Are you from Surat? Are you looking for some of the best digital marketing courses in Surat? Digital Marketing is the most sought-after marketing strategy by businesses to prosper. Companies take the help of digital marketing to endorse their goods and services. It has been expanding its roots as we are transitioning more towards electronic modes of communication.
Before looking into the digital marketing courses in Surat, let us first understand some basics about digital marketing, i.e., what is digital marketing and why we need to learn digital marketing in the first place?
What is Digital Marketing?
Digital marketing is any kind of advertising done on electronic mediums. Simple, right? No, it isn’t. It involves learning various complex course structures to excel in the field.
Digital Marketing is different from traditional approaches to marketing. In contrast, traditional means involved billboards, direct mail, and magazine ads; digital marketing, on the other hand, uses electronic devices to promote its messages across consumers.
Digital Marketing can be of two types:
- Offline Digital Marketing
- Online Digital Marketing
Offline Digital Marketing:
Have you come across those electronic billboards nowadays which are more interactive and visually more appealing? That’s one of the means of offline digital marketing. Offline digital marketing is something for which the consumers needn’t be online to receive promotional messages.
Offline digital marketing has various forms. Like that television ads, we see between the daily soaps we are watching. The radio announcements and the text messages we receive from time to time are all other means for enhancing your offline presence in digital media.
Online Digital Marketing:
For excelling in online digital marketing, your audiences need to be online. It is more interactive and more cost-effective than its offline version.
There are 7 different types of online digital marketing:
- Pay-per-click advertising (PPC)
- Content Marketing
- Search Engine Optimization (SEO)
- Search Engine Marketing (SEM)
- Email Marketing
- Social Media Marketing
- Affiliate Marketing
While offline means can be suitable for some business owners, online means are here to stay for a long time now. So, even if you are looking forward to an offline presence, it would be highly beneficial to learn online digital marketing strategies as well.
Why Digital Marketing?
Digitization is becoming the core of almost everything in recent times.
Benefits of Digital Marketing:
- Helps with knowing your consumers better.
- Can be custom-made
- Builds up your brand awareness.
- Has a broader reach.
- More Cost-effective.
- Easy and Convenient.
- Provides an Interactive platform.
- Has Better accessibility.
- Engagement both pre and post-sale period.
- Social Media shares and customer feedback enhance trustworthiness which further helps with building up your business.
Digital marketing requires mastering the traditional marketing strategies as well as the technical aspects of making an online presence.
While the world is changing and excelling in the field of technology, there is an utmost need to build your online presence to make your business grow. At present, there are 4.66 billion active internet users worldwide. It’s huge, right? So you can guess what digital marketing can do to your business if you enhance your online presence.
These days institutes are implementing both online and offline approaches to make their courses more productive.
Before going for the digital marketing courses in Surat, you might be confused about whether you should go for an online digital marketing course or an offline digital marketing course?
It depends on what your preference is. If you are a working professional or a student who is already preoccupied with other tasks in your daily life or someone who wants a self-paced study, then an online course is the one for you. Various institutes also provide weekend classes to compensate for their students who are busy on their weekdays. But, in this current pandemic, online courses are garnering popularity.
If you don’t have any limitations with the class timings, then you should go for the offline ones. They are more interactive and more productive than the online ones. The practical approaches implemented and the live classes and interaction with your peers help you understand the concepts more. Though, online methods are implementing innovative methods to make the courses more interesting.
For Whom?
Are you one of these:
- A Business Owner
- An Entrepreneur
- A Digital Marketer
- A working professional who wants to master digital marketing
- A Housewife/Househusband who wants to kick start her/her career.
- A student who wants to do a part-time job in carrying out his/her/their expenses.
- A Freelancer
- Someone who wants to pursue a career that has a promising future and wants to boost his/her/their digital presence.
If you belong to any of the above categories, then welcome to the search for the best digital marketing courses in Surat.
Surat is one of the important business hubs located in the southern part of Gujarat. The city has built its reputation of being one of the established diamond and textile industries of the country. While it was thriving through its traditional marketing strategies, it has been declared to be one of the 20 smart cities to be developed under the flagship Smart Cities Mission in 2015. At present, there are 2.97 million active internet users in Surat itself. Surat also has been declared as one of the fastest-growing cities in the world by a study conducted by Economic Times. So you can imagine the kind of reach you will get if you go for the digital marketing courses in Surat.
Before going for the paid digital marketing courses in Surat, you make sure to go through the various free digital marketing courses online, which helps you with a better understanding of what you are going to come across when you actually opt for the paid ones. There are also many digital marketing courses offered by Google, which you will like to scan through.
