Top 5 Renowned Digital Marketing Courses in Nigeria

Staying upbeat in this fast-paced life has become so important than ever as within just a fraction of a second you can lose a lifetime opportunity if you do not stand out in the crowd. So, what can you do about this? The answer is quite obvious; take an online/offline certification course. In this article, we will help you walk through the world of Digital Marketing. Also, you will get to know the best Digital Marketing courses in Nigeria.

 

 

We can see it is the “Digital Age” and this trend is here to stay, making a significant difference to businesses down the timeline. It has taken over nearly every field by storm while bringing up a variety of new growth prospects on an individual as well as organizational level. At present, having a digital presence turned out to be the need of the hour.

 

And why do we say this? It is because even a small business with quality products and the right marketing strategy has the potential to reach out to thousands through online platforms thus making a huge revenue return and loyal customer base.

 

Thus with the escalated significance of a digital presence, all businesses are emphasizing advanced digital marketing approaches. This inclination to online from offline has given rise to the foundation of a budding domain named “Digital Marketing”. It is also dubbed Internet Marketing.

 

What Do We Know About Digital Marketing?

 

Digital marketing signifies the advertising of brands to reach out to the potential consumers making use of the internet. It can include any means of promotion through different platforms and approaches such as social media, mail, web-based advertising, multimedia & text messages, and others. In other words, if a marketing drive has the presence of digital communication in any way, it is nothing but digital marketing.

 

Types of Digital Marketing

 

Digital marketing can be generally divided into seven key categories:

 

1. Search Engine Optimization,
2. Social Media Marketing,
3. Pay-per-Click,
4. Email Marketing,
5. Marketing Analytics,
6. Mobile Marketing,
7. Content Marketing.

 

How Can Digital Marketing Benefit Us?

 

• Reach out to the correct audience.
• Improved conversation rate with optimization.
• Cost-effective.
• Boost the credibility of your brand
• Escalate online sales.
• Precisely evaluate all outcomes.
• Easy to share
• Broader reach
• High investment returns.

 

Skills Required For Digital Marketing:

 

Anyone having the below skillset can have a shinning career in Digital Marketing:

• Knows to write for SEO, blogs, social media descriptions, Ad copies, comments, articles, captions, and so on/
• Analytical skills
• Communication skills
• Socializing skills
• Team training
• Basic designing skills such as image editing. (You don’t need to be a pro; you can use apps like Canva to get hands-on with designing and editing).
• Rightly pitch your boss or a client or team.

 

Career Benefits In Digital Marketing

 

With every business making its way to digital platforms, the need for digital marketers is only going to rise during the coming period. So, having the right mindset with apt skills will directly make your way to a successful career in Digital Marketing.

 

• No particular educational background is needed.
• High salary jobs.
• Elevated requirement for digital marketers.
• Fastly flourishing industry
• Entrepreneurship opportunities
• Diverse career paths
• You can explore different sectors
• Freelance job opportunities
• Work in a diverse environment.

 

Recommended Read: Digital Marketing Courses in New Zealand

 

Few Tips For Digital Marketing Beginners:

 

Anyone can wish to be a digital marketer if he/she wishes to. However, to become an expert you need to get yourself acquainted with the basics first and then achieve a higher level with constant effort and work engagement. Some may want to just learn while others would want to monetize their skills.

 

So whosoever may be cornered, getting hands-on new-age digital marketing skills could only be a cherry on the top. So below we have mentioned some tips to get going with the quest of becoming a digital marketer. One can also come up with different aspects about getting skills, but here are a few that we recommend for everyone to do.

 

1. Keep Constant in-flow of Knowledge Through Books, Social Media Posts, or Blogs

 

Reading books and blogs particularly related to digital marketing will pave the way to know about the domain while helping you to clear the basics on a better level. This will further aid you in exploring your interests in the topic. Try to read blogs and books by the professionals and experts that would assist you to get hold of its benefits, job roles, likely salary trends, major trends, opportunities, challenges/ limitations, leading & startup companies, investments, technological innovations, and so on.

