TOP 10 DIGITAL MARKETING COURSES INSTITUTE IN NOIDA

4 Comments / Digital Marketing, Institute List / By / June 4, 2020

Noida is one of the most crowded cities when it comes to looking for an institute in professional courses. The reason is not only the number of institutes available in Noida but also the quality of institutes which have a lot to offer to students. This increases the demand for various professional courses in Noida.

 

You will find ample of Digital Marketing courses in Noida, creating a dilemma among students on which one to opt for.

 

image of TOP 10 DIGITAL MARKETING COURSES INSTITUTE IN NOIDA

DIGITAL MARKETING AND ITS REACH

 

DIGITAL MARKETING is one of those hotcakes course which has increased its demand and gained extreme popularity in the past few years. This has become only possible with the increased use of the internet. The world is turning online and looking for maximum options available on the internet, this has expanded the accessibility and reach of digital media.

 

Digital media being the most effective platform in today’s world, companies and businesses have smartly used this platform to increase the feasibility and demand of products provided to their customers.

 

The online platform provides not just the option to buy or sell products and services but has also made it easier to look, compare, and contrast them.

 

Digital Marketing has its ways and techniques including various strategies that companies perform to brand the process. It comprises of various methods like promoting their brand via social media, video content, blogging, Search engine optimization, search engine marketing, email marketing, and many more ways.

 

TOP 10 DIGITAL MARKETING COURSES INSTITUTE IN NOIDA

 

You must have heard about various digital marketing courses in Noida but this might have turned into utter confusion in deciding which will be the best institute for YOU that suits YOUR needs and requirements. Digital marketing courses in Noida don’t need to be taken by students only, but a lot of working professionals, existing digital marketers, content writers, entrepreneurs, and businessmen are looking for digital marketing training in Noida to improvise their digital marketing techniques.

 

Keeping in mind the various requirements that an individual looks for while searching for an institute, hereby discussing the various aspects of institutes, including their course content, fee structure, placement partners, etc.

 

1. IIM SKILLS

 

#1 digital marketing course in noida

IIM SKILLS is known to be the Global Leader in online training in Digital marketing and has earned a lot of support and achievement by the students who have taken up a course here. IIM SKILLS offers online training, you can attend their digital marketing courses in Delhi & NCR Eg: Noida and is suitable not only for students but various segments of the population.

 

IIM SKILLS is known for its flexible studying hours and the hands-on assignments provided to the students which help them in gaining practical knowledge.

 

Course Duration and Structure

 

The course offered by IIM SKILLS is a 3-month course which comprises of hands-on assignments as well as live training sessions. 120 hours contribute Hands-on Assignments and 60 hours live online training.

 

Course Content

 

  • INTRODUCTION TO DIGITAL MARKETING
  1. Why Digital Marketing
  2. Setting up the right expectation from the course
  3. Delivery instructions
  4. Assignments
  5. Exams
  6. Support Desk Timing and Process

 

  • WEB DEVELOPMENT AT WORDPRESS ( 2 MODULES)
  1. Benefits of using WordPress Website
  2. Technical understanding of WordPress Site Management
  3. Front end & back end website set up
  4. WordPress Customization
  5. Plugins
  6. Secure Socket layer (SSL) for your Website
  7. Understanding about themes
  8. WordPress Speed Optimization

 

  • SEARCH ENGINE OPTIMIZATION [SEO] (4 MODULES)
  1. Introduction to SEO (Organic Marketing)
  2. History of SEO
    • Algorithms updates
    • Indexing & Crawling
    • Google Search Console

    Advanced White Hat SEO Technique & how to avoid Black Hat SEO techniques.

  3. On-Page Optimization
    • Keyword Research
    • Keyword Density
    • Content-Length in SEO
    • Keyword Stuffing
    • Commerical Pages SEO
    • Cornerstone SEO Content
    • SEO Content Structure

     

  4. Off-Page Optimization
    • Link Building
    • Social Book Marking Roles in SEO
    • Avoiding Negative Practices
    • Guest Blogging link building (Naked Links, Custom Links & Keyword Links)

     

  5. Local Search SEO Pages/Google My Business Listing
    • What are GMB & Bing Places (Apple Places – Only available at the US)
    • How does it work?
    • SEO influence through GMB
    • Things required for GMB
    • Listing at GMB
    • Agency Model for GMB
    • Reviews & Post at GMB

 

  • SEARCH ENGINE MARKETING [GOOGLE ADS] (4 MODULES)
  1. Search Advertising
  2. Display Advertising
  3. Shopping Advertising
  4. Re-marketing
  5. Video Advertising
  6. Ads
  7. Bidding & Ads Strategy (Google pay per click – PPC)
  8. Competition Analysis
  9. Running Ads Campaign
  10. Mobile Ads
  11. Shopping Ads for marketplaces

 

  • EMAIL MARKETING (4 MODULES)
  1. Deliverability
  2. Subjects, Open Rate & CTA
  3. SMTP Server, 3rd party Server Email
  4. Campaign performance & Analysis
  5. Setting up your Email Marketing Channel
  6. Email Automation
  7. Drip Email Marketing
  8. Lead Nurturing using Email Marketing
  9. Using Various 3rd Party Tools
  10. Content, CTA & Customer Acquisition through Email Marketing
  11. Spam Score Checker

