided) |
| Contact Information | Phone: +91-7401074444
Email: info@amritsardigitalacademy.in |
3. IIDE-The Digital School
IIDE- The Digital School is accredited by NSDC (National Skills Development Corporation).
Till now more than 5,00,000 students have learned various digital marketing courses from IIDE. They have earned prestigious awards like ‘Best Digital Marketing Institute’ by the World Education Congress,’ ‘Leading Professional Certification Programs in Digital Marketing’ at the World Education Summit, and many more.
IIDE offers various digital marketing courses like:
- Post-graduation in Digital Marketing
- Online Digital Marketing Course
- Facebook Ads Course
- SEO Course
- Social Media Marketing Course
- Google Analytics Course
- WordPress Course
- Ad Designing Course
- Copywriting Course
- Email Marketing Course
- Content Marketing Course
- CRO Course
- E-commerce Course
IIDE’s Digital Marketing Courses in Hoshiarpur provide industry-based learning with two certificates that are aligned with Google, Meta, and Hubspot.
Key Highlights of the Course:
- Learning more than 20 Digital Marketing and AI-based tools
- The mock interviews are taken with AI support
- Guaranteed placement support from the institute
- Partnering with top MNCs for Job Placements
- Live projects and Case studies assigned for practical exposure
- Updated syllabus with the latest digital marketing trends
| Course Modules | · Introduction to Digital Marketing- 2 Hours
· Website Planning & E-Commerce Development- 20 hours | 1 Assignment · Search Marketing & Blogging- 22 Hours | 2 Assignments · Creating Marketing Content & Campaign Planning- 22 hours |1 Assignment · Social Media Marketing- 10 Hours | 1 Assignment · Brand Reputation Management- 4 Hours · Media Planning, Buying & Optimization- 6 Hours | 1 Assignment · Analytics & Reporting- 6 Hours | 1 Assignment · Projects & Mentoring- 2 Hours | 1 Assignment · Managerial & Soft Skills- 10 Hours |
| Mode of Education | Online |
| Course Fee | INR 1,15,000 |
| Duration of the Course | 4 Months |
| Certificate Provided | Yes |
| Contact Information | Phone: +91-9619958615
Email: admissions@iide.co |
Tools Covered in the Course:
Google Ads, Facebook ads, Amazon Seller Central, Ubersuggest, Yoast, MOZ, Google AdSense, MailChimp, Shopify, WordPress, Hootsuite, Google Analytics
AI Powered Tools
IParagraphAI, synthesis, ContentBot.ai, Scrip, copy.ai, Jasper, Designs, DALL-E, phrase, ChatGPT, Reply, descript
Recommended Reads:
- Digital Marketing Courses in India
- Digital Marketing Courses in Chandigarh
- Digital Marketing Courses in Bangalore
- Digital Marketing Courses in Hyderabad
- Digital Marketing Courses in Coimbatore
4. Chandigarh Institute of Internet Marketing
Chandigarh Institute of Internet Marketing started in the year 2010. They have trained more than 12000 learners till now in the field of digital marketing. CIIM specializes in digital marketing domains like Google Ads, SEO, SMM, Video Marketing, Affiliate Marketing, Amazon Marketing, etc.
CIIM offers a varied range of courses in Digital Marketing such as:
| Course Name | Mode | Fees |
| Master in Digital Marketing Program | Offline | INR 1,20,000 |
| Diploma in Digital Marketing | Online/Offline | INR 75,000 |
| Advanced Digital Marketing Certification Course | Online/ Offline | INR 40,000 |
| Digital Marketing Foundation Course | Online/ Offline | INR 30,000 |
| Short Courses | ||
| Paid Ads Certification Course | Online/ Offline | INR 25,000 |
| SEO Certification Course | Online/ Offline | INR 25,000 |
| Social Media Marketing Certification Course | Online/ Offline | INR 25,000 |
| YouTube Marketing Certification Course | Online/ Offline | INR 20,000 |
| E-commerce Marketing Certification Course | Online/ Offline | INR 30,000 |
| Google Adsense Certification Course | Online/ Offline | INR 20,000 |
| Affiliate Marketing Certification Course | Online/ Offline | INR 20,000 |
| Email Marketing Certification Course | Online/ Offline | INR 20,000 |
| Content Writing Certification Course | Online/ Offline | INR 20,000 |
CIIM’s Digital Marketing Courses in Hoshiarpur are affiliated with Google, Facebook Blueprint, Meta, ISO 9001 Certified, Bing ads, and Hubspot. CIIM offers Digital Marketing Courses in Hoshiarpur with 100% placement support and assistance.