 

Also, we are blessed with the advent of social media platforms such as Instagram, Facebook, LinkedIn, Twitter, YouTube, and others that let you connect with people of different & similar interests, you can follow them, and know their experiences, if possible, make a conversation about their ideas of digital marketing, and so on.

 

You can follow different bloggers, industry experts, writers, and game-changers on these platforms. So, just grab that opportunity as having proper guidance is equally important to set a path to success. Always try to be a learner and have that hunger to know what new is happening around you.

 

To begin, gather the general idea regarding digital marketing and then fix yourself on the topics or tools that enliven you. If one still wonders what to start with, then let us help you. You can learn what are the 7 types of digital marketing and then dive into each topic in detail. Also, know about Google analytics, search engine algorithms, indexing & ranking, inbound marketing, ORM, and so on.

 

2. Stay Informed About the Field

 

It can be very helpful if you stay updated about different aspects of digital marketing such as recent trends, skills required, accredited certification courses, technological advancements, upcoming opportunities & job openings, and expectations of a recruiter.

 

With these data, you can take the required steps to skill up and thus emphasize to get mastered digital marketing and make yourself more applicable for the job you seek to grab. When you will keep your final target audience in mind, it will help you create customer-centric content and campaigns, as well as you will do analysis metrics and research in that particular direction keeping you focused.

 

With consistency, you will start to have an eye for new updates such as trending companies, you can shortlist the one that excites you more in terms of work & growth, understand the workflow of those organizations, follow its leaders, and then keep improving your skills and get hands-on the required tools. Apart from this, one can also sign-up for newsletters by companies & bloggers, read news daily, and go through Google alerts & trends.

 

3. Keep Consistency to Reach the Ultimate Goal

 

As we all know the saying “Knowledge is of no value unless you put it into practice.” So just reading or following people will not make you smart. You need to implement those understandings into real-world applications. With consistency, you will overcome your challenges, make fewer mistakes, you will learn to streamline big tasks, boost efficiency, fortify your knowledge base, and thus help you implement theoretical concepts easily.

 

All of this will ultimately prepare you to grab an opportunity and face real-world tasks during a job or internship. Don’t stop once you get into your dream job. Keep that learner alive as it is said “The goal of practice is always to keep our beginner’s mind.”

 

4. Enroll in a Specialized Digital Marketing Course

 

Enrolling in a certified course for digital marketing will be the right step to get professional-level guidance as they are subject to offer excellent practical learning experiences. Such courses are usually created and curated by keeping naïve people in mind by the industry experts. They teach you each concept from the basics, can be self-learned, are beginner-friendly, and more importantly, have valid certifications.

 

There are a plethora of courses available in the market online and offline. Online courses give you an upper hand as you can choose any institute around the world from right sitting in your comfortable home coach. For instance, open Google, search for Digital marketing courses in Nigeria, and you will get search results and choose the best one for you after analyzing all your requirements.

 

Also, courses are having different training periods, some may be short such as 4 to 6 weeks while others might be lengthy from 6 months to a year. One can accordingly choose the course based on factors such as duration, course fee, availability of time, the skill set you wish to gain, and so on.

 

Just don’t enroll, give a daily dedicated time towards it, be consistent, analyze your progress, discuss it with your mentor, try to get input to do better, and explore your interest. Choose a course that will help you gain a real-world industry-centric outlook with 24×7 expert support, recognized certifications, and placement support. In addition, several websites and companies conduct internships.

 

You can enroll for them as well to know how things work. One can opt for part-time, full-time, in-office, WFH, or internship opportunities as per their convenience and can handle all the work tasks. It will help you recognize your strengths, capabilities, and weak spots.

 

Also, you will understand the value of and learn to be consistent, punctual, creative, teamwork, and so on. Also, internships will add value to your CV. And ultimately, all of this will lead to boosted self-confidence as well as a lucrative professional network.

