One of the most promising careers the 21st century has to offer is Digital marketing. Most organizations are choosing digital marketing platforms to create their online space and make their audiences aware of their products and services. With the expansion of online sales and marketing, the digital world provides lucrative jobs, and digital marketing is one of those. In case you find this new era job appealing, then you are reading the right article as we are going to discuss all Digital Marketing in detail and a listicle of the best Digital marketing courses in Baltimore along with the course highlights, which would help you kick start your career with much ease.
What is Digital Marketing?
Digital marketing is a comprehensive term for any internet marketing initiatives undertaken by companies. It is the marketing of goods or services by companies or trademarks via digital platforms. It covers a variety of topics such as social media marketing, email marketing, search engine optimizations, and website development.
A broader customer base can be reached at a lower cost and in less time, thanks to the rise of millennials and the ongoing integration of digital into our daily lives. As a result, organizations are becoming more digitally aware and attempting to increase their online visibility.
Understanding Digital Marketing
Basically, there are five steps that need to be done for marketing purposes on digital platforms. At first, you need to research and accumulate as much information as required for the decision-making process in the upcoming courses.
While researching, the collected facts and findings will act as raw material for creating promotion strategies and crafting digital marketing campaigns. You need to have a clear understanding of your business, your target customers, the product you want to sell, and the existing online competition.
Once you have all the information, you will have to start creating your digital marketing strategy for your product promotion. Website, Blog, and Applications are three primary digital identities. And with the help of these primary digital identities, you bring relevant traffic for product promotion.
The options to promote your website or blog or apps are as follows:
- SEO
- Display Network
- Social Media Marketing
- Content Marketing
- Messaging
- Affiliate
- Email Marketing
Once you start the promotion of your business through different digital marketing channels, you will have to monitor your performance. And here, you will require the help of Google Analytics which will help you to understand the progress of the functionality of your website or blog, or app through the proper analysis of audiences, acquisition, behavior, and conversion.
The last step is to optimize. Based on your understanding and analysis, you can make the desired changes in the content or design of digital identities.
Impact of Digital Marketing on Businesses
Digital marketing has remarkably changed the entire process of business promotions of goods and services. It is the easiest and more accessible way to reach out to a broader crowd compared to traditional marketing strategies. The rapidly evolving technology has hugely affected the consumer’s buying behavior.
Due to the availability of the internet, a consumer can check any product, reads and gets accurate information about the product, and can compare it with other product of the same category. Digital marketing has several advantages, and some of these are mentioned below.
- It is cost-effective.
- It increases engagement and interactions.
- The results and analysis can be measured easily during the promotion of the products or services.
- The primary digital identities can be personalized and customized for better sales results.
Digital marketing has had a noteworthy impact on different aspects of business and marketing strategies. It permits businesses to reach global audiences through different online channels like social media platforms, websites, and email marketing. Digital marketing caters to numerous opportunities for companies to form and build their brand presence in the market.
Moreover, through digital marketing, marketers can analyze metrics like website traffic, conversion rates, click-through rates, and return on investment which would help them to create data-driven decisions and restructure their marketing strategies.
Scope of Digital Marketing Courses in Baltimore
In today’s world, with a single click, we can purchase any commodity or service through online shopping. With the easy accessibility of the internet at every nook and corner of the world, digital marketing course brings profitable job opportunities. A digital marketer uses digital media or platforms to create brand awareness and generate leads.
Most consumers nowadays identify products or companies through digital media news feeds. Marketing through Facebook posts, Instagram posts, and other social media posts has become a viral and effective path to reach to maximum target audiences.
The following are different career job roles in Digital Marketing Field:
- Search Engine Optimizer
- Email marketer
- Digital Marketing Manager
- Social Media Marketer
- Content marketer
- Web Developer
- Data Analyst
- Paid Media Specialist
Eligibility for Pursuing Digital Marketing Courses in Baltimore
- A learner must be a graduate of marketing, business, or a related stream.
