Noida is one of the most crowded cities when it comes to looking for an institute in professional courses. The reason is not only the number of institutes available in Noida but also the quality of institutes which have a lot to offer to students. This increases the demand for various professional courses in Noida.
You will find ample of Digital Marketing courses in Noida, creating a dilemma among students on which one to opt for.
DIGITAL MARKETING AND ITS REACH
DIGITAL MARKETING is one of those hotcakes course which has increased its demand and gained extreme popularity in the past few years. This has become only possible with the increased use of the internet. The world is turning online and looking for maximum options available on the internet, this has expanded the accessibility and reach of digital media.
Digital media being the most effective platform in today’s world, companies and businesses have smartly used this platform to increase the feasibility and demand of products provided to their customers.
The online platform provides not just the option to buy or sell products and services but has also made it easier to look, compare, and contrast them.
Digital Marketing has its ways and techniques including various strategies that companies perform to brand the process. It comprises of various methods like promoting their brand via social media, video content, blogging, Search engine optimization, search engine marketing, email marketing, and many more ways.
TOP 10 DIGITAL MARKETING COURSES INSTITUTE IN NOIDA
You must have heard about various digital marketing courses in Noida but this might have turned into utter confusion in deciding which will be the best institute for YOU that suits YOUR needs and requirements. Digital marketing courses in Noida don’t need to be taken by students only, but a lot of working professionals, existing digital marketers, content writers, entrepreneurs, and businessmen are looking for digital marketing training in Noida to improvise their digital marketing techniques.
Keeping in mind the various requirements that an individual looks for while searching for an institute, hereby discussing the various aspects of institutes, including their course content, fee structure, placement partners, etc.
1. IIM SKILLS
IIM SKILLS is known to be the Global Leader in online training in Digital marketing and has earned a lot of support and achievement by the students who have taken up a course here. IIM SKILLS offers online training, you can attend their digital marketing courses in Delhi & NCR Eg: Noida and is suitable not only for students but various segments of the population.
IIM SKILLS is known for its flexible studying hours and the hands-on assignments provided to the students which help them in gaining practical knowledge.
Course Duration and Structure
The course offered by IIM SKILLS is a 3-month course which comprises of hands-on assignments as well as live training sessions. 120 hours contribute Hands-on Assignments and 60 hours live online training.
Course Content
- INTRODUCTION TO DIGITAL MARKETING
- Why Digital Marketing
- Setting up the right expectation from the course
- Delivery instructions
- Assignments
- Exams
- Support Desk Timing and Process
- WEB DEVELOPMENT AT WORDPRESS ( 2 MODULES)
- Benefits of using WordPress Website
- Technical understanding of WordPress Site Management
- Front end & back end website set up
- WordPress Customization
- Plugins
- Secure Socket layer (SSL) for your Website
- Understanding about themes
- WordPress Speed Optimization
- SEARCH ENGINE OPTIMIZATION [SEO] (4 MODULES)
- Introduction to SEO (Organic Marketing)
- History of SEO
- Algorithms updates
- Indexing & Crawling
- Google Search Console
Advanced White Hat SEO Technique & how to avoid Black Hat SEO techniques.
- On-Page Optimization
- Keyword Research
- Keyword Density
- Content-Length in SEO
- Keyword Stuffing
- Commerical Pages SEO
- Cornerstone SEO Content
- SEO Content Structure
- Off-Page Optimization
- Link Building
- Social Book Marking Roles in SEO
- Avoiding Negative Practices
- Guest Blogging link building (Naked Links, Custom Links & Keyword Links)
- Local Search SEO Pages/Google My Business Listing
- What are GMB & Bing Places (Apple Places – Only available at the US)
- How does it work?
