Ever since the internet exploded, India has been on the process of continuous advancement and development. The Internet introduced a lot of things which saved us time and money and honestly, it took a while but finally, people are aware of how important digital marketing is to us.
Digital marketing is a must for any brand or company to create a buzz in the market about its product and digital marketing itself is a very diverse industry.
There are a lot of strategies that are exercised to reach millions of people worldwide. Marketing was never this easy before.
We can agree to the fact that there are a lot of things to be taken care of while marketing a product, but after all, it is easy and immensely fruitful if understood well.
Digital Marketing is a very competitive domain and at this point to find a good job or even to raise a business, one needs to have a clear understanding of the online operations and marketing of a product, service or brand.
Though there might not be very difficult to learn yet they are very important and therefore getting trained from the best equally matters as getting the best job.
There are many offering digital marketing training but only a few of them are good at it. Those few are genuinely providing quality training and helping students to build a stable future in the digital world.
Digital marketing is one of the most successful and rapidly expanding industries that has a lot of space for newcomers to build a career in and therefore is also difficult to get into companies without relevant skills of the market.
Now that people are aware of how important and complex is digital marketing, they want to learn it and when it comes to digital marketing the first 2 names we can recall are IIM SKILLS and Digital Vidya.
Both the institutes are doing great in terms of providing digital marketing training, but people again get confused when it comes to choosing between the two.
These institutions hold equal potential and are loved by thousands, but then someone must be a step ahead of the other. So, to figure out which of these 2 institutes offering digital marketing training is better, here is a distinct comparison between IIM SKILLS and Digital Vidya.
Digital Vidya is one of the earliest names in the digital marketing industry.
It has been in the industry of providing digital marketing and similar courses for the last 10 years. This institute is also really popular among students and professionals.
Though it has been a pioneer in providing students and professionals with digital marketing training, at this point Digital Vidya offers multiple courses such as:
Big Data Course
Cyber Security Course
Along with these skills-based training, Digital Vidya also provides corporate training. Such training include:
Data Visualization and Reporting
As an Institute, Digital Vidya has surely evolved in the last 10 years but engaging in multiple courses that too different from the digital marketing domain dilutes the focus on digital marketing training offered.
With all these corporate trainings and skills-based courses combined, Digital Vidya has very successfully trained around 35,000 participants from all across the globe in over 3800+ batches in the last 10 years.
Not just these courses, but Digital Vidya also offers quick skill-building courses. These courses are of short duration and focus on just 1 specific skill. Quick skill-building courses include skills such as:
Search Engine Optimization
Search Engine Marketing
Social Media Marketing
Mobile App Marketing
The course includes 100 hours of digital marketing training and 120 hours of assignments. Digital Vidya is also a tool-driven course and it offers students with tools worth of INR 72,000 for free. These tools are extremely important for carrying out digital marketing operations and learning the most advanced digital marketing strategies.
The course has 44 modules in total which include topics and lessons which range from very basics to very professional topics. Some of those modules are as mentioned:
Search Engine Optimization
Search Engine Marketing
Social Media Marketing
And much more. One of the assignments includes building and promoting a blog through SEO, Social Media Profiles, Emails, Facebook Ads, Creating a content strategy, Google Analytics.
One of the best features of this course is Case Studies. Digital Vidya has conducted case studies for 6 very important modules for companies that are very strong in distinctive marketing strategies and practices.
The next thing which grabs sight is the internship opportunity offered by Digital Vidya. The institution claims to offer every student after the successful completion of the course, the opportunity to do 2 internships.
The internships include:
- Research-Based Blogging Internship at Digital Vidya
- Social Media Internship at Nasscom
Just as mentioned, certifications play a very important role in digital marketing. Companies are looking for certified candidates to work for them and Digital Vidya offers 3 very exclusive internal certifications. They are:
- Facebook Marketing Certification
- Content Marketing Certification
- Digital Marketing Master Certification
Apart from these internal certifications, it offers 3 sets of exclusive certifications. They are:
- Google Certification (8 certifications)
- Hubspot Certification (3 certifications)
- Vskills Certification (1 certificate)
Digital Vidya also offers placement support. The institution claims to have 250+ placement partners.
It also has expert trainers to guide the students through the course modules. These trainers hold expertise in their respective domains and have worked for some of the world’s leading organizations.
Digital Vidya assigns about 10 trainers per batch to provide personalized attention to each student for better understanding.
The students from Digital Vidya are now placed into some very well established companies. Some of those companies are:
- Hindustan Times
- Sony etc.
So, this was pretty much everything about Digital Vidya, one of the leading providers of digital marketing training.
In brief, we can conclude from the above details that Digital Vidya in the last 10 years has stepped into multiple domains and has evolved as an organization offering several courses including Digital marketing, data science, etc.
It has great trainers and creates an opportunistic environment for the students there. The institution has achieved great height and has presented itself as a pioneer in the digital training industry.
Next in the list is IIM SKILLS
This institute has been offering digital marketing and similar courses for the last 6 years or so and has been doing it exceptionally well.
The name IIM SKILLS is quite popular among students and professionals and is loved for how it drives students and beginners through the course helping them to turn into professionals in 3 months.
Despite being in the industry for 6 years, this institution has achieved milestones that are not at all easy. The quality of service and training makes it good enough to compete with some of the oldest players in the game.
It is not a difficult task at all to find a digital marketing course these days and cities are crowded with such institutions, but IIM SKILLS in the last few years has very successfully established a unique spot in the industry.
Going through the textbooks and applying the theory practically has a huge difference. It becomes more easily understandable when one does it on their own instead of someone reading out loud what’s written in the theories.