 

  • INBOUND MARKETING (3 MODULES)
  1. Importance of Inbound Marketing
    • Reach
    • Funnel
    • Nurturing
    • Conversion
    • Delivery
  2. Building organic reach using Inbound Marketing
  3. Funnel creation
  4. Landing Page Optimization
  5. Magical Call To Actions
  6. Web Visitors Engagement
  7. Drip Email

 

  • SOCIAL MEDIA MARKETING (6 MODULES)
  1. Facebook Marketing
  2. Facebook Pixel
  3. Linkedin Marketing & Ads
  4. Twitter Ads
  5. Instagram Ads & Organic
  6. Pinterest
  7. WhatsApp For Business Do’s & Don’t
  8. Setting up your Business Profiles on Social Media Channels
  9. Running your ads campaign on Social Media Channels
  10. Budgeting for Social Media
  11. Organic and Paid reach at various Social Media Channels
  12. Social Media Optimization
  13. Online Reputation Management using Social Media
  14. Social Media Automation

 

  • INTEGRATED DIGITAL MARKETING STRATEGIES (1 MODULE)
  1. Web Designing and Management
  2. Social Media Marketing
  3. Search Engine Optimization
  4. Search Engine Marketing
  5. Content Marketing
  6. Local Listings Management
  7. Paid Advertising

 

  • WEB ANALYTICS [GOOGLE ANALYTICS] (4 MODULES)
  1. Google Analytics
  2. Traffic Sources Analysis & Budgeting
  3. Types of Traffic
  4. Campaign Building
  5. Campaign Performances & Measurement
  6. Social Media Analytics (Facebook Pixel, Twitter Ads, LinkedIn, Email Analytics)

 

  • ONLINE REPUTATION MANAGEMENT [ORM] SYSTEM (3 MODULES)
  1. Paid Media
  2. Earned Media
  3. Social Media
  4. Owned Properties

 

  • CONTENT WRITING AND ADVANCED BLOGGING (3 MODULES)
  1. Formats of writing
  2. Keywords
  3. Understanding Plagiarism

 

  • MEDIA BUYING AND PLANNING (1 MODULE)

 

  • AFFILIATE MARKETING (1 MODULE)

 

  • VIDEO MARKETING [YOUTUBE] (1 MODULE)

 

  • MARKETING AUTOMATION
  1. CRM Integration
  2. Campaign Management
  3. Customer Life cycle Management
  4. Email Marketing
  5. Engagement Marketing
  6. Landing Pages and forms
  7. Marketing Analytics
  8. Mobile Marketing Capabilities
  9. Social Marketing Capabilities

 

  • DIGITAL INFOGRAPHICS RESUME CREATION (1 MODULE)

 

Placement Support

 

The placement cell of IIM SKILLS is designated to provide its students with sufficient job and internship opportunities for their development. Although it does not guarantee placements but does guarantee effective development through their digital marketing courses in Noida. It also prepares its students for facing and grabbing job opportunities.

 

Certifications & Accreditation

 

It provides 15 certifications including their preparation. You are provided with IIM SKILLS Master Course certification, Google certification, Hubspot certification, and Facebook Blueprint certification.

 

Fee Structure

 

It costs you Rs. 29,900 + 18% GST to enroll in the course along with free tools. You can also access the free demo session offered by IIM SKILLS.

 

2. DIGITAL DIRECTIONS

 

digital marketing training in Noida

Digital Directions in a digital marketing training institute. The courses designed at Digital Directions are focused on taking into consideration the various aspects of digital marketing. If you are looking for digital marketing courses in Noida, there is no doubt that you would like to miss checking upon this institute. It offers a classroom program, the location of the institute is Noida sector-62. The course consists of 15 modules.

 

Course Content

 

  1. Introduction and Overview of Digital Marketing
  2. Website Creation-WordPress & overview Magento
  3. Search Engine Optimization
  4. AdWords & Pay Per Click (PPC)
  5. Display Advertising
  6. Google Analytics
  7. Affiliate Marketing, Blogging & AdSense
  8. Email Marketing
  9. Social Media Marketing
  10. Lead Generation
  11. Conversion Rate Optimization (CRO)
  12. Ecommerce Marketing Strategy & How to Sell on Online Marketplaces
  13. Content Marketing
  14. Mobile Marketing
  15. Developing a Digital Strategy

 

Placement Partners

 

The Placement cell of Digital Directions is constantly looking for various job and internship opportunities for its students making sure that the students find enough opportunities and are capable of being eligible for the same.

 

Fee Structure

 

The total fee of the Digital Marketing Certification Course from Digital Directions is Rs. 29,500.

 

3. DIGITAL MARKETING PRO Training

 

 

Digital Marketing Training Program by Digital Marketing Pro offers both short term and long term training programs in digital marketing. It is one of the most popular digital marketing courses in Noida and has created its presence by making sure that students are offered apt education. It provides classroom training by making their classrooms technology-driven.