- Basic and primary understanding of marketing concepts and recent marketing trends.
- Must have good fluency and accuracy in the English language.
- Strong communication skills, both verbal and written.
- Should have a fundamental knowledge of computers and use of the internet.
Digital Marketing Courses in Baltimore
1. Digital Marketing Master Course by IIM SKILLS
IIM SKILLS offers the best instructor-led online digital marketing course at an affordable fee of Rupees 29,900/-and plus GST. It is five months (3 months of the program and 2 months of a paid internship with flexible hours and a fixed stipend of INR 6000/- ) of comprehensive live training with 40 digital marketing modules.
The course will allow you to work on different internet marketing tools to get real-time hands-on learning. The course is recognized by the Government of India and aligned with certifications with Google, Facebook, and Hubspot.
Students receive hands-on assignments about topics like Web development, SEO, SMM, and Email marketing every week after the digital marketing online session.
The digital marketing course curriculum includes
- Web Development
- Social Media Marketing
- Micro Video Marketing
- Affiliate marketing
- Google AdWords(SEM)
- Email Marketing
- SEO
- Content Writing
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Students have lifetime access to the continuously updated Learning Management System (LMS) in the form of class session recordings, presentations, and training materials. The institute also helps its learners in resume and interview preparations and provides job placement support.
After the completion of the Master Digital Marketing Course, the students are eligible to do the following:
- Full-time digital marketing job
- Start their digital marketing agency
- Freelancing
- Use digital marketing to enlarge their business
2. Digital Marketing Courses in Baltimore by American Graphic Institute
American Graphic Institute provides live instructor-guided digital marketing courses in Baltimore, Maryland. The institute offers this course for individual candidates as well as groups. The following are some of the best courses offered by the institute in digital marketing :
- Google Analytics training course
- Google Analytics Bootcamp for GA4
- Google Analytics 4 training course: Introduction to GA4 reporting
- HTML Email class-Introduction
- Responsive HTML Email class
- InDesign class-Introduction
- Photoshop class-Introduction
- Photoshop class for Web Design and Web Graphics
- Adobe Illustrator class-Introduction
- Premiere Pro class-Introduction
- Apple Keynote Training class
- HTML course introduction
All digital marketing classes have flexible rescheduling, live instructor, Detailed curriculum, and certificate of completion.
3. Certified Digital Marketing Fundamental Course by Towson University
The certified Digital marketing Fundamental course is self-paced and 120 hours of an online course. The duration of the course is six months. The course provides in-depth knowledge of the digital marketing process. The following list has the modules of the course:
Digital Marketing Courses in Baltimore Modules
Module 1- Digital Marketing 101
Module 2- Mastering SEO, Content marketing, PPC, and Digital Analytics
Module 3- Mastering social media mobile marketing and digital strategy
Module 4- Hubspot Email marketing certification training
Module 5- Advanced Email Marketing
Module 6- Digital Marketing Capstone
4. Digital Marketing Professional Certificate course by the University of Maryland
Robert H. Smith School of Business, recognized by the University of Maryland, offers a number of Digital marketing courses in Baltimore. By the end of the classes, learners will learn Omni channel marketing, social media strategy, online advertising, marketing analytics; AI approaches customer value analysis, inbound and outbound marketing, Mobile marketing, apps, and promotion, and how to leverage SEO and SEM strategies. The following are the courses offered by the institute in digital marketing:
Digital Marketing Courses in Baltimore Modules
Course 1- Fundamentals of digital marketing
Course 2- Digital marketing analytics: Tools and Techniques
Course 3- Online Advertising and social media
Course 4- Managing customer relationships in the digital environment
All these courses are 100 percent self-paced.
5. Advanced Digital Marketing Course by Mindcypress
Advanced Digital Marketing instructor-led online program offered by Mindcypress has a wide range of topics that are of utmost importance in creating and handling a brand’s image. The course is well-designed by marketing industry experts.
