Digital marketing courses in Raipur are in high demand these days in this smart city of Chhattisgarh. With the spread of communication channels, the world is now a global village. Anyone with a phone or a computer can directly reach millions of people at the touch of a button. This evolution has resulted in a sea change in the way companies do business.
So, if you are an aspirant exploring job opportunities in the online world, you have immense potential in a digital marketing career. Or, you wish to leverage web marketing to scale your business, it’s high time you join a course to achieve unlimited success. However, with so much data available on the web, choosing suitable digital marketing courses in Raipur can be overwhelming when you have multiple options out there.
Well, before you decide which program would be the best for you, you should know why digital marketing is so important and its role in today’s industry.
What is Digital Marketing?
Digital marketing, often known as online advertising, promotes brands through the web and other digital communication to engage with potential clients.
This embraces, multimedia and text messages, email, web-based advertising, and social media as a marketing channel. Any marketing campaign that uses digital communication is known as digital marketing.
It is also sometimes mentioned as “Internet Marketing,” “Web Marketing,” or “Electronic Marketing.” The practice of digital marketing involves using various online channels to get traffic, converting those visitors into leads, and then closing sales.
Types of Digital Marketing
As per HubSpot, there are 11 different major categories of Internet Marketing.
Don’t be dazed by the vast list. It’s just to give you an idea of what you can achieve through your digital marketing courses in Raipur. You don’t need to be an authority in each of the listed categories. Having a fair idea of most of these and being an expert in a couple will help you start as an online marketer.
If you are a business owner, too, your business can thrive combining a few of the techniques or using all of them. It all depends on your goals, target market, and the method you think is beneficial for your services or product.
Let’s dig into the different categories of what all you are going to get by joining digital marketing courses in Raipur:
1. Content Marketing
Content marketing is all about creating valuable information designed to attract an audience. The goal is to provide helpful information that people can’t ignore or walk away from without acting on it. Ebooks, Blog Posts, Articles, Whitepapers, and Infographics are common channels of successful content marketing.
Join the best online content writing course to learn the perfect combination of content writing and content marketing
2. Search Engine Optimization
SEO is the path of making a website or webpage more likely to appear high on a search engine’s results page. There is a science to it. And, if you don’t get it exactly right, your site or webpage may not appear at all or, it could be demoted so far down the list that nobody except the most die-hard searchers would ever see it.
Since the lion’s share of online sales comes from people using a search engine to find what they want, getting a higher rank is crucial to the success of your marketing efforts.
3. Social Media Marketing
Drive brand awareness, targeted traffic and leads for your business with Social Media Marketing. Facebook, Instagram, Twitter, Linked In, and Pinterest are the popular channels to help you.
4. Pay Per Click (PPC)
This method allows you to drive traffic to your website with paid ads. Some of the ways you can do it are through Google Ads, Paid Facebook Ads, Sponsored LinkedIn messages, or Twitter Ads.
5. Native Advertising
Native advertising is a style that is text and image-led and differs from typical advertising as it blends in with non-paid content. A brilliant example of native advertising is BuzzFeed sponsored posts. Other examples of effective native advertising include social media ads: both Facebook ads and Instagram ads.
6. Marketing Automation
It refers to the technology that automates your regular marketing operations, such as scheduling Social Media posts, newsletters, campaign tracking, and more.
7. Email Marketing
Businesses employ email marketing as a means of interacting with their audiences. Brands use email marketing to direct people to the business’s website, promote content, offers, events, and redirect readers towards relevant blog posts.
8. Inbound Marketing
Inbound marketing is a marketing method conducted through content creation and sharing that drives prospect traffic to your site. It focuses on attracting customer attention with valuable, relevant information and leads them through the sales funnel towards making a purchase decision when they are ready.
9. Affiliate Marketing
Affiliate Marketing is a marketing strategy in which you get a share for promoting someone else’s services or merchandise on your website.
10. Online PR
Online public relations is a practice that involves promoting your brand online by securing earned coverage, for example, with content-based websites and news sites. Online PR is similar to traditional PR strategies but on an online platform.
11. Sponsored Content
With this method, you pay another company that is a credible authority within your industry’s niche to write about your brand.