 

Current Courses

 

  1. Diploma in Digital Marketing
  2. Digital Marketing & Web Designing

 

Course Duration

 

It is a 3-month long course based on offline classroom training in Noida.

 

Course Content

 

  • Introduction to Digital Marketing Training
  1. What are the Key Concepts Of Digital Marketing
  2. What is the difference between Traditional Vs Digital Marketing
  3. Understanding the Characteristics Of Internet Marketing
  4. Digital Marketing Strategies
  5. Current Stats And Trends In Digital Marketing
  6. Case Studies & Real Life Experience in Digital Marketing

 

  • Search Engine Optimization
  1. What are the Key SEO Concepts
  2. Understanding Search Results and Ranking
  3. What are the Benefits of Search Engine Ranking and How to Increase Google Page Rank
  4. What is On-page optimization
  5. How is Off-page optimization different from On-page optimization
  6. Understanding Keyword Research with Google Keyword Planner
  7. How to do Keyword Selection?
  8. What is Meta Tags Optimization
  9. Understanding Sitemap Creation & Submission (HTML and XML)
  10. Learn SEO friendly Copywriting
  11. Understanding SEO Webmaster tools
  12. What are Inbound Links and the importance of link building
  13. Analysis and Review
  14. Page Limit Size
  15. What is Directory Submission?
  16. How to do Article Submission and other Off-page submissions
  17. How to do Press Release Writing & Submission
  18. What is Comment Blogging
  19.  Understanding Classifieds Posting
  20. Forum Posting
  21. Link Exchange (One way, two way, and three-way)
  22. Search Engine Submission
  23. What is Viral Marketing?
  24. RSS Feeds
  25. Free Backlink Creation Methods
  26. Bookmarking Page/Sites
  27. Importance of Logo
  28. Learn CMS Software and WordPress
  29. How to do URL Rewriting
  30. Localization – Local Optimization
  31. LSI (Latent Semantic Indexing)
  32. Google Business Listing (Google Maps)

 

  • Pay Per Click (PPC) or Search Engine Marketing (SEM)
  1. Understanding Key Concepts of SEM
  2. Overview of Google AdWords account structure
  3. Overview of Microsoft AdCenter (Yahoo and Bing Search Marketing)
  4. Bing Ad Centre
  5. Overview of Microsoft AdCenter
  6. How to set a Daily Budget
  7. Strengths of Pay-Per-Click
  8. Keyword Research
  9. Research Tools
  10. Introduction to Google PPC and Advertising
  11. Understanding Pay Per Click Strategies
  12. Objectives, goals & expectations
  13. Understanding AdWords algorithm (ad rank) in detail
  14. Search Campaign Process
  15. Competitive Analysis
  16. Understanding Keyword Selection and finding relevant keyword
  17. Adding keywords in ad-group using keyword planner tool
  18. Understanding the types of keywords Board, Phrase, Exact, Synonym, and Negative
  19. How to write a compelling ad copy and what are Ad Writing Techniques
  20. Understanding ad metrics Display & destination URL
  21. Landing Pages & Call to Action
  22. Targeting
  23. Why quality score is important?
  24. What is CTR and Why CTR is important for Understanding bids?
  25. Advanced level bid strategies
  26. Understanding ad-extensions
  27. What are flexible bidding strategies and types of Ad extensions
  28. Campaign Management
  29. Creating Adgroups and finding relevant Adgroups using tools
  30. Checking Conversion Tracking and stats
  31. Conversion Metrics: CPA, CTR
  32. Bid Management Plan & Bidding
  33. Performance Tracking with Google Analytics
  34. Reporting and Analysis
  35. What is conversion tracking Why is it important
  36. How to set up conversion tracking
  37. Adding tracking code in your website

 

  • Email Marketing
  1. Understanding Key Concepts of email Marketing
  2. What are the Best Email Practices with examples
  3. Explanation of different Campaign Process
  4. How to Data Capture: online?
  5. What is Segmentation
  6. Types of Email Design
  7. How to write an Email Copy
  8. What are the different types of Email Structure?
  9. Key concepts of Email Delivery
  10. Different types of Email Systems
  11. Understanding the concept of Filtering
  12. Why do we need Scheduling
  13. How to do the Measurements
  14. Understanding Key terms and metrics
  15. What do you understand by Split testing?
  16. What are the Laws & Guidelines for Email Campaigns

 

  • Social Media Marketing
  1. Key Concepts of social media marketing
  2. How to define Social Media Goals
  3. Understanding Social Media Tools and Applications
  4. Setting Goals and Priorities for different social media platforms
  5. Use and Importance of Pinterest

 

  • Facebook Marketing
  1. Key concepts of Facebook Marketing & Strategies
  2. How to maintain Facebook Privacy
  3. Different types of Facebook Brand Pages
  4. Increasing fans on the fan page
  5. How to do marketing on fan page (with examples)
  6. How to enhance Fan engagement
  7. Important apps to do fan page marketing
  8. Understanding Facebook Advertising
  9. Different Types of Facebook advertising
  10. What are the Best practices for Facebook Advertising?
  11. How to Create a Facebook advertising campaign
  12. How to do Targeting in an ad campaign
  13. Payment module-CPC (Cost per Click) vs CPM-CPA (Cost per Million-Cost per Acquisition)
  14. Setting up conversion tracking
  15. Using the power editor tool for advantages.