It has different channels, such as Search Engine Optimisation, Search Engine Marketing, Inbound marketing, content marketing, Email marketing, Social media marketing, and web analytics. In this course, students get weekly assignments and hands-on training for better learning. The course fee is $1,199.
6. Digital and Social Media Marketing MCOM 115 by Community College of Baltimore County
This course helps students to understand digital and social media marketing strategies and prepares them to grow brand awareness. Through this course, students also learn how to identify target audiences, generate leads and make relationships with business clients. It’s an online course with an approximate fee of $122. CCBC is accredited by the Middle State Commission on Higher Education.
7. Master in Digital Marketing online course by International University of Applied Sciences
International University of Applied Sciences offers a Master’s degree program in Digital Marketing through online mode. The duration of the course is 12-48 months, depending on the time model. The course is specially curated to enhance learners’ theoretical and practical skills in the marketing industry. The institute offers the course in three models.
A full-time course with a total duration of 12 months and costs INR—29,196/ per month. A part-time I course with an unlimited period of 18 months and costs INR—22,718/ per month. And a part-time II course with an entire duration of 24 months and costs INR—17,764/ per month. Students can select any of these courses based on their convenience.
Students will also receive the benefits of individual study coaching, monthly live and recorded tutorials, online exam and career coaching, and teaching and study materials. The course offered by IU is accredited and certified, which is approved by the German Accreditation Council.
Besides, students also get 24/7 access to the institute’s online library. Students who are unable to finish the program in the given frame of time need not worry. In case they realize that they require more time, they can always switch to another time model with one month’s notice before the end of the month.
The university offers the course with model guides that are 60 ECTS and 120 ECTS. In the second semester under 60 ECTS, a student has to choose an elective module from the following list.
Digital Marketing Courses in Baltimore Modules
- SEA And Social Media Marketing
- Data-Driven Marketing and Controlling
- Mobile Marketing
- E-Commerce
- Innovation and Entrepreneurship
- Product Development and Design Thinking
- Sales, pricing, and Brand management
- Artificial Intelligence
- Communication and Public Relations
- Salesforce Developer Specialisation
- Salesforce consultant Specialisation
- Process management with Scrum
- Project Management with Prince 2
- Big Data Applications
- Data Science and Analytics
- Business Analyst
- Community management and Online-Communication
- Social Media Campaigns and storytelling
- Growth Hacking and Conversion Rate Optimisation
- Consumer Behaviour and Digital Business Models.
8. Advanced Certificate in Digital Marketing and Communication by UpGrad with MICA
Mudra Institute of Communication Ahmedabad has collaborated with UpGrad to offer Advanced Certificate In Digital Marketing and Communication. The program is meant for freshers, traditional marketers, Entrepreneurs, Brand and Communication managers, and sales professionals.
The learners also receive fortnightly coaching from industry mentors and get prepared for mock interviews by hiring managers. Students also have access to a video library with 90-plus tools. The course also offers daily doubt resolutions and personalized resume feedback.
It is 200 hours learning course with fifteen case studies and live projects. The students are allowed to choose one or more specializations based on their interests. The 4 specializations are:
- Branding and Communication
- Marketing Analytics
- Social Media and Content Marketing
- Marketing Communications
9. Digital Marketing Certificate by Noble Desktop
Noble Desktop provides hands-on training from industry experts through their Digital Marketing Certificate course. The course fee is $3,995. This course can be attended in person or live online via Zoom, and learners can switch between these two as needed. The learning happens in real time with small class sizes. The course helps learners learn practical skills by working on real projects with instructor guidance.
10. Digital Marketing Certification Training Course In Baltimore by iCert Global
iCert Global offers the renowned Digital Marketing course, which has 80 hours of instructor-led online project mentoring sessions. The course prepares its learners for OMCA, Google AdWords, Google Analytics, Facebook, and YouTube examinations.
The study also provides complimentary E-learning for all participants. Also, the institute has 24×7 customer support and assists with the application process. The course fee is $299. The course has a customized learning delivery model and enterprise-grade learning management system.
