INDIA is a country known for the availability of variety of courses. The country promotes all kinds of education and has some very important institutions that hold international values. There is no doubt in saying that India has produced a lot of successful people, be it any field. It has become more techno-savvy than it was earlier, so does the number of digital marketing institutes in India. It enhances and influences more and more people to be a part of this professional skill.
No wonder if we say that internet has become another top most necessity after the basic requirements of living. More than half the population is using internet. Moreover, according to researches it’s found that around 57% of the entire world population has internet access. Among these 57%, 3.9 billion people are unique mobile users, having internet access. Out of these, if we talk about only India, there are around 564.5 million internet users.
There is no doubt if we say that internet has taken over the old means of informative sources to some extent. This is where digital marketing comes into play. The new media has enhanced its access to a larger audience which helps in reaching a lot of people all at once. Digital Marketing is making use of internet and digital media to promote and advertise their products and services.
Branding is a process which makes every company stands where they are today or will be tomorrow, targeting the audience in the right manner and to the right people is very important. This is where digital marketing makes the best possible move.
Since a lot of users are active on various digital platforms on various devices, it becomes very efficient for companies and businesses to reach a mass audience at ease. Adapting to digital technologies and making the best use of it can be really beneficial for your business, or can be a very successful career in the coming days, due to the excessive use of digital media.
There are various techniques of digital marketing that you need to learn to make sure your work reflects your skills. The most effective to learn a skill like digital marketing is making the best use of the platforms available to you, be it online or offline; these platforms are digital marketing institutes.
There is a huge range of digital marketing institutes to choose from in India, and I assume you must have out-busted your mind in finding the right one. But before looking for an institute what’s important is to know HOW DIGITAL MARKETING WORKS, WHAT IT IS AND WHAT ARE THE KEY ELEMENTS BENEATH IT.
DIGITAL MARKETING AND SOME OF ITS KEY ELEMENTS
Digital Marketing is a vast field. It consists of not one but a bundle of many individual topics, holding their unique significance in the entire profession. You can, in fact, have options of being specialist in individual subjects under digital marketing. When you look for digital marketing institutes in India, make sure that you are being taught these aspects of digital marketing.
Let’s have a look at some of the most important contents of digital marketing that you should definitely study.
SEARCH ENGINE OPTIMIZATION
Digital Marketing is incomplete without search engine optimization.It is more commonly called SEO. It can be considered that SEO is the first basic to know about digital marketing and to begin with it. SEO is all about creating a keyword friendly content, which targets on what people search on their browsers. It is about the keywords used in your website that people commonly prefer to look for. So optimizing your content to be more friendly to the user-search is called search engine optimization. Some digital marketing institutes in India even have a unique course based on Search Engine Optimization.
SEARCH ENGINE MARKETING
Search Engine Marketing or SEM is the next important aspect of digital marketing. Explaining it in detail, the ads that show up on the initial rows of the search engine results page is where search engine marketing comes into play. SEM or Google AdWords is about bidding for your keywords and how relevant the content of your website is. The Quality score comes into action by the bidding as well as relevance and decides the rank of your ad.
SOCIAL MEDIA MARKETING
It encompasses another huge area of digital marketing. The reason behind it is the fact that a huge segment of population is active on social media platforms like Facebook, Instagram, Twitter, LinkedIn etc. Targeting your audience on social media becomes very effective and efficient. You can in fact analyse your data by knowing which days your target audience is most active and brings about a change in your data.
Email is a great way to reach your potential customers. E,ail marketing becomes helpful by updating your customers with the latest products and services, for which they don’t have to regularly visit the website, but rather you’ll notify them by an email. One way of achieving this is by asking your customers to sign up the email form (if they want to).
Video Marketing is a great way to promote your products. You must have seen various ads while playing a video on platforms like YouTube. These ads can be really helpful as you at least get a glimpse of what product has been promoted, and if it seeks your attention, you can even look about it on the website.
Display advertising is about promoting your ads on other websites. This is done by paying for the ad space on the websites which let you do so.