 

5. Start Something of Your Own

 

After or during the course, you can start your blog and implement all that you have learned. During the course, you will get several projects and assignments that would help you sharpen your skills. On your blog, exercise Google Analytics to know distinct metrics, perform social media audits, build a LinkedIn business page, run a Google search campaign, and thus strengthen your portfolio. Install and run diverse digital marketing concepts, strategies, and tools on your blog and exercise constantly to boost your domain-specific skills.

 

Top 5 Digital Marketing Courses in Nigeria

 

Now, let’s turn to the key point of this article, to know the best digital courses in Nigeria. You can go through all of them and choose the one that deems fit to your requirements.

 

Rank 1: Digital Marketing Courses in Nigeria

 

1. IIM Skills

 

The one to grab the first spot on our list is IIM Skills. It is among the most recognized digital marketing courses in Nigeria. The course is extensive in every means so that at the end of it you will be a person with the knowledge and idea to implement it in real-world applications.

 

It has precise, well-measured, engaging, and relevant course data. They help you stay upbeat with all the recent market requirements and trends. The Digital Marketing Master Course entails 40 modules that provide 15 other vital certification exams comprising Hubspot, Google, and Facebook Blueprint.

 

The mentors and expert faculty are highly qualified and will help you shine bright while pursuing your career goals. This course presents live training sessions of 180 hours, more than 15 live projects, and more than 10 case studies. The internship period helps you get acquainted with live projects incasing your proficiency.

 

Also, they are dedicated to helping you get placement while offering opportunities to work with renowned firms such as Flipkart, Amazon, TCS, and Accenture, among others. Surely this course will prove to be a stepping stone to your bright shining career in digital marketing.

 

Let’s Dive Into the Course Details:

Course Name: Digital Marketing Course

Course Duration: 3 Months Training + 2 Months Paid Internship

 

This form is currently undergoing maintenance. Please try again later.

 

Website: http://iimskills.com

Fees: 1,87,076.86 Nigerian Naira approximately

Contact: +91 9911839503

Mail: info@iimskills.com

 

Course Syllabus

• Web Analytics
• Social Media Marketing
• Reputation Management
• Inbound Marketing
• Integrated Digital Marketing Strategy
• Media Buying
• Content Writing And Blogging
• Digital Infographic
• Video Marketing
• WordPress Web Development
• Search Engine Optimization
• Email Marketing
• Search Engine Marketing

 

Includes Practical Assignments on:

• Content Writing
• Social Media Marketing
• Search Engine Optimization
• Hands-On Assignments
• Web Development
• Google Adwords
• Email Marketing
• Affiliate Marketing
• Micro Video Marketing

 

Topics Entailed in the Course

• Keyword Research
• Web Visitors Engagement
• Marketing Funnel
• Digital Marketing
• Landing Page optimization
• Use of plugins
• Benefits of using WordPress
• Search Console
• Google Algorithms
• Keyword Stuffing
• SEO influence through GMB
• Indexing and Crawling
• Display Advertising
• Search Advertising
• Re-Marketing
• Shopping Advertising
• Setting up your Email Marketing Channel
• YouTube Analytics

 

Other Courses

• Content Writing Course
• Technical Writing Course
• GST Certification Course
• SEO Course
• BAT Course

Rank 2: Digital Marketing Courses in Nigeria

 

2. IIDE

 

This institute grabs the second position on the list of digital marketing courses in Nigeria. It is also well-recognized for its extensive course as they believe in offering precise and customized knowledge to all of its students. Also, the team members of IIDE are skilled professionals with diversified knowledge of digital marketing. It offers around 13 certifications, training, continuous placement support, recorded session videos, doubt clearing sessions, and one-on-one interaction with the mentors.