- SEO influence through GMB
- Things required for GMB
- Listing at GMB
- Agency Model for GMB
- Reviews & Post at GMB
- SEARCH ENGINE MARKETING [GOOGLE ADS] (4 MODULES)
- Search Advertising
- Display Advertising
- Shopping Advertising
- Re-marketing
- Video Advertising
- Ads
- Bidding & Ads Strategy (Google pay per click – PPC)
- Competition Analysis
- Running Ads Campaign
- Mobile Ads
- Shopping Ads for marketplaces
- EMAIL MARKETING (4 MODULES)
- Deliverability
- Subjects, Open Rate & CTA
- SMTP Server, 3rd party Server Email
- Campaign performance & Analysis
- Setting up your Email Marketing Channel
- Email Automation
- Drip Email Marketing
- Lead Nurturing using Email Marketing
- Using Various 3rd Party Tools
- Content, CTA & Customer Acquisition through Email Marketing
- Spam Score Checker
- INBOUND MARKETING (3 MODULES)
- Importance of Inbound Marketing
- Reach
- Funnel
- Nurturing
- Conversion
- Delivery
- Building organic reach using Inbound Marketing
- Funnel creation
- Landing Page Optimization
- Magical Call To Actions
- Web Visitors Engagement
- Drip Email
- SOCIAL MEDIA MARKETING (6 MODULES)
- Facebook Marketing
- Facebook Pixel
- Linkedin Marketing & Ads
- Twitter Ads
- Instagram Ads & Organic
- WhatsApp For Business Do’s & Don’t
- Setting up your Business Profiles on Social Media Channels
- Running your ads campaign on Social Media Channels
- Budgeting for Social Media
- Organic and Paid reach at various Social Media Channels
- Social Media Optimization
- Online Reputation Management using Social Media
- Social Media Automation
- INTEGRATED DIGITAL MARKETING STRATEGIES (1 MODULE)
- Web Designing and Management
- Social Media Marketing
- Search Engine Optimization
- Search Engine Marketing
- Content Marketing
- Local Listings Management
- Paid Advertising
- WEB ANALYTICS [GOOGLE ANALYTICS] (4 MODULES)
- Google Analytics
- Traffic Sources Analysis & Budgeting
- Types of Traffic
- Campaign Building
- Campaign Performances & Measurement
- Social Media Analytics (Facebook Pixel, Twitter Ads, LinkedIn, Email Analytics)
- ONLINE REPUTATION MANAGEMENT [ORM] SYSTEM (3 MODULES)
- Paid Media
- Earned Media
- Social Media
- Owned Properties
- CONTENT WRITING AND ADVANCED BLOGGING (3 MODULES)
- Formats of writing
- Keywords
- Understanding Plagiarism
- MEDIA BUYING AND PLANNING (1 MODULE)
- AFFILIATE MARKETING (1 MODULE)
- VIDEO MARKETING [YOUTUBE] (1 MODULE)
- MARKETING AUTOMATION
- CRM Integration
- Campaign Management
- Customer Life cycle Management
- Email Marketing
- Engagement Marketing
- Landing Pages and forms
- Marketing Analytics
- Mobile Marketing Capabilities
- Social Marketing Capabilities
- DIGITAL INFOGRAPHICS RESUME CREATION (1 MODULE)
Placement Support
The placement cell of IIM SKILLS is designated to provide its students with sufficient job and internship opportunities for their development. Although it does not guarantee placements but does guarantee effective development through their digital marketing courses in Noida. It also prepares its students for facing and grabbing job opportunities.
Certifications & Accreditation
It provides 15 certifications including their preparation. You are provided with IIM SKILLS Master Course certification, Google certification, Hubspot certification, and Facebook Blueprint certification.
Fee Structure
It costs you Rs. 29,900 + 18% GST to enroll in the course along with free tools. You can also access the free demo session offered by IIM SKILLS.
2. DIGITAL DIRECTIONS
Digital Directions in a digital marketing training institute. The courses designed at Digital Directions are focused on taking into consideration the various aspects of digital marketing. If you are looking for digital marketing courses in Noida, there is no doubt that you would like to miss checking upon this institute. It offers a classroom program, the location of the institute is Noida sector-62. The course consists of 15 modules.
Course Content
- Introduction and Overview of Digital Marketing
- Website Creation-WordPress & overview Magento
- Search Engine Optimization
- AdWords & Pay Per Click (PPC)
- Display Advertising
- Google Analytics
- Affiliate Marketing, Blogging & AdSense
- Email Marketing
- Social Media Marketing
- Lead Generation
- Conversion Rate Optimization (CRO)
- Ecommerce Marketing Strategy & How to Sell on Online Marketplaces
- Content Marketing
- Mobile Marketing
- Developing a Digital Strategy
Placement Partners
The Placement cell of Digital Directions is constantly looking for various job and internship opportunities for its students making sure that the students find enough opportunities and are capable of being eligible for the same.
Fee Structure
The total fee of the Digital Marketing Certification Course from Digital Directions is Rs. 29,500.
3. DIGITAL MARKETING PRO Training
Digital Marketing Training Program by Digital Marketing Pro offers both short term and long term training programs in digital marketing. It is one of the most popular digital marketing courses in Noida and has created its presence by making sure that students are offered apt education. It provides classroom training by making their classrooms technology-driven.
