If you’re reading this that means you know less or more about digital marketing and keeping that as context I assume that just like me you are also confused about which institute offers the best digital marketing training. Right?
Well, India is a country that has recently experienced the digital revolution where there are thousands of digital marketing institutes and it is hard to choose the best one amongst them.
Whether it is for beginners or professionals, two very relevant options for either of them are NSDM and IIM SKILLS.
For those who are confused about which one to go for, below is a very detailed comparison of NSDM vs IIM SKILLS which will lead to a conclusion for which one of them is more suitable for students or those looking to build a career in digital marketing.
Let’s begin with NSDM, and go through every detail of the organization so that it becomes easy for us to compare it further with IIM SKILLS and decide which one of them is better.
NSDM is one of the most renowned institutes in India which offer courses and training around digital marketing. This institution is quite popular and has received good responses so far. It mainly operates in Nagpur.
NSDM has been offering digital marketing training for several years now and in all these years it has very successfully managed to put forward it’s the image as one of the best training institutes for digital marketing.
Known for the quality of training it offers, NSDM easily finds a place among countries best digital marketing institutes which indeed makes it more difficult for the students to choose which one to go for because all of them seem very much suitable and appealing as per the requirements of the students or those who want to learn digital marketing.
Anyways let’s pay in-depth attention towards the features offered by NSDM and whether or not they are any better than IIM SKILLS.
First of all, digital marketing training by NSDM is very much limited to Nagpur only. Though it has managed to establish a strong reputation there meanwhile it isn’t as active in other cities.
NSDM not only offers training in digital marketing but multiple other streams. The courses other than digital marketing offered by NSDM is:
- DATA SCIENCE
- ARTIFICIAL INTELLIGENCE
- GROWTH HACKING
There are several courses under the digital marketing domain itself, these are short term courses and focus only on particularly one specific digital marketing strategy.
These courses are:
- SEO CERTIFICATION
- GOOGLE ADWORDS CERTIFICATION
- GOOGLE ANALYTICS CERTIFICATION
- SOCIAL MEDIA MARKETING
- AFFILIATE MARKETING COURSE
- WORDPRESS COURSE
The prime course is the “Advanced Program in Digital Marketing”.
The course is structured in a way that the total duration of the course is of 58 hours. Of those 58 hours, 28 hours are dedicated entirely for training about core concepts of online marketing.
In the remaining 28 hours, the students will be allowed to interact with the practical aspects of digital marketing such as the students will be asked to complete assignments where they understand the real challenges while executing any digital marketing campaign.
The next thing about NSDM that one should learn before choosing is that the instructors there are industry experts who have spent a lot of time working in the digital marketing industry and their experience is highly valuable.
These instructors will guide the students throughout and they’ve helped thousands of students and professionals to learn digital marketing and build a stable career.
NSDM claims the course to be a very practical one or what they call it “learning by doing approach”. Here the students are allowed to practically engage with the course modules by doing the necessary assignments.
One of the certifications offered by NSDM is Google Certification. This is a very valuable certification which the students could later use to find jobs as well. Being a Google certified digital marketer is a different level of authorization itself and therefore the certificate could also be used to improve profile score.
Some of the topics involved in the course are:
- Web Analysis and Planning
- Search Engine Optimisation
- Search Engine Marketing
- Social Media Marketing
- Web Analytics
- App Store Optimisation
- Video Advertising
- Display advertising
- E-commerce marketing
- Mobile Marketing
- Content Marketing
- Online Reputation Management
So that was all about NSDM. Overall it seems to be a pretty suitable course for beginners and it justifies its position in the industry but to know whether or not it is the better one as compared to IIM SKILLS, we need to study IIM SKILLS in detail as well.
So here is a detailed review of IIM SKILLS and in the end, we will conclude which one is a better choice for learning digital marketing.
To the best of my knowledge, IIM SKILLS is one of the most reputed and recognized institutes in the country.
This institute is very popular among students and professionals and offers a digital marketing course actively in many cities of India and abroad as well.
Yes, it holds a good reputation internationally as well and the institution has achieved all this in the last 6 years only.
The amount of growth and the kind of response that IIM SKILLS has received so far is tremendous and there’s not just one but many reasons behind all the support this institute gets from the students and professionals.
Let’s go through those reasons one by one. Starting with:
The Expert Trainers
IIM SKILLS has some of the best industry experts as trainers for the students. These trainers hold an experience of more than 10 years and have worked for some of the finest and biggest companies in the world.
These instructors are no less than private mentors who can guide you through the course by giving personalized attention and training to each one of the students trying to learn digital marketing.
Over the years, these instructors have helped many students and professionals to learn digital marketing and build a stable career in it. Many of their students are now very successfully working as digital marketers, some are entrepreneurs and some train other people about digital marketing just like these.
The trainers here are highly qualified, talented and experienced and their experience in the industry is very useful for the students to understand and study how digital marketing has transitioned into what it is now from what it used to be 10 years ago.
The next reason behind IIM SKILLS being such a highly rated and reviewed institution is the Certifications it offers
IIM SKILLS offers a total of 15 certifications.
Just one interview is never enough for the employer to judge whether or not the candidate is capable of doing the work and what could help the employer understand the capacities of the candidate are the certificates.
The resume is always the first form of communication between the candidate and the employer, therefore IIM SKILLS offers a total of 15 certifications which are very important in the digital marketing domain.
These certifications could be used to improve the resume score and guess what the certifications offered are valid globally which means the students could use them to find jobs abroad as well.