 

Course: Online Digital Marketing

Course Duration: 4-5 months

Fees: USD 971 + Taxes

 

Website: http://iide.co

Contact: +91 96199 58615

Mail: admissions@iide.co

 

Course Syllabus

• Monetizing the blog
• Advance Content Strategy
• Content Marketing
• Search Engine Marketing
• Soft Skills
• Media Planning
• App Store Optimization (ASO)
• Email Marketing
• AD Psychology
• Website Planning & Development
• Design Essentials
• Copywriting
• Influencer Marketing
• Social Media Marketing
• Web Analytics
• Brand Reputation Management
• Digital Scenario in India
• Creative Strategy
• Search Engine Optimization (SEO)
• E-Commerce Marketing

 

Course Highlights

• 70 + Hours of Live Learning
• 40 +Hours of Video Learning
• 7 Modular Assignments
• 20 + Industry Tools Mastery
• Career guidance
• Over 250 Hiring Partners
• Live Q&A
• Learn from Experts
• Interview Training learning
• Guidance with resume and profile
• 0% EMI Option
• 13 + Certifications
• 100% placement assistance

 

Recommended Read: Digital Marketing Courses in Malaysia

 

Rank 3: Digital Marketing Courses in Nigeria

 

3. Simplilearn

 

Simplilearn is among the best available digital marketing courses in Nigeria and is highly recognized for offering best-in-class teachings. They are keen on following the practice-based methodology to offer their students the best hands-on experience. By the end of their digital marketing courses in Nigeria, one will get in-depth knowledge about the 8 most significant digital marketing spheres, as well as have experience in virtual simulations and applied projects.

 

The course exposes one to over 40 digital marketing technologies, Mimic Pro simulations, and intensive project experience. Also, one will get access to 45+ projects and case studies, which include industry-affiliated capstone projects in five domains along with Harvard case studies. One will get top digital marketing certifications like OMCP, Facebook Blueprint, Hootsuite, HubSpot, and Google Ads & Analytics.

 

Apart from this, by attending sessions by the top leading experts in the world such as Shane Snow, Mollie Spilman, and Dorie Clark, students can level up their skills with the real-world experience of these experts.

 

Course Name: Digital Marketing Specialist Course

Duration: 1 year

Fees: $962

Contact: +65 31 585082/ 1800-212-7688

 

Course Syllabus

• Course 1: Mastering SEO, Content Marketing, PPC, and Digital Analytics
• Course 2: Mastering Social Media, Mobile Marketing, and Digital Strategy
• Course 3: Advanced Web Analytics
• Course 4: Advanced Search Engine Optimization (SEO)
• Course 5: Advanced Pay Per Click (PPC) Program
• Course 6: Advanced Social Media (With Facebook Blueprint Voucher)
• Course 7: Digital Marketing Capstone Search Engine Marketing

 

Course Highlights

• Admittance to E-learning content for each above-mentioned courses
• Access to special forums moderated by industry experts and faculty
• Admission to 100+ Live instructor-directed online classes
• The Digital Marketing Specialist Masters Certificate after successfully finishing the Program requirements
• Monthly mentoring classes by industry experts and faculty
• Receive your certificate after the course completion.

 

Rank 4: Digital Marketing Courses in Nigeria

 

4. Haptics

 

Haptics is another renowned name when it comes to digital marketing courses in Nigeria. It is a Training and Technology Solutions Organization with visualization to speed up the digital progress. The academy provides high-quality training in Digital Marketing, Programming, and Design. They offer a wide-ranging training program that comprises entrepreneurship, hard & soft skills training, along with mentorship under the guidance of industry experts.

 

Course Name: Professional Diploma in Digital Marketing

Course Duration: Self-paced

Fee: N280,000 (Inclusive of certification and exam.)

 

Contact: +234 703 618 2724

Mail: hello@haptics.ng

Address: Second Floor, No 364, Borno Way, Alagomeji, Yaba, Lagos.

 

Course Syllabus

• Introduction to Marketing
• Content Marketing & Social Media
• Digital Marketing Strategy
• Web UX for Marketing Acquisition & Conversion
• Social Media Management
• Media Buying
• Search Engine Optimisation
• Data Analytics & Reporting
• Email Marketing
• Roll-Out and Take to Market Strategy

 

Course Highlights

• Learn from Experienced Digital Marketing Professionals
• Practical Training
• 3 Months of Paid Internship
• Interactive and Practical Training
• Haptics Certification and Google Adwords Specialization Certification Prep

 

Rank 5: Digital Marketing Courses in Nigeria

 

5. Piston & Fusion Business Academy

 

Piston & Fusion Business Academy is another rising star in the domain of certification in digital marketing courses in Nigeria. The course is specifically designed to help one get acquainted with online marketing tools, assets, and methods with ease. This is to assist businesses and individuals enhance their value over time with the right strategies while attaining their business and marketing goals.

