The digital marketing industry is advancing at a very rapid pace expanding to every possible industry. The expansion is expected to cover industries enough to create 3-4 million vacancies every year.
This is because the world is turning online and about more than half of the world’s population uses the internet which means there is a much larger audience in the online world as compared to the local market.
If by any means, one could serve the online audiences seeking the same product or services, then the probability of finding a costumer online is ridiculously high than offline mediums of finding customers.
Digital marketing doesn’t just mean creating a blank website or a social media page, one has to reach the audience through various tactics and strategies and the process of reaching out to them through online mediums is called digital marketing.
Now that I have fairly described the importance of digital marketing, we must understand that not all of us are entrepreneurs but we can turn into people helping these businesses find customers online, Right?
The job market of the digital marketing industry is highly opportunistic and holds immense potential. If one has the right skill set then the industry can be very rewarding. Digital marketing is a vast industry and one cannot understand it in a day or so.
It is easy yet complex. Organizations also seek people with the right skills and those who underwent proper training because the companies can be a little confident about the trained employees and expect professional outputs.
For either of the purposes that are to become trained (certified) and learn the right skills, there are plenty of digital marketing courses and institutes which offer digital marketing training.
India has thousands of them and at this point, students are confused about which one to go for. Almost all of them claim to be the best but the reality is only a few of them are genuinely good at it.
Among those few good institutes, we offer to hear the name Digital Academy 360 and IIM SKILLS. Let’s talk about them today.
For a moment, let us assume that people already know how good these institutes are, but then there is still confusion about which one to go for. So, in this, we’ll be going through a very transparent and genuine comparison of Digital Academy 360 and IIM SKILLS and reach to a conclusion of which one is more preferable.
Let’s start with Digital Academy 360
DIGITAL ACADEMY 360
This institute has been there in the industry for 5 years now. It is a renowned institute when it comes to digital marketing courses and people who are into digital marketing must have come across this name at least once in their career.
Digital Academy 360 operates specifically in 4 cities, they are:
And in these 4 cities, the institute has established over 15 training centers.
Till now, Digital Academy 360 has trained more than 15000 students and professionals. Well, the institute doesn’t just deal with digital marketing only but courses like graphic design also.
Digital Academy has received great reviews so far and very interestingly the institute claims to offer a 100% job guarantee. It has got more than 250 placement partners including some of the much-known companies such as Google, Yahoo, Amazon, KPMG, Accenture, Data Aegis, and Langoor, etc.
The course is very much of a job-oriented course which means the training will be entirely focused on helping the students and professionals find suitable organizations. Digital Academy 360 has partnered with Jain University and its knowledge partner. The institute is also a Google partnered organization with association with Adobe certification.
Digital marketing training is offered in 6 formats. They are:
- 6 in 1 digital marketing course
- 2 in 1 digital marketing course
- Digital Marketing Specialist (Jayanagar)
- Search Engine Optimization Course
- Social Media Marketing Course
- Google Adwords Course
The 6 in 1 covers many areas of digital marketing which include WordPress website designing, content writing, graphic designing, video creation, etc.
The course covers a total of 50 modules which includes topics like:
- Search Engine Optimization (SEO)
- Google Business Listings
- Google Webmaster Tools
- Online Reputation Management
- Lead Generation
- Content Marketing
- Advanced SEO techniques
- Digital Image Manipulation
These were only some of all the digital marketing modules of the course.
The course covers a bunch of tools namely Facebook Analytics, Google Analytics, Hootsuite, Hubspot, Woorank, SEMrush, etc.
Certifications are very important and play a vital role when it comes to finding placements. Certified candidates are more likely to find placements that no certified ones.
Digital Academy 360 offers over 10 certifications which include:
- Google Ads Certification
- Google Analytics
- SEM rush
- Graphic Design
- Jain University
This was all from the 6 in 1 digital marketing course. Similarly, the 2 in 1 digital marketing course, the only skills involved are digital marketing and WordPress web designing and this course covers 38 modules.
Then there are courses framed after specific modules only such as Search engine optimization, Social media marketing, Google AdWords course, etc.
Well, in the digital marketing course offers a lot more than just training about these skills. Some of them are mentioned below:
Tools: People who are into digital marketing know the worth of tools as they play a very important role in the execution of digital marketing strategies.
These tools are important starting from the research part to post-execution analysis. Tools help one extract a lot of data about their digital marketing campaigns and it is, therefore, necessary to learn the use of such tools.
Learning them now would be much helpful for the students while they get into actual organizations as employees.
21 certifications: The course involves a total of 21 extremely useful certifications. Some of those certifications were already mentioned above.
10+ Case Studies: Case studies are an essential part of learning digital marketing. Many organizations have successfully executed digital marketing strategies to build audience reach while many others have failed to do that.
It is important to study their situations and their take on it to build audience reach online because there is a lot to learn from those marketing campaigns and where theory went right or extremely wrong.
Case studies help in studying the subject more practically and give a better understanding of what are the possible actions to be taken when it comes to certain situations while running a digital marketing campaign.
Doubt Clearing Session: Digital Academy 360 conducts doubt sessions where the students can interact one on one with the instructor and get their doubts sorted about any given module or topic.
Though during the live lectures also the students can ask questions but then many times there are a lot of things which one gets to know while going to the technical depths of the modules.
So this was pretty much everything you needed to know about Digital Academy 360. It’s time we learn a little about IIM SKILLS.
IIM SKILLS is one of the most recognized and reputed organizations in the country which has been offering digital marketing and similar courses for a very long period.