Current Courses
- Diploma in Digital Marketing
- Digital Marketing & Web Designing
Course Duration
It is a 3-month long course based on offline classroom training in Noida.
Course Content
- Introduction to Digital Marketing Training
- What are the Key Concepts Of Digital Marketing
- What is the difference between Traditional Vs Digital Marketing
- Understanding the Characteristics Of Internet Marketing
- Digital Marketing Strategies
- Current Stats And Trends In Digital Marketing
- Case Studies & Real Life Experience in Digital Marketing
- Search Engine Optimization
- What are the Key SEO Concepts
- Understanding Search Results and Ranking
- What are the Benefits of Search Engine Ranking and How to Increase Google Page Rank
- What is On-page optimization
- How is Off-page optimization different from On-page optimization
- Understanding Keyword Research with Google Keyword Planner
- How to do Keyword Selection?
- What is Meta Tags Optimization
- Understanding Sitemap Creation & Submission (HTML and XML)
- Learn SEO friendly Copywriting
- Understanding SEO Webmaster tools
- What are Inbound Links and the importance of link building
- Analysis and Review
- Page Limit Size
- What is Directory Submission?
- How to do Article Submission and other Off-page submissions
- How to do Press Release Writing & Submission
- What is Comment Blogging
- Understanding Classifieds Posting
- Forum Posting
- Link Exchange (One way, two way, and three-way)
- Search Engine Submission
- What is Viral Marketing?
- RSS Feeds
- Free Backlink Creation Methods
- Bookmarking Page/Sites
- Importance of Logo
- Learn CMS Software and WordPress
- How to do URL Rewriting
- Localization – Local Optimization
- LSI (Latent Semantic Indexing)
- Google Business Listing (Google Maps)
- Pay Per Click (PPC) or Search Engine Marketing (SEM)
- Understanding Key Concepts of SEM
- Overview of Google AdWords account structure
- Overview of Microsoft AdCenter (Yahoo and Bing Search Marketing)
- Bing Ad Centre
- Overview of Microsoft AdCenter
- How to set a Daily Budget
- Strengths of Pay-Per-Click
- Keyword Research
- Research Tools
- Introduction to Google PPC and Advertising
- Understanding Pay Per Click Strategies
- Objectives, goals & expectations
- Understanding AdWords algorithm (ad rank) in detail
- Search Campaign Process
- Competitive Analysis
- Understanding Keyword Selection and finding relevant keyword
- Adding keywords in ad-group using keyword planner tool
- Understanding the types of keywords Board, Phrase, Exact, Synonym, and Negative
- How to write a compelling ad copy and what are Ad Writing Techniques
- Understanding ad metrics Display & destination URL
- Landing Pages & Call to Action
- Targeting
- Why quality score is important?
- What is CTR and Why CTR is important for Understanding bids?
- Advanced level bid strategies
- Understanding ad-extensions
- What are flexible bidding strategies and types of Ad extensions
- Campaign Management
- Creating Adgroups and finding relevant Adgroups using tools
- Checking Conversion Tracking and stats
- Conversion Metrics: CPA, CTR
- Bid Management Plan & Bidding
- Performance Tracking with Google Analytics
- Reporting and Analysis
- What is conversion tracking Why is it important
- How to set up conversion tracking
- Adding tracking code in your website
- Email Marketing
- Understanding Key Concepts of email Marketing
- What are the Best Email Practices with examples
- Explanation of different Campaign Process
- How to Data Capture: online?
- What is Segmentation
- Types of Email Design
- How to write an Email Copy
- What are the different types of Email Structure?
- Key concepts of Email Delivery
- Different types of Email Systems
- Understanding the concept of Filtering
- Why do we need Scheduling
- How to do the Measurements
- Understanding Key terms and metrics
- What do you understand by Split testing?
- What are the Laws & Guidelines for Email Campaigns
- Social Media Marketing
- Key Concepts of social media marketing
- How to define Social Media Goals
- Understanding Social Media Tools and Applications
- Setting Goals and Priorities for different social media platforms
- Use and Importance of Pinterest
- Facebook Marketing
- Key concepts of Facebook Marketing & Strategies
- How to maintain Facebook Privacy
- Different types of Facebook Brand Pages
- Increasing fans on the fan page
- How to do marketing on fan page (with examples)
- How to enhance Fan engagement
- Important apps to do fan page marketing
- Understanding Facebook Advertising
- Different Types of Facebook advertising
- What are the Best practices for Facebook Advertising?