11. Digital Marketing Certified Associate (DMCA) Certification by PanLearn MSys Company
PanLearn, erstwhile MSys Training an MSys India Tech Pvt. Ltd., is one of the recognized learning outsourcing companies that have customized training solutions to meet the specific goals of an organization.
It is a Digital Marketing Certified Associate (DMCA) Certification in Baltimore, MD, United States course that helps learners to become an expert in the field of Digital Marketing aspects such as Keyword Planning, Social Media Marketing, Search Engine Optimisation, Email Marketing, Google Analytics & Content marketing.
The course has 53 hours of blended learning, project mentoring sessions, and real-life projects. The course fee is INR 23079/- and its content is structured by industry specialists. The institute also provides lifetime access to self-paced e-learning to its learners. The institute provides 24×7 learner support.
FAQs: Digital Marketing Courses in Baltimore
1. Is it worth pursuing a course in digital marketing?
Answer. With the evolving time, most companies have changed their focus on creating marketing strategies from traditional to digital. Almost everyone has access to the internet and has a profile on various social media platforms. Many purchases are being made by the influence of social media posts or through Emailers. The scope of digital marketing is improving day by day, and brands are actually able to observe their growth, and marketing success through Web analytics is not possible in traditional marketing. Hence, digital marketing offers a flourishing career for those who hold a certificate in this field.
2. What is the job role of a Digital Marketer?
Answer. A digital marketer is supposed to create a brand and its product and service awareness digitally. Digital Marketers help companies in promoting and advertising their products or services through various digital channels, including the company’s website and other social media platforms like Facebook, Instagram, Twitter, etc.
Also, digital marketers track and analyze key performance indicators (KPIs) to measure the success rate of digital marketing initiatives. With the help of different analytics tools, they evaluate the website traffic, conversion rates, engagement metrics, and other relevant data. On the basis of these insights, they create reports, identify areas of improvement and create data-driven decisions to enhance future campaigns.
3. Who is the target audience for digital marketing courses in Baltimore?
Answer. Aspirers who are looking forward to building their careers in the field of digital marketing need to learn all the skills and market strategies being taught in the Digital Marketing Courses in Baltimore. The course is well-suited for those students who want to make a career in digital marketing, entrepreneurs and business people who want to grow their businesses with the help of digital marketing strategies, and marketing professionals who want to hone their marketing skills and learn about new trends and techniques.
Digital marketing courses can also benefit freelancers and consultants who offer digital marketing services to their clients. It will not help them to expand their skill sets but also allow them to stay updated with the latest tools and industry trends and provide better value to their clients. Overall, digital marketing courses will provide a wider audience and provide significant information and skills to students, professionals, freelancers, and anyone who is looking forward to excelling in this field.
4. What kind of salary package can an individual expect after completing digital marketing courses in Baltimore?
Answer. An individual can expect a yearly salary of $40,000 to $60,000 at the start of their career. With years of experience, an improvised skill set, and digital marketing expertise, one can earn up to six figures salary per annum. Depending on specific job titles and responsibilities, the salaries can vary considerably.
The salary level can also be manipulated by industry sectors, company size, and the candidates’ established expertise in specific digital marketing skills. Factors like relevant work experience, the latest added certificates, and constant professional growth can also contribute to higher salary prospects in the profession of digital marketing.
5. What are the different digital marketing skills being taught in the Digital Marketing courses in Baltimore?
Answer. It is significant to go through the websites of the prominent institutes offering digital marketing courses and personally check for their course syllabus. Any well-designed Digital Marketing course will have the following Digital Marketing skills in its course syllabus:
- SEO and SEM
- Pay-Per-Click
- Social Media Advertising
- Email Marketing
- Design Skills
- Web Design and development
- Product Marketing
- Copywriting
- Data Analytics
- Conversion rate optimization
- Writing and editing skills
- Content Creation