Benefits Of Digital Marketing
- Because of its global reach, it is the way to go for all kinds of businesses, no matter their size or location.
- Digital advertising enables the brands to filter out an audience based on specific qualities that match your target audience to run niche target ads.
- It gives companies the edge to engage with their customers by posting interactive content and answering their queries, thus creating higher engagement.
- Businesses can track the digital marketing campaigns, which helps them know the best strategies.
- Niche Marketing gives companies the platform to connect with prospects with personalized messages.
List of 7 Digital Marketing Courses in Raipur
With the expansion of the city as an industrial hub and educational center, Raipur saw a rapid advancement in the domain of internet marketing too. And as such, Digital Marketing has emerged as one of the trending and hot career prospects, and the Digital Marketing Courses in Raipur are well equipped to help the participants to make the best use of the industry demand.
Here’s a curated list of the digital marketing courses in Raipur to help you decide and join the best.
1. IIM Skills
IIM Skills is one of the brand names offering advanced online digital marketing courses in Raipur. They have designed their Online Marketing course in collaboration with researchers, mentors, and other professionals specializing in Digital Marketing & Social Media.
The course helps achieve certification from 15 other major global certifications, including Google Digital Marketing Course, Hubspot, Facebook Blueprint, and Master Certification from IIM Skills.
Digital Marketing Course Highlights Includes
- Guaranteed Internship of 5 months
- 180 plus hours of Extensive Live Online Training
- Get tools valued at 79,000 INR
- More than 15 Projects and 10 Case Studies
- Launching your Web Marketing Agency
- Recommendation Letter
- Master Certification from IIM Skills
- Help in Preparation for Google, Facebook, and HubSpot certifications
- Placement Support
- Customized Mentorship
- Help with launching your Podcast, YouTube Channel and Affiliate Marketing
- Lifetime Access to Class Materials, Recordings, and Presentations
Course Modules
- Basics of Digital Marketing
- Marketing Automation – 1 Module
- Inbound Marketing – 3 Modules
- Integrated Digital Marketing Strategy Module – 1 Module
- Digital Infographics Resume Creation – 1 Module
- Affiliate Marketing – 1 Module
- YouTube Marketing – 1 Module
- Media Buying and Planning – 1 Module
- WordPress Website Development – 2 Modules
- Content Writing and Advanced Blogging – 3 Module
- Online Reputation Management – 3 Modules
- SEO – 4 Modules
- SEM – 4 Modules
- Web Analytics – 4 Modules
- Email Marketing – 4 Modules
- Social Media Marketing – 6 Modules
Some of the tools taught in the program include Mailchimp, WordPress, Amazon, Ahrefs, Semrush, Ubersuggest, Twitter Ads, LinkedIn Ads, Google Analytics, and Facebook Ads.
Curriculum Details
- Web Development 15 Hours
- Hands-On Assignments 120 Hours.
- Content Writing 30 Hours
- Email Marketing 15 Hours
- Search Engine Optimization 25 Hours
- Google Adwords 10 Hours
- Micro Video Marketing 10 Hours
- Affiliate Marketing 10 Hours
- Social Media Marketing 15 Hours
IIM Skills Brand Partners
Reviews and Testimonials
IIM Skills covers 40 of the vital modules concerning the core elements of digital marketing as a whole. They cover everything from search engine optimization (SEO) to customer acquisition using social media tactics and are a top-notch name for offering online digital marketing courses in Raipur.
Course Fees: Rs.34,990 + 18% GST
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Address: IIMSKILLS Corporate Office: 8th Floor, H B Twin Tower, Netaji Subhash Place, Max Hospital Building, 110034, Contact 9911839503
Click here to see more about IIM Skills.
2. Web fame Digital Marketing Academy
Web fame Digital Marketing Academy is among the top web marketing academies in Chhattisgarh and provides the best-advanced practices to aspirants in this domain. They provide one of the top-notch digital marketing courses in Raipur, with customized training to students, business owners, and professionals.
“Silicon India” has awarded them as one of the top ten most promising internet marketing training institutes providing top-class digital marketing training in Raipur.