- How to Create a Facebook advertising campaign
- How to do Targeting in an ad campaign
- Payment module-CPC (Cost per Click) vs CPM-CPA (Cost per Million-Cost per Acquisition)
- Setting up conversion tracking
- Using the power editor tool for advantages.
- Twitter Marketing
- Understanding Twitter
- Understanding Twitter Setup & Profile
- How to do Twitter Marketing & define Strategies
- Tools to listen & measure influence on Twitter: Tweepy, Tweetdeck, Klout, PeerIndex
- How to do Advertising on Twitter
- How to Create Campaigns
- What are different types of Ads
- Learning different Tools of twitter Marketing
- LinkedIn Marketing
- Understanding LinkedIn Setup & Profile setup
- Understanding LinkedIn Marketing & making Strategies
- Key concepts of the importance of LinkedIn Network Building
- How to build a LinkedIn Company page
- Understanding the Difference between Individual and Company Profiles (Company profile vs Individual Profiles)
- How to manage and market on different LinkedIn groups
- How to do LinkedIn Advertising & What are its best Practices
- Key concepts of LinkedIn Publishing
- How to increase ROI (Return on investment) from LinkedIn ads
- Google+ Marketing
- Learn about Google+ Setup
- Defining and making Google+ Marketing Strategies
- How to improve Google+ Engagement
- Making and maintaining Google+ Brand Page
- Video Marketing
- Learning about YouTube Setup
- Understanding YouTube Marketing Strategy
- Understanding Concepts of Video Campaigns
- How to Create your 1st Video campaign
- What is the Importance of Video marketing
- What are different Benefits of Video marketing
- How to use YouTube for Business
- Strategies for Developing YouTube video for Marketing strategy
- How to Get traffic through youtube channel/video to your website
- Create video Adgroup
- Understanding Targeting options
- Understanding bid strategies for ads
- Creation of YouTube Channel
- Detail understanding of Video Marketing
- Digital Display Marketing
- Key Concepts
- Benefits of Digital Display
- Challenges with Digital Display
- Business Value
- Running Effective Ads
- Ad Formats
- Ad Features
- Ad Display Frequency
- Campaign Planning
- Campaign Steps
- Target Audience
- Campaign Objectives
- Campaign Budget
- Creative Formats
- Tracking the campaign
- Optimizing the campaign
- Laws & Guidelines
- Mobile Marketing
- Key Concepts
- Mobile Marketing Trends
- Opportunities and Risks
- Overview of Mobile Devices
- SMS Strategy & Content
- Mobile Advertising
- Mobile Optimized Websites
- Overview of Mobile Apps: iOS and Android
- QR Codes
- Mobile coupons and ticketing
- Integration & Implementation
- Strategic Steps
- Marketing Goals
- Key Trends
- Social Media Channels
- Website Analytics
- Understanding the key concepts of Web Analytics & WebMaster Tools
- Discussion on Web Analytics Fundamental
- Overview of Qualitative Analysis
- Goal and account setup
- What is an Analytics Code and how to maintain Profiles
- What are Goal Configuration & Funnels
- In-Depth understanding of Dashboard in Google or Web Analytics
- Understanding your Audience
- Analytics of Advertising
- Learning about Traffic Sources
- The key concept of Bounce Rate and how to avoid a High bounce rate?
- Site speed and site search
- Explanation of Events and conversions
- What is the meaning of Standard reporting
- Concepts of Customized reporting
- Web Project Development Basics
- Overview of Web Development
- Overview of Drupal Content Management System
- Fundamentals of Drupal Setup and Implementation
- Overview of WordPress Content Management System
- Fundamentals of WordPress Setup and Implementation
- Understanding of CMS tools, plug-ins, widget and apps
- Web Development on WordPress CMS Platform
- Web Project Development
- Integration of Online Revenue Models
Placement Partners
The placement cell of the institute looks for job and internship opportunities for the students and upon completion of the program, there are various profiles offered to the students.
Fee Structure
The fee for enrolling in the Diploma In digital marketing course is Rs 30,000.
4. DIGITAL EDGE INSTITUTE
Digital Edge Institute offers not only one of the best Digital marketing courses in Noida but is also one of the leading South Asia’s training institutes. The institute claims to provide necessary and efficient education to create a bigger picture of digital marketing industries. It tends to improve students’ skills and performance.
