It seems like every year the video game market becomes more and more crowded. Between PC games, platform games, mobile games, browser games, online casino games, and online multi-player games, there are thousands of developers and hundreds of thousands, if not millions of actual games themselves.
What this means is that it’s no longer good enough to simply create a fantastic game, you need to actually get people to play it. And an effective and well-planned digital marketing campaign is one of the best ways to promote your title.
Firstly, the following tips mostly apply only to more traditional video games such as PC games, online games, or platform games. However, mobile game developers might find some things useful, while casino game developers will have to find a different path as many of the following strategies aren’t available due to regulations on the casino business.
One of the most important factors of a video game digital marketing campaign is planning ahead, allocating a budget, and preparing to use many different forms of media. All options should be explored, such as celebrity endorsements through their social media accounts, cross-promoting the game with a business which shares a similar audience, or using social media or dedicated websites to host contests to build audience excitement.
No avenue should initially be off the table; in the modern cut-throat world of video games it pays to experiment, as long as you continue to pursue more traditional digital marketing methods in tandem.
Furthermore, you can no longer ignore the power of video. And that means going much, much farther than just creating an awesome trailer for your video game. Video sharing is experiencing a huge surge, and there are many potential customers who will much rather watch a video than read an article about your game. You should consider producing and releasing interesting videos regularly, even if the content is only tangentially about your game. Because these days, it’s the buzz that counts.