IIM SKILLS solely believes the fact that practical learning is way more effective than theoretical learning and therefore it has eliminated all the unnecessary theory from the course leaving behind an amazing practical course.
To give you an idea how practical this course is, you should know that as a part of initial modules, the students are trained and asked to build a WordPress website later on which they’ll apply all the digital marketing strategies they learn to see how it grabs audience reach in real-time.
The course includes 180 hours of comprehensive digital marketing training through online interactive classes. In case if any of the lectures are missed or one wants to go through the lecture again, they can always access the recording sessions of previous lectures and learn from them.
IIM SKILLS has very successfully trained over 6000 students across 33 countries in 1000+ training sessions. It is, therefore, an internationally recognized organization and has trained students and professionals from all those countries as well.
The institution has some of the best industry experts as trainers to guide the students through the course. These experts hold an experience of more than 10 years.
They are very talented, skilled, experienced and qualified in their respective domains. The trainers at IIM SKILLS have helped over thousands of students and professionals to build a stable career in digital marketing.
Not just students and professionals, but this course is made suitable for a very broad category of people.
The course modules of the digital marketing course offered by IIM SKILLS are designed in such a way that the lessons and topics range from very basics to extreme professional skills which means any beginner or one who has no idea about digital marketing can still learn and turn into a professional with the completion of this course.
Though there is no set criterion for, who can or cannot join this course, there is still a broad classification of people suitable for this course.
The people suitable for the course are:
- Traditional Marketing Practitioners
- Aspiring Marketers
- College Dropouts
At this point, the industry is growing at an unmatchable pace creating over a million vacancies every 6 months.
The companies need more skilled candidates to carry out digital marketing operations but at the same time, the employers require candidates who have been through some form of formal training and are certified, professionals.
Certifications hold huge importance in the digital marketing industry and IIM SKILLS offers 4 certifications which are immensely helpful and valuable.
These certifications are valid across the globe and could be used to improve resume score and profile strength.
The 4 certifications offered by IIM SKILLS are:
- Google Certification
- Hubspot Certification
- Facebook Blueprint Certification
- IIM SKILLS Master Course Certification
- The institute conducts preparations for a total of 15 certifications.
Tools play a very important role in digital marketing. Most of the operations are carried out with the help of tools.
Starting from researching to gathering analytical data and even to implement the digital marketing strategies, tools are used. IIM SKILLS provides tools worth of INR 79,000 for free to the students.
This is a great resource for students to have their hands on some of the most premium tools.
Some of these premium tools include:
- Keyword Planner
- Answer the public
- Plagiarism checker
- Keyword Density Checker.
The digital marketing trends keep changing and one needs to stay updated to keep up with the changing trends and one definitely can’t keep joining courses all the time.
Well, IIM SKILLS figured you a way out of this through the Lifetime Access it offers. Though the trends might change the fundamentals remain the same and therefore post completion of course, if at any point in their professional career if the students find the need to re-learn any of the course modules, they can do so for absolutely free.
They can access the course modules, lecture recordings, reading material and other resources for the rest of their lives whenever they need it.
IIM SKILLS covers some really interesting and professional areas of in-demand digital marketing. Companies seek candidates with the most upgraded and latest skill sets which can help them achieve better and more in a short period.
Some of the skills covered during the course are:
- Email Marketing
- Search Engine Marketing
- Search Engine Optimization
- Social Media Marketing
- Integrated Digital Marketing Strategy
- Online Reputation Management
- Content writing and advanced blogging
- Media Buying and Planning
- Affiliate Marketing
- Video Marketing
- Web Development at WordPress
These are just some of the modules and hold a couple of lessons each in detail which are we constructed and are extremely professional.
Being a leader in providing digital marketing training, IIM SKILLS is approached by many companies for their hiring requirements.
Though IIM SKILLS doesn’t promote job guarantee they do help the students schedule interviews with the companies easing the way of students to the placements.
Students from IIM SKILLS can now be seen working at some of the finest companies in the world such as Barclays, Amazon, PHILIPS, American Express, Google, Accenture, KMPG, Flipkart, etc.
That was all about IIM SKILLS. A brief conclusion of the details mentioned would include “IIM SKILLS, despite being in the industry for 6 years only is good enough to be counted among the finest digital training providers in the country.
It is highly recognized and reputed not just in India but internationally also. It has evolved as an institution for sure but has maintained its hold around digital marketing and similar subjects.
The students here get undivided attention and the course is developed in ways that it suits almost all the categories of people wanting to learn digital marketing.
The skills offered are purely professional and can be used to find jobs as per today’s state of the industry.”
This was a little from a lot about Digital Vidya and IIM SKILLS. To be very honest these institutions are fairly equal, and they both have a stronghold over different aspects of providing digital marketing training.
This makes it very difficult to figure out which one is better. While IIM SKILLS is focused on Digital Marketing and similar subjects, Digital Vidya seems to have moved their interests to many other domains such as Data Science, Programming with Python, etc.
This makes me think the focus of Digital Vidya on digital marketing specifically is diluted whereas IIM SKILLS still has a stronghold over digital marketing and similar topics.
IIM SKILLS seems to have achieved a lot so far as its time in the industry is concerned. Just 6 years in the industry and has become a global leader in terms of providing quality training and yielding bright results from them.
So, from the above comparison, we can conclude that IIM SKILLS is a step ahead of Digital Vidya and if I were to recommend one it would be IIM SKILLS.
CourseDekho suggests IIM SKILLS based on the reviews shared by students.