Course Duration
It is a 6-month long Digital Marketing Training in Noida.
Course Content
- Digital Marketing Fundamentals
- Website Planning, Designing & Creation
- Search Engine Optimization
- Search Engine Marketing (AdWords/SEM/PPC)
- The display is Stronger Than Ever
- Social Media Optimization
- Online Lead Generation
- E-commerce Promotions
- Earn Money As Freelancer
- Online Reputation Management
- YouTube Marketing
- Google Analytics
- Google Adsense
- Affiliate Marketing
- Content Marketing
- Inbound Marketing
- Live Projects
- Cyber Laws
- Mobile Marketing.
- E-Mail Marketing.
- Doubt Session
Placement Support
The Placement Cell of the institute provides job assistance at all points in order to teach its students about various jobs and internship opportunities available.
Certifications and Accreditation
- Google AdWords Certification
- AdWords Fundamentals
- Search Advertising
- Display Advertising
- Mobile Advertising
- Video Advertising
- Shopping Advertising
- Bing AdWords Certification
- Google Analytics Certification
- Hubspot Inbound certification
- Training Institute Certificate
FEE Structure
The fee structure of the institute is Rs 25,000.
5. PIMS DIGITAL MARKETING INSTITUTE
PIMS offers its digital marketing courses in Noida and focuses on managerial and executive digital marketing training and learning. The course is designed taking into consideration the fact that learners can be beginners as well as amateurs. It offers a 36 module course. It is a classroom designed course.
Course Duration and Structure
The duration of the course in 6 months. It consists of 6 live project based training.
Course Content
- Introduction to Digital Marketing
- Basics of online marketing
- The variation between internet marketing vs traditional marketing
- Basics of search engines
- Fundamentals of internet marketing
- The terminology of Internet marketing
- Efficient promotional platforms
- Why do individuals switch to digital marketing?
- How much money can your company make by advertising online?
- Google Algorithms basic online structure
- Search Engine Optimization
- What is meant by SEO?
- What is a search engine?
- How does a search engine work?
- What is the objective of SEO?
- What are the different types of SEO?
- On-page and Off-page SEO
- Domain optimization
- Meta tags optimization
- Content optimization
- Techniques of SEO
- Internal and external links
- Types of linking
- Inbound and outbound linking
- Backlinks
- Process of backlinks
- Effective ways of backlinks
- Domain authority and page authority
- Forum posting
- Social Media Optimization
- Fundamentals of social media
- Uses of social media
- Various social media platforms
- Pros and cons of social media
- Targeting the right audience
- Social media tools
- Instagram growth
- Basics of Pinterest
- Email Marketing
- Basics of email marketing
- Types of email marketing
- Email marketing software
- Tools and strategy for email marketing
- Email design
- Collecting data for email marketing
- Bulk email marketing
- Post notifications for email marketing
- Collecting leads for email marketing
- Creating newsletters for email marketing
- Marketing automation
- Mobile Marketing
- Basics principles of mobile marketing
- Promoting applications through mobile marketing
- Various promotion platforms
- Increase downloads of applications
- Generate downloads
- Target potentials customers
- Maximize business from mobile marketing
- Mobile marketing strategies
- Video Marketing
- Basics of video optimization
- Increasing views on videos
- Monetizing videos
- Ranking videos
- Increase subscriber count
- Social media impact on ranking
- Lead Generation for Business
- What are the leads?
- The distinction between leads and sales
- Generate leads through SEO
- Generate leads through Facebook
- Generate leads through Twitter
- Generate leads through Google AdWords
- Sales Funnel
- Sales Metrics
- Micro conversion
- Macro conversion
- Google Analytics
- Basics of Google Analytics
- Use of Google Analytics
- Attach Google Analytics with the website
- Real-time monitoring of visitors
- Session vs pageview
- Analyze user behavior from Google Analytics
- Check user browsers
- Check user origin: Organic, social, or direct.
- Google AdSense
- What is Google AdSense?