 

  • Twitter Marketing
  1. Understanding Twitter
  2. Understanding Twitter Setup & Profile
  3. How to do Twitter Marketing & define Strategies
  4. Tools to listen & measure influence on Twitter: Tweepy, Tweetdeck, Klout, PeerIndex
  5. How to do Advertising on Twitter
  6. How to Create Campaigns
  7. What are different types of Ads
  8. Learning different Tools of twitter Marketing

 

  • LinkedIn Marketing
  1.  Understanding LinkedIn Setup & Profile setup
  2. Understanding LinkedIn Marketing & making Strategies
  3. Key concepts of the importance of LinkedIn Network Building
  4. How to build a LinkedIn Company page
  5. Understanding the Difference between Individual and Company Profiles (Company profile vs Individual Profiles)
  6. How to manage and market on different LinkedIn groups
  7. How to do LinkedIn Advertising & What are its best Practices
  8. Key concepts of LinkedIn Publishing
  9. How to increase ROI (Return on investment) from LinkedIn ads

 

  • Google+ Marketing
  1.  Learn about Google+ Setup
  2. Defining and making Google+ Marketing Strategies
  3. How to improve Google+ Engagement
  4. Making and maintaining Google+ Brand Page

 

  • Video Marketing
  1. Learning about YouTube Setup
  2. Understanding YouTube Marketing Strategy
  3. Understanding Concepts of Video Campaigns
  4. How to Create your 1st Video campaign
  5. What is the Importance of Video marketing
  6. What are different Benefits of Video marketing
  7. How to use YouTube for Business
  8. Strategies for Developing YouTube video for Marketing strategy
  9. How to Get traffic through youtube channel/video to your website
  10. Create video Adgroup
  11. Understanding Targeting options
  12. Understanding bid strategies for ads
  13. Creation of YouTube Channel
  14. Detail understanding of Video Marketing

 

  • Digital Display Marketing
  1. Key Concepts
  2. Benefits of Digital Display
  3. Challenges with Digital Display
  4. Business Value
  5. Running Effective Ads
  6. Ad Formats
  7. Ad Features
  8. Ad Display Frequency
  9. Campaign Planning
  10. Campaign Steps
  11. Target Audience
  12. Campaign Objectives
  13. Campaign Budget
  14. Creative Formats
  15. Tracking the campaign
  16. Optimizing the campaign
  17. Laws & Guidelines

 

  • Mobile Marketing
  1. Key Concepts
  2. Mobile Marketing Trends
  3. Opportunities and Risks
  4. Overview of Mobile Devices
  5. SMS Strategy & Content
  6. Mobile Advertising
  7. Mobile Optimized Websites
  8. Overview of Mobile Apps: iOS and Android
  9. QR Codes
  10. Mobile coupons and ticketing
  11. Integration & Implementation
  12. Strategic Steps
  13. Marketing Goals
  14. Key Trends
  15. Social Media Channels

 

  • Website Analytics
  1. Understanding the key concepts of Web Analytics & WebMaster Tools
  2. Discussion on Web Analytics Fundamental
  3. Overview of Qualitative Analysis
  4. Goal and account setup
  5. What is an Analytics Code and how to maintain Profiles
  6. What are Goal Configuration & Funnels
  7. In-Depth understanding of Dashboard in Google or Web Analytics
  8. Understanding your Audience
  9. Analytics of Advertising
  10. Learning about Traffic Sources
  11. The key concept of Bounce Rate and how to avoid a High bounce rate?
  12. Site speed and site search
  13. Explanation of Events and conversions
  14. What is the meaning of Standard reporting
  15. Concepts of Customized reporting

 

  • Web Project Development Basics
  1. Overview of Web Development
  2. Overview of Drupal Content Management System
  3. Fundamentals of Drupal Setup and Implementation
  4. Overview of WordPress Content Management System
  5. Fundamentals of WordPress Setup and Implementation
  6. Understanding of CMS tools, plug-ins, widget and apps
  7. Web Development on WordPress CMS Platform
  8. Web Project Development
  9. Integration of Online Revenue Models

 

Placement Partners

 

The placement cell of the institute looks for job and internship opportunities for the students and upon completion of the program, there are various profiles offered to the students.

 

Fee Structure

 

The fee for enrolling in the Diploma In digital marketing course is Rs 30,000.

 

4. DIGITAL EDGE INSTITUTE

 

Digital Edge Institute offers not only one of the best Digital marketing courses in Noida but is also one of the leading South Asia’s training institutes. The institute claims to provide necessary and efficient education to create a bigger picture of digital marketing industries. It tends to improve students’ skills and performance.

 

Course Duration

 

It is a 6-month long Digital Marketing Training in Noida.