Some of their highlights include –
- Best-in-class course content
- 100% industry-oriented curriculum
- Live practical projects
- Working day and weekend batches
- Live sessions
- Placement assistance across India
- Lifetime support to students
- Mock interview preparation
The curriculum offers training on:
- Basics of Digital Marketing
- Basics of Search Engine Optimization
- Search Engine Marketing
- Basics of WordPress
- Google Ads, Display Ads
- Social Media Paid Campaigns
- Affiliate Marketing
- Landing Page
- Organic Marketing
Customized soft skills training is one of their exceptional top features compared to many other such digital marketing courses in Raipur, which offers resume writing, preparation for job interviews, job search, and more supported by experienced faculty.
Address: Shyam plaza, 3rd Floor, Opposite Pandri Bus Stand, Next to ITM Raipur,
Chhattisgarh 492001. Mobile: +91 7000383953
Recommended Read: Digital Marketing Courses in Nashik
3. Digital Destination Institute
DD Institute is one of the most sought-after online marketing institutes in Chhattisgarh, offering highly rated digital marketing courses in Raipur.
Their prime features include
- Hands-on 1-1 training
- Classroom coaching
- Customized student support
- Live projects
- Advanced internet marketing techniques and curriculum.
They offer:
Data Science Training
Be a Data Analytics, machine learning, or finance and business analysis pro with their data science course. Work on live projects, and get 1-1 guidance from experienced mentors.
SEO and WordPress Course
Learn how to create fast-loading, impressive SEO-optimized WordPress websites with this course. Be trained and acquainted with themes, plugins, WordPress CMS, and more with the help of this course.
Digital Marketing Course
This course offers practical training to students and covers SEM, SEO, Content Marketing, Social Media Optimization, and Google Ads.
Address: Gitanjali Nagar, Shankar Nagar, New Bottle House, Aashiyana Building, Raipur,
Chhattisgarh 492004, Contact: 080871 21139
If you are keen to start your enterprise, these courses might help.
4. Exxelo Learning – Digital Marketing Course
Exxelo Learning specializes in training students in electronic marketing, with uniquely designed Bachelor and Mastery digital marketing courses in Raipur. After researching and brainstorming with over 250+ corporate brands, they have developed their curriculum to ensure the participants are job-ready or can start their business when they graduate from their program.
They offer one of the best digital marketing courses in Raipur, which has over 45 modules, practical learning, and 100% placement assistance. Students get the certification only after completing their coursework.
Course Features include:
- Hands-on learning
- Small Batch Size for a better student-teacher ratio
- Free Internship
- Group Projects
- Live Marketing Budget
- Free Domain and Hosting
- In-depth training
- State-of-the-art classrooms
- Modern learning aids
- Home Assignments
- Discussion Room at the Centre for students to brainstorm their ideas
List of Courses:
Bachelor Digital Marketing Courses In Raipur
This program offers training based on 18 modules for 1.5 months duration. The focus of this certification is to provide an intermediate level of education to boost your digital marketing aptitude and knowledge.
This program is suited for everyone, especially those looking to build a strong foundation for their professional future in digital media, such as entrepreneurs, professionals, and students.
Fees: 16500+18% GST
Mastery Digital Marketing Courses In Raipur
The Mastery Course provides a 3.5-month practical-oriented training comprising 45 modules. Anyone who has a basic idea and wants to strengthen his knowledge in online marketing will gain from this course.
Fees: 24500+18% GST
Syllabus
- Marketing Basics
- Digital Marketing Basics and Campaign
- Canva Designing
- Ecommerce Website
- Email Marketing
- E-book Marketing
- YouTube Marketing
- Website Designing
- Lead Generation Technique
- Payment Gateway Integration
Address: Ground floor Kumhari, Rtr C2 Mphb Colony, Greater Raipur, India. P.O 490042
Mobile: +91-8109636198, +91-8109632197
5. TechnoGaze Edu Skills
TechnoGaze Edu Skills is one of the foremost expertise development establishments for training students and professionals that focuses on job-oriented digital marketing courses in Raipur. They have designed their syllabus in collaboration with top-class faculty and experts in the industry. Their curriculum is supported by TechnoGaze Solutions Pvt Ltd (a leading IT establishment from Bhopal).
They specialize in digital marketing, web development, along with a host of other courses.
