COURSE DEKHO BLOG

26 Jul 2016

Upgrad Digital Marketing Course Review

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Upgrad Digital Marketing Course Review

From last 3 months there is a new buzz in online education and many people have asked me about Upgrad Digital Marketing Course. Many of you have asked me on Quora about their reviews and how it is different from other training institutes.

So far in my 8 years of journey in Digital Marketing industry & with years of experience in consulting with exact figure of guiding more than 9000+ people (individually) from more than 2000+ brands (including Google, Yahoo, Ogilvy) I am trying to provide you best information which will help you to build better understanding about Upgrad Digital Marketing Program.

Upgrad Digital Marketing Course ReviewIn this article we will try to cover all possible offerings provided by Upgrad in their 5 months long online training program.

Who is Upgrad: Ronnie Screwvala & team of other 3 have founded Upgrad to provide best online education in digital marketing, entrepreneurship & Mobile App Development.

There 5 months Digital Marketing Course is self-study + webinar based learning program. You will have recorded high quality video content delivered to you and post completing that you will have doubt clearing sessions with your experts trainers.

If you fall in category of Digital Marketer, seasoned marketer or business owner/entrepreneur this program is rightly designed for you.

Upgrad promise you for learning & getting mastery in Digital Marketing from their experts trainers.

Their lists of trainers are:

  • Ashok Lalla: He is independent Digital & Marketing Advisor.
  • Jaideep Prabhu: Professor of marketing from Cambridge.
  • Sakhee Dheer: Head Digital Marketing at Microsoft.
  • Apurva Chamria: Head Corporate Marketing HCL.
  • Prithviraj Banerjee: Head of Agency
  • Sujoy Golan: Head Digital Marketing Inmobi.
  • Anshul Khandelwal: Head Marketing Upgrad

As the list says they have good set of trainers and speakers available in their course provided they lead the course.

Upgrad course covers 17 topics in Digital Marketing over tenure of 5 months.

  • Marketing & Branding Fundamentals
  • Evolution of Marketing
  • Understanding the Digital Journey
  • Designing and Building Web Owned Presence
  • Search Engine Optimization
  • SEM
  • Display and Affiliate Marketing
  • Social Media Marketing & Optimization
  • Retargeting / Remarketing
  • Email Marketing & Nurturing (Inbound)
  • Mobile App Marketing
  • Content Marketing
  • Web, Mobile & App Analytics
  • Lead Management
  • Conversion Rate Optimization
  • Growth Hacking
  • Defining a robust Digital Marketing Strategy

Upgrad Digital Marketing Course Fee: An institute charge INR 60,000 + taxes for their online course.

Upgrad offers their students flexibility about their fee submission. They have EMIs options provided by major banks and also loan available from few private loan providers however these loans can only be offered to people living in Bangalore, Delhi, Pune, Jaipur, Hyderabad, Chennai, Ahmedabad, Surat, Indore, Chandigarh, Kolkata and Mumbai.

Why Upgrad program is different:

  • Run Live Campaigns worth INR 15000 – Students will be divided into group of 4 and they promote their website via real budget allocated to each group worth INR 15000. This way they get hands on learning on tools such as Google Analytics, Google Adwords, Facebook Ads etc.
  • 15+ Real Industry Projects – For each module of the program, they have developed a project based on past marketing campaigns of top Industry partners. These would include –
    • How Grofers altered it’s social media strategy/communication to target Hindi speaking potential customers from English speaking metropolitan city customers.
    • Other case study partners include – OnePlus, HCL, Thomas Cook, HDFC Life, Dominos Pizza, Bajaj Auto etc.
  • Placement Assistance:
    • Career Profiling – Based on the past profile and performance during the program, we would identify the job profile/industry the person is most suited for.
    • Resume and Interview Preparation – Upgrad in house Digital Marketing experts would help you to prepare your resume and for interview – to highlight the relevant qualities in the best possible manner.
    • Career Fair – Upgard industry partners would shortlist students for various roles based on their resume and program score sheet; this will take care of facilitating recruitment end-to-end. Few of their Industry partners include
      • Major agencies like – GroupM, Publicis Group, Dentsu Group
      • Major traditional companies like – HCL,
      • Major Digital first companies like – OnePlus, Grofers
  • Best in class Instructors with decades of experience – you can find more about their instructors on the Web.

I have summarized their complete course details in above-mentioned article. (Source: Google, Upgrad Website)

Here is list of pros & cons in Upgrad Digital Marketing Course.

Pros:

  • As this is online based learning end user will have flexibility to learn from anywhere.
  • Upgrad have gathered all industry leaders under one roof and you will be able to learn from best webinar leaders during their doubt clearing session.
  • Upgrad course is meant for professionals and they have created their program content with the help of 15+ most relevant case studies.
  • Upgrad will help you to create your own web presence.
  • You will get career advice and placement assistance.
  • The process of their training will ensure you for developing well rounded Digital Marketers who not only have a breadth of knowledge across Digital platforms but also deep understanding of marketing principles.

Cons:

  • Course fee is not affordable for everyone.
  • Course is majorly focused on self-learning & we Indians don’t believe in paying for something which we ourselves have to do.
  • Their doubts clearing sessions are just once a week but in a mid of a week if student will stuck who will answer those question. I am doubtful because industry leaders (at last they are also employee) may not give answers all the time during weekdays or any day when you do not have doubt clearing session schedule.
  • Upgrad have recently started Digital Marketing Course and as on date 26th July 2016 they have hardly done 1 or 2 online courses.
  • As this program is meant for Seasoned Marketers, Digital Marketers & Business owners offering placement to them may be difficult.

Final Words:

Upgrad Digital Marketing Course is surely a great digital marketing course but audience in United States majorly does these types of self-learning courses. There are hundreds of sites including Lynda, Coursera etc. that offers Digital Marketing self-learning course and for doubt clearing one can join Google hangout on Air led directly by Google. I somewhere felt Upgrad might need to redesign their course delivery to offer best learning in Digital domain as their list of speakers are extremely attractive.

I am sure this will help you to understand everything about Upgrad Course. Any doubts? Feel free to comment below or write me at Vaibhav (at) Coursedekho.com

Upgrad Digital Marketing Course Review
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