- Google AdWords vs. Google Analytics
- Website traffic and AdSense approval
- AdSense sizes
- Google AdSense vs. Affiliate marketing
- Steps for Google AdSense
- Website Creation and Introduction
- Webpage and website building
- Fundamentals of HTML
- Website building
- PHP platforms
- WordPress and blog posts
- Themes and plugins
- Search Engine Marketing
- Google AdWords
- Bing Ads
- Adgroups
- Types of ads
- Difference between Ads and Keywords
- Dynamic search ads
- Dynamic keyword insertion
- Keyword match types
- Broad match types
- Phrase match types
- Exact match types
- Broad modified types
- Ad extension
- bid adjustment
- Fraud click control
- Bid simulator
- Advanced location
- Social Media Marketing
- Basics of social media marketing
- Types of ads
- Facebook and lead generation
- Branding on Facebook
- Targeting the right audience
- Increase likes and comments on Facebook posts
- Running ads on Instagram
- Ads on LinkedIn
- Ads on Twitter
- Engagement of Tweets
- Content Marketing
- Basics of content marketing
- Types of content marketing
- Concepts and strategy
- Content research
- Content marketing designs and plans
- Creating and curating meaningful content
- Publishing content
- Distributing content
- Generating leads through a potential content
- Keywords
- Informative and potential content writer
- Monitoring metrics and performance levels
- Ecommerce Marketing
- Fundamentals of e-commerce marketing
- Normal SEO and Website SEO
- Promote products
- Effective strategies for promotion
- Video Marketing
- Video Marketing
- Difference between video marketing and video optimization
- Promoting videos through Google AdWords
- True View ads vs Stream Ads
- Google Webmaster College
- Use of Google Webmaster
- Search appearances in the Google Webmaster tool
- Data highlighter
- Rich snippets and schema
- HTML and improvements
- Accelerated Mobile pages
- Search analytics
- Queries in webmaster tools
- Crawl Stats vs Crawl Errors
- Remove pages from Google Search results
- Indexing pages through google webmaster
- Remove backlinks
- Affiliate Marketing
- Basics of affiliate marketing
- Eligibility for affiliate marketing
- Ways to earn from affiliate marketing
- Potential keywords vs Normal keywords
- Low competitive keywords that have a high potential for Affiliate marketing
- Applying for commission junction and VCommission
Placement Support
After completion of the course, the placement cell of the institute provides guidance and updates on the latest job opportunities. It also provides 3-month internship assistance. It also provides entrepreneurship and internship preparation.
Certifications and Accreditation
- Google AdWords fundamentals
- Google AdWords Search
- Google AdWords Display
- Google AdWords shopping
- Google AdWords video
- Google AdWords Mobile
- Google Analytics
- Mobile sites
- Facebook blueprints
- Bing Ads
- PIMS certificate
- Assessment certifications
- Industry projects
Fee Structure
The fee for the Digital Marketing Courses provided by PIMS is Rs 35,000 (inc GST).
6. KVCH
KVCH is one of the front markers that offer great Digital Marketing Courses in Noida. It is a classroom-based program designed to promote the idea of digital marketing and its in-depth training about digital marketing.
Course Duration and Structure
It offers various batches like 5 days a week, Weekend batches, or a Fast-track course. It is a classroom program.
Course Content
- Website Creation
- Understanding the Internet, websites, domain, web server, web hosting, etc.
- Planning of a website
- HTML Basic
- About CMS and creating website in
- WordPress
- Search Engine Optimization
- What is SEO?
- What are search engines and their functions?
- Understanding traffic, keywords, etc.
- On-Page Optimization
- What is on-page SEO?
- Keyword Research With Google Keyword Planner
- Domain Selection & URL Structuring
- Head Section Optimization
- Meta Tag Optimization
- Redirection Tags
- SEO Friendly Content Writing
- Heading Optimization
- Keyword Density, Spamming Stuffing
- LSI (Latent Semantic Indexing)
- Image Optimization
- Video Marketing
- Robots File Creation
- Sitemap Creation & Submission (HTML and XML)
- Website Tracking Tools (Google Analytics, Google Webmaster Tools)
- Off-Page Optimization
- What is Off-page SEO?
- Why Off page is Important
- What are Backlinks?
- Backlinks Creation Methods
- Difference Between Do-Follow and No-Follow Backlinks
- What is Google Page Rank
- How to Increase Google Page Rank
- Web Directory Submissions
- Social Bookmarking
- Article Writing & Submission
- Press Release Writing & Submission
- Comment Blogging
- Classifieds Posting
- Forum Posting
- Link Exchange (One way, two way, and three-way)
- Search Engine Submissions
- RSS Feeds
- PPC advertising (Google AdWords)
- Understanding in organic search results
- Introduction to Google AdWords & PPC advertising
- Overview of Microsoft Adcenter (Bing & Yahoo)
- Setting up Google AdWords account
- Understanding AdWords account structure
- Campaigns, Adgroups, Ads, Keywords, etc.