ONLINE V/S OFFLINE DIGITAL MARKETING INSTITUTES IN INDIA
There are a lot of digital marketing institutes in India offering you both online and classroom type program. But when we talk about whether online institutes are better or offline, there is a lot of confusion. Each kind has its unique plus points and negative points.
Since most of the people have already experience offline classrooms, there is a hype that online programs are not so efficient. Therefore, let us discuss the advantages online classes offer you. In the end, the choice always lies in your hand.
- NO GEOGRAPHICAL BOUNDARIES
There are so many people who move out of their home towns to other cities to study various courses. But why to move out when you have access to online institutes. Why not make the best us of technology.
- NO TRAVELLING + SAVE TIME
As you don’t have to travel to the desired location of your institute, you save a lot of time. This helps you in prioritizing your work list and not spend your precious time i travelling. This also helps in avoiding the chaotic situation you have to face while travelling.
- NO WORRIES ABOUT MISSING LECTURES
In almost all the digital marketing institutes in India, the back up option for missing any lectures, due to any reason is RECORDED LECTURES. You are provided with lecture recording to help you cover up the gap because of missing any lecture. This reduces worries of skipping important parts of the course.
People usually fear that you’re unable to enjoy interactive sessions, but this is not completely true. Live webinars help you enjoy real time learning and combat the problem of interaction.
TOP 3 DIGITAL MARKETING INSTITUTES IN INDIA
#1 IIM SKILLS
IIM SKILLS is one among the top most digital marketing institutes in India. The courses is designed for a 3 month duration. The total time of the course is 180 hours, out of which 120 hours contribute to practical hands on assignments and 60 hours of live online training. The faculty consists of industry experts who help you guide throughout the course.
ELEMENTS OF THE COURSE
The students are provided with more than 15 certifications which help them build a strong resume. These certifications hold international significance enhancing your professional strength. The certifications include Google certification, Facebook BluePrint certification, HubSpot certification and IIM SKILLS Master Course certification.
TOOL DRIVEN COURSE
The students are given access to some of the most important tools. These tools are very essential in enhancing your skills and abilities because in the end you have to work with these tools. Some of the tools included in the course are: Google Ads, Google Analytic, Facebook Ads, Facebook Insights, Google Trend, SEMrush, YouTube Analytics, MOZ and much more.
You are given knowledge over 40+ modules which ranges from basic to advanced level. The modules include Web Development at WordPress, Search engine optimization, search engine marketing, inbound marketing, email marketing, social media marketing, web analytics, integrated digital marketing, online reputation management, content writing and blogging, affiliate marketing, video marketing and many more.
The institute has also designed hands on assignments which includes industry case studies. These hands on assignments along with the duration are as follows:
- WEB DEVELOPMENT (15 HOURS)
- SOCIAL MEDIA MARKETING (15 HOURS)
- MICRO VIDEO MARKETING (10 HOURS)
- AFFILIATE MARKETING (10 HOURS)
- GOOGLE ADWORDS (10 HOURS)
- EMAIL MARKETING (15 HOURS)
- SEARCH ENGINE OPTIMIZATION (25 HOURS)
- CONTENT WRITING (30 HOURS)
WHO ALL CAN ATTEND THE COURSE
There is no such eligibility criteria for taking up the course, anybody from any background can access the course. The various segments of people are students, college dropouts, businessmen, entrepreneurs and anybody else.
Since the institute is ranked among the top most digital marketing institutes in India, the placement cell has to work for its students. The institutes provides internship opportunities to students who are interested. Along with this, the cell also makes sure to assist people on how to grab job opportunities and face interviews, group discussions etc.
FEES: The fees is Rs. 29,900 + 18% GST.
#2 SIMPLI LEARN
SIMPLI LEARN is one of the premium digital marketing institutes in India. The institute offers a variety of digital marketing courses in India. It is an online classroom based training program. The mentors are professional and experienced teachers. The institute believe in practical based learning.