These are some of the digital marketing certifications offered post completion of the course at IIM SKILLS:
Google Certification (8 certificates)
Hubspot Certification (3 certifications)
Facebook Blueprint Certification (1 certificate)
IIM SKILLS Master Course Certification (1 certificate)
The next point one should be knowing about IIM SKILLS is that it is a Tool Driven Course
TOOL DRIVEN COURSE
Tools play a very important role in digital marketing. At present, digital marketing campaigns are impossible to imagine without the premium tools.
Tools make it so much easier to execute any digital marketing strategy. Starting for the research part of post-campaign performance analysis, every stage of the digital marketing campaign requires tools and as a digital marketing candidate, one must know the applications and operation of such tools.
Companies would love to have candidates who already know how to operate such tools and boost the campaigns, which is why IIM SKILLS allows access to many premium tools worth of around 79,000+ for absolutely free.
This is one of the best opportunities for the students to have their hands-on many such tools at a time and understand the application of each one of them.
Some of the tools offered during the course are:
- Facebook Ads
- Facebook Insights
- Google Trend
- UBER Suggest
- Google Analytics
- Google Ads
- LinkedIn Ads
These were only some of the digital marketing tools of all the offered tools.
Practical Training & Job Oriented Course is another reason why IIM SKILLS is highly recommended for beginners and professionals as well.
The digital marketing course offered by IIM SKILLS is highly practical as the institution is one of the firm believers of the fact that practical training is way effective than theoretical training. This means that the students can expect to have their hands on every module from the very first day.
The course is so practical that the students, as a part of the initial modules, are asked to build their desired websites and as they learn about new digital marketing strategies, they can apply those strategies and tactics on their website and see the results in real-time.
The digital marketing course by IIM SKILLS is also a very job oriented course which means that the students will be job-ready after completion of the course.
The topics and modules of the course are designed in such a way that it has all the elements from the latest trends of the industry.
Also, the content of the course is industry-validated and as per the latest standards of the industry as the terms on which the digital marketing industry operates keeps changing which is why the fundamentals and the latest standards of the industry are very much focused.
Just to give you an idea about the course content, here are some of the modules covered during the course:
- Search Engine Optimization
- Search Engine Marketing
- Email Marketing
- Inbound Marketing
- Social Media Marketing
- Integrated Digital Marketing Strategy
- Online Reputation Management
- Advanced Blogging
- Media Buying
- Affiliate Marketing
- Video Marketing
- Marketing Automation
SUITABLE FOR EVERYONE
The digital marketing course by IIM SKILLS is very much suitable for almost all categories of people whether they’re working professionals or students.
This is because the course is designed in such a way that it involves topics that range from pure basics to extreme professional skills which means that students even if they’re beginners can also learn digital marketing from scratch and turn into digital marketing professionals in just 3 months.
There are no set restrictions or criteria to qualify for people aspiring to join the course and learn digital marketing.
Though there isn’t any such set restriction, here is a list of people who are most likely suitable for the course or those who might find this course extremely relevant and important for a career in digital marketing:
- Traditional Marketing Professional
- Digital Marketers
- College dropouts
- Retired Professionals
This is one of the best features of the IIM SKILLS digital marketing master course.
The students who complete the digital marketing course are allowed access to the course modules, lecture sessions, recording and study materials for absolutely free.
This is because, as we all know digital marketing is a very diverse industry and there are a lot of things to be taken care of during the execution of a digital marketing campaign.
A lot of times, you are in situations to make the campaign work through very unusual conditions and to make that happen you might find the need to refer to any of the lecture sessions or study materials.
So, the students from IIM SKILLS have the liberty to access any of their learning for free whenever they find the need to do so in their lifetime.
Placements are one of the biggest reasons why students come after such skill-based courses and that is very fair to expect jobs after you have learned a certain skill.
Students from IIM SKILLS are now placed into some of the finest companies in the world such as Barclays, Amazon, Flipkart, Google, KPMG, Philips, etc.
IIM SKILLS offers placement assistance to the students’ post completion of the course, this includes training them about attending interviews and the industry culture also being a global leader in training students around digital marketing and similar topics, the institution is approached by many companies for recruitment purposes, therefore, the bright students and deserving students might get direct interview opportunities.
INTERNATIONALLY RECOGNIZED ORGANIZATION
If you are into digital marketing, you must have heard of IIM SKILLS, and this institution offers training across many major cities in India such as Mumbai, Bangalore, Hyderabad, Noida, Pune, Goa, Delhi, etc.
Well, the training isn’t limited to these cities in India only but abroad also. IIM SKILLS has trained students and professionals across 33+ countries.
Till now it has trained more than 6000+ students and professionals in more than 1000 training sessions. This is the reason, IIM SKILLS is reputed and known not just in the country but Globally.
This was all one needs to know about the digital marketing course offered by IIM SKILLS.
In brief, the entire description would conclude that the institution takes great care in what the students demand and provides training facilities accordingly.
IIM has been in the industry for just 6 years now and has done a commendable job in training students and professionals in digital marketing. IIM SKILLS stands out as a unique provider of digital marketing training among the thousands of other institutes.
Both the institutes are equally competent and both of them possess immense potential and capacity to help the present generation build a bright future in digital marketing.
Well honestly, there are mainly 2 points where IIM SKILLS seems to be a step ahead of NSDM. Firstly, while IIM SKILLS operates globally, NSDM is limited to Nagpur and the other one is that IIM SKILLS is solely dedicated to digital marketing training while NSDM provides multiple courses so the emphasis on digital marketing is kind of diluted.
That is all about NSDM vs IIM SKILLS. Thank you