Fees: Rs. 18,000/- (Inclusive of Taxes)
Course Features Includes:
- 51 high-quality modules
- Certifications from TechnoGaze, Facebook, and Google
- Live classes – online and classroom
- Entrepreneurship mentoring
- Preparation for interviews
- Free Tools
- Doubt Sessions
- Case Study
- Access to LMS content for a lifetime.
- Practical Training
- Live Project handling
- TechnoGaze Certification
- Hard Copy Notes
Syllabus Covers:
- Digital Marketing Overview
- Website Planning
- Social Media Marketing
- Content Marketing & Blogging
- Search Engine Optimization
- E-Commerce Marketing
- Search Advertising
- Video Advertising
- Display Advertising
- Twitter Marketing
- Facebook Marketing
- LinkedIn Marketing
- YouTube Marketing
- Google+ Marketing
- Email Marketing
- Affiliate Marketing
- SMS Marketing
- Freelancing Techniques
Address: 29, Indravati Colony, off canal Linking Road, Raipur-01
If you are from Patna, this list of the top digital marketing courses in Patna might be helpful for you
6. IIDE
IIDE is dedicated to helping individuals conquer the digital marketing arena through various online digital marketing courses in Raipur. Their team is a mix of experienced professionals who have held prominent positions in all corners of the world. They offer multiple learning programs and aim to create a welcoming, interactive environment where students can share proposals, thoughts and learn from each other and the faculty.
Course Specialities
- Special Weekly Sessions with Digital Marketing Experts
- Student Start-up Program
- Video Lectures
- Live Sessions
- Practical Learning
- Certificate of Completion
Courses Offered
- Post-Graduation in Digital Marketing Course In Raipur
This is an 11-month MBA Level Digital Marketing Post Graduation Program to empower the students with managerial skills along with mastering Online Marketing. Over 60,000 students have benefitted from this program which has a two months compulsory internship. This syllabus will also help them prepare for Facebook and Google certifications.
Fees: Rs. 4,00,000 + Taxes, No cost EMI from Rs. 39,999.
Highlights Include
- 18 hours per week
- Placement assistance
- More than 100 hiring partners
- 1-1 student guidance
- More than 13 live projects
- Learning hours more than 600
- 28 plus industry-oriented skills
- EMI options available
- Learn from industry experts
- Capstone Project along with Internship
- Preparation for interviews along with customized career guidance
Syllabus Details
- Inbound Marketing
- Introduction to Digital Marketing
- Website Creation
- Search Marketing
- Outbound Marketing
- Content Marketing
- Social Media Marketing & Management
- Video Marketing
- Media Management and Automation
- Different Forms of Digital Marketing
- Email Marketing
- Mobile Marketing
- Affiliate Marketing
- Podcast Marketing
- Influencer Marketing
- Ecommerce Management
- Ecommerce Site Creation
- Customer Relationship Management Tools (CRM)
- Marketing Automation Tools
- Innovations on Digital Platforms
- Integrated Marketing
- KPI Setting
- Media Planning
- Full Funnel Marketing
- Soft Skills
- Agency Skills
- Internship and Project with Thesis
- Advanced Digital Marketing Training
Their Advanced Digital Marketing program is a one-of-a-kind online digital marketing course in Raipur. It specializes in teaching prospective internet marketers about online marketing best practices by industry experts. They have set up online programs designed to fit learners’ goals and objectives and make the aspirants industry-ready.
The course helps learners to prepare and crack the Google Ad Certification along with IIDE Certification.
Fees: Rs. 67,795 Plus Taxes, 0% EMI Options from 12,499.
Benefits:
- Live classes of 70 plus hours
- 1-on-1 coaching sessions
- Master 20 plus digital marketing tools
- Complete placement help
- Resume and interview guidance
- Live projects
- EMI options
- Special sessions by industry gurus
Curriculum
- Introduction to Digital Marketing – 2 hours
- Projects & Mentoring – 2 hours – 1 assignment
- Brand Reputation Management – 4 hours
- Media Planning, Buying & Optimization – 6 hours – 1 assignment
- Analytics & Reporting – 6 hours – 1 assignment
- Organic Social Media Marketing – 7 hours – 1 assignment
- Social Media Marketing – 10 hours – 1 assignment
- Managerial & Soft Skills – 10 hours
- Website Planning & E-commerce Development – 20 hours – 1 assignment
- Creating Marketing Content & Campaign Planning – 22 hours – 1 assignment
- Search Marketing & Blogging – 22 hours – 2 assignments
III. Short Term Certification Courses
To help students create a solid foundation in web marketing, IIDE offers a range of short-term certification courses in digital marketing subjects. They have designed their short-term online digital marketing courses in Raipur to provide students with the knowledge and hands-on experience to pursue careers or further educational opportunities in digital marketing sitting in the comfort of their homes.