- Types of Advertising campaigns-Search, Display, Video
- Search & display campaign
- How does AdWords rank ads
- Adwords algorithm (adrank)
- Quality score
- Importance of Quality score
- CTR and its importance
- Understanding bids
- Advanced level bid strategies
- Enhanced CPC
- Flexible bidding strategies
- Understanding ad-extensions
- Types of ad-extensions
- Adding ad-extensions in our Campaign
- Creating groups
- Finding relevant adgroups options using a tool
- Creating ad groups using a tool
- Understanding keywords
- Finding relevant keywords
- Adding keywords in ad-group using keyword planner tool
- Understanding types of keywords Board, Phrase, Exact, Synonym & Negative
- Examples of types of keywords
- Creating ads
- Understanding ad metrics Display & destination URL
- How to write a compelling ad copy
- Best & worst examples of ads Creating ads
- Tracking Performance/Conversion
- Conversion tracking and its importance
- How to set up conversion tracking
- Adding tracking code in your website
- Checking conversion stats
- Optimizing Search Campaigns
- Social Media Marketing
- What is social media
- Understanding the existing social media paradigms & psychology
- How social media marketing is different than others
- Facebook Marketing
- Understanding Facebook marketing practical session
- Creating Facebook Page
- Increasing fans on the fan page
- How to do marketing on fan page (with examples)
- Fan engagement
- Important apps to do fan page marketing
- Facebook Advertising
- Types of Facebook advertising
- Best practices for Facebook advertising
- Creating a Facebook advertising campaign
- Targeting in an ad campaign
- Payment module-CPC vs CPM-CPA
- Setting up conversion tracking
- Using the power editor tool for adv.
- LinkedIn Marketing
- Twitter Marketing
- Video Marketing
- Google Analytics
- Introduction to Google analytics
- How Google Analytics works
- Understanding Google analytics account structure
- Understanding Gooogle analytics insights
- Understanding cookie tracking
- Types of cookie tracking used by Google analytics
- How to set up an analytics account
- Hot to add analytics code in the website
- Understanding goals and conversion on how to set up goals?
- Understanding different types of goals
- Understanding bounce & bounce rate
- Difference between exit rate & bounce rate how to reduce bounce rate
- How to set up goals
- Importance of funnels
- How to integrate AdWords and analytics account
- Benefits of integrating Adwords & analytics
- Measuring the performance of marketing campaigns via Google analytics
- Understanding filters & segments
- How to set up filters & segments
- How to view customized reports
- Monitoring traffic sources
- Monitoring traffic behavior
- Taking corrective actions if required
- Mobile Web Marketing
- Understanding Mobile Devices
- Mobile Marketing and Social Media
- Mobile Marketing Measurement and Analytics
- Fundamentals of Mobile marketing
- App Store optimization
- Creating a mobile website through WordPress
- Advertising on mobile (App & Web)
- Targeting ads on Apps Targeting via location
- Targeting ads on search engine
- Content Marketing on mobile
- Mobile strategy-segmentations option targeting and difference
- SMS marketing
- AdSense & Blogging
- What is Adsense
- How to get approved for Adsense
- Cool trick to get Adsense approval by Google
- Using your AdSense account interface Placing ads on your blog
- Creating blogs with our Free theme
- What is Blogging
- How to Blog
- What is WordPress and How to Create with WordPress
- WordPress Themes and Plugins
- Online Reputation Management
- Affiliates
- Email Marketing
- Ecommerce Marketing
Placement Partners
The placement cell of KVCH makes sure that its students get placement assistance throughout. It also provides personality development sessions on resume building, group discussions, mock interviews, etc. It has some of its past recruiters like IBM, HCL, Wipro, TCS, Accenture, etc.
7. DIGI BY PRO
Digi By Pro offers well crafted and conceptually designed digital marketing courses in Noida. The institute claims to offer and impart skills of professionalism and make the best out of an individual.