 

Course Content

 

  1. Digital Marketing Fundamentals
  2. Website Planning, Designing & Creation
  3. Search Engine Optimization
  4. Search Engine Marketing (AdWords/SEM/PPC)
  5. The display is Stronger Than Ever
  6. Social Media Optimization
  7. Online Lead Generation
  8. E-commerce Promotions
  9. Earn Money As Freelancer
  10. Online Reputation Management
  11. YouTube Marketing
  12. Google Analytics
  13. Google Adsense
  14. Affiliate Marketing
  15. Content Marketing
  16. Inbound Marketing
  17. Live Projects
  18. Cyber Laws
  19. Mobile Marketing.
  20. E-Mail Marketing.
  21. Doubt Session

 

Placement Support

 

The Placement Cell of the institute provides job assistance at all points in order to teach its students about various jobs and internship opportunities available.

 

Certifications and Accreditation

 

  • Google AdWords Certification
  • AdWords Fundamentals
  • Search Advertising
  • Display Advertising
  • Mobile Advertising
  • Video Advertising
  • Shopping Advertising
  • Bing AdWords Certification
  • Google Analytics Certification
  • Hubspot Inbound certification
  • Training Institute Certificate

 

FEE Structure

 

The fee structure of the institute is Rs 25,000.

 

5. PIMS DIGITAL MARKETING INSTITUTE

 

PIMS offers its digital marketing courses in Noida and focuses on managerial and executive digital marketing training and learning. The course is designed taking into consideration the fact that learners can be beginners as well as amateurs. It offers a 36 module course. It is a classroom designed course.

 

Course Duration and Structure

 

The duration of the course in 6 months. It consists of 6 live project based training.

 

Course Content

 

  • Introduction to Digital Marketing
  1. Basics of online marketing
  2. The variation between internet marketing vs traditional marketing
  3. Basics of search engines
  4. Fundamentals of internet marketing
  5. The terminology of Internet marketing
  6. Efficient promotional platforms
  7. Why do individuals switch to digital marketing?
  8. How much money can your company make by advertising online?
  9. Google Algorithms basic online structure

 

  • Search Engine Optimization
  1. What is meant by SEO?
  2. What is a search engine?
  3. How does a search engine work?
  4. What is the objective of SEO?
  5. What are the different types of SEO?
  6. On-page and Off-page SEO
  7. Domain optimization
  8. Meta tags optimization
  9. Content optimization
  10. Techniques of SEO
  11. Internal and external links
  12. Types of linking
  13. Inbound and outbound linking
  14. Backlinks
  15. Process of backlinks
  16. Effective ways of backlinks
  17. Domain authority and page authority
  18. Forum posting

 

  • Social Media Optimization
  1. Fundamentals of social media
  2. Uses of social media
  3. Various social media platforms
  4. Pros and cons of social media
  5. Targeting the right audience
  6. Social media tools
  7. Instagram growth
  8. Basics of Pinterest

 

  • Email Marketing
  1. Basics of email marketing
  2. Types of email marketing
  3. Email marketing software
  4. Tools and strategy for email marketing
  5. Email design
  6. Collecting data for email marketing
  7. Bulk email marketing
  8. Post notifications for email marketing
  9. Collecting leads for email marketing
  10. Creating newsletters for email marketing
  11. Marketing automation

 

  • Mobile Marketing
  1. Basics principles of mobile marketing
  2. Promoting applications through mobile marketing
  3. Various promotion platforms
  4. Increase downloads of applications
  5. Generate downloads
  6. Target potentials customers
  7. Maximize business from mobile marketing
  8. Mobile marketing strategies

 

  • Video Marketing
  1. Basics of video optimization
  2. Increasing views on videos
  3. Monetizing videos
  4. Ranking videos
  5. Increase subscriber count
  6. Social media impact on ranking

 

  • Lead Generation for Business
  1. What are the leads?
  2. The distinction between leads and sales
  3. Generate leads through SEO
  4. Generate leads through Facebook
  5. Generate leads through Twitter
  6. Generate leads through Google AdWords
  7. Sales Funnel
  8. Sales Metrics
  9. Micro conversion
  10. Macro conversion

 

  • Google Analytics
  1. Basics of Google Analytics
  2. Use of Google Analytics
  3. Attach Google Analytics with the website
  4. Real-time monitoring of visitors
  5. Session vs pageview
  6. Analyze user behavior from Google Analytics
  7. Check user browsers
  8. Check user origin: Organic, social, or direct.