The Most Sought After Digital Marketing Courses In Surat:
1. IIM Skills:
Founded by Vaibhav Kakkar, IIM Skills is one of the leading institutes providing digital marketing courses in India. Headquartered in New Delhi, IIM Skills is present in 23 cities in Asia, including Dubai and Singapore. Their global presence in digital marketing education makes them more reliable and effective in providing digital marketing courses in Surat along with digital marketing courses in Ahmedabad.
In IIM Skills, you will get:
- A Free Demo Class before opting for the course further helps you whether to take the course or not.
- 180+ Hours of Online Live Lectures.
- 120 hours of Hands-on assignments.
- 15+ Live Projects/ 10+ Case Studies.
- Free tools worth Rs 79000+.
- To master around 40 digital marketing modules.
- Lifetime access to training materials, class recordings, and presentations made, the course eternal, which helps the students to update themselves from time to time.
- Flexible timings.
- A global placement cell that provides placement support globally.
- Master Certifications from IIM Skills and 15 other certifications from Google, Hubspot, and Facebook Blueprint.
- Letter of Recommendation.
- A non-paid 3 months Internship that helps you in building up your portfolio.
- Freelancing Opportunities during the training process.
- Post-training support and guidance.
IIM Skills help people:
- To get a full-time Digital Marketing Job.
- To start their Digital Marketing Agency.
- To build up their freelancing career.
- To build their existing business.
Digital Marketing Course Modules Covered:
- WordPress Website Development.
- Search Engine Optimization
- Search Engine Marketing
- E-Mail Marketing
- Social Media Marketing
- Website Analytics
- Integrated Digital Marketing Strategy
- Online Reputation Management
- Content Writing and Blogging
- Affiliate Marketing
- Video Marketing
- Marketing Automation
Tools Covered:
- WordPress
- Facebook Insights
- Facebook Ads
- Google Ads
- Linkedin Ads
- Keyword Planner
- Google Analytics
- Youtube Analytics
- Ubersuggest
- Google Trend
- Google Adwords
- Facebook Pixel
- Google for Developers
- SEMRush
- MOZ
They have great reviews, which makes them more trustworthy in your digital marketing journey. Here is a glimpse into the reviews by Alumna
Moreover, IIM Skills have tie-ups with some of the Top Brands to provide you placement opportunities:
Mode: Online
Course Duration: 5 Months (3 Months course + 2 Months paid internship)
Course Fee – Rs 34900+GST
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For more details visit their website.
Some more professional courses for you to upskill are as follows:
2. Digiperform:
They are one of the leading institutes in providing digital marketing training in Asia. They have already trained 24,000 students across 40 centers across India. They have a pan-India presence which helps the students to access their courses from anywhere across India. They are the most trusted education platform providing digital marketing courses in Surat.
Mode: Offline
They specialize in focussing on innovative ideas and providing a high-quality training experience to their students.
They have some tailor-made programs for all age groups starting from 8yrs to 60 years.
- Advanced Program in Digital Marketing
- Practitioner Program in Digital Marketing
- Fast Track Program in Digital Marketing
- Digital Ninja Kids Program.
They have even personalized the courses as per the requirements of different professionals.
Digiperform provides:
- 40+ Modules of digital marketing
- 100+ live tools for learning.
- Tailor-made programs specifically for you.
- An award-winning LMS.
- Providing the most in-depth program for digital marketing.
- An interactive and positive learning environment.
- Live practical sessions help in an in-depth understanding of the subject.
- Free doubt sessions and backup classes
- 100% Placement Assistance
Their Course structure includes 6 sections.
Sections Covered:
- Marketing and Web Presence Foundation (5 Modules)
- Marketing Foundation
- Digital Marketing Ecosystem
- Digital Visibility Strategy
- Online Lead Strategy
- Live-Tools Walkthrough
- Online Business Visibility Creation (6 Modules)
- Graphic Designing For Business
- Video Marketing For Business
- Building your Business Website
- Social Media Optimisation Business
- Search Engine Optimization
- Web Analytics & Traffic Reporting
- Lead Generation (5 Modules)
- Landing Page Optimisation
- Online Advertising & Google Ads
- Display Advertising
- Video Advertising
- Facebook Advertising
- Lead Nurturing (4 Modules)
- Email Marketing
- Remarketing & Rebranding
- Inbound Marketing
- Web Content Writing
- Personal Branding & Online Earning (4 Modules)
- E-commerce & Marketplace Marketing
- Personal Branding & Influencer Marketing
- Affiliate Marketing & Google Adsense
- Earning as a Digital Marketing Freelancer
- Interview Preparation (1 Module)
- Interview Process & Preparation
The course structure also includes 8 masterclasses:
- Social Media Client Handling
- Online Reputation Management
- Marketing Automation
- Conversion Rate automation
- SEO & Link Audit
- Integrated Marketing Strategy
- Growth Hacking
- Brand Revamp
They further include 3 Capstone Projects with 9 specialization Badges:
- Specialization in Social Media Marketing
- Social Media Content Planning
- Social Media Content Amplification
- Social Media Audience Management
- Specialization in Search Engine Optimization
- SEO Keyword Planning
- SEO Content & Tag Restructuring
- Advanced Link Building
- Specialization in Online Advertising
- Search Engine Advertising
- Social Media Advertising
- Display, Video & Remarketing Ads
You can also download their free e-books available on their website. They even have a content library consisting of 100+ PPTs & Videos, which are being updated regularly.