The institution has been there for the last 6 years and has performed exceptionally well in terms of providing students with quality training.
Before I get into the depths of their digital marketing course, let’s see what IIM SKILLS have to offer:
Expert Trainers: IIM SKILLS has some of the best industry experts as their trainers to guide the students through the course. These trainers are extremely talented, skilled and experienced.
They hold an experience of more than 10 years and have worked for some of the finest companies in the world. These instructors have helped thousands of students to learn digital marketing and build a career in the digital marketing industry.
The instructors are no less than mentors and people who grew up in the ’90s would understand what it is like to have a mentor provide personalized attention.
These trainers have trained students from over 33 countries, in more than 1000 training sessions.
Practical Learning: IIM SKILLS offers practical learning to the students. The course is very much practical and relatable.
IIM SKILLS is among institutes which solely believe that practical learning is way more effective than theoretical learning. The course is so practical that the students as a part of one of the initial modules are trained and then asked to build their desired WordPress website.
Then as the course progresses and the students get to learn about the marketing strategies, the students practically implement those strategies on their website to grab maximum audience attention and see the effect of those strategies in real-time.
The course is very much job-oriented and the students are made job-ready through the training offered and the practical training enables the students to perform better when it comes to working as an employee in any company.
Certifications: Certifications are one of the most important parts of these digital marketing courses. The certifications offered by IIM SKILLS are very much valuable and are immensely useful to increase resume score or strengthen the profile.
IIM SKILLS offers a total of 15 certifications some of them are mentioned below:
- Google Certification (8 certifications)
- Hubspot Certification (3 certifications)
- Facebook Blueprint (1 certification)
- IIM SKILLS Master Course Certification (1 certification)
These certifications could be used to find placements easily in the digital marketing industry.
Tool Driven Course: IIM SKILLS is a very tool-driven course it offers tools worth of INR 79,000 for free. These are all premium tools whose applications are very important in any digital marketing campaign.
These tools are useful starting from the research part to the analysis done about the performance of the digital marketing campaigns.
Some of the tools used in the course are:
- Google Analytics
- LinkedIn ads
- Google Trend
- Keyword Planner
Suitable for everyone: The course is made suitable for everyone. Yes, IIM SKILLS has no set restrictions about who can or cannot do the course and therefore anyone with relevant interests or those who want to build their career in the digital marketing industry can join the course and turn into professionals in just 3 months.
The modules of the course are designed in such a way that the topics range from pure fundamentals to extreme professional skills. So, beginners with no idea about digital marketing can still learn the skills from scratch and as the course progresses they’ll get to learn the professional aspects of digital marketing.
Though everyone can join the course, there is still a broad categorization about people suitable for this course:
- Traditional Marketing Practitioners
- College Dropouts
Lifetime Access: IIM SKILLS provides the students with lifetime access to the course this means that the students can access all the course modules, live lectures, study materials, etc for the rest of their lives.
The digital marketing trends keep changing and one needs to stay updated to keep up with the changing trends and one definitely can’t keep joining courses all the time.
Well, IIM SKILLS figured you a way out of this through the Lifetime Access it offers. Though the trends might change the fundamentals remain the same and therefore post completion of course, if at any point in their professional career if the students find the need to re-learn any of the course modules, they can do so for absolutely free.
They can access the course modules, lecture recordings, reading material and other resources for the rest of their lives whenever they need it.
IIM SKILLS offers in-demand industry skills which means that the modules and the training standards are both structured according to the latest standards of the industry.
Digital marketing tactics keep changing and therefore one needs to keep up with the latest standards in the industry. Students with the latest skills and those who are used to the premium tools may find it easy to get into companies.
Some of the skills covered during the course are:
- Email Marketing
- Search Engine Marketing
- Search Engine Optimization
- Social Media Marketing
- Integrated Digital Marketing Strategy
- Online Reputation Management
- Content writing and advanced blogging
- Media Buying and Planning
- Affiliate Marketing
- Video Marketing
- Web Development at WordPress
These are just some of the modules and hold a couple of lessons each in detail which are we constructed and are extremely professional.
Being a leader in providing digital marketing training, IIM SKILLS is approached by many companies for their hiring requirements. Though IIM SKILLS doesn’t promote job guarantee they do help the students schedule interviews with the companies easing the way of students to the placements.
Students from IIM SKILLS can now be seen working at some of the finest companies in the world such as Barclays, Amazon, PHILIPS, American Express, Google, Accenture, KMPG, Flipkart, etc.
IIM SKILLS has very successfully trained over 6000 students and professionals across 33 countries and helped many of them find placements in the digital marketing industry.
So, this was pretty much everything about IIM SKILLS.
Above was a genuine comparison between IIM SKILLS and Digital Academy 360. To be very honest, these two institutes are equally good and are great at providing quality training to the students.
So, it’s really difficult to come up with a name about which is better when, but if we look precisely we still got some good differences to figure out which one is better.
For example, Digital Academy 360 provides other courses also such as graphic design, etc which I do not consider great because it dilutes the focus on digital marketing whereas IIM SKILLS has been very consistent with providing courses around digital marketing and similar subjects.
Students from both the institutes could be seen working for some of the most successful companies in the world.
If I were to come up with a name it would be IIM SKILLS. Yes, so far I have studied both these institutes I feel that IIM SKILLS holds immense potential and has evolved as an institute over the last 5-6 years.
Reaching more than 30 countries with their training and helping them find placements also is what I see as a commendable thing and therefore I would recommend going for IIM SKILLS if ever you have to choose between Digital Academy 360 and IIM SKILLS.