 

  • Google AdSense
  1. What is Google AdSense?
  2. Google AdWords vs. Google Analytics
  3. Website traffic and AdSense approval
  4. AdSense sizes
  5. Google AdSense vs. Affiliate marketing
  6. Steps for Google AdSense

 

  • Website Creation and Introduction
  1. Webpage and website building
  2. Fundamentals of HTML
  3. Website building
  4. PHP platforms
  5. WordPress and blog posts
  6. Themes and plugins

 

  • Search Engine Marketing
  1. Google AdWords
  2. Bing Ads
  3. Adgroups
  4. Types of ads
  5. Difference between Ads and Keywords
  6. Dynamic search ads
  7. Dynamic keyword insertion
  8. Keyword match types
  9. Broad match types
  10. Phrase match types
  11. Exact match types
  12. Broad modified types
  13. Ad extension
  14. bid adjustment
  15. Fraud click control
  16. Bid simulator
  17. Advanced location

 

  • Social Media Marketing
  1. Basics of social media marketing
  2. Types of ads
  3. Facebook and lead generation
  4. Branding on Facebook
  5. Targeting the right audience
  6. Increase likes and comments on Facebook posts
  7. Running ads on Instagram
  8. Ads on LinkedIn
  9. Ads on Twitter
  10. Engagement of Tweets

 

  • Content Marketing
  1. Basics of content marketing
  2. Types of content marketing
  3. Concepts and strategy
  4. Content research
  5. Content marketing designs and plans
  6. Creating and curating meaningful content
  7. Publishing content
  8. Distributing content
  9. Generating leads through a potential content
  10. Keywords
  11. Informative and potential content writer
  12. Monitoring metrics and performance levels

 

  • Ecommerce Marketing
  1. Fundamentals of e-commerce marketing
  2. Normal SEO and Website SEO
  3. Promote products
  4. Effective strategies for promotion

 

  • Video Marketing
  1. Video Marketing
  2. Difference between video marketing and video optimization
  3. Promoting videos through Google AdWords
  4. True View ads vs Stream Ads

 

  • Google Webmaster College
  1. Use of Google Webmaster
  2. Search appearances in the Google Webmaster tool
  3. Data highlighter
  4. Rich snippets and schema
  5. HTML and improvements
  6. Accelerated Mobile pages
  7. Search analytics
  8. Queries in webmaster tools
  9. Crawl Stats vs Crawl Errors
  10. Remove pages from Google Search results
  11. Indexing pages through google webmaster
  12. Remove backlinks

 

  • Affiliate Marketing
  1. Basics of affiliate marketing
  2. Eligibility for affiliate marketing
  3. Ways to earn from affiliate marketing
  4. Potential keywords vs Normal keywords
  5. Low competitive keywords that have a high potential for Affiliate marketing
  6. Applying for commission junction and VCommission

 

Placement Support

 

After completion of the course, the placement cell of the institute provides guidance and updates on the latest job opportunities. It also provides 3-month internship assistance. It also provides entrepreneurship and internship preparation.

 

Certifications and Accreditation

 

  • Google AdWords fundamentals
  • Google AdWords Search
  • Google AdWords Display
  • Google AdWords shopping
  • Google AdWords video
  • Google AdWords Mobile
  • Google Analytics
  • Mobile sites
  • Facebook blueprints
  • Bing Ads
  • PIMS certificate
  • Assessment certifications
  • Industry projects

 

Fee Structure

 

The fee for the Digital Marketing Courses provided by PIMS is Rs 35,000 (inc GST).

6. KVCH

 

Smart Professional Artificial Intelligence | KVCH

 

KVCH is one of the front markers that offer great Digital Marketing Courses in Noida. It is a classroom-based program designed to promote the idea of digital marketing and its in-depth training about digital marketing.

 

Course Duration and Structure

 

It offers various batches like 5 days a week, Weekend batches, or a Fast-track course. It is a classroom program.

 

Course Content

 

  • Website Creation
  1. Understanding the Internet, websites, domain, web server, web hosting, etc.
  2. Planning of a website
  3. HTML Basic
  4. About CMS and creating website in
  5. WordPress

 

  • Search Engine Optimization
  1. What is SEO?
  2. What are search engines and their functions?
  3. Understanding traffic, keywords, etc.

 

  • On-Page Optimization
  1. What is on-page SEO?
  2. Keyword Research With Google Keyword Planner
  3. Domain Selection & URL Structuring
  4. Head Section Optimization
  5. Meta Tag Optimization
  6. Redirection Tags
  7. SEO Friendly Content Writing
  8. Heading Optimization
  9. Keyword Density, Spamming Stuffing
  10. LSI (Latent Semantic Indexing)
  11. Image Optimization
  12. Video Marketing
  13. Robots File Creation
  14. Sitemap Creation & Submission (HTML and XML)
  15. Website Tracking Tools (Google Analytics, Google Webmaster Tools)

 

  • Off-Page Optimization
  1. What is Off-page SEO?
  2. Why Off page is Important
  3. What are Backlinks?
  4. Backlinks Creation Methods
  5. Difference Between Do-Follow and No-Follow Backlinks
  6. What is Google Page Rank
  7. How to Increase Google Page Rank
  8. Web Directory Submissions
  9. Social Bookmarking
  10. Article Writing & Submission
  11. Press Release Writing & Submission
  12. Comment Blogging
  13. Classifieds Posting
  14. Forum Posting
  15. Link Exchange (One way, two way, and three-way)
  16. Search Engine Submissions
  17. RSS Feeds

 