Fees: Rs. 6355 plus Taxes
Features:
- Hands-on learning
- Certificate on program completion
- Sessions by industry experts
- A mix of live and video content
- Total Duration of 6 – 12 hours
List of Short-Term Courses
- Social Media Marketing
- Google Ads
- Content Marketing and Strategy
- Email Marketing
- Instagram and Facebook Ads
- Ecommerce Management
- Online Reputation Management
- Google Analytics
- WordPress Website and Development
- App Store Optimization
- Ad Designing
- Copywriting
7. Advanced Institute of Digital Marketing
Advanced Institute of Digital Marketing focuses on providing hands-on learning with the help of their digital marketing courses in Raipur as much as possible and making sure their students learn every aspect of digital marketing. They ensure that their graduates are job-ready even without prior experience in the digital platform.
Their classes equip students with the latest trends in the industry, and their faculty always offers support for any questions or queries which aspirants may have regarding learning how to succeed in this competitive field!
What AIDM Offers
- Action-oriented study program
- Industry-tailored curriculum
- Multiple learning options
- Live project options
- Top-notch faculty
List of Courses:
Digital Marketing Certificate program – To authorize the participants with a strong foundation of Internet Marketing.
Features:
- One month duration
- Practical curriculum
- Experienced mentors
- Learn the use of online marketing tools
- Job-oriented certifications
Find the list below:
- Certification Training in Digital Marketing
Fees: Rs.15000 + GST
Duration: 1 Month
Total Modules: 12
Modules Taught:
- Introduction Of Digital Marketing
- What Are Websites?
- Facebook Optimization
- Twitter Optimization
- LinkedIn Optimization
- Fundamental Of Affiliate Marketing
- Digital Marketing And SEO Basics
- On-Page Optimization
- Keywords Research And Analysis
- Off-Page Optimization (Link Building)
- GWMT and GA tools
- Overview Of Social Media Marketing
- Certification in Search Engine Optimization
Fees: Rs.10000 + GST
Duration: 1 Month
Total Modules: 8
- Certification in Search Engine Marketing
Fees: Rs.10000 + GST
Duration: 1 Month
Total Modules: 8
- Certification in Social Media Optimization
Fees: Rs.10000 + GST
Duration: 1 Month
Total Modules: 8
- Certification in Social Media Marketing
Fees: Rs.10000 + GST
Duration: 1 Month
Total Modules: 8
- Certification Course in Google Adwords
Fees: Rs.10000 + GST
Duration: 1 Month
Total Modules: 8
- Certification Course in Google Analytics
Fees: Rs.10000 + GST
Duration: 1 Month
Total Modules: 8
- Certification Course in Affiliate Marketing
Fees: Rs.10000 + GST
Duration: 1 Month
Total Modules: 8
- Certification Course in Content Marketing
Fees: Rs.10000 + GST
Duration: 1 Month
Total Modules: 8
- Certification Course in Video Marketing
Fees: Rs.10000 + GST
Duration: 1 Month
Total Modules: 8
- Certification Course in Email Marketing
Fees: Rs.10000 + GST
Duration: 1 Month
Total Modules: 8
Professional Program in Digital Marketing – For Marketing professionals and Jobseekers.
The three-month Professional Digital Marketing Course by AIDM will give students all the skills and expertise they need to cement their place in this ever-expanding industry. They will be trained by none other than one of the country’s most talented and experienced coaches, who have an excellent track record for inspiring students to succeed in their chosen field of study.
