Internet Marketing Company Services
What are the roles of Internet Marketing Company from where you are taking internet marketing services, a typical question I receive from all my blog followers who are running small & mid size companies. Purpose of writing todays article is to understand world of internet marketing company services and how to achieve your business objectives from them.
What is Internet Marketing Company?
Internet Marketing Company or internet marketing agency is an organization which offers different internet services which could be Search Engine Marketing, Search Engine Optimization, Email Marketing, Web Analytics, Inbound Marketing, Website designing, Mobile App Services or Graphic designing.
What is Internet Marketing Services?
Various businesses have different requirements for their products or clients though internet, taking above mentioned services from experts or a group of people is known as Internet Marketing Services & those who offered these are internet marketing services providers.
Benefits of Internet Marketing Company & Services.
For any new startup or small/mid size companies taking internet services from marketing company is always advisable by experts. There are many reasons for the same:
- Based on your objective they always have right strategies implemented.
- They know step by step business requirement, where to invest and why/how much to invest.
- Perfection makes you authority in your business domain and mistakes are not acceptable by authorities.
- Internet Marketing Company can advice you on integrated digital marketing strategy which normally without an expertise is not possible.
- You pay for realtime business results.
Which Services is meant for you?
Given this is a critical question for any business, I will try to answer in much easier way so that you can understand based on your industry & business requirement.
- Brand Building: Now a days brand can be builded on many channels however the most effective and easy way to reach out to target audience is building your fan base on LinkedIn, twitter and Facebook along with Google+. Apart from this brand can also be builded through Google Remarketing (A technology offered by Google to show your ads to your website visitors)
- Lead Generation: Many businesses invest lot of money for lead generation however still they are not sure how much quality leads they are generating. Lead Generation can be done through Email Marketing, Social Media Ads, Google, PPC, SEO (Time consuming but effective) and affiliate channels.
- Customer Acquisition: Companies selling online products only have target to directly sell online, they only expect users to click on there ads land to a page and buy product. Many channels offers this advantage to sell directly like social media, email marketing, inbound marketing.
- Online Reputation Management: Social media (specially twitter) is the best way to manage your online reputation. There could be a chance when you have bad online reviews, in such case outsource your ORM to a professional team.
How to drive work from Internet Marketing Companies or agency?
While I was writing this, I thought 100 times what all are the easiest ways to get work done from digital marketing agencies. Here is the list of rules I have created.
- If you have a website ask them to review it and share currents gaps.
- Ask them to define your targeted customer, you do not share who is your targeted customer on the internet.
- Let them share most driving keywords for your business.
- Evaluate their research & do the same thing with minimum 3 other digital marketing agencies.
- Ask them to share your current positioning on the internet.
- Plan for next 3, 6, 9 and 12 months.
Before asking this, I suggest learn basics of internet marketing so that you can also plan strategically and no one knows better then your about your business.
How much should I pay?
Depending upon your work you can pay to these companies however just to give you an idea here are some figures.
- SEO: Minimum companies charge INR 1 to 1.50 per word for content writing along with professional monthly fee of INR 10,000 to 15,000.
- SEM: 15% to 20% of ads budget amount along with professional monthly fee of INR 10,000 to 15,000.
- Email Marketing: Mostly campaign based.
- Affiliates: Cost per lead or cost per sale can be a model, typically from 10% to 30% of total revenue generated through them.
- Social Media Marketing: 15% to 20% of ads budget amount along with professional monthly fee of INR 10,000 to 15,000.
- Online Reputation Management: Between 20,000 to 30,000 as a fixed professional fees.
- Website designing: Start from 10,000 to 1 lac depending upon requirements.
List of Awesome Internet Marketing Companies
- For SEO: Page Traffic
- For SEM: Social Panga
- PR: Digital Defynd
- Consulting: Digital Deepak
- Email Marketing: Social Panga, Digital Defynd.
- Industry Specific for Hotel Industry: Internet Moguls
Internet Marketing Companies helps you to achieve fast results at the same time you need to ensure that you know what is happening with your business. Learning about Digital Marketing is very much needed for business owners & experts says without knowing anything do not do anything :)
You are most welcome for any type of open discussion with me at [email protected] !! Don’t forget to comment below & share with fellow entrepreneurs.