Digiperform has also been featured in some of the leading magazine pages such as Newsbarons.com, Business Insider, Entrepreneur.com, Sify News, VC Circle, Inc, etc.
Want to excel in a career in digital marketing? Check out this compilation of the best digital marketing courses in Ahmedabad.
3. ETC Academy:
The ETC Academy was established in 2015 by Rajeev Wadhwa to be the best among digital marketing courses in Surat. They focus more on Portfolio building.
Medium: Both Online and Offline Medium
Course Duration: 3 Months
ETC Academy Provides:
- Live Demo Lectures to get to know the course curriculum better.
- Internship after course completion.
- 100% Job Assistance
- Complete learning through practicals
- Certificates from Google and Hubspot Academy
Modules Covered:
- Website Designing
- WIX WordPress
- Keyword Planning
- Search Engine Optimization
- Pay Per Click
- Google Adword
- Display Ads
- Remarketing Ads
- Facebook Ads
- Instagram Ads
- Facebook Lead Generation Ads
- Video Making (Filmora)
- Social Media Marketing
- Graphic Designing
- Canva Poster My Wall
- Video Marketing
- Quora Marketing
- Linkedin Marketing
- Twitter Marketing
- Youtube Marketing
- Email Marketing
- Content Marketing
- Web Analytics
- Google My Business
- Affiliate Marketing
- Google Webmaster
- Inbound Marketing
- Freelancing
- Pinterest Marketing
- Video Analytics
- Blog Posting
- Backlinks
- Link Analysis & Off-Page SEO
- Advanced Facebook Advertising Strategy
- How to Plan a Digital Marketing Campaign?
- Tag Manager & Advanced Google Analytics
They provide free tools worth Rs 50,000.
Tools offered by ETC Academy are:
- Free Web Hosting
- Free Graphic Design Softwares
- Free Content Builder Tools
- Free Video Development Tools
- Free Keyword Research Tools
- Free Data Management Tools
They also excel in providing managerial skills like:
- Introduction to Agency
- Client Briefing
- Campaign Creation for Client
- Reporting Evaluation.
They have trained more than 43 batches consisting of 3,000 students till now and have an association with the top companies and colleges in Surat.
They have established 5+ years of trust in providing one of the best digital marketing courses in Surat.
4. ASDM Surat:
Ahmedabad School of Digital Marketing has established itself as a premier institute in providing digital marketing courses in Surat. As the Institute is located in the center of Surat, it is the most demanded among its peers.
Mode: Offline
They also have various tailor-made digital marketing programs.
- Advanced Digital Marketing Program: 3 months duration.
- Professional Program in advanced digital marketing: 5 months duration.
- Advanced digital marketing workshop
ASDM Surat provides:
- 120+ Hours of Practical Training
- Live Projects
- Case Study Based Training
- Certified from Google and Amazon
- Training from trainers having 10+ years of experience
- Amazon India Partner Certification Course
- 15+ International Certifications
- Special E-Commerce training program
- Paid Internship Opportunity
- Training for Interviews
- Placement Assistance
Modules Covered:
- Digital Marketing Overview
- Blogging
- Search Engine Optimization
- PPC/Google Advertising
- Google Analytics
- Social Media Marketing
- Email Marketing
- Online Display Advertising
- Ecommerce Marketing
- Lead Generation for business
- Mobile Marketing
- Content Marketing
- Affiliated Marketing
- Creating Internet Marketing Strategy
- Making money through Adsense and blogging
- Freelancing Projects
- Interview Training
Their Advance Digital Marketing Training Program further covers:
- Facebook Pixel
- Linkedin Marketing
- SEO Tools
- Domain and Hosting
- Influencer Marketing
- WordPress
- Facebook Sales Funnel
- Google Algorithm
- Facebook ChatBot
- Youtube marketing Techniques
They also conduct 2-days workshop programs for working professionals, which helps them understand various live techniques to build their brand awareness across social media platforms.
They also have a 1-year diploma program for students who want to build up their career in digital marketing. Students and Working Professionals are allowed a flexible timing of multiple classes, which allows them to access the lectures as per their availability.