  • PPC advertising (Google AdWords)
  1. Understanding in organic search results
  2. Introduction to Google AdWords & PPC advertising
  3. Overview of Microsoft Adcenter (Bing & Yahoo)
  4. Setting up Google AdWords account
  5. Understanding AdWords account structure
  6. Campaigns, Adgroups, Ads, Keywords, etc.
  7. Types of Advertising campaigns-Search, Display, Video
  8. Search & display campaign
  9. How does AdWords rank ads
  10. Adwords algorithm (adrank)
  11. Quality score
  12. Importance of Quality score
  13. CTR and its importance
  14. Understanding bids
  15. Advanced level bid strategies
  16. Enhanced CPC
  17. Flexible bidding strategies
  18. Understanding ad-extensions
  19. Types of ad-extensions
  20. Adding ad-extensions in our Campaign
  21. Creating groups
  22. Finding relevant adgroups options using a tool
  23. Creating ad groups using a tool
  24. Understanding keywords
  25. Finding relevant keywords
  26. Adding keywords in ad-group using keyword planner tool
  27. Understanding types of keywords Board, Phrase, Exact, Synonym & Negative
  28. Examples of types of keywords
  29. Creating ads
  30. Understanding ad metrics Display & destination URL
  31. How to write a compelling ad copy
  32. Best & worst examples of ads Creating ads
  33. Tracking Performance/Conversion
  34. Conversion tracking and its importance
  35. How to set up conversion tracking
  36. Adding tracking code in your website
  37. Checking conversion stats
  38. Optimizing Search Campaigns

 

  • Social Media Marketing
  1. What is social media
  2. Understanding the existing social media paradigms & psychology
  3. How social media marketing is different than others

 

  • Facebook Marketing
  1. Understanding Facebook marketing practical session
  2. Creating Facebook Page
  3. Increasing fans on the fan page
  4. How to do marketing on fan page (with examples)
  5. Fan engagement
  6. Important apps to do fan page marketing
  7. Facebook Advertising
  8. Types of Facebook advertising
  9. Best practices for Facebook advertising
  10. Creating a Facebook advertising campaign
  11. Targeting in an ad campaign
  12. Payment module-CPC vs CPM-CPA
  13. Setting up conversion tracking
  14. Using the power editor tool for adv.

 

  • LinkedIn Marketing

 

  • Twitter Marketing

 

  • Video Marketing

 

  • Google Analytics
  1. Introduction to Google analytics
  2. How Google Analytics works
  3. Understanding Google analytics account structure
  4. Understanding Gooogle analytics insights
  5. Understanding cookie tracking
  6. Types of cookie tracking used by Google analytics
  7. How to set up an analytics account
  8. Hot to add analytics code in the website
  9. Understanding goals and conversion on how to set up goals?
  10. Understanding different types of goals
  11. Understanding bounce & bounce rate
  12. Difference between exit rate & bounce rate how to reduce bounce rate
  13. How to set up goals
  14. Importance of funnels
  15. How to integrate AdWords and analytics account
  16. Benefits of integrating Adwords & analytics
  17. Measuring the performance of marketing campaigns via Google analytics
  18. Understanding filters & segments
  19. How to set up filters & segments
  20. How to view customized reports
  21. Monitoring traffic sources
  22. Monitoring traffic behavior
  23. Taking corrective actions if required

 

  • Mobile Web Marketing
  1. Understanding Mobile Devices
  2. Mobile Marketing and Social Media
  3. Mobile Marketing Measurement and Analytics
  4. Fundamentals of Mobile marketing
  5. App Store optimization
  6. Creating a mobile website through WordPress
  7. Advertising on mobile (App & Web)
  8. Targeting ads on Apps Targeting via location
  9. Targeting ads on search engine
  10. Content Marketing on mobile
  11. Mobile strategy-segmentations option targeting and difference
  12. SMS marketing

 

  • AdSense & Blogging
  1. What is Adsense
  2. How to get approved for Adsense
  3. Cool trick to get Adsense approval by Google
  4. Using your AdSense account interface Placing ads on your blog
  5. Creating blogs with our Free theme
  6. What is Blogging
  7. How to Blog
  8. What is WordPress and How to Create with WordPress
  9. WordPress Themes and Plugins

 

  • Online Reputation Management

 

  • Affiliates

 

  • Email Marketing

 

  • Ecommerce Marketing

 

Placement Partners

 

The placement cell of KVCH makes sure that its students get placement assistance throughout. It also provides personality development sessions on resume building, group discussions, mock interviews, etc. It has some of its past recruiters like IBM, HCL, Wipro, TCS, Accenture, etc.

 

7. DIGI BY PRO

 

 

Digi By Pro offers well crafted and conceptually designed digital marketing courses in Noida. The institute claims to offer and impart skills of professionalism and make the best out of an individual.