ELEMENTS OF THE COURSE
- Master SEO, Content Marketing, PPC and Digital Analytics
- Mastering social media, mobile marketing and Digital strategy
- Advanced Web Development
- Advanced SEO
- Advanced PPC certification program
- Advanced social media (with OMCP Voucher)
COURSE DURATION AND CONTENTS
Different courses are of different duration and various course contents. If we talk about them individually,
Master SEO, Content Marketing, PPC and Digital Analytics course consists of 14 lessons of 2 hours each. The courses contents are SEO foundations, content marketing foundation, digital analytics foundation, google analytics, PPC foundation, Google Ads fundamentals and Programmatic buying.
Mastering social media, mobile marketing and Digital strategy course consists of 6 sessions of 4 hours each. The course contents are social media foundation, Facebook marketing, Twitter marketing, YouTube and video marketing, mobile marketing foundations, email marketing foundations, marketing automation foundation, website conversion rate optimization foundation and digital marketing strategy.
Advanced Web Development course helps you in learning various analytics foundation like social media, mobile, web and content analysis.
Advanced SEO course consist of 4 session of 4 hours each. The course contents include keyword research, on-page optimization, off-[age optimization, website management and optimization, planning a new website, etc.
Advanced PPC certification program includes all the above courses excluding social media marketing.
Advanced Social Media course consists of 7 sessions with 4 hours duration each along with various contents of social media marketing and social media marketing tools.
TOOL DRIVEN COURSE
The institute covers most of the essential tools that are required for developing necessary skills. The tools covered in the course are Google Trends, Facebook Insights, Google Keyword Planner, Uber Suggests, Facebook Ads, Google Data studio and much more.
You are provided by simplilearn’s certification at the end of the course. You are also given certain electives for certification in the Master’s Program of the digital marketing course. Thus highlighting your resume and improving your professional profile.
The institute being one among the most popular digital marketing institutes in India has developed its placement cell to stand and hold its position at a great value. The placement cell offers a job assistance program to students who are eligible for it. The student needs to be a graduate and has to complete the certification program of the institute. With the course, you’ll be allowed to develop skills like resume building and grabbing opportunities.
FEES: The fees of the digital marketing course is Rs. 59,999.
#3 EDU PRISTINE
EDU PRISTINE comes without fail when you’re looking for digital marketing institutes in India. The institutes provides classroom, virtual as well as corporate type training programs for digital marketing courses. The faculty of the institute consists of experienced and passionate trainers. It is a 90 hour training program. The USP of the course is its digital library where you are given access to special lectures from experts and professionals on various growth tips.
ELEMENTS OF THE COURSE
The course offered by the institute is a Master’s Program consisting of 5 courses in 1. The courses included in the curriculum are Digital Marketing Training, Soft Skill Training, Market Ready, After Course Engagement and Digital Library. The course is a 35 module program.
The course contents include topics like Search Engine Optimization, Mobile Marketing and Optimization, Pay-Per Click Marketing, Social Media Marketing, Email Marketing, Marketing Automation, Affiliate Marketing, Funnel Marketing and Growth Hacking, Web Analytics, Content Marketing and CRO, and Soft Skills.
TOOL DRIVEN COURSE
It is taken care that students get access to the most significant tools in digital marketing. Some of the tool are Google AdWords, Adalysis, SEO Review Tools, MOZ, Heatmap, Google Search Console and many more.
The placement cell of the institute assures internship assistance. It also helps the students in improving their resumes and forwarding to the companies, helping them arrange interviews with the students.
These are the top 3 digital marketing institutes in India listed in no particular order. The institutes have been reviewed by thousands of students because of their unique points.
In the end, you need to take care about various factors that affect the performance of the institute. Taking into consideration, the essential elements of the institute, one should jump to the conclusion of joining it. Choosing the right institute is an investment for your future.
Digital Marketing can prove to be extremely successful in the coming years. The scenario has changed and companies are looking for enthusiastic digital marketer. Make sure to learn the appropriate skills to be a part of the amazing journey you go through as a digital marketer. The first step to do so is researching enough about the industry, and then researching about the institute you are planning to opt for.