Key Highlights of the Course:
- Flexible class timing and structure based on your preference
- Daily classes or weekly classes options available
- Learning with more than 15 Case Studies and Live Projects
- 5 Lacs worth of tools free of cost
- Faculty with more than 10 years of experience in their domains
- Resume Building and Mock Interview Programs
- An additional 6-month internship program is available
| Course Modules | · Introduction to Digital Marketing
· Website Planning & Creation · Search Engine Optimization · Google Ads (PPC) · Social Media Marketing · Youtube SEO & Marketing · Ecommerce Marketing · Lead Generation Strategy · Blogging/ Vlogging · Google Adsense · Affiliate Marketing · Freelancing |
| Mode of Education | Online/ Offline |
| Course Fee | INR 40,000 |
| Duration of the Course | 4 Months |
| Certificate Provided | Yes |
| Contact Information | Phone: +91-7347392745
Email: info@ciim.in |
5. EPSINFOTECH.IN
EPSINFOTECH.IN is an IT Company providing SEO Services, Digital Marketing Training Programs, Web Based Programs, and Web design services to other brands. EPSINFOTECH.IN has clients across the globe. They provide their SEO and Web services to international countries like U.K. Canada, Australia, etc.
Training Programs at EPSINFOTECH.IN
- Digital Marketing
- SEO Training
- Social Media Training
- PPC Adwords
- Blogging
- Affiliate Marketing
- Industrial Training
- Web Designing
- ASP DOT NET
EPSINFOTECH.IN provides quality education and one-on-one training in their Digital Marketing Courses in Hoshiarpur, which means there is one mentor and one student only. Each student is paid full attention. They provide Digital Marketing Courses in Hoshiarpur at affordable rates.
Key Highlights of the Course:
- SEO power tools are available free of cost
- Practical Learning with Assignments and Live Projects
- 100% Job Assistance
- Learn the latest trends and technology with industry-based content
- 300+ Video Tutorials available for reference and study purposes
- Lifetime Support from professionals available
| Course Modules | · Basics of SEO
· Meta Tag Optimization · URL Structure · Website Ranking · Google Web Console & Business Page · On-Page SEO · Blog Creation · Social Media Marketing · Article Sharing · Classified Submission · Earn Money Online through Google Adsense Affiliate Marketing Dropshipping Freelancing E-commerce Content writing Lead Generation Youtube Marketing Blogging Google Ads Digital Marketing Consulting Pay Per Click for other companies Network Marketing · WordPress SEO |
| Mode of Education | Online/ Offline |
| Course Fee | INR 25,000 |
| Duration of the Course | 2 Months |
| Certificate Provided | Yes |
| Contact Information |
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Frequently Asked Questions (FAQ’S)
· Is Digital Marketing a good career choice?
Business Owners are moving towards online platforms for expanding their business. And there is a high demand for digital marketers for the same. There are ample career opportunities available in Digital Marketing as it is a diversified field. Digital Marketing provides a high pay scale, remote work facility, and growth expansion. As per Google Trends search data, Digital Marketing Skills are ranked among the top trending job skills. The above-mentioned Digital Marketing Courses in Hoshiarpur will help you boost your career.
· What are the qualifications required before joining Digital Marketing Courses in Hoshiarpur?
There are no prior qualifications required before joining these Digital Marketing Courses in Hoshiarpur. Entrepreneurs, business owners, job seekers, working professionals, home-makers anyone can apply for these courses. The only prerequisite is a desire to learn and a keen interest in Digital Marketing.
· Will AI replace Digital Marketing Jobs?
No, AI cannot replace Digital Marketing. AI is a tool made by humans, so it cannot match the uniqueness and intelligence of humans. They definitely can assist but they lack emotional thinking and rational decision-making power.
Conclusion: Digital Marketing Courses in Hoshiarpur
Lastly, it can be said that Hoshiarpur has many top-rated institutes to learn Digital Marketing. This Digital Marketing Courses in Hoshiarpur have built more advancement and understanding in the field of Digital Marketing. So now you only have to choose the best from the best institutes as per your requirement to learn digital marketing. I hope that this article will help you find the best Digital Marketing Courses in Hoshiarpur.