 

Course Content

 

  • Basics – Digital Marketing
  • SEO (On-Page & Off-Page)
  • SEM
  • Mobile Marketing
  • Google Analytics
  • E-Mail Marketing
  • Content Marketing
  • Lead Generation
  • SMO
  • SMM
  • Professional Blogging
  • Planning & Managing Website
  • Remarketing
  • Video Advertising
  • Online Media Buying
  • M-Commerce Marketing
  • Landing Page Optimization
  • Keyword Research
  • Online Reputation Management
  • Inbound Marketing
  • E-Commerce Marketing
  • Maps & Business Listings
  • Google Webmasters
  • Mobile SEO Technique
  • Mobile Appstore Optimization
  • Google Ads / PPC
  • Advanced Search Advertising
  • Whatsapp Marketing
  • Google Display Advertising
  • WordPress platform
  • WordPress Platform with Domain &Hostings
  • E-Commerce SEO
  • Affiliate Marketing
  • AdSense Advertising
  • Periscope Marketing
  • Influencer Marketing

 

Placement Partners

 

The placement cell of the institute guarantees 100% job after successful completion of the course. It gets the students placed in their company partners as a digital marketer.

 

Certifications and Accreditation

 

The institute provides its students 11 certifications of Goggle and Facebook along with the certification from the institute and a working experience certificate.

 

8. MICROSOFT TECHNOLOGIES

 

top 10 digital marketing courses in Noida

 

Microsoft Technologies is one of the best digital marketing courses in Noida. The institute is known to provide industrial training to its students for a better practical assessment.

 

Course Structure

 

The institute offers weekend classroom program from 9.30 AM to 7 PM in the Digital Marketing Training center in Noida. It also offers hostel facilities.

 

Course Content

 

  • Digital Marketing Introduction
  • Search Engine Optimization
  • Search Engine Marketing
  • Social Media Marketing
  • Email Marketing
  • Content Marketing
  • Online Reputation Management
  • Mobile Marketing
  • Facebook Advertising
  • Keyword Planning
  • Difference between traditional marketing & digital marketing
  • Website Planning & Creation
  • Google Webmaster
  • Lead Generation
  • Affiliate Marketing
  • Website in WordPress
  • Blogging & AdSense
  • Ecommerce Marketing
  • Web Hosting
  • Display Advertising
  • Video Marketing
  • How to work as a Freelancer
  • How to start a new Website promotion
  • Prepare Interview questions

 

Placement Support

 

The placement cell of the institute makes sure to conduct various Personality Development workshops as well as internship programs on a daily, weekly, and monthly basis to assure job assistance.

 

9. INSIDER ACADEMY

 

 

Insider Academy is considered to one of the top 10 digital marketing courses in Noida and offers digital marketing training in online mode of learning making it easier for students to access it without traveling to any other place or region. The courses are designed in a practical manner.

 

Course Duration & Structure

 

There are 3 kinds of batches available with different duration respectively.

  1. Weekday classes (Monday to Thursday) have a duration of 2.5 months.
  2. Weekend Classes (Saturday- Sunday) have a duration ranging from 2.5 to 3 months.
  3. Sunday Classes have a duration of 3 months.

 

Course Content

 

  • Digital Marketing Introduction
  • Website Planning & Creation
  • Search Engine Optimization
  • Pay Per Click
  • Display Advertising
  • Email Marketing
  • Social Media Marketing
  • Facebook Advertising
  • Affiliate Marketing
  • Ecommerce Marketing
  • Lead Generation
  • Content Marketing
  • Blogging & Adsense
  • Video Marketing
  • Online Reputation Management
  • Mobile Marketing
  • Web Analytics
  • Strategy & Planning

 

Placement Support

 

The placement cell of the institute provides Job assistance and believes in providing valuable lectures.

 

10. DUCAT

 

top 10 digital marketing courses in Noida

 

DUCAT is one of the topmost online digital marketing courses in Noida known for offering quality training.

 

Course Duration

 

The duration of the course is 6 weeks. The training is based on online mode.

 

Course Content

 

  • Overview of Advance digital marketing course
  • Search Engine Optimization
  • PPC advertising
  • Social Media Marketing
  • Facebook & Instagram Marketing
  • LinkedIn marketing
  • Twitter Advertising
  • Quora Marketing
  • Google Analytics
  • Video Marketing
  • Mobile web Marketing
  • Online Reputation Management
  • AdSense & Blogging
  • Affiliate
  • Ecommerce Marketing

 

Placement Partners

 

The placement cell organizes freelancing opportunities workshops and has tie ups with companies like Wylie, Micrpension, VIPS etc.

 

Certifications & Accreditation

 

  1. Google Ads Fundamental
  2. Google Ads Search
  3. Google Ads Display
  4. Google ads Video
  5. Google ads Shopping
  6. Google Ads Mobile
  7. Google Analytics
  8. Assessment certifications
  9. Techstat certificates
  10. Hotspot

Final Words

The Above mentioned list if for Best Digital Marketing Institutes in Noida in no periodical order.

4 thoughts on “TOP 10 DIGITAL MARKETING COURSES INSTITUTE IN NOIDA”

  1. Ujjain

    Hello there I read your article and it’s quite good. Like seriously good. My name is Ujjain and I am a freelancer. Does this course require someone from technical background for enrollment?

    Reply
  2. Aiden Kelly

    Hello. I am very much interested in this course. But is this course friendly to people who are already working?

    Reply
  4. Reyana Lahiri

    Sir I don’t have much knowledge regarding digital marketing. Can you please guide me. Which among these is the best institute?

    Reply

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