Job Opportunities you can avail after their Digital Marketing Course are:
- Social Media Analyst
- PPC Analyst
- Digital Marketing Executive
- SEO Executive
- Freelance Digital Marketer
Certifications available after finishing their course are:
- Google Digital Unlocked Course
- Search Advertising Course
- Display Advertising Course
- Video Advertising Course
- Shopping Advertising Course
- Analytics Course
- Hootsuite Certification
- Amazon Certification
- ASDM Digital Marketing
- ASDM SEO Certification
- ASDM Social Media Certification
- ASDM Adwords Certification
- RANK WATCH
They have trained more than 10,000 individuals and more than 3,000 business owners by now. The Institute consists of trainers who have graduated from leading business schools and have acquired great expertise in digital marketing. They invite leaders from leading corporate companies and MNCs.
They have established themselves with more than 500 local brands. The trainers are from leading business schools in the country and have expertise in digital marketing.
If you are from Mumbai, you might be interested in our article on the Top Digital Marketing Courses in Mumbai
5. IIDE:
Established in 2016, the Indian Institute of Digital education has been awarded as India’s No.1 Digital Institute by Indian Education Congress. IIDE has proven itself as one best institute in providing digital marketing courses in Surat as well as throughout India.
Mode: Both Online and Offline
They provide a wide range of courses:
- Advanced Certification: 3 months duration
- Post-Graduation: 11 months duration (which includes a mandatory 2-months internship program)
- Short Term Certification
IIDE provides:
- A free live Masterclass program.
- Wide range of courses for enthusiasts to chose from.
- Innovative learning experiences.
- 1-on-1 Mentoring.
- Yearly startup events to push students to solve real-life problems during the training period.
- Weekly educationals talks from leaders of the digital marketing world.
- Digital detox programs inspire students to learn more in fun and old-school ways.
- Several curated case studies on real-life scenarios.
The course structure includes:
- Digital Scenario in India
- E-commerce Marketing
- Search Engine Optimization
- How to monetize your blog?
- Google Ads
- Content Marketing
- Advanced content strategy
- Design essentials
- Social Media
- Influencer Marketing
- Brand Reputation Management
- Web Analytics
- Creative strategy
- Media Planning
- Soft Skills
- Email Marketing
- App Store Optimization
- Website Planning and Development
- Copywriting
Tools covered:
- Google Ads
- Facebook Ads
- Linkedin Ads
- Google Analytics
- Amazon
- Amazon Associates
- Ubersuggest
- MOZ
- Canva
- WordPress
- Google Adsense
- Facebook Page Insights
- Youtube Mockup Tool
- Shopify
Their short term Courses include:
- Social Media Marketing
- Media Planning
- Search Engine Optimization
- Facebook and Instagram Ads
- E-commerce Management
- Google Ads
- Content Marketing & Strategy
- Email Marketing
- Online Reputation Management
- Google Analytics
- WordPress Website Planning & Development
- Copywriting
- App Store Optimization
- Ad Designing
They have the most extensive course curriculum, which covers all areas. Their interactive approaches help their students to enjoy the course curriculum along with implementing their learnings in real-life events.
Visit their website for more details.
Frequently Asked Questions:
- What is the qualification for digital marketing?
Digital Marketing doesn’t need any compulsory qualification as such. But, most of the time, recruiters look for people who have gained skills in the digital marketing field. So, it is suggested to get done with a digital marketing course from a renowned institute before looking for a career in digital marketing.
- Is Digital Marketing a good career?
Definitely. No, doubt. Digital Marketing has been ranked as one of the Top 10 jobs by Linkedin. With the world going digital and constantly fixated with the internet, digital marketing has higher scope than ever before. The career in digital marketing is going to stay here for quite some time. Till then, go and get your relevant digital marketing skills and use them to grow up the ladder in the marketing field.
- How much, at the same time, a digital marketer can earn in India?
A digital marketer’s paycheck is determined by several factors. There are various roles you can have while pursuing your digital marketing career, like a digital marketing manager, Pay click analyst, or SEO specialist. You can also be in the social media marketing or content marketing. Moreover, you can also work as a digital marketing freelancer. And the salary and pay scale vary from role to role. It also depends upon the location your company is based on. The salary in a Tier-II city will be much different from the salary in a Tier-I city. On average a digital marketer earns from Rs 3,00,000 to Rs 12,00,000 per annum in India.
- How much does a digital marketing course cost?
The cost of courses varies from institute to institute. It can be as low as Rs 10,000 to as high as Rs 2,00,000. It depends upon where you are doing the course and what course you are opting for, whether it’s a short-term course or a 1-year diploma course.
Conclusion on the digital marketing courses in Surat:
These are the best Digital Marketing Courses in Surat that offer excellent services and help you build a career in the industry.
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