Features:
- 2 hours training thrice a week
- Knowledge of Digital Marketing tools
- Industry-ready certifications
Fees: Rs.30000 + GST
Duration: 3 Months
Total Modules: 36
Course Curriculum
- Introduction Of Digital Marketing
- Digital Marketing And SEO Basics, Search Experience Optimization (SXO)
- What Are Websites? – WordPress CMS With HTML/CSS Basics
- GSC tools
- Keywords Research And Analysis
- On-Page Optimization, Off-Page Optimization (Link Building)
- Facebook Optimization, Twitter Optimization, Penguin Recovery Process
- Reports And Management, Website Monetization
- LinkedIn Optimization, YouTube Optimization
- Sketch Of Social Media Marketing, Social Networking, and Bookmarking
- Creating Blogs For Social Media Branding
- Utilizing Groups & Question Answers Communities
- Simple Syndication (RSS)
- Pinterest Optimization, Tools of Social Media
- Management And Report Tracking, Idea And Background Of Web Analytics
- Introduction To Google Analytics, Introduction To Paid Advertising and Reports In Google Analytics
- Pay Per Click Campaign, Google Ads, Email Marketing
- Affiliate, Content, and Mobile Marketing,
- Video Marketing, Case Studies, and Q&A
Advanced Programme in Digital Marketing –To provide an expert level understanding of various digital marketing concepts.
This six-month Advanced Course by AIDM teaches the advanced online marketing techniques needed to master this field.
This program is designed for college students, professionals, budding entrepreneurs, business owners who would like to refine their career direction. The curriculum will acquaint them with a wide range of helpful current web marketing strategies, techniques, and tools.
Features:
- Extensive knowledge of tools and techniques
- Class duration is 2 hours, and three days a week
- Career-oriented study curriculum
Fees: Rs.60000 + GST
Duration: 6 Months
Total Modules: 72
Course Curriculum
- Everything Covered in the Professional 3 months program
Plus,
- Website Monetization part1 and 2
- SEM Management
- Ad writing techniques
- Basics of Social Media and Social Media Management Tools
- Facebook Marketing and Advertising
- Twitter, YouTube, LinkedIn, Instagram, Pinterest, Quora, SlideShare Document Marketing
- Advanced Google Analytics
- Ecommerce Tracking, Ecommerce Reporting, Virtual Pageviews, Event Tracking
- Custom Dimensions And Metrics, Google Tag Manager.
- Keywords Setup, Google Ads Auction And Bidding Ad Formats And Guidelines, and Ad Extensions.
- Conversion Tracking, Remarketing Campaign, Campaign Reports Analysis, Display Ads Campaign.
- Video Marketing With YouTube, Mobile Marketing Campaign
- Google Ads Tools, Google Ads Express, Bing Ads
- ECommerce Marketing, Email Marketing Strategy, Creating Email List
- Inbound Marketing
- Fundamental Of Affiliate Marketing
- Content, Video and Mobile Marketing, Marketing Automation
- Live SEO Project and Case Studies
Address: Gudiyari Road, BSNL Office, Raipur – 492101 India, Mobile: 79700 02436
Frequently Asked Questions:
Why should one learn Digital Marketing?
It will provide significant career prospects for the students and aspirants as the digital economy is thriving faster than the non-digital economy. For someone who wants to scale up his business, nothing like using web marketing strategies to reach a broader audience and generate higher sales.
How is Digital Marketing a promising career?
Digital Marketing leaves you ample opportunities to use your skills to earn a good living. You can start as a content marketer, copywriter, email marketer, social media marketer, SEO expert, videographer, and more such opportunities.
What is the starting package for a Digital Marketer?
The starting average salary for an Online Marketer is around Rs.3 lakhs to 4 lakhs per year. As one reaches an executive position, the average goes up to approximately Rs. 5 lakhs per annum.
Can a Digital Marketer get high packages similar to the IT industry?
The industry is expanding and catching up fast with various other sectors, although currently, it does not pay as high as the IT industry. If you are keen to leverage the boom in technology, check out these options.
Conclusion:
Don’t be overawed with the massiveness of the field. Stick to these tips to sustain a work-life balance. Choose a course as per your ambitions and the short and long-term goals you have set for yourself.
If you are not confident, going for a long duration course, go for the shorter certifications. Try and experiment with whatever you learn, see the results for yourself, and continue to upgrade as per your requirements.
Feel free to bookmark this list if you plan to join digital marketing courses in Raipur now or in the future.
Good Luck!