 

The course is entirely practical with access to real-life case studies. This academy has an ambitious staff that continuously strives to offer the best hands-on experience to its students with high-quality learning.

 

Course Name: Digital Marketing Strategy & Planning Course

Duration: 4 days

Fee: ₦130,000

 

Contact: +234(0)8185744692/ +234(0)8180950723

Email: info@pistonandfusion.org

Address:

Lagos: 122A Obadina Street Omole Phase 1 Ikeja Lagos.

Port Harcourt: Ocean View Estate, 55 King Perekule Street, off Evo Road by Liverpool Junction, GRA Phase II, Port Harcourt.

Abuja: 27B Limpopo Street, Maitama, Abuja.

 

Course Syllabus

• Introduction to Digital Marketing
• Digital Marketing Campaign Planning and Strategy
• Search Engines
• Display Advertising
• Email marketing
• Social Media Marketing
• Content Marketing
• Web Analytics

 

Recommended Read: Digital Marketing Courses in Nepal

 

Show your Expertise as you Enhance your Digital Marketing Skills

 

These top 5 digital marketing courses in Nigeria are the best in class. Each of them presents online classes for the accessibility of ambitious digital marketers coming from diverse walks of life. It can be anyone from a housewife, to a professional, or a student. The online live sessions offered by these institutions are simple to attend and access.

 

These top 5 digital marketing courses in Nigeria not only entail a unit that concocts the candidates up to the industry standards but also helps their apprentices through internships and placements. All of these digital marketing courses provide you with certification, which presents you an opportunity to include it to enhance your CV/resume, progress in your marketing career without difficulty, or find pertinent jobs.

 

These easy-to-share and downloadable certifications present testimony to your knack for digital marketing best practices and core principles. The digital marketing scene is shifting continuously, so it’s always a good thing to keep upskilling yourself.

 

Frequently Asked Questions

 

1. Is digital marketing a good career?

In the past few years, the way people market their brands has changed a lot and thus it has opened up more opportunities and job openings. At present, digital marketing has become one of the important aspects of business growth. With the world now inclining to online from offline, one can only envision the incredible growth potential of this career.

 

2. How can I pursue a career in digital marketing?

Enroll yourself in a credible, well-ranked digital marketing course. Prefer institutes that provide hands-on experience. Always opt for the training-based courses and Look forward to the internship opportunities. Make a LinkedIn and Gravatar profile.

 

3. Which certification is best for digital marketing?

You can consider below digital marketing certifications courses for 2022:

• Google Analytics Certification.
• Google Ads Certification.
• HubSpot Content Marketing Certification.
• Hootsuite Social Media Marketing Certifications.
• HubSpot Email Marketing Certification.
• HubSpot Inbound Marketing Certification.

 

4. What are the types of digital marketing?

Digital marketing is divided into 7 main categories:

• Search Engine Optimization
• Pay-per-Click
• Social Media Marketing
• Content Marketing
• Email Marketing
• Mobile Marketing
• Marketing Analytics.

 

5. What are the 4Ps of marketing?

The 4Ps of marketing include price, product, promotion, and place that has turned out to be the major fundamentals of good service or marketing.

 

Conclusion

 

The beginner’s annual package, as per the existing industry trends, can span from INR 3 lakh to INR 5 lakh. Certified experienced professionals can get an average salary package of INR 5.5 lakh to INR 10 lakh. Usually, the duration of digital marketing courses in Nigeria differs from institute to institute, though it can be anything between 12 weeks and 3-4 months. Anyone can enroll in this course including budding professionals, businesses, freshers, students, or homemakers.