Course Content
- Basics – Digital Marketing
- SEO (On-Page & Off-Page)
- SEM
- Mobile Marketing
- Google Analytics
- E-Mail Marketing
- Content Marketing
- Lead Generation
- SMO
- SMM
- Professional Blogging
- Planning & Managing Website
- Remarketing
- Video Advertising
- Online Media Buying
- M-Commerce Marketing
- Landing Page Optimization
- Keyword Research
- Online Reputation Management
- Inbound Marketing
- E-Commerce Marketing
- Maps & Business Listings
- Google Webmasters
- Mobile SEO Technique
- Mobile Appstore Optimization
- Google Ads / PPC
- Advanced Search Advertising
- Whatsapp Marketing
- Google Display Advertising
- WordPress platform
- WordPress Platform with Domain &Hostings
- E-Commerce SEO
- Affiliate Marketing
- AdSense Advertising
- Periscope Marketing
- Influencer Marketing
Placement Partners
The placement cell of the institute guarantees 100% job after successful completion of the course. It gets the students placed in their company partners as a digital marketer.
Certifications and Accreditation
The institute provides its students 11 certifications of Goggle and Facebook along with the certification from the institute and a working experience certificate.
8. MICROSOFT TECHNOLOGIES
Microsoft Technologies is one of the best digital marketing courses in Noida. The institute is known to provide industrial training to its students for a better practical assessment.
Course Structure
The institute offers weekend classroom program from 9.30 AM to 7 PM in the Digital Marketing Training center in Noida. It also offers hostel facilities.
Course Content
- Digital Marketing Introduction
- Search Engine Optimization
- Search Engine Marketing
- Social Media Marketing
- Email Marketing
- Content Marketing
- Online Reputation Management
- Mobile Marketing
- Facebook Advertising
- Keyword Planning
- Difference between traditional marketing & digital marketing
- Website Planning & Creation
- Google Webmaster
- Lead Generation
- Affiliate Marketing
- Website in WordPress
- Blogging & AdSense
- Ecommerce Marketing
- Web Hosting
- Display Advertising
- Video Marketing
- How to work as a Freelancer
- How to start a new Website promotion
- Prepare Interview questions
Placement Support
The placement cell of the institute makes sure to conduct various Personality Development workshops as well as internship programs on a daily, weekly, and monthly basis to assure job assistance.
9. INSIDER ACADEMY
Insider Academy is considered to one of the top 10 digital marketing courses in Noida and offers digital marketing training in online mode of learning making it easier for students to access it without traveling to any other place or region. The courses are designed in a practical manner.
Course Duration & Structure
There are 3 kinds of batches available with different duration respectively.
- Weekday classes (Monday to Thursday) have a duration of 2.5 months.
- Weekend Classes (Saturday- Sunday) have a duration ranging from 2.5 to 3 months.
- Sunday Classes have a duration of 3 months.
Course Content
- Digital Marketing Introduction
- Website Planning & Creation
- Search Engine Optimization
- Pay Per Click
- Display Advertising
- Email Marketing
- Social Media Marketing
- Facebook Advertising
- Affiliate Marketing
- Ecommerce Marketing
- Lead Generation
- Content Marketing
- Blogging & Adsense
- Video Marketing
- Online Reputation Management
- Mobile Marketing
- Web Analytics
- Strategy & Planning
Placement Support
The placement cell of the institute provides Job assistance and believes in providing valuable lectures.
10. DUCAT
DUCAT is one of the topmost online digital marketing courses in Noida known for offering quality training.
Course Duration
The duration of the course is 6 weeks. The training is based on online mode.
Course Content
- Overview of Advance digital marketing course
- Search Engine Optimization
- PPC advertising
- Social Media Marketing
- Facebook & Instagram Marketing
- LinkedIn marketing
- Twitter Advertising
- Quora Marketing
- Google Analytics
- Video Marketing
- Mobile web Marketing
- Online Reputation Management
- AdSense & Blogging
- Affiliate
- Ecommerce Marketing
Placement Partners
The placement cell organizes freelancing opportunities workshops and has tie ups with companies like Wylie, Micrpension, VIPS etc.
Certifications & Accreditation
- Google Ads Fundamental
- Google Ads Search
- Google Ads Display
- Google ads Video
- Google ads Shopping
- Google Ads Mobile
- Google Analytics
- Assessment certifications
- Techstat certificates
- Hotspot
Final Words
The Above mentioned list if for Best Digital Marketing Institutes in Noida in no periodical order.
Hello there I read your article and it’s quite good. Like seriously good. My name is Ujjain and I am a freelancer. Does this course require someone from technical background for enrollment?
Hello. I am very much interested in this course. But is this course friendly to people who are already working?
what are the career opportunities for someone from the medical background?
Sir I don’t have much knowledge regarding digital marketing. Can you please guide me. Which among these is the best institute?